The gTLD Club

Update: The .HUMAN & .AGENT Community

2026-09-09T10:04:51.606+04:00

Many new gTLD applicants published their list of strings recently:

Aruba applies for 39 new domain extensions:
https://www.aruba.it/en/press-kit/aruba-applies-for-39-new-domain-extensions.aspx
The .HUMAN new gTLD application:
https://www.globenewswire.com/news-release/2026/09/09/3358977/0/en/human-centered-holdings-applies-to-steward-human.html
The .AGENT Community submitted an application for .AGENT:
https://agentcommunity.org/blog/we-filed-the-agent-application
ShortDot submits 80 new gTLD applications. Most are 3 letter strings:
https://shortdot.bond/80
Vant Nexus Technologies LLC applies for .PORTAL - .ISLAND and .TRUCK new gTLDs:
Vant Nexus – Reshaping the Digital Landscape
The .CHESS domain extension:
https://www.fide.com/chess-is-getting-its-own-home-on-the-internet-fide-and-world-chess-apply-for-the-chess-domain-extension/
Astronym Registry applied for 6 TLDs:
https://www.astronym.com/press/releases/2026-09-01-registered-agents-registry-game/
Radix Registry announce 46 strings:
https://deux.radix.website/
Starlight Registry (Namecheap - the Registrar), announces 40 new gTLD applications: from .AID to .WAVE (website coming soon)
Twitter announcement, Telegram applied for .GRAM:
https://www.gtld.club/2026/08/telegram-applies-for-gram.html
The .EASY new gTLD:
https://easy.com/easygroup-applies-to-icann-for-the-easy-top-level-domain-as-part-of-the-new-gtld-program-2026-round/
Name Space LLC applied for 10 strings: (website coming): .MARS - .SOUND - .HELLO - .FEST - .AURA - .YAM - .IFY - .III - .YYY - .BRAIN
Xiyou Ji (西游记) submits 323 new gTLD applications (including IDNs):
https://xiyou.domains/
Twitter announcement for the .SUI new gTLD (website coming soon).
2 applications spotted: .BIT and .ION new gTLDs (website coming soon).
Suffix Inc submits 89 new gTLD applications:
Suffix Domains (but shows 13 only).
Link Freedom Group published a list of more than 300 strings. These are Primary and secondary strings:
https://lfg.link/
Internet.BEST announced its application for .SOCIALMEDIA:
https://internet.best/socialmedia/
A tool published 3 new gTLD applications for .MEOW - .STATUS and .UWU:
https://discovery.newtld.tools/
Previous applicant for .CLUB submitted an application for the .FACTORY new gTLD:
https://www.globenewswire.com/news-release/2026/08/14/3345503/0/en/usa-made-in-america-announces-application-for-factory-generic-top-level-domain.html
Endpoint Domains published their first 8 applications (Primary strings) only for: .BIG - .FAB - .FART - .FTW - .HAPPY - .NSFW - .PRIVATE and .TRUE:
https://endpointdomains.com/
Oinkadot submitted 25 new gTLD applications for: .anime - .bit - .bug - .cancel - .dine - .dragon - .ghost - .glitch - .hack - .heart - .king - .loop - .manga - .moon - .panda - .puff - .queen - .sign - .spice - .stack - .stay - .super - .weed - .wire and .zzz (website coming soon).
Wiz announced it has 50+ letters of endorsement (On Twitter) for the .BITCOIN new gTLD:
https://www.gtld.club/2026/08/50-letters-of-endorsement-for-bitcoin.html

Applicant for .PORTAL, .ISLAND, and .TRUCK new gTLDs.

2026-09-08T13:10:14.893+04:00

Backed by financially strong shareholders with substantial resources and a solid capital base, Vant Nexus Technologies LLC has applied to ICANN for:

.PORTAL
.ISLAND, and
.TRUCK new gTLDs.

Telegram applies for .GRAM

2026-08-19T09:46:12.437+04:00

Telegram has applied for the .gram domain zone.

If the application is approved by ICANN, a billion Telegram users could get their own second-level domains — yourname.gram.

Users would be able to set up their interactive websites hosted by Telegram — with one prompt ✨
— Pavel Durov (@durov) August 18, 2026

Applicant for the .SUI new gTLD

2026-08-17T18:09:55.226+04:00

Today, Sui Naming Limited submitted its application for the .sui Top-Level Domain.

We’re working with Doma, D3, and other industry partners to bring the Domain Name System (DNS) to SuiNS, connecting Sui names with the global naming system behind .com, .net, and .org.

