http://connect.gxsoftware.com/web/show/id=80850 http://connect.gxsoftware.com/Home/7-steps-towards-customer-engagement-the-Facebook-way.htm In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of Facebook. The question that comes to mind is why companies like Facebook, Google but also Apple and Microsoft consider customer profiles as the (new) pots of gold. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this. Mon, 19 Sep 2011 13:27:00 GMT http://connect.gxsoftware.com/Blogs/Mark-Koenen/BlueConic-Concepts.htm This is the first blog in a series describing the features of BlueConic. Being the first blog on the subject, the focus will be on the basic concepts used in BlueConic. Fri, 09 Sep 2011 12:07:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/Smart-Profile-Synchronization-Layer-solving-the-problem-of-multiple-customer-data-silos.htm Marketing, according to Wikipedia, is the process by which companies determine which products or services may be of interest to customers, and the strategy to use in sales, communications and business development. To do marketing right, marketers need to know their customer as well as they can. That's the only way to determine which products or services might be of interest to them. Wed, 24 Aug 2011 12:44:00 GMT http://connect.gxsoftware.com/Home/Why-Google-Facebook-and-Apple-love-customer-profiles-so-much.htm In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of Facebook. The question that comes to mind is why companies like Facebook, Google but also Apple and Microsoft consider customer profiles as the (new) pots of gold. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this. Mon, 08 Aug 2011 13:03:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/Are-you-Ready-for-CrossChannel-Marketing-1.htm Cross-channel Marketing sounds simple enough; engage with your customers across different channels. Personalize your message, adapt it to your customers intentions, behavior and thoughts. Although in theory this sounds simple, in practice it’s nothing more than a revolution. The challenge is that to do truly cross-channel marketing, the focus should be on the customer, not on your product or content. The customer should be the center point of attention, and organizations, processes and technology need to radically adapt to realize this. Thu, 21 Jul 2011 14:18:00 GMT http://connect.gxsoftware.com/Home/4-steps-to-leverage-online-profiling.htm As online marketers we are eager to create the best online experiences. Because we love our visitors, but more than that, because we love boosting our conversion ratios. Fortunately, the two don’t have to exclude one another. Thu, 21 Jul 2011 13:01:00 GMT http://connect.gxsoftware.com/Home/Google-and-Facebook-next-step-in-war-on-profiles.htm Marketing, according to Wikipedia, is the process by which companies determine which products or services may be of interest to customers, and the strategy to use in sales, communications and business development. To do marketing right, marketers need to know their customer as well as they can. That's the only way to determine which products or services might be of interest to them. Mon, 18 Jul 2011 12:46:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/MultiChannel-Marketing-vs.-CrossChannel-Marketing.htm The words multi-channel and cross-channel are used interchangeably, and while from an outside perspective they seem to have the same meaning, there is a subtle but very important difference between them. Tue, 21 Jun 2011 12:25:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/3-Steps-to-the-Ultimate-Cross-Channel-Engagement-Solution.htm Imagine a world where you are instantly recognized on all websites and other channels of an organization and every channel is tailored to your needs. Wed, 27 Apr 2011 12:41:00 GMT http://connect.gxsoftware.com/Blogs/Michel-Teunissen/New-Element-setters-avaliable-in-9.14.x-part-1.htm Not all content element already had setters... Lets discuss List, Table and Poll Fri, 15 Apr 2011 09:53:00 GMT http://connect.gxsoftware.com/Blogs/Michel-Teunissen/Link-management-API.htm Creating links via the Content API. How to manage the different types of links that are supported from code. Mon, 04 Apr 2011 17:04:00 GMT http://connect.gxsoftware.com/Blogs/Michel-Teunissen/DTAP-Automation.htm DTAP automation. Not only interesting for sysadmins. Fri, 25 Mar 2011 20:06:00 GMT http://connect.gxsoftware.com/Blogs/Patrick-Atoon/In-control-of-your-own-destiny.htm Maven BUILD ERRORs due to missing artifacts. Meh. What can be done about it? Sun, 10 Oct 2010 08:10:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/State-of-OSGi-in-the-Java-world.htm We have been a heavy investor, user