Guerrilla Marketing defined

Krink my MINI

noreply@blogger.com (Guerrilla Communication) — Mon, 09 Nov 2009 14:38:00 +0000

In general I don't appreciate when people put their hands or any other body part on my MINI Cooper S, but I might make an exception for an artist that I can see eye to eye with. MINI Cooper Germany seemingly saw eye to eye with Krink and commissioned him to show his drip style art on a black Mini Cooper S. Sweet

That being said, I guess I would also allow or actually encourage a detail shop to put their hands, soap, sponges and polish on my car.

Keeping it fresh

noreply@blogger.com (Guerrilla Communication) — Sat, 07 Nov 2009 17:28:00 +0000

German brand Toppits is convinced that their wrap keeps stuff very fresh. The wall here certainly could have used some Toppits many years back, but that really isn't the point here.

Never underestimate

noreply@blogger.com (Guerrilla Communication) — Wed, 04 Nov 2009 14:21:00 +0000

You should never underestimate anybody or anything, and according to French Canal+ you should never underestimate the power of a good story either. Because an excuse is only seen as an excuse if the story isn't powerful enough. Although we must admit, there are some continuity issues with this story.

Run Forrest run

noreply@blogger.com (Guerrilla Communication) — Mon, 02 Nov 2009 15:11:00 +0000

The Rockport shoes are apparently ultra comfortable in addition to being stylish, and to prove this point, runners have been running in the NYC Marathon wearing Rockport dress shoes for several years now. For yesterday's 2009 edition of the ING NYC marathon, Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin, who is best known for his appearance on the 10th season of “The Bachelor.” Below are the shoes he sported. (The shoes usually come with black laces, but the orange laces are for the ING Run For Something Better cause)

Via: slowtwitch

Fly for me

noreply@blogger.com (Guerrilla Communication) — Fri, 30 Oct 2009 14:10:00 +0000

A German Guerrilla Marketing group "hired" flies to do some flyvertising for them during the Frankfurt book fair. Tiny little ad banners were attached to the flies via wax and then they were sent to fly around the convention center with a message of their client Eichborn, whose logo is a fly. No flies were hurt with this action according to folks involved (the wax seemingly naturally dissolves), but previous personal experience with PETA have taught us that such words mean nothing to them.

Agency: Jung von Matt

Via: AdFreak

We love green stuff

noreply@blogger.com (Guerrilla Communication) — Wed, 28 Oct 2009 14:03:00 +0000

Although not really new and unique, we always enjoy green activities like this "Green Life" bag action by Heineken in Puerto Rico. The recycling of billboard banners into something trendy you can use everyday is great for the brand and even nicer for the environment. Plus this is a marketing thing most people happily accept and even pay for.

Via: AdsOfTheWorld

Play that music ...

noreply@blogger.com (Guerrilla Communication) — Mon, 26 Oct 2009 13:21:00 +0000

Vodafone New Zealand used 1,000 cellphones to play Tchaikovsky's 1812 overture in a unique concert. Is Vodafone all of a sudden completely passionate about the arts, or is this a little marketing stunt they are hoping will go viral? The range of sounds displayed in this classical number certainly speaks well for the ringtone choices of Vodafone.

Via: Adverblog

Finally embedded

noreply@blogger.com (Guerrilla Communication) — Mon, 26 Oct 2009 12:53:00 +0000

This blog is now finally embedded in our new website and we of course think it looks very good, but what do you think?

Trust me

noreply@blogger.com (Guerrilla Communication) — Fri, 23 Oct 2009 13:53:00 +0000

Should we really trust Microsoft this time around? :-)

An egg hunt of a different sort

noreply@blogger.com (Guerrilla Communication) — Wed, 21 Oct 2009 13:13:00 +0000

We know it closer to Christmas than to Easter, but that didn't stop a few folks in Dublin, Ireland to look for a few over-sized eggs once one (with a PS3 Slim inside) was discovered next to Molly Malone on Grafton Street. This guerrilla marketing stunt stood out for sure, but some of the pedestrians seemed either too busy or too suspicious of that big egg.

Beauty isn't about weight, or is it?

noreply@blogger.com (Guerrilla Communication) — Mon, 19 Oct 2009 14:44:00 +0000

To promote Dove's campaign of Inner Beauty in Germany, modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to "Real beauty is not measured in kgs," and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step up on a scale in public?

More than just talk

noreply@blogger.com (Guerrilla Communication) — Fri, 16 Oct 2009 17:40:00 +0000

Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.

Agency: TDA Advertising

Via: AdRants

A fun theory

noreply@blogger.com (Guerrilla Communication) — Wed, 14 Oct 2009 14:11:00 +0000

It is quite valuable when you get customer interaction, but seemingly in the case below the customers in Sweden are not aware that they are interacting with VW. Part of the Fun Theory campaign, a set of stairs was transformed into an interactive piano. Which song would you play? Another recent project along those lines made people actually want to clean up trash in the street.

