Groove Commerce eCommerce Blog

5 Third-Party Tools for Reducing Shopping Cart Abandonment

Tom Nelson — Fri, 17 May 2013 20:07:44 +0000

I’ll point this out from the start – there’s already a myriad of great articles available online in regard to reducing shopping cart abandonment for e-commerce websites, and rightfully so – the average cart abandonment rate as of April of 2013... Read Full Article

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9 Ways to Supercharge your Magento Website

Ethan Giffin — Fri, 17 May 2013 16:02:16 +0000

Coming off the heels of the 2013 Magento Imagine Conference, Groove realized that many eTailers were concerned about how to maximize their performance on Magento. Developing goals in relation to the three core metrics of online marketing and understanding the top converting... Read Full Article

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1st Meeting for the Baltimore HubSpot User Group is on the Books!

Ethan Giffin — Fri, 10 May 2013 13:36:52 +0000

We are ecstatic to announce that the inaugural meeting for the officially sanctioned Baltimore HubSpot User Group (HUG) is on the books and set for June 13th @ 6pm! And, if that wasn’t exciting enough, Juliette Kopecky from HubSpot will... Read Full Article

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The Do’s and Dont’s of Email Marketing

Amy Knudtson — Wed, 01 May 2013 18:38:21 +0000

In 2012, engagement with emails was the most popular online activity. How did that translate in terms of ROI from a marketing perspective? Well as my fellow employee Tom noted in a previous post, Listrak reported that emails in 2012... Read Full Article

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10 Web Design Effects to Enhance Your Website

Katrina Kardys — Thu, 25 Apr 2013 19:35:13 +0000

When building websites, our creative team is always looking for little ways to make a big impact in our designs. Many of the items in this list are subtle nuances, making web designers like me say ”ooooh, lovely”, while others... Read Full Article

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Getting Started with Inbound Marketing: Part 1 – Preparing for Success

Gordon McCallum — Tue, 23 Apr 2013 16:00:24 +0000

The days of Mad Men-style shout and wait marketing are over. Buyers are more sophisticated than ever and have higher expectations from brands than ever before. Technology has enabled companies to have more direct interactions with customers in a scalable... Read Full Article

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5 Reasons to Consider a Responsive Approach for Your eCommerce Site

Derek Hargest — Mon, 15 Apr 2013 17:00:53 +0000

The Internet, by nature, is an always-changing entity. It goes through trends and fads just like anything else. How do we handle the changing landscape of the Internet for our websites? The solution might be responsive design and development. This... Read Full Article

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#MagentoImagine 2013: Why Groove’s Excited

Tom Nelson — Fri, 05 Apr 2013 17:25:29 +0000

Team Groove Commerce will once again be attending and exhibiting at the Magento Imagine Conference, which is being hosted this year in Las Vegas, NV. As an award-winning Magento Gold Partner, we couldn’t be more excited for the third year... Read Full Article

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eCommerce Web Design: 10 Principles for Success

Bob Gillespie — Tue, 02 Apr 2013 17:54:43 +0000

The success of any eCommerce site depends on a well-developed strategy that combines aesthetics, usability, structure, and layout. When these facets all work together (along with flawless development and solid SEO), your site will be primed for high conversions. Here... Read Full Article

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Baltimore, Wake Up!

Mack McGee — Wed, 27 Mar 2013 17:42:48 +0000

Groove Commerce is excited to announce our sponsorship of Baltimore Wake Up’s 2nd Community Empowerment Forum on March 30th from 8:30am to 1pm which will be hosted by the non-profit organization ReWired for Change. This forum will entail a... Read Full Article

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