This is a…
— Sui Name Service (SuiNS) (@SuiNSdapp) August 17, 2026

Applicant for .BIT and .ION new gTLDs

2026-08-17T16:58:43.582+04:00

We have applied for .bit and .ion.
We will be excited to operate these TLDs 🔥 https://t.co/nqLIkRAFIk pic.twitter.com/fF4ylAH3US
— Youness KASMI (@kasmiyouness1) August 17, 2026

50+ letters of endorsement for .BITCOIN community application

2026-08-17T13:05:27.210+04:00

We successfully submitted the ICANN .bitcoin TLD application for Community Priority Evaluation with over 50+ letters of endorsement from within the community, together with several high-level letters of recognition. ICANN will reveal our full application sometime in November 2026 pic.twitter.com/hlQaNEev4Q
— wiz 🇸🇻 (@wiz) August 12, 2026

Round 3 new gTLD applications and the AI

2026-08-11T10:04:09.771+04:00

Claude (the AI) was asked to prepare a business plan and financial model for the .BHANGRA (for Bhangra music community), and .LATTE (the coffee drink) new gTLDs.

(LinkedIn requires to be logged in to read its publications)

On .WEB : Cast your Vote.

2026-07-27T09:40:33.136+04:00

Will the .WEB new gTLD register 1 million or more domains on the first day of General Availability?

You need to be signed in to vote on LinkedIn.

Struggling to find the right strings?

2026-07-16T11:39:48.229+04:00

As the TAMS application submission deadline approaches, many applicants are putting the final touches on their bids, while others are still gathering intelligence in an effort to avoid direct competition. A few observations come to mind:

Applicants increasingly rely on external tools and market intelligence services to assess whether others may be pursuing the same string.
The first application round in 2012 attracted 1,930 new gTLD applications. My expectation is that the 2026 round will exceed that number, including a significant volume of .BRAND applications.
Identity Digital, the largest new gTLD applicant, operates 270 new gTLDs and manages a portfolio of 470 TLDs. Following its funding announcement in December 2025, it would not be surprising to see the company expand its ambitions in the upcoming round.
GoDaddy is another player that could increase its application activity.
Unstoppable Domains kept announcing lots of strings too.
SuperNova200 has publicly stated its intention to submit 200 applications.
Internet.best announced a list of 10 strings.
Anyone using AI to generate lists of promising strings should remember that they are unlikely to be the only ones taking that approach. If an idea seems obvious to an AI, it is probably obvious to many other applicants as well.
As in the 2012 round, new entrants with substantial financial resources could emerge and compete aggressively for attractive strings.

The bottom line: AI can be a valuable tool for brainstorming and research, but it may not be the best companion when it comes to identifying truly unique and uncontested strings. In a crowded and increasingly sophisticated market, originality, market insight, and strategic thinking may prove far more valuable than AI-generated suggestions alone.

Round 2 and Blocked Names: Page 191 of the new gTLD Applicant Guidebook

2026-06-17T11:29:17.489+04:00

I didn't pay attention to this in the first place because I saw no reason for a change about the .LOCAL new gTLD.

The .LOCAL new gTLD...

...is definitely one of the best strings to submit an application for anyone wanting to promote local content with domain names ending in ".local" (instead of ".com").

Can you submit an application for .LOCAL ?

I read it twice and compared both versions of the two applicant guidebook: version 2012 (page 60 & 61) and version 2026 (page 191 & 192) to understand why the .LOCAL new gTLD (and a few others) had disappeared from the list of Blocked Names from the 2026 Applicant Guidebook.

I noticed a few strings were missing form the list of Blocked Names and wondered: "How is it possible that I did not notice this?"

Reality came back knocking at my door when I read that paragraph about Special-Use Domain Names :

"Special-Use Domain Names: These are specific strings reserved by technical standards for purposes inconsistent with delegation, as explicitly noted on IANA’s Special-Use Domain Names Registry.245,246,247".

Special-Use Domain Names are specific strings reserved by technical standards for purposes inconsistent with delegation and when you click on the 245 hyperlink, it shows a few more strings that you cannot submit an application for. "Local" (and a few others) is in that list.

List of Blocked Names from 2012 Round 1:

List of Blocked Names from 2026 Round 2:

Don't submit an application for .LOCAL : this string is a blocked name.

Vant Nexus is in Seville

2026-06-07T17:27:05.084+04:00

We are in Seville, let's meet!

Contact me on LinkedIn.

