The 3 Stages of Social Media Marketing

You can read the full post here.

To start using this feature, you must have multiple destinations connected. We have several different articles describing how to connect to all the different CMS here.

The next step is to make sure you have this featured turned on. This can be done by going to “Newsroom Settings” –> “Workflow” –> “Content Types”. Click the checkbox that says “Allow publishing to multiple destinations at once.”

 
By having this option checked, you will now be able to select multiple destinations when publishing content. This pop-up will appear when you click “Publish” on your post page and you can subsequently pick all the destinations you want your content to flow to.

After publishing content, you will be given a URL for each destination that the content was published to:

 
When having the multi-publishing feature turned on, the use of [URL] will now be slightly different when promoting your content on social destinations. You will now have to select which URL will refer to [URL] :

Let us know if you have any questions about this new feature!

Our latest distribution feature that we’ve added in addition to Twitter, Facebook and LinkedIn are YouTube and Slideshare!

This feature allows you to create a video content type, then seamlessly push your video to your specific YouTube channel. Subsequently with Slideshare, we envision customers pushing their White Papers or eBook’s to Slideshare, as well.

The second feature release here shows how you can assign post types and clients, to specific destinations.

Connecting to YouTube and Slideshare:

To get to your connections go to “Newsroom Settings” –> “Distribution” –> “Destinations”. Below your connections there will be several buttons to integrate different platforms. Note: You can have multiple Slideshare accounts, multiple Twitter accounts, etc. within Kapost.

To connect to Slideshare:

Click the “Connect to Slideshare” Button:

A pop up will appear and you will be asked to enter your Slideshare credentials (e.g. your account):

You will now see your Slideshare account in your list of destinations:

To connect to YouTube:

Click the “Connect to YouTube” button:



Once you click the button, you will be asked to sign into your account. When you are signed in you will be brought to a permissions page. Accept all permission and you will be connected to YouTube. Your new connection will appear in your list of destinations.

Ability to align primary publishing destinations to a post type:

Along with these destinations, you can also push custom post types, always to the same destination. For example, each time you create a video within Kapost, you can choose the video post type to always go to your YouTube channel.

To turn this on, go to “Newsroom Settings” –> “Workflow” –> “Post Types” –> “Primary Destinations”.

Select which Post Type you would like to align a primary publishing destination to – you will be able to choose from the your current destination connections.

The example below shows that we would like to change the primary destination for our “legal Video” post type (as you can see legal Video is highlighted on the left side). We are likely to select YouTube for this post type because it is a video post type. Note: This feature will allow you to add multiple destinations.

Ability to align primary social destinations to a post type:

Similar to publishing destinations, you can align primary promotion destinations. Go to “Newsroom Settings” –> “Workflow” –> “Post Types” –> “Promotion Destinations”.

Below Primary Destinations, you will see Promotion Destinations. Select which Post Type you would like to align a primary promotion destination to – you will be able to choose from the your current destination connections. The example below shows that we would like to change the primary destination for our “legal Video” post type (as you can see legal Video is highlighted on the left side). If we usually promote our videos more on Facebook, we are likely to pick that as our default promotion destination.

Assigning a client to a post type:

Go to “Newsroom Settings” –> “Workflow” –> “Post Types” –> “Client”. Select which client you would like to make the default. The example below shows that we want Kramerica Industries to be the primary client for our “legal Video” post type:

Let us know if you have any questions or feedback!

Kapost now allows users to see when two people are on a post’s page at the same time, so you don’t step in at the same time and let that person finish. If someone else is on the same page as you, a notification will show up at the top of the page:

Post type icons:

We now allow our users to assign an icon to post types. If you go into your “Newsroom Settings” –> “Work Flow” and scroll down to “Post Types” you can assign an icon to each post type:

These icons will then show up on your Post Feed based off the choices you’ve made:

Featured image from an attachment:

You can now feature an image by adding it as an attachment. We already allowed you to have a featured image, as an image within the body of the post but we recognize you may not always want to use it that way.

To turn on this feature, go to your post’s page and scroll down to “Attachments”. Click “Add an Attachment” and select your desired image. Once its attached a star will appear next to the file name. Click the star to feature this image. You will know the star is selected if it turns blue. If you decide you do not want this image to be featured anymore, click the star so it goes back to being white. Kapost will send this featured image over to your CMS and publish this image as your featured image.

You can find the inforgraphic and full list here.

Thanks again WordStream!

To do this, highlight some text, click the comment button in the toolbar and then leave your comment. These comments will be emailed to listeners similar to comments left on the entire post (in the right-side module).  This should help editors better copy-edit posts and of course, provide context to their editing workflow.

Here’s a short video that shows the new feature in action.  

Please let us know if you have any questions or problems with this new functionality. 

