Guerrilla Marketing defined

A very sticky situation

noreply@blogger.com (Guerrilla Communication) — Mon, 13 May 2013 16:26:00 +0000

The idea of the Orphea4D Protection marketing billboard is not a unique new one, but it is likely new and fascinating to many. Sticky residue on the billboard in the shape of a spray mist attracts mosquitoes and other bugs and shows onlookers that this insect spray really works. Slowly and patiently.

Now that is quite effective.

Vancouver Aquarium Anglerfish promotion

noreply@blogger.com (Guerrilla Communication) — Wed, 08 May 2013 03:49:00 +0000

You don't have to be an angler to appreciate the clever Vancouver Aquarium promotion for the anglerfish. "Lights with appetites" were popular with most folks passing by, and stimulated conversation.

Angling for visitors to the Vancouver Aquarium

Somewhat invisible Child Abuse help

noreply@blogger.com (Guerrilla Communication) — Mon, 06 May 2013 18:56:00 +0000

Spain's Anar (Aid to Children and Adolescents at Risk) Foundation currently uses an ad that shows different messages for adults and children - but at the same time. A lenticular top layer makes this possible and folks under 4'5" (usually kids) will see stuff taller folks won't see. The idea is that often the abuser might be with the child and would not stop if they saw the complete message. So indeed, "sometimes, child abuse is only visible to the child suffering it. "

Only kids will typically see this.

To the MAX - prank

noreply@blogger.com (Guerrilla Communication) — Wed, 24 Apr 2013 15:23:00 +0000

Can you imagine being a hard working auto sales person and then you get taken for a crazy ride by a customer. You may be able to put on a smile but your underwear likely will have to go to the cleaners asap. Jeff Gordon was the disguised customer here in this marketing stunt for Pepsi MAX and the 3:46 long youtube clip has been viewed more than 34 million times.

That car sales person likely aged a few years here.

Don't touch my f...ing car

noreply@blogger.com (Guerrilla Communication) — Tue, 16 Apr 2013 20:45:00 +0000

We often preach that marketing folks should not mess with people's cars, as most people just don't want others to touch their cars. Below though is an example of a brand in Florida that has decided to try that avenue in a guerrilla marketing stunt and while it all looks cute and clever, there is no picture of any annoyed car owners returning to their cars. Yes it is a $5 skewer coupon from Fatz, but if you want to stick anything on my car it better be cash money. :-)

I don't want any trouble

noreply@blogger.com (Guerrilla Communication) — Mon, 08 Apr 2013 19:13:00 +0000

Apparently no one wants any trouble, but trouble is clearly in plain view. The young man hiding behind the shelves though needs to be told at the end that his "chance to be a hero is long gone." Nice work for the Volkswagen Beetle and well over 1,000,000 views already on youtube. Video must have been shot in Boulder, CO where shit weather is again on the horizon, and it is April folks. Sorry about that, back to the topic at hand. Entertaining video for sure thanks in part to the beautiful voice of Eduard Khil aka Mr. Trololo.

F1 Grand Prix of America

noreply@blogger.com (Guerrilla Communication) — Tue, 02 Apr 2013 14:59:00 +0000

This is an awesome promotional spot for the F1 Grand Prix of America in New Jersey, a race that may or may not happen. Either way this is a great spot for Red Bell, New York City and New Jersey. and it is approaching 1,000,000 views on youtube. Vroom, vroom

A heartwarming Chili's story

noreply@blogger.com (Guerrilla Communication) — Thu, 28 Mar 2013 00:12:00 +0000

We say over and over that great customer service is the best marketing, and here is another such fine example from Midvale, Utah, where a server and manager at a Chili's restaurant were quick on their feet and showed kindness and passion to a woman and her autistic little sister. Anna Kaye MacLean posted her experience on Chili's Facebook wall (see below for full post) and the photo of her sister kissing the burger has received 750,000 likes and more than 40,000 comments. Now that is indeed great marketing.

