Guerrilla Marketing defined

Negative guerrilla marketing

noreply@blogger.com (Guerrilla Communication) — Fri, 10 Jul 2009 11:33:00 +0000

We said it before and will say it again, guerrilla marketing while usually designed to help a brand can also work miracles in negative marketing. In the spring of 2008 baggage handlers of United Airlines in Chicago apparently manhandled an expensive guitar of musician Dave Carroll of the Canadian band Sons of Maxwell. After a year of back and forth with United Airlines and no positive result, the band wrote a catchy tune called 'United breaks guitars' and put it up on youtube on July 6 of 2009. Currently this tune has been enjoyed by almost 1.3 million people. Now that is a viral marketing video.

Outgrowing ...

noreply@blogger.com (Guerrilla Communication) — Wed, 08 Jul 2009 13:48:00 +0000

This billboard concept may not be completely unique but most likely the folks in Chester, UK haven't seen a similar ad campaign before. Thinking outside of the box is very important these days and that is true for all kinds of marketing efforts.

Thanks James

Battery powered

noreply@blogger.com (Guerrilla Communication) — Mon, 06 Jul 2009 14:34:00 +0000

This British ambient marketing campaign for toysdirect.com is nicely executed with this busvertising But somehow it would appear that some folks might be more so inspired to buy Duracell batteries when encountering this "toy bus."

Via: AdsOfTheWorld

Chalk it up

noreply@blogger.com (Guerrilla Communication) — Fri, 03 Jul 2009 12:07:00 +0000

To promote the Livestrong message, Nike has automated what hundreds of cycling fans do during the Tour de France with pieces of chalk in their hands. Introducing the Nike Livestrong Chalkbot. This chalkbot will be in action in Europe starting Saturday July 4th when the first stage of the 2009 TdF starts in Monaco and Lance Armstrong attempt to take another title begins.

Dear, sweet Emma

noreply@blogger.com (Guerrilla Communication) — Thu, 02 Jul 2009 17:57:00 +0000

I recently stumbled upon a very cool animation studio called Out Of Our Minds just around the corner from my office. Yes, Winston-Salem, NC, not California or Florida. This might prove to be a valuable resource some time. Check out this little "Dear, sweet Emma" feature.

Floating graveyard

noreply@blogger.com (Guerrilla Communication) — Wed, 01 Jul 2009 13:11:00 +0000

The coral reef in the Red Sea is apparently disappearing at alarming numbers and the green party in Israel used a floating graveyard above the coral reef to raise awareness to this issue.

Agency: DraftFCB, Israel

Oh so grippy

noreply@blogger.com (Guerrilla Communication) — Mon, 29 Jun 2009 16:01:00 +0000

Sometimes interaction with a billboard is voluntarily but other times it is accidental or involuntarily. As in the case of this billboard for the new grippy Coca Cola bottle in France.

Thanks for the tip Edward.

An important thought

noreply@blogger.com (Guerrilla Communication) — Fri, 26 Jun 2009 12:39:00 +0000

We have been preaching that brands who do not cut down their marketing expenses during slow economic times will be the ones to survive and come out stronger in the end. The Financial Times seems to agree and they actually put their money where their mouth is. They seemingly bought space on abandoned billboards to drive this message home, as it is doubtful that they just "seized" those billboards in an overnight guerrilla marketing effort.

Via: AdsOfTheWorld

A viral thrill ride

noreply@blogger.com (Guerrilla Communication) — Wed, 24 Jun 2009 15:06:00 +0000

Many brands want a viral video, but very few manage to achieve it. Just because you put it on youtube doesn't mean it'll be popular and spread around. DC Shoes on the other hand with their Ken Block Gymkhana 2 video managed to get about 3.5 million views in a 20 day span and they also got great exposure with Gymkhana video. When you watch this 7.5 minute clip you will understand why this video is so popular. Be ready for some sweaty palms.

Old guerrilla marketing stuff

noreply@blogger.com (Guerrilla Communication) — Mon, 22 Jun 2009 18:55:00 +0000

Many people think that guerrilla marketing is a very recent phenomenon, but some non traditional marketing concepts date way back. Rock City in Tennessee started a very unique marketing campaign in the mid 30s using existing barns along popular roads in the Southeast and the Midwest and painted their "ads" on them. As big as would fit on the side or the roof of the barn, it said "See Rock City" or "See 7 states from Rock City." At one point there were almost 900 barns with the Rock City logo but the rules in terms of signs changed with the Interstates. Today the still existing 70 Rock City barns are popular tourist attractions.

Guerrilla pit stop

noreply@blogger.com (Guerrilla Communication) — Fri, 19 Jun 2009 12:44:00 +0000

Red Bull recently did a little guerrilla marketing stunt in Times Square in NYC with a NASCAR style pit stop. The concern must have been two-fold. Will people in Times Square be too busy and self absorbed to even notice the pit stop? Will a couple crazy driving NY cabbies make the race car look somewhat slow? But it seems that the Red Bull people had it all under control. Vroom, vroom.

Coming soon

noreply@blogger.com (Guerrilla Communication) — Wed, 17 Jun 2009 13:26:00 +0000

A new Guerrilla Communication site is in the works, and it will be all hand drawn and sketched. I expect it to be live and ready in another month, but I have a little teaser below. Usually I don't like splash pages, but the guy who does the drawings for me did such a nice job with the sample template that I am considering using it.

