The 80/20 Rule

Are Facebook Fans Really Worthless to Digital Pharma?

That’s what Augie Ray, Forrester Research’s expert on social media marketing, suggested in his eponymous blog: that the value of a Facebook fan to a Brand is zero. While Ray acknowledges that he hears value estimates from reputable vendors ranging from $136.38 to $3.60 (Syncapse Media and AdWeek respectively) he advises us to start at [...]

Astonishing Shift In Social Media Landscape In Just 3 Years

Video is all about the power of imagery. So what happens when you apply visualization techniques to the social media landscape? In the beginning, you just have fun. That was what Randall Munroe, founder of XKCD did in 2007 when he illustrated the relative size of social media sites like MySpace, Friendster, Orkut and others. [...]

YouTube Increases Running Time To 15 Minutes: You Have More Time To Tell Your Story

Citing improvements in automated copyright patrolling by the Content ID System, YouTube recently announced that videos can now run 15 minutes, a 50% increase from the previous limit of 10 minutes. While I’m not sure that I buy the notion that it was Content ID alone that sparked the change (it’s just as easy to [...]

Total Online Video Streams up 41% from Last Year

The Nielsen Company reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams. How are you using video on your site?

Patient education reduces readmissions and ER visits

You’ve always known that patient education was important, but did you know it also makes excellent business sense? Healthcare Finance News reports that: Patients who have a clear understanding of their after-hospital care instructions are 30 percent less likely to be readmitted or visit the emergency department than patients who lack this information. The data [...]

Augmented Reality Applications For Health Care

Augmented Reality is the process of superimposing metadata onto a video feed. When that video feed comes from a smart device like Android or the iPhone things get interesting. The technology marries GPS, local maps, a digital compass and specialty “data layers” to produce real time images featuring clickable highlights for shopping, banking, transportation and [...]

7 Things To Do When You’re Dead In Health Care

Patient Education = Too Much Reading When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water. In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. From hallucinatory fever to diagnosis I sped along [...]

Adverse Event Reporting & Appropriate Dialogue in Social Media for Health Care

Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met the full criteria for adverse event [...]

The 6 Do’s and 6 Don’ts of Selecting a Marketing Agency

Smarti Solutions is a marketing consultancy and agency search firm that connects businesses with advertising agencies, PR firms and allied companies. Founder/President Michele Harris has authored an interesting white paper on “Selecting a Marketing Agency” that may be helpful for those looking for help in a hurry. She divides her advice equally between “Do’s” and [...]

Report: Double Stuf Oreos Could Raise Tolerance To Stuf

As reported in “The Onion” and with holiday weekend implications, consumption of double stuff Oreos may lead to “tolerance”: For 90 percent of Americans, it now takes twice as much stuf to reach the same level of satisfaction once achieved with a single layer of stuf,” the report read in part. Health care practioners are [...]