A new study has confirmed what TV fans have been loudly declaring for years: long delays between seasons of television are absolutely detrimental to their interest in the series.

A new Luminate report from August 2026, which analyzed US viewership patterns for streaming shows, found that seasons released more than one year after their predecessor consistently see significant drops in audience engagement.

A new study confirms that streaming shows that make audiences wait more than a year between seasons consistently lose massive chunks of their viewership

The numbers are eye-opening yet unsurprising: Wednesday, a seismic hit for Netflix when it debuted, saw Season 2 viewership drop 59% after a 2.75-year gap.

Similarly, The Night Agent Season 2 fell 47% after 1.8 years, while Stranger Things dropped 23% for its fifth season after a 3.5-year wait (anecdotally, I never even bothered to watch it despite keeping up with the series since it first premiered in 2016, and have left numerous series by the wayside over the years without ever completing them).

The second season of Netflix’s The Gentlemen, which was released earlier this month, lost half a million viewers in the UK alone compared to its first season, raising real questions about whether an already-announced third season makes financial sense.

By contrast, shows that returned within roughly one year saw growth: HBO Max’s The Pitt, for example, gained 172% in viewership for its second season.

Netflix has recently shown a willingness to rethink its approach to releasing movies — a handful of their upcoming projects, such as Greta Gerwig’s Narnia and the Brad Pitt-starring Cliff Booth sequel, will be released in theaters — perhaps data like this will spark some introspection about its long-running binge-and-disappear model, which has seemingly trained audiences to move on from a series rather than wait for it to continue.

The post Today In ‘Well, Duh’: Study Finds Long Delays Between TV Seasons Are Absolutely Killing Audience Interest And Viewership appeared first on BroBible.

WNBA star Sophie Cunningham came out firing in her new podcast.

On Thursday, Cunningham announced she was starting a new podcast with basketball trainer Drew Hanlen, apparently ditching her old podcast host, West Wilson.

Cunningham’s podcast launched after the announcement, and in it, she fired shots at WNBA commissioner Cathy Engelbert, who is set to retire after this season.

According to Cunningham, Engelbert was “weird” and not a communicator.

“Under previous people who were leading, we would be in the same room with each other… we wouldn’t even say hi, and there would only be like five people in the room. Is that not weird or awkward? Just be friendly, just be a human,”

The Indiana Fever star made her pitch to become the WNBA commissioner.

“Honestly, the more I think about that, I think I should be the commissioner. I think I could get this on the right track,” Cunningham said. “The first thing I would do is make sure that every team legit has a functional practice facility.“

“There are teams in the WNBA, which we are the best league in the entire world, that there are people that are practicing in YMCAs. They’re sharing a court by a curtain when there’s like YMCA youth camps going on on one side, and a team practicing on the other”

The post Sophie Cunningham Interested In WNBA Commissioner Job, Trashes Cathy Engelbert appeared first on BroBible.

Netflix is being accused of posting a reference and/or joke about Charlie Kirk on the one-year anniversary of his shooting on their UK/Ireland social media account. The post features characters from its hit series The Gentlemen, a spin-off of the 2019 Guy Ritchie film.

The post features stills from season two of the streamer’s hit series The Gentlemen, which premiered on September 3, and the caption “Nearly did himself a neck injury.” The photos used in the post show Theo James’ character Eddie Horniman sharply turning his head at his wedding to look at Kaya Scodelario’s Susie Glass, suggesting that the whiplash nearly injured his neck

Charlie Kirk fans are calling for a boycott of Netflix due to a post that they perceive as being a joke about him

The reactions to the post, which remains up, divided opinion. People who are mourning the death of Charlie Kirk were predictably outraged and calling for a boycott of Netflix, while those who were ironically celebrating the “Kirkeversary” found it amusing.

Conservative political influencers such as Riley Gaines and Spencer Pratt (who recently flamed out in his bid to be elected Mayor of Los Angeles) also weighed in.

“They know exactly what they’re doing. Today of all days…vile, soulless, blood-thirsty ghouls,” Gaines suggested.

“This is the company financially backing Bonehead Bob Bonta and his jihad against Paramount, by the way,” Pratt wrote.

Netflix is the latest in a long line of corporations that have become the target of politically motivated and often short-lived boycotts in recent years.

In 2023, for example, there was a boycott of Bud Light — now the UFC’s main beer sponsor — due to its collaboration with transgender influencer Dylan Mulvaney. Target was boycotted that same year over its Pride Month merchandise, while brands such as Starbucks, Nike, Keurig, Gillette, The North Face, Adidas, and even the NFL have also been rallied against over political grievances.

The post Netflix Becomes Latest Target Of A Political Boycott After Social Media Account Accused Of Making A Charlie Kirk Joke appeared first on BroBible.

FAMU got paid good money to be the University of Miami’s punching bag.

On Thursday night, Miami beat down FAMU 77-7 in a blowout that needed to be cut short.

Despite the beatdown, Miami head coach Mario Cristobal felt his team got a lot of much-needed reps for many of their players.