Via: AdFreak

The full post; "I want to share the experience that my husband, 7 year old autistic sister and I had today at the Chili's location in Midvale, UT. Arianna, my little sister, didn't waste any time when our waitress, Lauren, greeted us at our table. Arianna promptly ordered her cheeseburger with pickles, french fries, and chocolate milk before Lauren could even take our drink order. Lauren smiled and told Arianna, "Okay! I'll be right back with your chocolate milk!". When we got our food I was wondering why Arianna wouldn't touch her cheeseburger, but was going to town on her french fries. I asked her, "Arianna are you going to eat your cheeseburger?" She calmly said, "No, I don't want it." Cheeseburgers, or 'Krabby Patties' as we sometimes call them, are her FAVORITE! So this behavior was VERY strange. So I asked her, "Why don't you want it?". She replied, "It's broken. I need another one thats fixed." Then it dawned on me why she wasn't eating it. It's because it was cut in half. Being a child with autism, she has to have certain things in a particular order at all times. One slight change in her routine can change the course of the day instantly. When Lauren came back to check on us, I asked if we could order another cheeseburger and just add it to our check. She had a concerned look on her face so I explained that Arianna has autism, and that in her mind, because the cheeseburger was cut in half, she thinks its broken and can't eat it. I told Lauren I knew it sounded silly, but if we could just order an additional one we will gladly pay for it because there was nothing wrong with the one that was originally brought out. Lauren was so sweet and just smiled and went along with Arianna, telling her "I brought you a broken cheeseburger?! You know what, I'll have them cook you a new one!" I loved this because rather than just taking it from the table, she actually TOLD Arianna what she was doing. While this seems insignificant, by her telling Arianna what she was doing, we avoided a melt down. The manager, Bradley Cottermole, then came to our table, kneeled down, and said to Arianna, "I heard we gave you a broken cheeseburger! I am so sorry about that! We are making you a brand new one that isn't broken, with pickles! I'll bring you some french fries to munch on while you're waiting, ok?" A couple of minutes later, Lauren arrived back at our table with cheeseburger #2. Arianna said, "OH FANK YOU! You fixded my cheeseburger!" When Lauren walked away, Arianna just sat there for a second and looked at her new burger. She looked like so deep in thought....just staring at it....then she let out a big "OH I missed you!!" and started kissing the burger over and over again. I showed Lauren this picture and said, "I think we glorified the cheeseburger too much!" She busted up laughing, and asked if she could go show her manager. She came back a minute later and said she showed everyone in the back kitchen area too, and that it made them all laugh and smile. I was so touched by this experience. Especially since I know people who have been asked to leave restaurants when their child with autism is being disruptive. I expected a few different things with this scenario based on past experiences, but I did NOT expect such kind and compassionate mannerisms from Lauren and Bradley. Everyone, from the hostess to the chef, played a role in what most people would think isn't a big deal. But this entirely shaped how the rest of our day would go. I know...a cheeseburger cut in half literally could make or break our day. In this case thanks to the professionalism of the crew in Midvale, it made our day. And I'm sure Arianna brightened up at least one of the employees days with her silly little personality. Thank you."

The skinny on Ahlens

noreply@blogger.com (Guerrilla Communication) — Thu, 21 Mar 2013 12:55:00 +0000

It turns out that these average sized mannequins belong to the Ahlens clothing brand in Sweden and that is a smart and cool way to connect to your actual client base and potentially unintended great self marketing. These though may not be average in the obese USA, but in Europe that seems to make sense. Big thumbs up for Ahlens.

Back seat drivers

noreply@blogger.com (Guerrilla Communication) — Wed, 06 Mar 2013 16:04:00 +0000

We know that typically kids and animals make for great ads, and the folks at Volvo apparently understand this too. Listen to these back seat Volvo drivers and you are most likely sold.

Mirror finish

noreply@blogger.com (Guerrilla Communication) — Tue, 26 Feb 2013 17:16:00 +0000

We are not sure about the cleaner brand promoted here with this guerrilla marketing effort, but of course we are not the audience. The folks in the bathroom below will gather rather fast that if they want a nice mirror finish on their appliances, this cleaning product is the way to go.

From Milan To Tokyo in a flash

noreply@blogger.com (Guerrilla Communication) — Thu, 21 Feb 2013 14:45:00 +0000

When Fastweb in Milan, Italy wanted to show their potential customers how fast their internet and phone service is, they decided to show them the world, or Tokyo, Japan to be more precise. Can you imagine boarding the subway somewhere in Milan and the next stop turns out to be Shibuya station in Tokyo? Now that is super fast indeed - and a nice guerrilla marketing effort.

Via Marketing Alternatif

On the outside looking in

noreply@blogger.com (Guerrilla Communication) — Mon, 18 Feb 2013 20:55:00 +0000

The AdAge Power 150 ranking lists the top marketing blogs in the world and ours is dancing around the outside edge of that 150 list. Clearly we would love to be in the Top 10, but in a listing of over 1000 blogs it could also be well worse.

