Grow Your Training Business

40 Inspirational Speeches in 2 Minutes

Dan Rust — Sun, 29 Jan 2012 17:06:53 -0600

Nice compilation of brief movie clips. All the inspirational speeches you remember, plus a few more.

Take the Hits

Dan Rust — Sun, 29 Jan 2012 11:23:57 -0600

I wish someone had taken the time to have this talk with me when I was a young man. I spent way too much time "licking my wounds" and lamenting about the unfairness fo it all. When I look back now, all of that time was wasted. I would have been much better off if I would simply have stood up and pushed myself back into the arena, shaken off the self-doubt, and moved on.

My Strategy to Steal Your Training Clients in 2012

Dan Rust — Tue, 03 Jan 2012 10:02:47 -0600

There is no doubt that 2012 is going to be another tough year for independent trainers and training consultants, so if I am going to keep my business growing (we were up 14% in 2011) I am going to have to take some business away from other independent corporate trainers....

What Training Business Owners Can Learn from Steve Jobs

Dan Rust — Sun, 09 Oct 2011 19:49:54 -0500

Many people h ave explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. Guy Kawasaki worked closely with Steve and in the article below shares his list...

Online Marketing to Grow Your Training Business

Dan Rust — Fri, 09 Sep 2011 21:13:03 -0500

Most independent training professionals have a limited marketing budget. And they can clearly see that compared to traditional print and promotional media, the internet is much more likely to be a productive marketing resource for them.

Promotion Strategies for Your Training Business

Dan Rust — Fri, 09 Sep 2011 20:55:03 -0500

While many independent trainers are struggling, there are some who manage to do incredibly well even when the economic waters are rough and unpredictable.

What's So Special About Your Training Business?

Dan Rust — Fri, 09 Sep 2011 20:41:16 -0500

It has never been easy to build a corporate training, speaking or coaching business from the ground floor up, but in today's tough economy it is more difficult than ever for two reasons:

Retain Your Current Training Clients

Dan Rust — Fri, 09 Sep 2011 20:30:44 -0500

To grow a corporate training business in a tough economy, the first priority is to protect your current clients. With so many training providers chasing a shrinking business base, you can expect that every one of your existing clients is being contacted regularly by your competitors.

How I'm Stealing Your Training Clients

Dan Rust — Wed, 31 Aug 2011 21:25:11 -0500

I want to thank you for allowing me to cultivate business relationships with many of your best training clients and ultimately acquire them as clients of my own training business. You may have been wondering why they don't do as much business with you as they used to, and hopefully you have been blaming the bad economy - because I wouldn't want you to blame me. In fact, I really don't want you to think about me at all, until after I have squeezed every possible training dollar out of every one of your current clients.

Online Marketing: Keyword Research Tools

Dan Rust — Wed, 03 Aug 2011 22:59:18 -0500

Keyword research is much more than just guessing about what search terms potentially-interested customers might use to search for specific products or services. Successful webmasters must select terms that directly relate to the product or service they are offering. Additionally, the keywords and phrases must be searched on by prospective customers. The very best keywords and keyword phrases are those that are included in searches and that directly relate to your product or service, but do not have a lot of other websites competing for them.