“We improved on some things with our physicality and execution. We played a bunch of guys in the twos and threes. They sustained a decent level of execution and the standard. We had an opportunity to play a lot of guys and see how they fit in and what their roles can be moving forward. Nowadays in college football, that is invaluable. You have to play guys and you can’t really look at the clock or the scoreboard. You have to keep developing your roster.”

Before the game, Miami paid FAMU $720k to travel to South Florida and get beat down.

The post Miami Paid FAMU $720k To Play Game Before Beating Them Down 77-7 In Florida Showdown appeared first on BroBible.

Steven Avery and Brendan Dassey — the subjects of Netflix’s iconic Making a Murderer documentary series — have filed applications to Wisconsin’s governor’s commutation advisory board, their attorney Kathleen Zellner announced on social media Thursday.

According to reports, Steven Avery submitted his application to Manitowoc County on September 10, where a judge must sign off before it can be forwarded to the state commutation board. Zellner has been Avery’s attorney since 2016 and has maintained publicly that both men are innocent.

Brendan Dassey, who was a teenager at the time of his conviction, filed a juvenile commutation application earlier this month. While a judge offered no opinion on its merits, they still forwarded it to the state board for review.

Making a Murderer subjects Steven Avery and Brendan Dassey have applied to Wisconsin’s governor’s commutation board in an effort to reduce their sentence

The governor’s commutation board is set to meet again next week, having heard 12 cases last month.

Both men were convicted separately in the 2005 murder of Teresa Halbach at the Avery property in Manitowoc County: Avery was convicted of first-degree intentional homicide in 2007 and is serving a life sentence, while Dassey, Avery’s nephew, was convicted of first-degree intentional homicide, mutilation of a corpse, and second-degree sexual assault. Dassey, 16 at the time of his conviction, received a life sentence.

The pair were first convicted in 2007 for the October 2005 murder of Halbach, a 25-year-old photographer who visited the Avery property in Manitowoc County, Wisconsin to photograph a vehicle for Auto Trader magazine and was never seen again before her remains were later found on the property.

The case became a national and cultural phenomenon in 2015 when it was featured in Netflix’s documentary series Making a Murderer — which is largely credited with kicking off the true crime documentary craze.

While Dassey’s conviction was overturned by a federal judge in 2016 on the grounds that his confession was coerced, the Seventh Circuit Court of Appeals reinstated it in 2017. The Supreme Court also declined to hear the case in 2018.

The post ‘Making A Murderer’ Subjects Steven Avery And Brendan Dassey Are Trying A New Strategy To Get Out Of Prison After Years Of Failed Appeals appeared first on BroBible.

We made it to Friday. This 4-day week flew by and now that it’s over we have all 51 of the absolute best memes on the Internet this week.

We enjoyed hundreds of hilarious memes here this week but as I do every week I saved the best for last. There will be a special edition of the Weekend Memes tomorrow and if you would like to see your original memes featured here you can email me anytime at cass@brobible.com. With that said, let’s dive into all 51 of the best memes this week across the Internet!

Do they?

The 51 Absolute Best Memes on the Internet This Week

Same. That’s why I bought it.

It do be like that.

Unstoppable.

I needed to see this meme today.

The circle of life.

Absolutely brilliant.

It do be like that.

Boom, roasted.

Today’s Extremely Relatable Meme

I need one of these for my bedroom, for real.

Saving this meme for later.

Can only push you so much before you snap.

They’re always hiding back there.

Pick it up!

Let your freak flag fly.

Lock it up.

Why stop at four when you can chase the Fifth Loko?!

Work Smarter, Not Harder

She walked right into it.

Nobody will believe him.

He’s not wrong.

Always be working on yourself.

Need FB to stop suggesting exes.

Sad but true.

It’s like magic.

To all my neighbors that see these memes everyday:

Just a little spa water in public.

Incoming Cat Meme…

Orange is the only correct answer here.

Was this really 30 years ago?!

IYKYK.

Why did they capitalize ‘cannot’ though?

Carolyn’s going through it.

Cue Vin Diesel:

Count me in.

He’s doing his best.

Food For Thought

Did it actually do anything though?

‘Samsung made it…’ yeah, we know, we just don’t want to buy Samsung.

Nailed it.

I’m not encouraging this type of behavior, but…

Pump the brakes, bro.

I’d like to buy this fella a beer (or lunch if he doesn’t drink).

They’ll eventually figure it out and then they’ll get their $ somehow.

Going to be unstoppable when he gets done.

The first iPhone was like $300. Do they think we don’t remember that?

Brb, reloading.

Hire that man.

Glory days.

That’s all of the best meme of the week!

And just like that we’ve arrived the end. Don’t fret, there are more memes to come! Set yourself a reminder to come back tomorrow for the funniest weekend memes. Before you head out, you can check out the absolute BEST MEMES LIBRARY on the Internet.

The post All 51 Of The Internet’s Best Memes This Week appeared first on BroBible.

A Los Angeles man says he created a “weird” routine to prevent car break-ins. He leaves $2 and hangs a sock filled with rocks from his review mirror.

TikToker Sebastian (@sebby.tv) shared a video viewed over 5.3 million times. In the viral clip, Sebastian claims his car was broken into over 20 times. As a result, he invented unconventional security measures to deter future burglaries.

The creator then demonstrates his deterrent strategies in real time. He shows exactly what he does whenever he parks his vehicle.

The first step is to leave a handwritten sign taped to the side window.

“Please don’t break into my car there is $2 inside,” the sign reads.

He then leaves the car unlocked and places $2 on the center console. Essentially, offering a potential thief a reward in exchange for leaving the windows intact.

The idea is simple. “It’s a small price to pay,” Sebastian explains, noting that replacing a window can cost around $500.

But Sebastian does not stop there.

Things Get A Little Weird

He then leaves the car unlocked after hanging a sock filled with rocks from the review mirror.

The unusual object is deliberately placed there to create confusion and a “weird” vibe. In hopes that it appears too suspicious to encourage further investigation into the car.

However, Sebastian still maintains some precaution and leaves no valuables in the unlocked car.

A Fake Security Camera

Sebastian takes his anti-break-in routine a step further.

He places a security camera inside the car. This gives the impression that the car is being monitored.

However, the camera is not connected and simply tucked into the glove compartment. It gives the illusion of a working security system without the ability to even record footage.

The Final Step Of The Strange Routine

Sebastian sprinkles salt under the back tires. He explains the salt is to “ward off bad energy.”

Combined with the misshapen sock hanging from the windshield, the car looks like a setup in a mysterious ritual.

According to Sebastian, that’s exactly the point.

“It looks funny, but it works,” he jokes.

He’d Rather Lose $2 Than Pay To Replace A Window

After experiencing over 20 break-ins, Sebastian says losing $2 would be well worth it.

According to Glass.net, replacing a side window in Los Angeles ranges from about $155 to $846. And rear-window replacements can be considerably more expensive, ranging from $171 to $1,836.

Although the actual price depends on factors including the vehicle’s make, model, and year, the type of window, and any specialized technology involved.

For someone dealing with repeated break-ins, the cost of replacing shattered glass can quickly add up.

Sebastian claims that after adopting his bizarre routine, he hasn’t experienced any future break-ins.

But Does Avoiding Broken Glass Create Another Risk?

While the strategy makes sense to avoid broken windows, it raises a bigger concern. Leaving the car door unlocked increases the risk of car theft.

Reports showed that Los Angeles experienced a significant increase in vehicle thefts during the pandemic.

And the problem hasn’t disappeared.

More recent National Insurance Crime Bureau (NICB) data shows a Los Angeles metropolitan area recorded 53,911 vehicle thefts in 2025. It’s the highest total among U.S. metropolitan areas listed in the report.

So while Sebastian’s $2 strategy may be designed to prevent a broken window, leaving the vehicle unlocked raises a very different concern.

Is He Serious?

The unusual routine left viewers divided over if it was an elaborate joke.

“I thought this was satire,” one commenter wrote.

Another added, “I literally can’t tell if this is supposed to be a joke.”

Some even questioned if insurance wouldn’t simply cover the damage. “U got insurance that pays for break ins bro,” a third said.

That prompted a practical response from another viewer. They pointed out that insurance coverage usually comes with a deductible.

But the most relatable question came from another commenter. He asked, “Bro do everytime you leave your car you have to do this?”

This may be the biggest drawback to the elaborate routine.

But after 20 break-ins, Sebastian seems convinced that his bizarre hack is well worth it.

Sebastian told BroBible that, yes, his routine is “serious” and that he’s been doing it for three months now.

The routine I shared is serious, I’ve been doing it for about 3 months.

“When I first moved to LA from Miami a couple of months ago, my friend had recommended that I leave my car unlocked at all times. I didn’t understand at first but then my car window got broken a week later and I had my bag stolen,” he shared. “Then it kept getting broken into until it was a normal occurrence, even with the door unlocked people would sometimes break the window and I would have to spend $300-$500 getting it replaced.”

He added, “So I got the idea to just leave that note on the window as well as leave the car unlocked. I was thinking how else I could prevent people from going inside, so I actually thought ‘what if I do reverse psychology’. If I leave a note telling people to take the $2 inside, and I put the money in clear sight, thieves will think it is a setup, especially with the cameras and the weird rock sock hanging from the rear view mirror.”

The post Man Leaves $2 In His Car, A Sock On The Rearview Mirror—Here’s Why It Stopped Break-Ins appeared first on BroBible.

Overhead bin etiquette can be a touchy subject when flying. However, for one woman, a passenger eight rows behind her took things way too far.

As previously reported by BroBible, airplane etiquette can feel like a lost art. But one thing TikTok user Mary Katherine (@mkg0707) didn’t expect is the discord her TikTok would cause.

The video, which has garnered 439,000 views, depicts her sitting on a plane and looking at the camera with a disappointed expression. The on-screen text reads, “To the guy who took my backpack down from the overhead bin without asking and shoved it at me, saying, ‘Yep, moving that,’ and put his own bag up, AND WHOSE SEAT IS 8 ROWS BACK FROM US… Who raised you?”

Accompanying the video is a viral Dolly Parton sound, in which the late singer says, “I don’t lose my temper often, but if I do I can do it real good.”

Katherine then continued her frustration in the video description, adding, “Then he yelled at a guy for taking too long when we were all getting off the plane. I cannot believe people like this exist.”

BroBible reached out to the TikToker via email.

Sparking Discourse

Many questioned why the TikToker had her backpack in the overhead bin in the first place.

“Why was your backpack in the overhead bin that’s for small suitcases?” one asked.

“Backpacks go under your seat,” a second said. “The bins are for carry on luggage. He shouldn’t have done what he did, but you should know where to put your items.”

“Overhead bin is for carry on luggage but not backpacks,” a third concurred. “Doesn’t matter where he is seated and that it’s not his row. That’s still the rule and he’s supposed to find space wherever he can in the bins. However he was rude about it.”

However, other viewers took the TikToker’s side. “I hate that trope,” a fourth explained. “We all get a carry on, and just because my backpack happens to be my ONLY carry on item doesn’t disqualify me from putting it in the overhead bin. If we run out of space sure, but I’m putting it up there.”

The Context

In a follow-up video, the TikToker addresses the discord in the comment section. She remarks that it made her “really sad” over people’s “humanity.”

While she notes that the people have a right to their own opinion, she expresses her dismay at the comments section turning into “a fight about the backpack placement and losing sight of the entire reason why I made the video, which is about how somebody threw the bag at me, spoke with disrespect, without kindness, and touched somebody’s property. Not a fight on who was right or wrong, or where the backpack should be in the first place.”

“I hear both sides on that, cool. It was my only bag. It was too big to fit under my feet. That’s neither here nor there. I don’t need to defend that part. It’s about the guy’s actions, and that’s what everybody is losing sight of. And that makes me sad,” she explains.

Should You Put Backpacks In The Overhead Bin?

In another viral video, one TikTok user, who was filming himself waiting for his bag at the airport, says, “The easiest way to tell if someone is a good person in an airport is to see where they put their luggage when they get on the plane.”

He then went on to explain. “If they put their carry-on luggage in the overhead compartment, and they put their personal item like their backpack or their purse under their seat, they’re a good person, and they’re aware of their surroundings,” he says.

However, he argues that “if they put their backpack or their purse or like that little small item, if they put that on the overhead compartments that no one else can put their carry-on luggage on, and they have to check it, and they have to wait by baggage claim to get their stuff, they are the worst type of person, and they deserve a jail sentence for life.”

However, as several commenters pointed out, things get a little dicier when the only luggage one brings is a personal item.

Where do you think a traveler’s belongings should go if all they bring with them is a personal bag?

The post Woman Puts Her Backpack In The Overhead Bin. Then A Man 8 Rows Back Intervenes appeared first on BroBible.

The U.S. Open is in full swing. To celebrate, the Amex lounge at JFK Airport is serving up the Honey Deuce—the tournament’s signature drink.

A traveler, Kennedy Trull (@kennedytrull) shared a video toasting the drinks in the lounge with the caption, “Cheers to my first honey deuce even if it is at JFK (a win is a win).”

It was an apparent win indeed. Viewers shared sentiments of missing out and absolutely loving the drink. One commenter noted the lounge does this every year.

“They do this every year. I was so mad they didn’t have it last week when I was at the lounge.”

The Draw Of The Honey Deuce

From the end of August through mid-September, every year, the U.S. Open brings over a million people together to watch what will become historic tennis matches. Tennis champions, celebrities, everyday people, and (in this modern day) influencers descend on New York City to enjoy the matches. At the center of the activity, the other star, is undeniably the Honey Deuce—and it is by design.

The Honey Deuce was introduced as the official cocktail of the U.S. Open in 2007. The pink drink is served in the tournament’s signature souvenir cup that lists the names of all past singles winners. It is then garnished with three skewered honeydew melon balls that perfectly resemble tennis balls.

It was specifically made to be what the Mint Julep is to the Kentucky Derby—a fan-favorite must-have. And that is exactly its evolution. Continuously growing in popularity, the Honey Deuce has had major features. From celebrities like Taylor Swift being photographed with it to countless fans posting to social media letting the world know they were at the U.S. Open. It has become a status symbol, a cultural phenomenon, and a multi-million dollar maker.

Since its debut, the drink has become a rite of passage for any attendee; so the fear of missing out on having one is real.

DIY Honey Deuce

Created by mixologist Nick Mautone, the Honey Deuce was curated with three things in mind: taste, easy mixing, and mass production. So if you cannot make it to New York to partake, you can simply make your own. Mix fresh lemonade (3 ounces), vodka (1.5 ounces), raspberry liqueur (0.5 ounces), and add ice. Shake and enjoy.

The U.S. Open is hosted annually at the USTA Billie Jean King National Tennis Center in Flushing, Queens. This year it runs from Aug. 30 to Sept. 13.

BroBible reached out to Kennedy and American Express for comment.

The post Texas Woman Visits Amex Lounge In New York Airport. Then She Sees What The Bartenders Are Serving appeared first on BroBible.

Making the perfect espresso martini isn’t easy. But surely, at the bare minimum, a bartender should at least make an effort, right?

In a viral TikTok that has garnered 361,000 views, user Coope Palmisano (@coope_a_loop) filmed her espresso martini. As she pans the camera to the top of the glass, the lack of foam is very noticeable. The beverage is almost completely flat. Throughout the video, there is also on-screen text that reads, “POV: The bartender has an attitude and her espresso martini comes out like this.”

Accompanying the video is a spooky soundbite of a woman saying, “So what are you gonna say at my funeral now that you’ve killed me? Here lies the body…”

In an Instagram direct message conversation with BroBible, the TikToker said, “We went to that restaurant a week prior (different bartender) and the espresso martini was PHENOMENAL. We went back for happy hour the next week and the bartender was HORRIFIC. An attitude as soon as we sat down and everything was a sarcastic comment about how long she’d been working there and so on. Then she came over with the espresso martini I posted and I was done.”

“I watched her pour the vodka and she must’ve spaced out it was a literal 10 second pour of vodka. Hence why the espresso had no foam it was over powered by vodka. I’m a bartender myself and I would never treat people the way she treated me,” she remarked. “As for the TikTok I had to stop responding to people because they don’t know I’m a bartender they think I’m just an ungrateful customer that has no idea what I’m talking about.”

Do Bartenders Hate Making Espresso Martinis?

Commenters were split. Many pointed out that bartenders dislike making espresso martinis due to the time and effort that goes into preparing them—especially when they don’t have the proper equipment and ingredients at their disposal.

“Y’all gotta stop ordering espresso martinis from bars that don’t have espresso machines and being disappointed by the results,” one said.

A second concurred, writing, “Espresso martinis are so good but unfortunately you need an actual espresso machine to get it done right. I have tried so many different recipes people swear by. They’re all s— you need the actual espresso.”

“As a bartender this is a terrible espresso martini,” a third said. “And they most likely are using cold brew instead of real espresso.”

“I work at a place with ‘bar and grill’ in the name,” a fourth pointed out. “You think I’m gonna serve you a good f—— espresso martini? Get out of my face.”

How Can You Make Your Espresso Martini Foamy?

Clearly, that espresso martini isn’t just a recession indicator: It’s an abomination. But over on Reddit, there’s plenty of tips on how to ensure your espresso martini is as foamy as possible—without the use of whipped cream, of course.

Current and former bartenders swapped tips and tricks on a post on the r/bartenders subreddit.

“Use real, fresh espresso,” one suggested. “And shake harder and longer than normal.”

“If fresh espresso isn’t an option I find those cans of nitro cold brew give a nice foam,” a second replied.

“As someone who also uses cold brew for ‘espresso’ martinis- not all concentrates are made equal,” a third points out.

“Try upping the coffee:water ratio if you’re making it at home, or if you’re buying a premade one try testing out other brands. I’ve definitely noticed some premade concentrates are much less foamy than others.”

A fourth chimed in, saying, “I only have access to cold brew concentrate but use 2 dashes of fee foam from fee brothers.”

Meanwhile, a fifth said, “I use Betters Bitters. It’s a little more expensive but incredible. I never use egg whites anymore because of it. Makes a perfect foam layer. The Fox Club in Nashville uses it for their espresso martini and they’ve become a top-rated cocktail bar nationally. It’s expensive but it can be used for a ton of cocktails before running out.”

The post Woman Orders Espresso Martini At Restaurant. Then She Realizes It Upset The Bartender: ‘Yall Gotta Stop Ordering Espresso Martinis…’ appeared first on BroBible.

Professional women’s tennis is in the middle of an era filled with global stars, record purses and packed stadiums, which makes the financial situation behind the tour slightly difficult to process. The WTA is projected to finish 2026 with only about $15 million in cash while losing roughly $23 million from operations, putting it on a path that could leave the organization out of money by next fall.

Figures from The Telegraph were presented during WTA meetings in New York over the previous two weeks. If the current burn rate simply continued into 2027, the tour’s accounts would fall into the red by autumn, which is generally not where you want the bank balance of the organization running women’s professional tennis.

The WTA Has A $23 Million Problem

The important word here is “projected.”

The WTA is not bankrupt, and nobody has announced that the tour is about to stop holding tournaments. The numbers instead show what happens if the organization continues losing money at roughly its current pace without meaningful cost reductions or new revenue.

That still leaves a pretty alarming piece of arithmetic.

Ending 2026 with $15 million in cash while posting a $23 million annual operating loss means another comparable year would consume the remaining cushion before the season is over.

Some cuts are apparently already underway. The Guardian reported in July that the WTA had reduced the number of operational staff traveling to events such as Wimbledon while facing significant budget pressure. Its proposed commercial merger with the ATP was also placed on indefinite hold after the tours failed to agree on how revenue would be divided.

The revenue comparison helps explain why combining the businesses was complicated. The WTA generated $142 million in 2024 compared with $294 million for the ATP.

Not exactly identical sides of the spreadsheet.

Leaving Saudi Arabia Early Was Expensive

A sizeable portion of this year’s cash problem reportedly traces back to the WTA ending its deal to stage the WTA Finals in Riyadh one year early.

The three-year Saudi agreement was supposed to run through 2026, but the organizations mutually ended it after two editions. Reuters reported the WTA requested the relocation, sending this year’s season-ending championship to Indian Wells from Nov. 8-15.

The Riyadh deal had brought a record $15 million prize pool and, more importantly for the tour’s finances, lucrative hosting money.

Now the WTA has to navigate its financial squeeze while continuing a push toward better player compensation and trying to grow the commercial side of the sport.

There has already been outside money. CVC Capital Partners entered a strategic partnership with the WTA in 2023, creating WTA Ventures as the commercial arm designed to accelerate sponsorship, media and digital growth.

Women’s tennis is not lacking recognizable stars. Aryna Sabalenka, Coco Gauff, Iga Swiatek and others are playing in front of huge audiences while the tour continues chasing larger commercial deals.

The product on court looks healthy, but the organization’s checking account apparently has a much less flattering ranking.

The post The WTA Could Run Out Of Money In 2027 With As It Faces Over $20 Million In Projected Losses appeared first on BroBible.

While the United States is guaranteed to a finalist in the men’s draw of the 2026 U.S. Open, one person who won’t be there is 2024 finalist Taylor Fritz.

Fritz, the No. 9 seed in the tournament, was eliminated in the third round by Argentina’s Francisco Cerundolo after blowing a two-set lead to open the match.

After his elimination, Fritz took to social media to air his frustration with Wilson, the tennis ball provider for the event that makes specially crafted balls to stand up to the hard court surface.

According to Wilson, the balls they used for the tournament, as well as the U.S. hard court season leading up the U.S. Open, are the same balls they sold online and on shelves for practice.

But Fritz is certain that’s not the case.

Taylor Fritz Says Wilson Is Lying About Its Tennis Balls

Fritz began his post on social media by insisting that he had no issue with the actual makeup of the balls used during the U.S. Open.

“After playing Washington, Cincinnati, and the US Open, plus a full week of training in New York beforehand, I got a VERY good feel for the Wilson US Open balls we were using and know EXACTLY what they should feel like off my racket,” he wrote. “They were good balls, and I have no complaints about what we played with at those tournaments this summer.”

However, he does have a problem with the lack of consistency when it comes to the manufacturing of the balls. Especially considering the fact that Wilson insists that they’re all the same.

“But since coming home, my last two days of practice with Wilson US Open balls have been miserable,” he continued. “They are sold, marketed, and labeled as the same balls, but the way they come off my racket and feel couldn’t be more different.

“After that many weeks using the tournament balls, I know exactly how they respond. The balls I’m practicing with feel like literal green-dot kids’ balls: incredibly soft, dead, and going nowhere. I’m playing on a court with a similar speed to the courts at the Open as well just to be clear. I’ve tried balls from multiple cases to rule out a bad batch, and unfortunately, it’s been the same across the board. Other players I’ve spoken to since the Open have described the same thing.”

Is Wilson Scamming Tennis Players By Selling Other Balls?

Fritz claims that this hasn’t always been the case. In the past, the balls that he used for practice felt exactly like the ones that he was using in tournaments.

So, what gives?

“…We need to be able to train with the same balls we compete with, and in the past I feel like this wasn’t usually an issue. It didn’t used to feel this way. There was consistency, and any small differences could usually be explained by the court or conditions,” he wrote.

But the issues isn’t exclusive to Wilson!

“Over the last year and a half, though, I’ve noticed such a significant difference between retail balls from both Wilson and (Austrailian Open ball supplier) Dunlop and their tournament equivalents, which are supposed to be identical, that it completely changes how you want to construct points and take risks on shots and just play points in general. I’m not exaggerating it really is making that big of a difference at the pro level.“

Fritz later reaffirmed that he didn’t blame the difference for his loss at the U.S. Open.

However, if he’s correct, and Wilson is selling and marketing balls as the U.S. Open official while actually offering a different product, they may have a bit of a problem on their hands.

The post Taylor Fritz Calls Out Wilson Over Tennis Ball Conspiracy Following Disappointing U.S. Open Elimination appeared first on BroBible.

It’s getting pretty expensive to go out drinking.

In May 2026, Restaurant Business noted that it’s becoming more common to find cocktails in the $20 to $30 range in major American cities like Los Angeles, New York, and Chicago. Even some standard drinks are seeing skyrocketing prices. For example, author Lisa Jennings says that the average price of a martini has increased by 8% in the past year alone.

Seeing these high prices, it’s no surprise that both the bar and the customer may want to find ways to reduce their costs. For the customer, this might mean that you’re the guy ordering a PBR at the upscale cocktail bar. For the bar itself, that well whiskey may end up getting so cheap that your customers will wish they were drinking from an actual well.

But can the source of a bar’s alcohol actually be illegal? That’s what some people are wondering after a peculiar menu item was shared onto TikTok.

Can You Really Serve This Drink?

In a video with over 84,000 views, TikTok user Hana (@me.z.and.fuji) can be seen sitting at a bar. She is in Washington state.

“Okay, babe, have you decided what to drink?” her partner Zada asks.

“I’m going to have the Costco lemonade,” Hana replies.

Hana then shows the menu. There’s a listing for “vodka lemonade” that features “fresh squeezed lemonade”—and Kirkland Signature vodka. This is Costco’s in-house brand.

“Kirkland Vodka made it on the menu at $16 per lemonade,” the TikToker writes in the caption. “I mean don’t get me wrong we buy Kirkland vodka at Costco but this may have been a first to see it on the menu like it.”

“It was a cute little restaurant and the drinks and appetizers were delicious,” the caption continues. “And yes I did order my Kirkland vodka lemonade and I am pretty sure the lemonade was Kirkland brand too.”

Is This Legal?

While Hana may have seen this as just a fun observation, some commenters were quick to claim that she had inadvertently caught the restaurant doing something illegal.

“Kirkland doesn’t distribute so this is against the law,” shared a user.

“Oh no that is very illegal. you have to buy your liquor through a distributor and no one distributes Kirkland,” echoed another. “that restaurant owner is buying their own liquor at Costco and reselling it.”

But is that really true? Is there really a law preventing you from going to Costco, buying some vodka, then selling it at your restaurant?

However, there may be something wrong with selling it at your restaurant. Whether it’s against the law all depends on your state.

Here’s Why You Don’t (Usually) See Costco Vodka On The Menu

To start, there’s nothing inherently wrong with Costco vodka. In fact, Kirkland Signature vodka is widely regarded by experts as a top quality spirit. If you want to drink it in your home or bring it to your next party, more power to you.

But if you’re a restaurateur looking to cut costs, you usually can’t just go to Costco and stock up on budget booze.

In many states, restaurants and bars are required to purchase their alcohol from licensed suppliers. These suppliers usually need a federal wholesaler’s permit before selling to businesses.

However, this is not the case in every state. The TikToker’s video shows the couple sitting at a restaurant in Washington. Washington law states that bars and restaurants can get their alcohol from “a domestic (in-state) Spirits Distributor, Spirits Retailer licensee, Craft Distillery, or Distillery.”

As Costco is a Spirits Retailer, it would seem that whoever runs this restaurant is (maybe) in the clear to use them as a supplier for their restaurant. That said, it appears that there are other rules and taxes that make this relationship a little more complicated than just “You can resell Costco booze to customers, no problem.”

In short, there’s a reason you don’t see Costco alcohol on the menu in restaurants, in Washington or otherwise.

BroBible reached out to Costco via media relations contact form and @me.z.and.fuji via Instagram direct message and comment.

The post Seattle Women Go To Order $16 Drink At Restaurant. Then They Spot Something Suspicious On The Menu: ‘This Is Against The Law’ appeared first on BroBible.

The Nevada football team will host defending FCS champion Montana State on Saturday in Reno. Head coach Jeff Choate is begging for fan support.

He is plenty familiar with the Bobcats having coached at the program for five years. Choate knows the fanbase will travel. He does not want to have his stadium taken over.

The Wolf Pack will be tested despite Montana State’s status as an FCS program. Choate refuses to be outnumbered.

Nevada faces an FCS football powerhouse.

Montana State is ranked No. 1 in the FCS polls after a quick 2-0 start. They’ve made light work of their first two opponents, outscoring Butler and Utah Tech 105-24.

It’s continued a string of recent dominance that dates back six years. The Bobcats are 72-16 over their last 88 games. They’ve made each of the last two FCS national championship games.

That success is reflected in the point spread. Montana State actually enters as a 5.5-point road favorite. Nevada is not expected to win the game, according to Vegas.

Jeff Choate knows the opposing program. He knows the fans will travel for the chance to witness a win over an FBS opponent. The head coach does not want Mackay Stadium to be taken over.

The Wolf Pack, too, are coming off a convincing win in their season opener having knocked off Western Kentucky 49-14. They’ll have a chance to improve to 2-0 before gearing up for conference play.

There has been some controversy surrounding the upcoming matchup given Choate’s ties to Montana State. Earlier this week, he claimed that his former rival, Montana, bailed on the opportunity to play in Reno.

The Grizzlies’ athletic director responded by posting a private email conversation to expose Choate’s supposed lies.

Scheduling drama aside, Nevada will pay Montana State $400,000 for the game. Choate wants to avoid a worst-case scenario.

Jeff Choate urges fans to support.

“Let’s make sure that they are not outnumbering us,” he said in his weekly presser. “We don’t need to turn this into a Montana State home game. We need this to be our advantage at Mackay Stadium.”