and proponent of the open standard OSGi and modularisation in general. The disruptive transition in the Enterprise Java world from the old, monolithic thinking to the new way of thinking modular is not a smooth one though, and takes time. Last week I visited OSGi Devcon in London, so this is a good opportunity to talk about the state of OSGi, and where the Java Enterprise industry is moving. Tue, 09 Mar 2010 10:47:00 GMT http://connect.gxsoftware.com/Home/Reach-more-people-with-Google-Translate.htm Quickly translate GX WebManager pages to 54 other languages with Google Translate Thu, 04 Mar 2010 08:06:00 GMT http://connect.gxsoftware.com/Home/Eclipse-CodeStyle-Field-Prefix.htm One of the WCB guidelines tells you to use the proper coding conventions and prescribes the use of CheckStyle with a GX-specific configuration file. One of the things this configuration file makes you do is prefix all member fields with the "my" keyword. When you do this in Eclipse and then use the "Generate Getters and Setters" tool, you'll get methods like getMyAdvice() if you're not careful. Wed, 03 Mar 2010 10:21:00 GMT http://connect.gxsoftware.com/Blogs/Patrick-Atoon/What-Where.htm New stuff you probably didn't even know you had! Fri, 26 Feb 2010 17:40:00 GMT http://connect.gxsoftware.com/Home/Split-it-EventManagerService.htm For keeping code maintainable, it is wise to make a clear division between different tasks in a project. The GX WebManager architecture allows such separations to be made in a very clear way: using separate WCBs. However, in practice it might sometimes be difficult to decide in what way to split up functionality and how to keep the code connected. In this post I describe one way of keeping the code connected: the EventManagerService. Thu, 11 Feb 2010 09:55:00 GMT http://connect.gxsoftware.com/Blogs/Patrick-Atoon/Do-the-Right-Thing.htm We all build WCBs, but do we build them right? Thu, 03 Sep 2009 08:13:00 GMT http://connect.gxsoftware.com/Home/How-to-benefit-from-the-improved-inline-mode.htm Some tips & tricks for the updated inline mode in GX WebManager 990 Mon, 20 Jul 2009 13:42:00 GMT http://connect.gxsoftware.com/Blogs/Bram-de-Kruijff/Presentation-at-NAF-Insight-WEB-2.0.htm on Wednesday I visited the NAF Insight WEB 2.0 conference in Nieuwegein (The Netherlands) and also gave a short presentation about the technology in the WEB 2.0 era. Fri, 26 Jun 2009 12:14:00 GMT http://connect.gxsoftware.com/Blogs/Patrick-Atoon/wmlink-secrets.htm Where would the web be without links? Where would WCB programmers be without wm:link? What do we really know about wm:link? Read on and find out. Thu, 18 Jun 2009 13:59:00 GMT http://connect.gxsoftware.com/Blogs/Lutzen-Luinenburg/Watch-content.htm Fri, 29 May 2009 14:39:00 GMT http://connect.gxsoftware.com/Blogs/Martijn-van-Berkum/traffic-conversion.htm For years, GX has focused on delivering Web Content Management solutions, especially for large, high-traffic customer facing websites. This year, GX has started to emphasize the product roadmap and our marketing positioning more towards one of our strategic themes Traffic and Conversion. Let me provide some background on why we do this, and what this means for our product portfolio. Tue, 12 May 2009 09:26:00 GMT http://connect.gxsoftware.com/Blogs/Ivo-Ladage/springpitfalls-answer3.htm 5 Spring pitfalls - The answers part 3 Thu, 07 May 2009 19:19:00 GMT http://connect.gxsoftware.com/Blogs/Ivo-Ladage/springpitfalls-answer2.htm 5 Spring pitfalls - The answers part 2 Thu, 07 May 2009 17:52:00 GMT http://connect.gxsoftware.com/Home/What-goes-in,-must-come-out.htm In the early days of WebManager 9, I did a content migration by reading data from a set of XML files and storing them in WebManager. That was a hell of a job! The last couple of weeks I’ve been doing about the same thing, but this time it was much easier. Why? We now have the Connector API and the Content API! Wed, 22 Apr 2009 09:54:00 GMT http://connect.gxsoftware.com/Blogs/Bram-de-Kruijff/GX-WebManager-9.8-on-Java-SE-6-The-right-stuff.htm one of the many improvements, changes and bugfixes you may find in the GX WebManager 9.8.0 changelog but one I'd like the highlight a little. As of 9.8.0 deployment on SUN JDK 1.6.0 is now fully supported! Tue, 21 Apr 2009 14:45:00 GMT http://connect.gxsoftware.com/Home/The-new-Community-Forum-in-980.htm Looking for a new forum or community? GX WebManager has a brand new forum! Fri, 17 Apr 2009 12:09:00 GMT http://connect.gxsoftware.com/Blogs/Bram-de-Kruijff/dOSGi-talk-at-JSpring-2009.htm At J-Spring 2009 I gave a talk about distributed OSGi, which is part the early draft specification for OSGi R4.2. Here are the slides! Fri, 17 Apr 2009 08:55:00 GMT