Grooveeffect

GROOVEEFFECT IN GOTHAM - NEW YORK FASHION WEEK

Sean — Fri, 01 Aug 2008 13:24:05 -0500

We've traded the west coast for the east and made the trip to NYC for Fashion Week! The flight landed last night and we started things off with the Coutorture mixer at 24 Prince...it's always great to put faces to the names that we're so familiar with. We followed that with dinner and drinks at Zoe in SOHO. After taking care of a little daytime business, for day two we're planning on the Victorya Hong (Project Runway) fashion show, followed by a little Booty Shaking at Studio B in Brooklyn with Spank Rock, Busy P + So Me, The Rapture, GZA the Genius from Wu-Tang, and many more - check the invite on Going.com. More updates and many more pics to come soon ;-) Our view from Sofitel... Victorya Hong show @ The Altman Building, Chelsea ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

SUPER CHILL MONKEY DOES HOLLYWOOD [VIDEO]

Ivy — Tue, 20 May 2008 02:28:51 -0500

LOL...You have to watch this super cute monkey wearing designer denim as he takes a ride on a bus to an audition. He then heads to a taco stand to eat a burrito. ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

HOUSE OF MUSES - LUXURY HANDBAGS BY LEA MUSES

Ivy — Tue, 29 Apr 2008 16:39:11 -0500

Who hasn’t been inspired by someone or something? In the world of fashion, almost everyone has dared to find a stimulus in another’s creative work. How many of us, though, can claim to be a fully-fledged fashion deity? Lea Muses, founder and designer of The House of Muses, takes this title as if she herself were the daughter of the Greek God Zeus. The House of Muses, a contemporary accessories label created in 2003, is expected to be the next big thing in all things fashion. In fact, some may say it’s already taken the title. What began as a talented trio made up of a model, photographer, and a choreographer equipped with a fierce trunk of “wild props and accessories” used on various editorials, has fused into a full-line of incomparabl ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

SUPERLUCKYCAT - A RECYCLED ONE-OF-A-KIND CLOTHING LABEL

Ivy — Mon, 28 Apr 2008 18:18:14 -0500

Ecological style, better known as eco-chic, has been fast and furiously hitting the pavement this season. From the spring 2008 Heatherette line to retail store Anthropologie, eco-fashion can be found in every nook and cranny across coasts. If you think back, let’s say, 10 years ago, no tarot card, crystal ball, or star positioning could have predicted the eco fashion craze we see today. Unless that is, you’re L.A. based SuperLuckyCat Designer and Co-Founder, Crystal Butler. In 2000, Butler decided to turn a hobby into a full-fledged business. Butler, a thrift store fanatic, spent her college years at the Fashion Institute of Technology turning thrift store finds into fine threads. After years of working within the many facets of the re ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

SWIMS - THE MODERN GALOSH

Ivy — Sun, 27 Apr 2008 22:10:16 -0500

I love the rain. As long as I’m inside, of course. Rainy days inevitably lead to messy hair, sticky air, and the ultimate question: what shoes do I wear? Your Chucks get soaked, you don’t want to take the new LE’s out in this weather, and your satin Lanvin flats are a total no-go. Our solution? SWIMS, the innovative shoe line from Norwegian Johan R. (going by a name like this, the guy’s gotta be cool). Dubbed “modern galoshes” by the creator himself, SWIMS now boasts a simple ballerina flat for women that works perfect for those rainy days. Hunter boots work fine and well, but once you’re inside, do you really want to stomp around in those things? SWIMS’ flats are available in enough colors that you may want to land yourself more than o ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

GIVENCHY JELLY GLADIATOR - THROWBACK OF THE SEASON!

Ivy — Sun, 27 Apr 2008 20:33:18 -0500

Remember when you were a little girl, running around in those jelly sandals? They were clear, squishy, and most of all, cheap. Times have changed, and when Marc Jacobs churned out jelly gladiator sandals last year, everyone was a little stunned. They were cute, and while they boasted a hefty price tag, the frenzy began. This year, Chanel has come out with a glittered jelly sandal, adorned with a giant plastic flower and all, but the real star is Givenchy’s take on the old classic. Utilizing the ultra-trendy silhouette of the moment (the gladiator sandal), the French fashion house took things a step further by marrying the design with the rubber material. Available in white, pink, and black, the shoe has the subtle Givenchy logo up front, ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

EL PERRO DEL MAR - FROM THE VALLEY TO THE STARS ALBUM REVIEW

Ivy — Sat, 26 Apr 2008 21:29:38 -0500

From The Valley To The Stars is the latest album from Swedish musician El Perro Del Mar. The name, which means “The Dog of the Sea” in Spanish, is the stage name of Sarah Assbring. Assbring, who remains the only official member of the band, began her musical endeavors just over three years ago in Gothenburg on Hybris Records. Her particular brand of lo-fi indie pop gained EPDM critical acclaim for her self titled release, and a deal with UK label Memphis Industries. As of 2007, EPMD is working with Licking Fingers on all Swedish releases, including this year’s “From The Valley To The Stars”, which dropped in the US on April 22nd. The album’s opening track, “Jubilee”, sets the tone for the rest of the album. The short introductory song, whi ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

ANDREW POMMIER FOR STUSSY

Ivy — Sat, 26 Apr 2008 20:56:16 -0500

Earlier this month, Stüssy released the first of their exclusive Artist’s Series. This series features artwork by canadian skateboard artist and genius illustrator, Andrew Pommier. Pommier’s series consists of four T-shirts in black, white, and gray with signature character illustrations on each. The shirts are being released in a limited number, and will only be sold at freestanding Stüssy stores, so get yours before they’re gone, and keep an eyes out for the release of the next Artist’s Series. For more info, check out: stussy.com. Written by: Melissa Tan ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

INTERVIEW WITH SHWAYZE - CALI HOP HOP CREW

Ivy — Sat, 26 Apr 2008 19:31:42 -0500

Suretone/Geffen artist Shwayze, pioneer of the California Chill West Coast Stoner Music Movement, talks about being the only black kid in Malibu, his musical tastes, and Zodiac Sign! Be sure to catch him on this summer’s Warped Tour and check out the video for his Hit Single Buzzin on MTV Hits! Get to know Shwayze: How would you describe your music? Chill, laid back, rock, hip hop soul, California chill west coast stoner music. How did you hook up with [protégé] Cisco Adler? I met Cisco up in Malibu at one of his infamous parties. I heard he made Hip Hop beats, so I would always ask him if we could go into the studio. And we did. In your music, you talk about growing up in Malibu and being the only black kid, is that true, and what ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

INTERVIEW WITH JULIA GRIEVE FROM PRELOVED - A VINTAGE CLOTHING LABEL

Ivy — Thu, 24 Apr 2008 19:29:52 -0500

It’s become a Canadian cult hit since it began in 1995. Inspired by the threads of yore, Preloved founder Julia Grieve is a master at finding vintage pieces that can be reworked into something modern. Her desire to create something new from something old is an idea that has caught on like wildfire in the past few years. There’s always an element of surprise when shopping vintage and Preloved takes that one step further, reminding us that the best things always have a story. Tell us the story of Preloved. How it came to be and where the idea came from. It was always something I did (rework vintage). I loved vintage clothing, and loved the fact [that] I was getting a one of a kind piece of clothing. The issue with vintage is you can end u ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture