Gustavo Thrace Winery

telling the truth about wines

noreply@blogger.com (Thrace) — Tue, 24 Mar 2009 00:32:00 +0000

I recently spent an indulgent and thoroughly enjoyable evening in the home of some new friends. Like most of these evenings, there were numerous bottles of wine open and available for tasting/drinking. Out of the twenty something bottles that were open about half of them had been provided by the three vintners at the gathering - two comercial and one a dandy home winemaker. It's times like that when the "I wish I was a fly on the wall" comes into play. I noticed that all three vintners were watching the reactions to their own wines. Just how honest are people when they taste a wine that they know you made? What is most helpful to us? If you genuinely like/love it feel free to tell the person who made it just why you do - Conversely, if you really don't like it try to explain why. I backed against a wall and watched/listend while people tasted and observed that what is said when the wines are being poured blind is much more revealing than when those bottles are exposed and the vintner is standing there. When you don't like something it actually does help us if you tell us why. Sometimes it is simply a difference in likes and dislikes (I really don't like gamay) but sometimes it is something we are hearing that we really do take into consideration when making the next blends. There is no doubt that Gustavo makes wines differently now than he did 20 years ago and a big part of that is due to a change in when consumers are drinking the wines they buy. 20 years ago if someone bought a spendy wine it was going into the cellar. Now it is going to be opened within a few months. Does this compromise the winemaker or, over the years, does that palate also adjust because all of the other wines they are drinking are being crafted to drink at an earlier age?
For me any dinner with strangers always has an element of work attached to it because I am still watching/listening to their reactions to learn as much as I can. Great work if you can get it.

football

noreply@blogger.com (Thrace) — Tue, 02 Sep 2008 00:22:00 +0000

I am delighted to once again be immersed in college football. Perhaps it is simply the time of year: somehow it signals the end of the oppressive hot weather and promises turning colors, cool nights and braised foods. When asked what foods I would pair with a given wine that we are pouring I find myself suggesting braised foods for the big reds. During the heat of summer the customers look at me like I am crazy; who would have the oven or stove top going for hours in July or August? It is why I love my crockpot. So why does the word Crockpot conjure up images of casseroles and bland foods? If someone asks how I made something and I say I braised it for hours they think of something rich and savory. However, if I said I put something in the crockpot in the morning and it will be ready tonight they aren't so anxious to join in the meal. Maybe just the mental image. If you say casserole it isn't nearly as attractive as saying you are having Paella or risotto for dinner but they are essentially the same things: a variety of foods thrown together and cooked to enhance the flavors. It's one of my favorite things on menus, to see how they have described something to make it sound much fancier than it really is.

the new technology is amazing

noreply@blogger.com (Thrace) — Thu, 28 Aug 2008 21:46:00 +0000

There must be something about having been born post 1975 that enables one to automatically understand the capabilities and working of all of the new technology that makes our lives so effortless. Unfortunately I was born much before that so have to rely on my sons and our web/technology queen who keeps us up and running. Last year for Christmas I bought myself a flat screen tv and an Ipod. I then told my sons that what I wanted from them for Christmas was to put it all together and then VERY PATIENTLY teach me how to use them (When they had left for college I had to call them for the first two months to walk me through getting a DVD to run). So, I am happy to report that I have now learned how to post a blog from my handheld and you will hear from me a lot more often>

GustavoThrace 2005 Syrah

noreply@blogger.com (Thrace) — Thu, 28 Aug 2008 19:18:00 +0000

We are excited to release our very first Napa Valley Syrah. Gustavo was curious to work with this variety and this fruit is from the Coombsville area in the southern end of the Napa Valley. Just two barrels of this wine (51 cases) were produced at the winery here in Napa. The grapes were fermented in half ton picking bins and then aged in used French oak barrels until bottling. This is an unusual style for a syrah: not the big, smokey, meaty style of hte Rhone but rather a softer approach with aromas of cola, dried blueberries, dark cherries and summer herbs. There is a creaminess in the mouth that allows this to be a stand alone wine for sipping or pair it with grilled meats, falafels or a soft Montbriac blue. $30/bottle - only available at the tasting room at 1021 McKinstry in Napa

dream customers

noreply@blogger.com (Thrace) — Fri, 22 Aug 2008 19:17:00 +0000

With the tremendous reaction to Bottle Shock here at the tasting room we are a bit overwhelmed with filling orders from those curious after seeeing the movie. We open the doors here at 11 am and I was running late this morning, only to arrive and have someone waiting patiently at the front door. Gustavo was already here stocking more wines he had brought up from the winery so I got the doors open and welcomed our visitor. She said no problem with the wait, asked for two bottles of the Barbera and handed me the cash. The wines got bagged up and out she went, just to return some minutes later to say I had given her the wrong change. She was correct and we just laughed about it, stepping over the shipping boxes and orders and confusion that generally exists when first opening in the morning. I asked her how she had found out about the wines and she said a friend had recommended them-our favorite reference! So, with the correct change she left and then returned ten minutes later. She had bought two bottles of Barbera and I had put two bottles of Petite Sirah (in my defense they had been shelved in the wrong place by an employee but still my error). Again she just laughed and said she would be back for more. I couldn't have designed a better reaction than hers, good-natured, understanding and infinitely patient. It makes me re-examine my daily outlook on life and my reaction to things that don't go exactly how I would like them to. She chose to make light about it and won't drag it around with her -although she'd be right to tell others that I'm pretty much of a ditz - while someone else may have made the choice to be upset about it and then complain about it on and on and on. I don't know your name but thank you for adjusting my attitude> Next bottle is on me. T

bottle shock

noreply@blogger.com (Thrace) — Mon, 18 Aug 2008 16:36:00 +0000

When we were first approached by the screenwriters of Bottle Shock to see if Gustavo would read the script and 'sign off on it', Gustavo said he wasn't really interested. I am sure there are multiple reasons for his apprehension but as the 'marketing queen' I almost strangled him..........it took some explaining on my part to convince him of the exposure this would give to GustavoThrace. "Just meet them and read the script" I said. So, we had dinner together with the screenwriters and read through the script. Gustavo said ok and then we didn't hear anything else for a year and figured it never got picked up. We were then contacted by Brenda Lhormer, the producer of the movie, who introduced herself and wanted to chat. What a treasure she has turned out to be (as well as her charming husband Marc). It was very revealing to watch her, even at a distance, orchestrate the whole thing. The energy they put into this was astounding. She dragged Freddy Rodriguez - who plays Gustavo in the movie - over for dinner, she sent updates and kept up the cheerleading all the way through Sundance and now in releases. We hosted a party at the new tasting room on Friday before the premiere of the movie here in Napa and then all walked across the street to the theater. Marc Lhormer spoke before the movie started and it was great fun to have our crowd clap/boo/hiss/laugh together (we had been pouring liberally at the tasting room since we were all walking) throughout the movie.
Lots of controversy about the 'details'. Is it factual? Partly. Is it Hollywood? Absolutely. Is it wonderful? We sure think so. Go see it and tell us what you think too. Thrace

things we hate about wine tastings

noreply@blogger.com (Thrace) — Tue, 11 Dec 2007 22:18:00 +0000

The enjoyment of one of the huge wine tastings - ZAP, Family Winemakers etc - largely depends on which side of the table you are standing. The pleasure, when you are pouring, is to meet the people who love your wines. It gives us a chance to tell our story, explain what makes us unique and to make new, and sometimes, as in the case of the New Orleans faction, lifelong friends. BUT, after standing on cold cement for five or six hours one can lose his/her sense of humor as the day wears on and those on the receiving side of the table have now been drinking for the same five or six hours. So, here are some of the things that REALLY annoy those of us who have shown up at an event, paid to be there and are donating our wines and time.

PLEASE don't say:
"What is your best wine?"
"Did you bring anything good?"
"What is your favorite wine?"
"Do you have any white zinfandel?"
"Go ahead and fill up my glass so I don't have to keep coming back."
"Can I have a bottle?"
"I've never heard of you." (we've never heard of you either)

don't wear perfume/cologne
If you are spitting please do it close to the bucket so our literature isn't splashed
don't leave your dirty dishes on our table
don't talk on your cell phone at our table
listen to your friends when they tell you that you've had enough

You must have a list of the things that vintners do while pouring that bother you as well. Let us know what they are.

chicago

noreply@blogger.com (Thrace) — Thu, 04 Oct 2007 15:00:00 +0000

now on my third day in Chicago and it's truly incredible. 75 degrees, sunny, clean and very vibrant. wines have been well received and I am sharing a room at the charming Whitehall Hotel on the Miracle Mile so we're walking distance to almost everything. The event tonight is the Wine, Women and Shoes fundraiser for Unicef at the Museum of Contemporary Art so I will be pouring the 2004 chardonnay and the signature zinfandel to the sold out crowd. Meanwhile, we are bar/restaurant hopping our way through town. We've had glasses of the Perata Cabenet at NoMi, flights of champagnes at Cru, an incredible roasted artichoke with a brie and grain mustard sauce at Bistro 110, a sublime skate wing dusted with almond flour and finished in a brown butter at Blue Water Grill, the tuna tartare at Elan and, of course, pizza at Gino's. We are off to "Kevin's" for lunch and will see where we end up from there. And yes, we are selling wine all the while. Sometimes this job has huge rewards like this, building a memory of three wonderful days.

portland

noreply@blogger.com (Thrace) — Fri, 07 Sep 2007 23:57:00 +0000

the last three days were spent in Portland, Oregon, getting to know a new sales team, manager and owners. Having only been to Portland once before when it was sunny and warm I was once again welcomed with perfect weather. It was only the stories from the sales reps that told me that it's really not always like that. The downtown scene is amazing with the plethora of restaurants, the new lofts and the sidewalks full of strollers in the evenings. The advantage of doing sales throughout the city is getting to see, and eat in the quaint little neighborhoods. There was a wonderful cheese plate at Curds and Whey, served with a dense fig bread and a fennel puree. The final dinner was at Olea, where the bowls of fresh corn soup were scraped up by all who had ordered it. The seared ahi tuna was served over a diced panzanella salad and the contrast in textures and flavors were fabulous. I am anxious to return and revisit the new wine bar that is just opening where one of the small plates is to be salads on a stick, which is such a great idea I am going to steal it for use at the winery. Thanks to all who dragged me around the city and wined and dined me.

low alcohol wines

noreply@blogger.com (Thrace) — Tue, 04 Sep 2007 01:44:00 +0000

Oh please........... all of a sudden there are myriad articles being written about 'low alcohol' wines - meaning anything under 14 per cent alcohol, where it should have been in the first place. These winemakers are saying they are doing something 'special' by making lower alcohol wines, by making them drinkable if you ask me. Wasn't/isn't that the goal all along? When did the public get the shaft by being told/convinced that huge alcohol wines were the ones that had flavor? The high alcohol wines became darlings of the media who traded balance, taste and elegance in for the big bullies of the wine world.
Let's go back and look at a history of GustavoThrace wines from the start in 1996. A simply graph would show that 98% of our wines have been at 14% or under, well balanced and designed specifically to compliment and, indeed, show off the foods you are pairing with them. The one 'huge' wine we made, a 15.8% petite sirah, was repeatedly tasted blind and the highest anyone ever guessed was that the alcohol was, perhaps, 15%. Which is to also say that one CAN achieve a balance with huge, overripe fruit but it isn't the goal to let the fruit get so ripe that you have to even deal with itin the first place. Now wineries are jumping on the bandwagon to shout that they are also making lower alcohol wines and we are just maintaining that we've been doing it all along, sorta nice to be imitated.............

football season

noreply@blogger.com (Thrace) — Thu, 23 Aug 2007 23:26:00 +0000

The University of Wyoming website has a countdown clock, ticking off the seconds until kickoff on September 1st. As a Cowboy groupie, everytime I see that getting closer and closer I am thrilled to be so close to footabll season once again. Following a team around the country means I will be in at least 7 different states in the next couple of months and that means a different style of cuisine indigenous to each of those states. What am I looking forward to? The San Diego State game means a trip to Carino's pizza in La Jolla. The Air Force game means champagne on the deck of the Cheyenne Mountain Resort. The Ohio game means I've got something new to find. The Boise game means some of the best vegetarian foods in the country. All of the games in Laramie mean only one thing in a state where they take their beef seriously and the prime rib is beyond belief. The games themselves offer a variety of hot dogs, hamburgers, nachos in various formats and, because they are college games, no beer! Which makes the pleasure of a glass of wine following the games that much more enjoyable. What is your favorite football stadium memory?

porcini mushrooms

noreply@blogger.com (Thrace) — Tue, 21 Aug 2007 15:48:00 +0000

One of the best things I found on a recent trip to Italy was Porcini mushroom bouillon cubes. The brand was called STAR and they came just like the type of bouillon cubes we buy here in a small box of eight cubes. Just smelling through the box at the store promised the richness that each cube held. I tried many dishes with them while in Italy and then brought two boxes home, wondering if the drug sniffing dogs would ravage my bags. Last night they came out again - perhaps it was the bottle of Italian Pinot Grigio we were drinking that induced the memory - So into the saute pan went a pound of chopped mushrooms along with a chopped onion to soften in butter. Then added a large package of fresh baby spinach, a big splash of the 2003 GustavoThrace Chardonnay that was open, a cup of half and half and a porcini mushroom bouillon cube and some s&p. Cooked a bag of papardelle noodles till just al dente then threw them into the sauce to absorb a bit of the liquid. We ate, legs curled up on the couch, out of warmed bowls, savoring the flavors and memories of Italy.

Family Winemakers

noreply@blogger.com (Thrace) — Sun, 19 Aug 2007 14:32:00 +0000

Today is the first day of the two day marathon Family Winemaker's pour at Fort Mason. Some 350 wineries will be pouring their wines, trying to somehow differentiate themselves from the other 349 that surround them. We are always on the other side of the table, the ones there smiling, pouring, teaching and meeting new consumers and business partners. How do you, on the other side of the table, make the decision to stop at an unknown, to you, table to taste? Being a tiny winery we watch as the crowd approaches: What are they looking for? Their favorites? The most famous? The winery owned by friends? The unknown? The most rewarding time of a huge pour like this is the last couple of hours when our table becomes crowded because,"I was told you had the best - name a wine varietal - here." That means so much more to us because as the crowd becomes 'friends' over the duration of the pour they freely offer advice to anyone standing around them. So, out of the sea of wines available we love it when they come to our table because someone else at the show has sent them to us. If you've never gone you don't want to miss this event.

figs and wines

noreply@blogger.com (Thrace) — Sat, 18 Aug 2007 18:29:00 +0000

It seems that you either love or hate fresh figs. I think it's more of a texture thing than a taste preference, I mean who didn't eat Fig Newtons growing up? The tree in the garden is laden with them now and I waiver between letting them get one day riper and plumper or risk letting the birds get to them. So, I've been picking them when they are dark purple, heavy and still firm to the touch. So what to do wtih them and what wine to drink with them - which is always the question when dealing with any food I am presented with. The choice of wine will, of course, be determined by the way in which the particular food is prepared. In this case we fired up the grill, split the figs in half through the stem, slathered the cut halves with a meyer-lemon olive oil and grilled them, cut side down until hot and then plated them with a heavy drizzle of a balsamic glaze. This was one of those 'lick your plate' dishes - the next time I would crumble a fresh goat's cheese over it as well just for a bit more of an acid balance. We were drinking bubbles when we started (which, in my opinion, goes with everything) but switched to our red table wine, The 3rd Bottle, to finish up the figs. The 3rd Bottle is a blend of merlot, cabernet and zinfandel and that melding of flavors really complimented the variety of flavors on the plate. If you have a fig tree or know someone who does try the combination above and let me know your thoughts.

it's always something!

noreply@blogger.com (Thrace) — Fri, 17 Aug 2007 20:14:00 +0000

well, here goes...........Gustavo wanted the winery to have a blogspot which, of course, meant that I was going to be the one doing it. Having not done this before I will attack it with the same approach that I used to learn to drive the forklift at the winery, just get on and do it!

As the grapes turn color and become sweeter I am excited for harvest and all of the excitement that brings but it also means that the birds are attacking the grapes on my arbor at home and dropping purple bombs all over the place. I have vines at home just so I can watch the progress of the season on a daily basis, progressively tasting as they become sweeter, a race to get into the bottle that they don't even know they have entered.