Nevada has struggled with attendance in recent years. Mackay Stadium holds 30,000 fans. Last year, the Wolf Pack ranked 10th in the Mountain West with an average showing of 17,875. That was up more than 580 fans from the year prior.

While attendance has increased in each of the last two seasons, it is still an issue. A little over 19,000 fans showed for the opener against Western Kentucky. The stadium was less than two-thirds full.

Jeff Choate knows that there will be butts in seats on Saturday. He’s begging fans to ensure the majority are rooting for the home team.

The post Nevada Football Coach Weary Of Stadium Takeover By FCS School He’s Paying $400K To Play appeared first on BroBible.

Academy Award-winning actress Jennifer Lawrence has officially joined Instagram. She’s also already threatening to leave it.

Jennifer Lawrence, who’s been a Hollywood A-lister for 15 years now but has never joined social media, officially debuted her Instagram account, @jlaw, on Thursday, September 10.

The Hunger Games star has already racked up over 2 million followers, and her first post has over 1.2 million likes at the time of this writing.

Jennifer Lawrence joined Instagram for the first time and immediately threatened to quit if anyone posts anything negative about her

“So, yeah, I’m giving it a shot,” Lawrence said in her first video.

“And if anyone says anything negative, I will quit, immediately — no questions asked. If anyone thinks something mean, I’ll know, I’ll know. And I’ll quit.”

She also wrote a message on her Instagram story: “Please be mindful that any mean or aggressive comments can negatively affect the baby… It’s me. I’m the baby.”

Lawrence’s joining Instagram was likely partially fueled by the fact that she’ll be returning to her iconic role of Katniss Everdeen in The Hunger Games: Sunrise on the Reaping when it hits theaters on November 20. Earlier this month, all five The Hunger Games films returned to theaters for a special limited event from September 3-7.

Earlier this year, Lawrence filmed the Martin Scorsese movie What Happens at Night alongside Leonardo DiCaprio, Mads Mikkelsen, Patricia Clarkson and Jared Harris.

The film, based on the 2020 novel of the same name, follows a “married American couple who travel to a small, snowy European town to adopt a baby but seem to know less about themselves as they struggle to claim their baby.”

Lawrence’s additional upcoming projects also include the murder mystery The Wives and the rom-com One Month Mark, both of which are still in pre-production.

The post Jennifer Lawrence Officially Joined Instagram With A Hilarious Message To Her Haters appeared first on BroBible.

Green Bay Packers running back Josh Jacobs will remain on the NFL commissioner’s exempt list even after he reached a plea agreement on Thursday. This means he is still barred from practicing or playing for the team.

Josh Jacobs was arrested on May 26 and booked into Brown County Jail on five charges: strangulation and suffocation (a felony), battery/domestic abuse, criminal damage to property/domestic abuse, disorderly conduct/domestic abuse, and intimidation of a victim. According to the prosecution, Jacobs got into a violent altercation with his girlfriend on May 23 at his home in Wisconsin after he was accused of “talking to other girls.”

The Packers running back entered no contest pleas to one misdemeanor count of battery and one misdemeanor count of criminal damage to property when he appeared in court in Brown County on Thursday. He was ordered to pay a $1,000 fine plus court costs.

Following the pleas, according to The Athletic, Josh Jacobs made a statement to the court. In it, he said, “I fully understand the seriousness of the situation, and I take full responsibility.” His attorney had previously stated that Jacobs “vehemently denies the allegations.”

Jacobs agreed to pay restitution, undergo treatment, and avoid the alleged victim as part of his deal with the prosecution. The criminal charge for property damage will be put on hold by the court for a full year before being dropped once the conditions of the plea deal have been fulfilled.

Josh Jacobs’ attorney made a statement about the plea deal

“Josh Jacobs today agreed to enter a plea of guilty or no contest to one count of Misdemeanor Criminal Damage to Property and one count of Misdemeanor Battery in Brown County Circuit Court,” Jacobs’ attorneys said in a statement.

“The State recommended and the Judge issued a fine of $1,000 plus costs as sentence for the Battery Count. Under the terms of the agreement, the Court will suspend the proceeding on the Criminal Damage to Property Count for 12 months, at which time it will be dismissed upon completion of the terms of the agreement.

“With this agreement, Josh has accepted responsibility for his conduct and resolved this matter. Today’s resolution is set against a career long history of Josh’s community work while in the NFL, which has centered on the circumstances of his early life.”

Jacobs has been on the NFL commissioner’s exempt list since Aug. 30. After his plea deal, Matt Schneidman reported that the NFL made a statement. In it, the league wrote, “We have been closely monitoring all developments in the matter which remains under review of the personal conduct policy. There is no change to his status as he remains on the Commissioner’s Exempt list.”

Matt LaFleur, his coach with the Green Bay Packers, received backlash in June during the team’s OTAs for stating it was “business as usual” with Josh Jacobs in camp so shortly after his arrest.

The post Green Bay RB Josh Jacobs Cuts Plea Deal In Battery Case, Still Facing Possible Multi-Game Suspension appeared first on BroBible.