Milka kisses

noreply@blogger.com (Guerrilla Communication) — Mon, 18 Feb 2013 15:26:00 +0000

In Europe Milka challenges their customers to be loving and show it in public. For the Karaokiss promotion on Valentine's Day in Spain couples wore a bracelet that detected the exact moment in which their lips touched each other. Thevreard for those who played along - tender and sweet Milka chocolate.

Suffering from HIPSTER?

noreply@blogger.com (Guerrilla Communication) — Fri, 08 Feb 2013 18:37:00 +0000

Are you currently wearing jeans you stole from your sister's wardrobe? You may be suffering from Hipster, but luckily there is a cure. Unpretentiousil - and it apparently stops douchebaggery at its root. Comes in three flavors - Pabst Blue Ribbon, Natty White and Soy.

Via : AdVerve

Don't fear the plumber

noreply@blogger.com (Guerrilla Communication) — Tue, 05 Feb 2013 16:36:00 +0000

Customers are often afraid to encounter the plumber's crack and to make this sight a bit more attractive, German ad group Scholz & Friends apparently suggested the following t-shirt. It isn't hawking a real product or brand, but it is an amusing idea just the same. Of course that concept would work better with more stay at home dads.

Hema Mega Push-Up Bra

noreply@blogger.com (Guerrilla Communication) — Fri, 01 Feb 2013 11:19:00 +0000

Dutch brand Hema is not alone in terms of offering a bra that adds two cup sizes, but they needed a stunt to stick out from the crowd. And the idea they came up with for that Mega Push-Up Bra is quite simple and unique "If a man can look like that, imagine the possibilities for a woman."

The campaign

Via: DirectDaily

Get Happy

noreply@blogger.com (Guerrilla Communication) — Mon, 28 Jan 2013 18:56:00 +0000

It is tough to not have a smile on your face when you see this VW Get Happy Monday spot. And yes, no need to comment about racism etc. Relax already.

Child of the 90s

noreply@blogger.com (Guerrilla Communication) — Thu, 24 Jan 2013 21:53:00 +0000

I don't even remember when I last used Internet Explorer and apparently I am not alone. A very cool new ad tells us "You grew up. So did we. Reconnect with the new Internet Explorer." Very nice homage to the 90s and Internet Explorer might not be the only thing you want to bring back into your life, but at least Internet Explorer will be truly new and different.

Roll on Big Mama

noreply@blogger.com (Guerrilla Communication) — Wed, 16 Jan 2013 21:18:00 +0000

This outdoor Mercedes campaign is not bad, but it seems a bit of a stretch. Stickers on top of passing cars in the Netherlands were promoting the Mercedes Actros truck, and how cool it is. Now if you were in a Volvo truck would you just think all those folks are blind

Into Space with Axe

noreply@blogger.com (Guerrilla Communication) — Sat, 12 Jan 2013 19:30:00 +0000

Astronaut Buzz Aldrin just announced Axe Apollo Space Academy and some lucky folks might be able to venture with Axe into Space. With that much excitement and fear, those lucky ones better have a good deodorant.

No one wants crappy gifts

noreply@blogger.com (Guerrilla Communication) — Wed, 02 Jan 2013 18:21:00 +0000

An no one really wants trash as a donation. Apparently that has been an issue for non profit Les Petit Riens in Belgium and they decided to make this concern a bit more public. This Santa in Brussels brought some unexpected gifts.

Happy New Year

noreply@blogger.com (Guerrilla Communication) — Tue, 01 Jan 2013 02:57:00 +0000

As the year 2012 comes to an end you are likely looking at your watch or a clock to count down the time to midnight. The spot below from MySwitzerland is also about clocks, but not really about time, but we think you will walk away with the resolution to visit Switzerland in 2013.

The Motherhood featuring Fiat 500 SL

noreply@blogger.com (Guerrilla Communication) — Thu, 20 Dec 2012 20:32:00 +0000

It isn't easy to be a mother (or a parent in general) and as the father of relatively young twins can certainly relate to the plight of the woman in this Fiat UK spot. The woman has virtually everything taken away from her that made her cool and hip, but she still has a very stylish and sexy Fiat 500 SL. This 3:12 spot is very well done and appears to be designed to stay online. It is a good thing then that it is currently approaching 1,000.000 views, and we'd expect it to go well over it.

Crafty Canadian work

noreply@blogger.com (Guerrilla Communication) — Wed, 19 Dec 2012 19:02:00 +0000

What looked to be an amazing captured video of an eagle snatching a child turns out to be the crafty work of students at Montreal's 3D technology school, Centre NAD. So it is a hoax and not real, but their hard work has currently been seen by 2,600,000 pairs of eyes as we speak. Many guerrilla marketing folks would love to get that kind of response.