Mobile Medical Media

Does Pharmaceutical Nonadherence Exist?

Mark Hollander — Mon, 20 Feb 2012 22:42:56 +0000

How to create adherence programs that work? Start by understanding that choice is a spectrum, not an either-or proposition. Next, move on to analyzing what makes

5 Secrets of Agile Project Management for Pharma

Mark Hollander — Sun, 09 Oct 2011 05:20:52 +0000

Do you know the 5 secrets to cut video and web development time in half?

Project managers at Group 8020 are often Certified Scrum Masters. Sounds like an acronym? My first though about “scrum” was not the sport of ruby, but that’s where this agile project management technique gets its name. In rugby, when the players circle the ball, arms interlocked, and the referee blows the whistle, the balls is back in play.

You’d have to agree that some projects do feel read more...

Could Telemedicine & Telepresence Be The Great Cost-Cutter?

Mark Hollander — Tue, 07 Jun 2011 17:54:54 +0000

Telemedicine – the remote diagnosis and treatment of patients using telecommunications, usually 2-way audio/video – is gaining traction. According to a recent study by Manhattan Research, seven percent of U.S. physicians use online video conferencing to communicate with their patients.

Popular consumer video chat applications like Skype Video Calls and Apple FaceTime have eased the way for patients to perceive video as just one more channel of communication. And as Manhattan Research found, some specialities are early adopters, such as psychiatry read more...

What Does Near Field Communications Mean for mHealth?

Mark Hollander — Thu, 26 May 2011 21:53:44 +0000

credit: MasterCard

Near Field Communications (NFC) turns your mobile phone into a digital wallet. But do you want that?

MasterCard conducted a survey to better understand the demands for mobile payments. With good reason. It’s one thing to enter your credit card information on a keyboard. It’s an entirely different proposition on the micro touchpad of a mobile device like the iPhone or Android.

Buy A Coke Light With Your Mobile. See Video Below for NFC in Action

Click the video below to read more...

80% of Media Buyers Will Abandon Display, Move to Video Ads

Mark Hollander — Fri, 13 May 2011 16:11:51 +0000

Brightroll, the world’s largest video ad network, surveyed media buyers and ad executives for the 3rd year in a row. The mission? To gauge their opinions about the state of the industry. While everyone expected an uptick in video ad spend, no one was quite ready for this year’s numbers:

More than 80% of respondents plan to shift their ad spend from display to online video 65% plan to reallocate campaign dollars from TV to online video 91% of agency respondents were in read more...

The Next Privacy Pitfall: Mobile Tracking

Mark Hollander — Fri, 29 Apr 2011 21:48:58 +0000

The allure of a smartphone is the promise of being able to manage your life while on the go. From personal and professional correspondence to bank statements to medical apps that remind you to take your medications, cell phones have become indispensable.

But there’s a dark side to concentrating so much activity through just one device and that’s geolocation. Analyst eMarkter Digital Intelligence reported yesterday that mobile privacy and tracking is the number one hot topic for mobile users and is even read more...

3 Things You Must Know About Video on Google’s Home-Page

Mark Hollander — Sun, 17 Apr 2011 19:49:24 +0000

The beloved Google homepage was taken over for 36 hours this weekend by the hijinks of the Google Doodle Team. No mere doodle, but a full blown video tribute to Charlie Chaplin on what would have been his 122nd birthday. It’s cute, clever and confirms that online video is poised to take over search.

Pharmaceutical and medical device brand teams are taking note. This is the first product launch – albeit a birthday tribute – using online video on Google, the read more...

Mobile Medical Apps In Time of Crisis

Mark Hollander — Mon, 21 Mar 2011 18:30:14 +0000

Mobile Medical Apps are coming to the rescue, as reported in Better Health. The 9.0-magnitude earthquake and ensuing tsunami left whole segments of the Japanese population in need of medical attention. But demand exceeded what Japan’s healthcare system could provide.

Enter the iPhone and mobile medical apps like “Medical Encyclopedia for Home Use” which provide basic first aid instructions for treating the injured and is currently the number one download in the Japan iTunes Store. (Made available at no charge by read more...

Top 3 Prescription Drug Reminder Apps for Apple Devices

Mark Hollander — Tue, 15 Mar 2011 22:07:13 +0000

Prescription Drug Reminders and That Pesky Privacy Problem

Mobile medical applications designed specifically for patients provide pharmaceutical manufacturers with an opportunity to build brand loyalty, adherence and revenue.

With that in mind we took a look at three of the most popular Apple iPhone/ iPad apps to see which would do the best job of reminding patients to take their medication and help them create a historical log of adherence.

Dosecast Intelecare RxmindMe

What we found surprised us: not only was there a wide variance in read more...

Online Video Year in Review – comScore Report

Mark Hollander — Fri, 25 Feb 2011 17:15:33 +0000

Viewers, Engagement and Viewing Hours For Online Video Continues To Grow

Life Sciences marketers and advertisers will want to take note of comScore’s “2010 Year US Digital Year in Review” (simple registration required). Online video viewership, the rise of mobile media and the rise of online television sites like Hulu require medical marketing executives to rethink their FY2011-FY2012 budgets.

What You Need To Know: Sixty Second VersionAn average of 179 Million Americans watched online video each month in 2010 Engagement levels also rose, read more...