Guerrilla Marketing defined

A good business card matters

noreply@blogger.com (Guerrilla Communication) — Sun, 17 Aug 2014 20:25:00 +0000

Folks who order a ton of cheap business cards only do that vendor a service and not themselves. It is better to order fewer cards of a high quality, and it is even better to have none versus a crappy one. Depending on your business you can also try to think outside the box. Will your card stick out? We will add a few examples over the next few months of cards we approve - like this brothers landscaping one. This is a card the recipient is likely going to share with friends and coworkers.

Inglorious fruits and vegetables

noreply@blogger.com (Guerrilla Communication) — Wed, 30 Jul 2014 14:53:00 +0000

We often say it is not so much about the product, but how you package and sell it - and that has certainly been true for the French supermarket chain Intermarché with their inglorious fruit and vegetable campaign. Usually these ugly cousins get discarded, but packaged and presented nicely they did sell well. Plus it taught people about wasting food.

What is not to love about a grotesque apple?

Owning equals caring

noreply@blogger.com (Guerrilla Communication) — Fri, 04 Apr 2014 15:08:00 +0000

That is the message delivered by this beautiful spot of the British supermarket chain Waitrose. The "when you own something, you care a little more" strap line should remind shoppers that employes of Waitrose have ownership and thus care more - for the customer of course. The plot is simple, a boy plants a carrot and cares for it until it is grown, not as massive as in The Carrot Seed, but very cute just the same.

A clever Valentine's Day stunt - dissected

noreply@blogger.com (Guerrilla Communication) — Fri, 14 Feb 2014 15:26:00 +0000

Brit brand funnyhowflowersdothat knew quite well that many news sites look for cute Valentine's Day items and they jumped on it hard and found plenty of red warm heart suckers including us. The recipe? Create one cute flower box, theme it Valentine's Day, place in a location for a quick photo, make sure the Eiffel Tower is visible, and then led the image slip out. Action. And that red box was likely there only for 20 minutes

Plus of course which Parisians would opt to order flowers in the UK no matter how cute the action is? So no need to leave it there. :-)

The social media honky phenom

noreply@blogger.com (Guerrilla Communication) — Fri, 07 Feb 2014 18:52:00 +0000

There are a few different definitions for the slang term honky, but most folks are familiar with the Wikipedia definition of "white men who would honk their car horns and wait for black prostitutes to come outside in urban areas in the early 1910s." We are not sure if these white men were just too lazy to get out of their cars or felt embarrassed about being in that situation, but being lazy or embarrassed seems to now drive folks on social media channels to look for shortcuts too. Instead of responding to that other person or re-tweeting an interesting update, it gets simply favored. The same on LinkedIn where folks apparently can't spend the time to recommend or communicate otherwise with a person, so instead they just endorse. And on Facebook would it be so hard to actually to leave a relevant comment versus just hitting the Like button? So come on now, don't be a social media honky.

It is freezing out there, but wait...

noreply@blogger.com (Guerrilla Communication) — Thu, 09 Jan 2014 18:20:00 +0000

Arizona is trying to lure folks to sunny Arizona and they used a perfectly placed clever billboard in Chicago to bring home that point. With temps well below freezing in the windy city it is not too far fetched to think that folks might enjoy to warm up in Arizona. And with this billboard likely making rounds in social media other folks in cold regions might also be inspired.

Bad timing

noreply@blogger.com (Guerrilla Communication) — Mon, 16 Dec 2013 17:38:00 +0000

Timing is an important part of our daily life, and we sometimes have to learn the hard way when our timing is off. That is also true in this beautiful mock advertisement by European visual effects studio Cinesite. Hopefully this spot gives the crew more work in North America too, because what is currently running in real ads here is quite lame.

Merry Christmas from WestJet

noreply@blogger.com (Guerrilla Communication) — Tue, 10 Dec 2013 14:46:00 +0000

At this time of the year, this WestJet Christmas Miracle surprise is a very heartwarming and welcome one. Folks on a couple of WestJet flight got to tell Santa what they wanted and there was some real time giving. Many happy families got a big surprise after their flight and the WestJet volunteers involved in this guerrilla marketing stunt surely must have felt great too. Merry Christmas.

This was actually the second time the WestJet folks made some travelers happy at Christmas time.

Tears, rain and whiskey = beautiful

noreply@blogger.com (Guerrilla Communication) — Thu, 21 Nov 2013 20:44:00 +0000

A beautiful and haunting spot for Tullamore Dew may get you a little verklemmt or happy, or both. .
Friends get together on a rainy Irish day to say good bye to a buddy and share a bottle of Tullamore Dew. Created by NY based Opperman Weiss and shot in Ireland. Buy your airline ticket to
Ireland right now, or at the very least go to a liquor store and get a bottle of Tullamore Dew. Cheers.

Don't just give us pink, we have brains

noreply@blogger.com (Guerrilla Communication) — Tue, 19 Nov 2013 21:32:00 +0000

It surely seems to be popular to load up rooms of little girls with pink beds, ponies, balls and other pink toys, and in general it is not wise to put little kids into a gender box. GoldieBlox aims to change that why shouldn't little girls wear hard hats and aim to be engineers. In a fun Rube Goldberg setup 3 little girls have had it with pink.

A bit of warmth from Kohl's

noreply@blogger.com (Guerrilla Communication) — Mon, 18 Nov 2013 15:08:00 +0000

I personally find Kohl's to be an ultra depressing department store, but this most recent Christmas season ad is quite clever and touching. I expected the kids to storm in once the parents rushed out of the nicely Christmas decorated room, but oh no, there is a surprisingly warm twist. Ho, Ho, Ho.