Round 2 Projected Timeline based on 2,000 applications received

2026-05-01T11:40:10.761+04:00

The ICANN Round 2 new gTLD Application Window just opened and I noticed an update on the Timeline. See below.

Official info from ICANN is available here.

From 12 of August to Reveal Day = 9 weeks

2026-04-15T20:18:00.002+04:00

When the window closes to submit new gTLD applications close(s) in August the 12, this can be a good moment to start your communication on your project.

Isn't it the perfect moment to announce the rest of the world that you are submitting an application to operate the .FLAMINGO Top-Level Domain?

August 12, 2026 is probably going to be one of these marvelous and exciting moment to watch all new gTLD initiatives website pop-up online.

A good place to inform the entire industry and other potential applicants will be the "ICANN New gTLDs & .BRANDs" group on LinkedIn.

You are welcome to join the 3,000 subscribers and post about your project mid-august.

The Applicant Guidebook: questions for the AI

2026-03-17T13:24:14.130+04:00

Some questions asked to multiple AIs sometimes return answers from the first Applicant Guidebook dated 2012. Some answers also return with lots of precision.

New gTLD Program: Replacement Strings?
Applications Not Included in the Prioritization Draw in the next Round of new gTLDs
What are the Fundamental Obligations of Registry Operators in relation to Registrars?
ICANN new gTLDs: What are the Clarifying Questions?
ICANN new gTLDs: What is the Prioritization Draw?
How do I learn if someone plans to submit the same new gTLD application as me in April 2026?
Should I own a registered trademark to submit a dotBrand new gTLD application to the ICANN in 2026?
Which strings cannot be submitted as new gTLD applications in the 2026 ICANN round?
How many new gTLD applications will be submitted to the ICANN in April 2026?
Brand and Trademark Protections in the new gTLD program: what should an applicant know?
What are the Different gTLD Application Types in the next ICANN new gTLD Round?
Round 2 of new gTLDs: what are Replacement String and the Replacement Period?
What are GAC Member Early Warnings and GAC Consensus Advice in the next ICANN new gTLD Round?

Answer here.

The gTLD Report for "Round 2" in 2026

2026-01-30T15:05:00.001+04:00

The gTLD Report offers monthly snapshots of new gTLD registration volumes and we just updated the report for January 2026.

For the next round of the ICANN new gTLD program to start in April 2026, we have added another column entitled "Round".

According to each new gTLD launching starting 2026, we will add corresponding strings to the right report and indicate if the string counts for the first round of the ICANN new gTLD program from 2012 or the new one from 2026.

We will announce each new Registry on LinkedIn and Bluesky.

Jovenet Consulting: a new chapter

2026-01-23T14:38:00.002+04:00

Jovenet Consulting is a company which operated between the first and the second round of the ICANN new gTLD program.

Highly focused on new gTLD innovation, its owner Jean Guillon, was offered to continue developing more innovative projects with new partners.

Check my LinkedIn profile for more and don't forget to join the new gTLD group on LinkedIn.

I am happy to connect soon ;-)

2 more new gTLDs identified for Round 2?

2026-01-19T12:26:00.001+04:00

More new gTLD projects are announced. Two more were identified:

The .MEOW new gTLD: "A domain for the Queer Community, by the Queer Community".
The .AGENT new gTLD: "Its purpose is to explore how AI agents can be given recognizable, accountable, and globally interoperable identities on the open Internet, aligned with existing Internet governance principles and the global public interest".

We announce all upcoming new gTLD projects on the LinkedIn new gTLD group.

ICANN published the official 2026 Round Applicant Guidebook

2025-12-17T18:05:00.000+04:00

It took the ICANN more than a decade and, here we are, the new 2026 version of the new gTLD Applicant Guidebook was just published.

Expect more changes but this "Bible" is basically what all new gTLD service providers have been following the development of for the past few years.

For newcomers to the program willing to create their own domain name extension, I suggest to start page 21 with the "Module 1 The Applicant Journey".

Existing scammers digging for information and requesting details - and I am sorry to underline that they are present right now (Consultants: be careful and come share your experience with me as I have identified a major one) - I suggest the reading of "1.1.5 Good Faith Intent" (page 22).

Download the latest version of the "AGB" here.

New gTLD Innovation in 2026, a €4M annual income in 5 years

2025-12-12T11:47:00.002+04:00

Project "John Wolley"

The Universal Directory

Project John Wolley is a concept of universal yellow pages based on the use of a single .BRAND domain name extension where each domain name is a city or a village's name.

White and Yellow Pages exist in most countries but no directory exists

for the entire world. Project “John Wolley” offers to use one single

domain name extension to operate one global directory. Each city

name becomes a domain name and each domain name is one

local directory.

Download the pitch

The AI answered these "new gTLD" questions

2025-12-01T12:23:00.006+04:00

We recently asked an Artificial Intelligence a few questions about the next round of new gTLDs:
Can I sell domain names ending in my ".brand" through the network of ICANN accredited Registrars?

Why should investment funds invest in new gTLDs in 2026?
Are new gTLDs monopolies?
What is ICANN 84?
Why are community and geographic new gTLD applications more expensive?
I want to fund a new generic Top-Level Domain at the ICANN but which one?
How many people are needed to run an ICANN new gTLD Registry?
Where are listed all upcoming new gTLD projects?
What does the latest ICANN 84 GAC communiqué says about the next new gTLD round2 in 2026?
Are 4 months enough to decide to submit a new gTLD application in the next ICANN new gTLD round?
Can you apply for an ICANN new gTLD with a budget of 800,000€?
ICANN Round 2 of new gTLDs: is it mandatory to deposit data of a Registry with an escrow agent
As a generic new gTLD Registry, how much should I sell my domain names to the network of accredited Registrars?

We asked the AI a lot more questions!

Data Escrow for your new gTLD?

2025-11-24T14:07:00.001+04:00

As a key component of the global domain ecosystem, DENIC Services ensures the secure registration and operation of generic (gTLD) and country-code (ccTLD) top-level domains. DENIC Services provides essential Data Escrow services, relied upon by more than 2,800 domain registries and registrars internationally.

Its robust and highly secure IT infrastructure stores the data for over 180 million domains, representing more than 50% of all domains globally. Operating a gTLD necessitates the deposit of registry data with an accredited escrow agent. DENIC Services meets this requirement as the only designated escrow service in the ICANN RDE programme, and is fully approved under the ICANN Registry Data Escrow programme.

Become part of the DENIC network now.

Latest news: the new gTLD Guidebook was adopted

2025-11-06T15:53:00.058+04:00

Just in case you missed:

The ICANN84 Governmental Advisory Committee Communiqué Now Available. 12 very exciting pages to read and even more exciting starting page 6 of the PDF (the rest is a transcript):

Applicant Support Program Implementation and New gTLD Next Round Outreach.
Additional Fee for Evaluation of Geographic Names During the Next Round of New gTLDs.
Latin Script Diacritics.
IGO Protections.

The ICANN Board just "adopted" the next round Applicant Guidebook (also called the "AGB"),
ICANN Request for Proposal: New gTLD Program: 2026 Round Background Screening Services,
ICANN Request for Proposal: Evaluator Panels for String Similarity and Variant Strings for the new gTLD Program: 2026 Round,
Collaboration Key to Delivering ICANN’s New gTLD Applicant Guidebook.

There is a new "Quick links" pages on the ICANN website here.

New gTLD auctions: "Reminder"

2025-10-21T11:30:00.001+04:00

This is what applicants paid in the first Round of new gTLDs to fight for their string in ICANN auctions:

.WEBS : $1
.WEB : $135,000,000
.SHOP : $41,501,000
.HOTELS : $2,200,000
.SRL : $400,000
.PING : $1,501,000
.APP : $25,001,000
.MLS : $3,359,000
.BABY : $3,088,888
.DOT : $700,000
.SALON : $5,100,575
.REALTY : $5,588,888
.SPOT : $2,200,000
.BUY : $4,588,888
.VIP : $3,000,888
.TECH : $6,760,000
.信息 : $600,000

To learn more about how TLDs are going to be auctioned in the next round, see "4.6 ICANN New gTLD Auction" from the existing draft of the next new gTLD applicant guidebook (page 153).

Latest Sunrise Information (at Google)

2025-10-11T14:11:00.006+04:00

Trademark Claims Period have started on 01 October 2025 for:

The .GMAIL new gTLD,
The .ANDROID new gTLD,
The .YOUTUBE new gTLD.

Something coming at Google?

Learn more.

The new gTLD Directory "has" launched

2025-09-11T15:40:00.002+04:00

A Directory for Applicants and Providers

The Directory is a free tool for applicants in the 2026 ICANN new gTLD Program, looking for a service provider with the capacity and experience to guide them through the process of submitting their application to the ICANN in 2026...and after.

Registration is free, please join: www.gtld.directory