Hell, it may be *evil* but it's TASTY!

Recently, Maccas inserted a BigMac sized wad of paid for tweets into the Twitosphere, using a hashtag for tracking – the aim was to raise awareness about their use of fresh produce. They used two #browns.. oh, wait… HashTags… One was #MeetTheFarmers the other was #McDStories

Rather than making you read loads of my painful rhetoric, the short story is that people started using #McDStories for evil, in place of good… (on the internet, really?!) The shorter story is that their chief social media person, Rick Wion*, pulled the hashtag in question, and rolled with the one that wasn’t collecting tweets like… [These examples from Social media Today in the article by David Amerland ]

“Fingernail in my BigMac once #McDStories, McDonald’s Twitter Hashtag Promtion, Goes Horrible Wrong,” said user @capnmarrrk.

“Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip #McDStories,” @jfsmith23 said.

My question is this – despite pulling the tag and not responding to any of the evil tweets (which would have made sense, turn that frown around!) did this harm the brand? It had extra people talking about it for a couple of days, it’s dredged up some issues that Maccas need to fix (nobody likes a fingernail burger!) and it’s painted an important picture for others… “Watch out, some idiot could turn your well intentioned social brainchild into the devil”

In your opinion, is this a massive fail on Rick’s part? Or is it always going to be this way – the internet being evil and all. I’d say “How could he have possibly known” and “better luck next time!” ….Now, I’m off out for a BigMac…. nails and all!

Thoughts?

–Sime

*or someone that a. looks like him, b. sounds like him, c. works for him or d. all of the above.

No sugar coating, please….

–Sime

“Take over the world by following these six amazing, never been seen before marketing steps!”

What? What a load of rubbish…. “Be a robot and take over nothing…”

Want a tip?….

TREAT PEOPLE LIKE PEOPLE.

• Mum used to say, treat people how you want to be treated.
• Don’t talk at me, talk with me.
• Don’t slap a hard sell on the table, have a chat, work out WHAT to sell first.
• Give back, don’t just take take take…

I hope one of you finds this a little enlightening... #RandomImage

As soon as the singing starts, you know this is a good thing (Hey, Pasky.. I said something nice about Country!)

This is actually beautiful (The music that is!)

Right.. off to self medicate

–Sime x

P.S.. Help them make it! Pledge!

Mine? Maybe Japan… That was pretty hard hitting… Personally? Starting to work for myself – that has also been pretty hard hitting… Oh, and then there’s leaving the UK after 9.6 years… That was pretty hard hitting…

This year has been pretty crazy...

So, you? What will you remember?

Best most funnest tripod company on the planet, 3 Legged Thing, gave me a shout out on Facebook today, I’m very stoked to know them, to love their gear and to get a shout out! Thanks 3 Legged Thing. Please join 3 Legged Thing on Facebook

For awesome tripods at normal person’s prices, for a great company that stands behind, beside and sometimes under its products.. check out 3 Legged Thing and join their newsletter while you’re at it.

Set to “Ne Me Quitte Pas” as performed by Nina Simone.

www.nathanpask.com | choose life, choose HD @ 720p

I wanted to try a little experiment. 

Please buy your Olloclip here.

Can you tell me which of these images is taken with my iPhone 4 and an Olloclip on the macro end, and which is taken with my 100mm f/2.8 L series Canon macro lens and a Canon 5DMKII? Both images scaled to a maximum of 800px for my blog using Lightroom III

The Setup was simple…

"Setup for taking macro image with iPhone 4 and Olloclip"

Please buy your Olloclip here.

Dave Matthews Band as photographed at Brixton Academy. The Square Sessions. Supported by Alberta Cross

press play on tape |