The interview covered the pain points Turnstone faced managerially in the creation of their content before finding Kapost, how they use Kapost and the benefits they find from it and how we focus on brands to enable them to be publishers, and content creators.

You can read and listen to the full interview here.

Enabling Crowdsourcing:

To enable Crowdsourcing in Kapost, first go to the Members tab.  On this page, there will be a button called “Crowdsource Settings”

Clicking that button will open a popup where you can set who is allowed to email in ideas into your newsroom.

Types of Users:

At any time, any member of your newsroom (Admins, Editors and Contributors) can email in ideas with the unique email we generate for each newsroom.

With Crowdsourcing, you are adding new members that can only email in ideas.  These members you invite will be listed as “Sources” and they are users who have this limited right.  They cannot log-in to Kapost nor see any other ideas or posts.  All they can do is email in ideas. 

Of course, you can convert a source to a member of your newsroom by inviting them in the same way you’d invite anyone else via your Members tab.

Domains and Public Option:

Once you open the popup for Crowdsource Settings, you will be shown some options of who is able to email in ideas to Kapost.  

There are a few options here:

1. You can whitelist an entire domain.  For example, you can whitelist “yourdomain.com” which means that anyone who has an email address of “yourdomain.com” can email in an idea. This could allow you to have engineers, sales people, etc. send in ideas that are within your organization.

2. You can go even farther with allowing access to Kapost and select a public option so that any user, from any email address, can email in an idea into your newsroom.  

3. Finally, you can just create individual sources by their email if you don’t want to go completely public and they’re not within your organization.

One final note, whitelisting an entire domain with this Crowdsourcing feature is a premium feature. If you’re interested in upgrading your service level, please contact us directly to set that up. Let us know if you have any questions!

Reject Idea Button.  When a contributor submits an idea, previously there was only an “Approve” button. If an Editor didn’t want to approve the idea, it had to be either deleted or archived.  That led to problems because the creators of the idea didn’t know what happened to it and occasionally created a second one.  So, now there is a “Reject” button too. 

When the “Reject” button is pressed, a message will be sent to the creator (e.g. why it was rejected) and the idea will be archived.  In this state, both the creator and the author will be able to still view the idea and comment on it. If you “Approve” an idea, it always moves forward to an assignment.

Linkedin.  Currently you can always promote your content created in Kapost to Twitter and Facebook.  Now you can also send it over to your LinkedIn profile.  Similarly to how you connect Twitter and Facebook in Settings under Distribution, you can now connect your LinkedIn account (you can connect to multiple accounts if need be).

Once connected you’ll see an additional LinkedIn button appear in the Promotion area on the Kapost post page. 

Delete Comments: In the activity feed of each post page, you can now delete comments if you accidentally submitted it before it was completed or if the comment becomes obsolete. A delete option is under each comment, if you need to remove them. Admins and Editors can always delete comments, or the creator can delete their own comment (but a contributor can’t delete other comments).

Download Content as a PDF or RTF: Similar to exporting posts, on the individual post page, you can now download that content into a PDF or RTF (can also be a Word document if you save as that way). This allows for similar reporting requests and the ability to send projects out to clients or partners for approval.

Exporting: We have now added the ability to export your posts (for reports, review, etc.) from within Kapost’s main home page feed. You will see the export to CSV at the bottom of your feed and receive an email of your CSV file shortly after. All filters and custom fields are included in the spreadsheet for you to sort as need be.

Client View: We already wrote a more in-depth post about Client View but we wanted to include the roundup as it’s a feature we’re excited about (particularly for our agency customers). In short, Client View allows customers to invite client representatives into your newsroom who can only see certain posts or projects that they are associated with.

Let us know what you think about these features: support at kapost dot com. Thanks!

Client View allows customers to invite client representatives into your newsroom who can only see certain posts or projects that they are associated with. 

To set it up, go to the Settings area of a newsroom and click Visibility. On the Visibility page go ahead and enter in the names of the Clients you have:

Once you have your companies/clients entered, you now need to enter the users for each that can access the site.  You can enter them in the Members area, similar to how you add regular members, just be sure to choose Client Representative as the type of member you’re inviting. You can also associate which client they’re with and can invite multiple people under that group.

Once a company/client is added to the newsroom, you can start associating posts / content with clients.  To do this, on each post page, you’ll see a dropdown to designate which client can view the page. 

Client View Permissions:

The Client Representatives role in Kapost, is very similar to an Editor. They can edit posts and close tasks (e.g. Client Approval, Client Edits Final Post, etc.).  However, they cannot see the other users in the newsroom, they can’t see statistics and they can’t manage Payments. That said, the Member, Statistics and Payments tab are completely hidden.

Please keep in mind this is Version 1 of this feature, particularly built around our agency customers. If you have any questions or feedback, please don’t hesitate to reach out! Thanks!