Greycroft Partners

Telefonica and Telenor sign on mobile payments firm Fortumo, ups its payment reach by 460 million users

elizabeth — Fri, 24 May 2013 15:34:31 +0000

European telecommunication operators Telefonica and Telenor have signed an agreement with mobile payments firm Fortumo, further solidifying the fast-growing company’s position as one of the leaders in providing such a service.

Square sets its sights on check-ins: ‘We can do something better’

elizabeth — Thu, 16 May 2013 15:16:48 +0000

Square is using its trove of payment data to build an engine for making local recommendations, a move that could upend the conventional wisdom about luring customers through their mobile devices. The recommendation engine, which is already at work in the commerce startup’s merchant directory, will someday suggest places to visit based on a customer’s previous purchase history. If the feature proves successful, it could cause companies like Facebook, Foursquare, and Yelp to rethink the value of check-ins as the currency that powers local recommendations.

Female tech entrepreneurs flourish in L.A.

elizabeth — Tue, 14 May 2013 17:22:37 +0000

It seemed like a typical dinner party for the well-heeled set: eight women, some dressed in stilettos and skinny jeans, gabbing over glasses of wine and endive spears with goat cheese at a lavish Hollywood Hills home.

Microsoft Wants Barnes & Noble’s Nook Tablet: Why?

elizabeth — Fri, 10 May 2013 17:57:41 +0000

May 9 (Bloomberg) — Greycroft Partners’ Ian Sigalow discusses Microsoft’s $1 billion offer for Nook’s digital assets with Betty Liu on Bloomberg Television’s “Money Moves.”

Done Deal! DreamWorks Paying $33 Million, and Maybe Much More, for AwesomenessTV.

elizabeth — Thu, 02 May 2013 20:57:09 +0000

There we go: That DreamWorks Animation/AwesomenessTV deal I told you about last night is now official. The people who brought you “Shrek” are paying $33 million in cash for the YouTube channel, with incentives that could push the payout to $117 million by 2015.

Native Ad Startup Nativo Raises $3.5M Round Led By Greycroft

elizabeth — Tue, 23 Apr 2013 20:50:56 +0000

Nativo, a startup aiming to make it easy for online publishers to run sponsored content, and for advertisers to distribute that content, has raised $3.5 million in Series A funding.

Skimlinks Raises Growth Funding Led by Greycroft Partners, Opens Japanese Site

elizabeth — Mon, 22 Apr 2013 18:07:42 +0000

Skimlinks, the platform which effectively gives publishers control over affiliate links and content monetization, has completed a growth financing round led by Greycroft Partners. Joining the round are Japan-based angel investors, Hiro Maeda and Ryota Matsuzaki, as well as Forum Foundry, a Texas-based network of blog and forum communities. The amount raised was undisclosed. Existing investors also participated in the round. The capital will be used to develop its content monetization platform and expand across the US, Asia, and Europe. In particular Skimlinks opens its Japanese site, although a full office is still in the works.

Playdek Closes $3.8M Series A To Build A Digital Community Where Tabletop Gamers Can Feel At Home

elizabeth — Thu, 28 Mar 2013 18:30:50 +0000

Fresh from putting smiles on the faces of tabletop gaming geeks everywhere, with yesterday’s news that it would be helping to bring Dungeons & Dragons to iOS devices later this year, mobile game publisher Playdek has closed a $3.8 million Series A funding round.

NewsCred Raises $15M To Build Marketing Campaigns From High Quality Content

elizabeth — Thu, 21 Mar 2013 12:17:57 +0000

NewsCred, a company that licenses content from publications like The New York Times and The Economist for use in brand marketing campaigns, announced that it has raised $15 million in new funding.

Spooked by LinkedIn? This Guy Hails Goal-Scoring Machine

elizabeth — Wed, 20 Mar 2013 20:47:45 +0000

Big companies are both charmed and spooked by LinkedIn’s power. They gleefully comb through the site looking for competitors’ top talent, while hoping that poachers won’t find and woo their own stars. So employees don’t get much coaching from their bosses — and may face actual discouragement — in terms of building up their own LinkedIn profiles.