Intelligent lighting

noreply@blogger.com (Guerrilla Communication) — Mon, 15 Jun 2009 12:09:00 +0000

How do you promote a car's intelligent lighting system that adapts to curves? The folks at Mercedes-Benz decided to use a conveyor belt in an airport to bring that message home quite clearly and take advantage of the undivided attention of the flying public waiting for their bags. The slogan simple says "Now with active curve lighting," but this guerrilla marketing stunt would be effective without words too.

Via: CrookedBrains

Finders keepers

noreply@blogger.com (Guerrilla Communication) — Fri, 12 Jun 2009 12:15:00 +0000

"The thrill of the chase" is a guerrilla marketing campaign for handbag designer Rachel Nasvik and was done in the form of a treasure hunt in New York City. 96 of her handbags were carefully placed / hidden in various public places around NYC, like the one in Union Square below. In those bags were items most any young lady might enjoy, such as lip gloss, bobby pins and more, plus the note "You didn't find this bag, this bag found you." Rachel Nasvik's twitter gives you hints were the remaining bags are, and her blog shows images of found ones. That of course also helps her promote her twitter and blog too.

Via: Adrants

With attitude to spare

noreply@blogger.com (Guerrilla Communication) — Wed, 10 Jun 2009 12:13:00 +0000

The Frawg of nTelos Wireless has unlimited attitude to go along with the unlimited prepaid calling plan the company is trying to promote. $30 a month gives you unlimited airtime without the hassle of a contract, activation fee and credit check. But Ladies, beware of the Frawg.

It is all about location

noreply@blogger.com (Guerrilla Communication) — Mon, 08 Jun 2009 11:12:00 +0000

Location, location, location isn't just important in real estate, it is also key in advertising and marketing. In San Francisco, a company promoting “The Cure for iPhone Envy”, managed to get their ad placed a few feet from the Apple store’s entrance, and directly beneath the giant Apple logo. The advertising space in question apparently belongs to BART, the Bay Area’s commuter transit system and not to the Apple store.

Crayon Art

noreply@blogger.com (Guerrilla Communication) — Fri, 05 Jun 2009 13:42:00 +0000

Artist Herb Williams creates sculptures from Crayola crayons and the work he does is quite stunning. The Crayola company must be quite giddy about this very unique non traditional marketing assistance.

An interesting side note here is that marketing people often get accused of doodling with crayons all day instead of doing actual work.

All images are © Herb Willams
Via: CrookedBrains

It is a meat market

noreply@blogger.com (Guerrilla Communication) — Wed, 03 Jun 2009 11:13:00 +0000

Next time when you are shopping in a super market in Luxembourg you might get an interesting surprise when you get to the meat section. The government of Luxembourg is fighting prostitution with the campaign "If you pay a prostitute, you're financing human trafficking" in that part of the super market. The brings up the question, is the targeted audience for this campaign shopping in the super market?

Via: AdsOfTheWorld

Virtual shaving

noreply@blogger.com (Guerrilla Communication) — Mon, 01 Jun 2009 15:11:00 +0000

The new iPhone app uArt from Gilette allows you to "shave" your face without the fear of nicks and cuts and no need to clean up after. You either use an existing image on your iPhone or take a new one and then you chose from a variety of beards and the shaving fun can begin. Even the electric razor sound is there. Save the fun images and pass them on to your friends.

Via: Directdaily

Oh my

noreply@blogger.com (Guerrilla Communication) — Fri, 29 May 2009 11:40:00 +0000

In a new ad as part of Boost Mobile's "unwrong'd" campaign, Danica Patrick signs a few man boobs and makes those guys in the process super giddy. But since the average American male is clearly overweight and has man boobs any way, Danica Patrick better get ready to sign a lot of them this year. The question is, is this art imitating life or will it be life imitating art?

Via: AdFreak

Turning it on

noreply@blogger.com (Guerrilla Communication) — Wed, 27 May 2009 12:05:00 +0000

How do unique guerrilla marketing ideas get started? The secret is embedded in the desks at Guerrilla Communication. Not only can we turn on hot concepts, we can also turn off cold ones. What is not to like?

Bright ideas

noreply@blogger.com (Guerrilla Communication) — Tue, 26 May 2009 14:09:00 +0000

Does your business need help with some bright ideas? We can deliver. Contact us and find out we can do for you.

Delivering hope

noreply@blogger.com (Guerrilla Communication) — Mon, 25 May 2009 16:51:00 +0000

Tide's non traditional campaign loads of hope is clever and great for the brand and actually helps a lot of people in need. The loads of hope vehicle shows up after disasters and allows people to do laundry on the spot. Now that is delivering hope, good will and brand awareness.

Captive audience

noreply@blogger.com (Guerrilla Communication) — Fri, 22 May 2009 12:49:00 +0000

Going through security in an airport makes travelers a captive audience and it is amazing that not more marketers have taken advantage of that fact. Maybe the government restrictions are too tight or the fear is that the audience is captive but not receptive. But it clearly can be done and very effective too. A great ambient marketing campaign for Zappo's in the "shoe" bins is a perfect example.

Free is good

noreply@blogger.com (Guerrilla Communication) — Wed, 20 May 2009 17:30:00 +0000

A guerrilla marketing campaign for the Salvation Army of Northern New England was created and executed for free and almost 50 local businesses offered space to make it happen. Exposure and feedback for the Salvation Army was outstanding.

Agency: VIA, USA

Via: DirectDaily