Beer usually hits the spot

noreply@blogger.com (Guerrilla Communication) — Mon, 12 Oct 2009 19:11:00 +0000

Pro Triathlete Linsey Corbin from Montana promoted herself and all her sponsors with custom Montana Brewing six packs which were presented to various media and industry folks at the 2009 Ford Ironman World Championships in Kona Hawaii. The slogan of Linsey Corbin is "Montana Made" and that seemingly works for the beer too.

Breast cancer tumor in your face

noreply@blogger.com (Guerrilla Communication) — Fri, 09 Oct 2009 05:52:00 +0000

If you walked through a city and noticed a big tumor blocking your path, it would most likely catch your attention. That was the work done for the New Zealand Breast Cancer Foundation and they used huge inflatables to promote the campaign "The longer you wait, the bigger the problem gets."

Via: DirectDaily

Ironman Hawaii underpants marketing

noreply@blogger.com (Guerrilla Communication) — Wed, 07 Oct 2009 07:53:00 +0000

Every year on Thursday before the Ford Ironman Hawaii World Championships there is an underpants run that originally was meant to mock the Europens who sported their Speedos anytime and everywhere. By now the underpants is very big and several hundered folks run in it, including quite a few Europeans. That of course brings out the marketing people and saddle manufacturer fi'zi:k is showing off their nice assortment of underpants which they hope people will wear to promote their goods.

It is raining flipflops

noreply@blogger.com (Guerrilla Communication) — Fri, 02 Oct 2009 18:38:00 +0000

It is considered a fashionable faux pas to wear flipflops once fall weather comes around, but Havaianas seem to have a different thought along those lines. They are embracing the fall weather with an interesting non traditional marketing campaign in various European cities. Was it really raining flipflops in London, Lisbon, Paris and Madrid?

Freshly baked

noreply@blogger.com (Guerrilla Communication) — Wed, 30 Sep 2009 12:46:00 +0000

While coming through the Charlotte, NC airport recently I noticed this ambient campaign for Bojangles in the baggage claim area. The "biscuits" were already showing a bit wear and tear and it took a second to figure out what was going on, but once you strolled to the beginning of the conveyor belt it became quite clear. I also noticed that other folks were doing the same "detective work", so the interaction with the customers was certainly achieved. But on my way home I did not stop at a Bojangles. :-)

Melting away

noreply@blogger.com (Guerrilla Communication) — Mon, 28 Sep 2009 14:37:00 +0000

To bring more attention to the climate change in the arctic regions and the melting ice, the German World Wide Fund for Nature placed 1,000 ice sculptures in the shape of sitting humans on the steps of the German capital at noon. As the sculptures slowly melted away they left quite a sad impression.

Via: DirectDaily

More monkey business

noreply@blogger.com (Guerrilla Communication) — Fri, 25 Sep 2009 08:26:00 +0000

During the Interbike trade show in Las Vegas, nuun had a gorilla chase a banana to promote banananuun, the banana flavored electrolyte tablets. The gorilla and the banana were very popular photo objects and their banananuun samples were seemingly also appreciated.

Cheesy stuff

noreply@blogger.com (Guerrilla Communication) — Wed, 23 Sep 2009 12:40:00 +0000

It would take quite a bit of self control when looking at this Donato's Pizza billboard to not lust for a slice of cheesy pizza, or possibly the rest of the pizza not yet eaten by the news dude. So bring on the pizza and make it Donato's.

Via: AdFreak

An M better

noreply@blogger.com (Guerrilla Communication) — Mon, 21 Sep 2009 14:07:00 +0000

Migros is the largest supermarket chain in Switzerland and the largest employer in that country. The orange M of that brand is quite well known there and earlier this year the M showed up on various town and city signs, covering the M in those signs. A guerrilla marketing activity that goes along well with their campaign "Ein M besser" or in English "An M better."

More coffee please

noreply@blogger.com (Guerrilla Communication) — Fri, 18 Sep 2009 12:06:00 +0000

Everyone loves free coffee, but that only works when people find out about it. Along those lines, this coffee pot lamp post promoting FREE McDonalds coffee at the intersection of 6th Ave and Cambie Street in Vancouver is tough to overlook. The promotion is only 2 weeks long, but the memories of this ambient marketing effort will last quite a bit longer.

Agency: Cossette West, Vancouver

Via: AdRants

Build it and they will come, or not

noreply@blogger.com (Guerrilla Communication) — Wed, 16 Sep 2009 13:56:00 +0000

Burger King in the UK recently created a sand "castle" restaurant in Weston-Super-Mare, UK to coincide with the British August Bank Summer Holiday on on August 31. Sand sculptor Mark Anderson spent three days and a ton of sand to build it. Offering a variety of shakes, no one seemed to have counted on the typically crappy weather there. Looking a bit sad on the deserted beach it appears that they should have offered chicken broth and hot tea instead. Brrrrr.

Location, location, location yes, but also timing, timing, timing is important.

Via: MarketingAlternatif

Only a matter of days

noreply@blogger.com (Guerrilla Communication) — Tue, 15 Sep 2009 21:26:00 +0000

Then the new site will be live. Yeah