The most amazing split by Jean-Claude Van Damme

noreply@blogger.com (Guerrilla Communication) — Thu, 14 Nov 2013 16:24:00 +0000

You will likely feel that your strength and flexibility means nothing when you see this amazing Volvo Trucks ad with Jean-Claude Van Damme, but it is really not meant to crap on your ego, but to promote the stability and precision of Volvo Dynamic Steering. The relaxed and calm Van Damme combined with the smooth Enya sounds and of course the smooth driving truckers makes me want to run to a Volvo Truck store right now.

Run like .....

noreply@blogger.com (Guerrilla Communication) — Mon, 04 Nov 2013 20:58:00 +0000

Asics ran a cute ad during the ING NYC Marathon and it featured a treadmill set to the pace of American marathoner Ryan Hall. Folks were harnessed to avoid face plants or other accidents, but it was still amusing to watch. Now had Ryan Hall actually raced in the event and done reasonably well the 60 second spot would have been even more clever.

Being caught - singing along

noreply@blogger.com (Guerrilla Communication) — Fri, 25 Oct 2013 15:36:00 +0000

Many of us have been caught either singing along in the car or in the shower, but few get caught doing so in a corporate meeting. Still most of us can likely relate to this very nicely done VW spot that has already over 1,000,000 views. Take me on.

Chained in Columbia

noreply@blogger.com (Guerrilla Communication) — Wed, 04 Sep 2013 21:25:00 +0000

We recently noticed this massive chain connecting 2 buildings in Columbia, SC and while this would make for a good guerrilla marketing piece for a chain manufacturer we suspect that this is merely a cute art installation. Anyone know the details?

Sometimes small thinks big

noreply@blogger.com (Guerrilla Communication) — Tue, 13 Aug 2013 19:27:00 +0000

You don't have to be big to think big, and that was true for small agency Copacino+Fujikado, LLC who put up a billboard to congratulate Publicis + Omnicon on their recent merger. Nice work by this Seattle team.

Now maybe Publicis and Omnicon can put one up when Copacino+Fujikado, LLC and Guerrilla Communication join together. Wouldn't that be sweet

Carlos Danger motors on

noreply@blogger.com (Guerrilla Communication) — Fri, 26 Jul 2013 16:39:00 +0000

Anthony Weiner is not only fodder for the late night TV shows but this troubled political figure now also provides material for clever ad folks, and of course in some cases for not so clever ones. In the case below though, a new Twitter account by Carlos D Motor goes to the heart of the matter. D by the way stands for Danger. With a self portrait style image in a bathroom this MINI Cooper S apparently wants to know "Wanna get your hands on my stick?" We thus assume it is not an automatic transmission Danger man.

Carling darling ad

noreply@blogger.com (Guerrilla Communication) — Tue, 23 Jul 2013 18:33:00 +0000

People like to jump on the Royals bandwagon and that is also true for advertisers. British beer maker Carling made a nice decorator ad that should stand out from the herd. It is actually quite cute and we are certain there is a "slightly different" version of this It Is A Boy one.

Levitation stunt

noreply@blogger.com (Guerrilla Communication) — Fri, 19 Jul 2013 17:39:00 +0000

Pepsi Max did a levitation guerrilla marketing stunt with British performer Dynamo in London, and while the spot is nicely done, how would anyone know that this is work for Pepsi? All these folks snapping pictures on their smartphones just taking pics of a dude hanging on a bus, but really no connection that is obvious. Yes, there is a banner on the bus, but still. Plus it is fake.

Kobe Bryant vs Lionel Messi

noreply@blogger.com (Guerrilla Communication) — Wed, 03 Jul 2013 12:58:00 +0000

Turkish Airlines is running a cute spot with Kobe Bryant and Lionel Messi trying to impress a young boy on a flight, but they could not really run that spot in the US since most folks there would have no clue who Messi is. Nor would they care. Sad

iRobot dance

noreply@blogger.com (Guerrilla Communication) — Tue, 18 Jun 2013 18:23:00 +0000

When a small robotic floor vacuum can inspire its owners to dance is that really the future we want for ourselves? Shouldn't robots be like us and not the other way around?

Ant-vertising

noreply@blogger.com (Guerrilla Communication) — Fri, 14 Jun 2013 17:38:00 +0000

Folks from BBDO Germany used the superb skills and strengths of 500,000 leafcutter ants for a Save the Rainforest campaign for WWF. Beautifully executed and very memorable.

Acupuncture business cards

noreply@blogger.com (Guerrilla Communication) — Fri, 31 May 2013 01:53:00 +0000

We love very clever business cards and these ones for Acupuncturist Steve Li certainly made us smile. He recycled old business cards and laser perforated his details in them. Folks who get these cards are likely to share them with friends, but likely will hold on to them. So there is a card that continuously does guerrilla marketing for the business owner. Smart idea and bonus for the added recycling touch.

A very sticky situation

noreply@blogger.com (Guerrilla Communication) — Mon, 13 May 2013 16:26:00 +0000

The idea of the Orphea4D Protection marketing billboard is not a unique new one, but it is likely new and fascinating to many. Sticky residue on the billboard in the shape of a spray mist attracts mosquitoes and other bugs and shows onlookers that this insect spray really works. Slowly and patiently.

Now that is quite effective.

Vancouver Aquarium Anglerfish promotion

noreply@blogger.com (Guerrilla Communication) — Wed, 08 May 2013 03:49:00 +0000

You don't have to be an angler to appreciate the clever Vancouver Aquarium promotion for the anglerfish. "Lights with appetites" were popular with most folks passing by, and stimulated conversation.

Angling for visitors to the Vancouver Aquarium