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	<title>HM-2 | marketing development</title>
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	<description>marketing development</description>
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	<title>HM-2 | marketing development</title>
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		<title>&#8220;US Recession-Proof&#8221; Housing Markets? Where are they?</title>
		<link>https://hm-2.com/blog/us-recession-proof-housing-markets/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Mon, 24 Sep 2018 15:56:59 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[real estate]]></category>
		<guid isPermaLink="false">https://hm-2.com/?p=5517</guid>

					<description><![CDATA[Local Economy Over National The 2018 RCLCO Momentum Index of For Sale Housing is now out.  The nationally recognized research firm’s Index shows [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5517</post-id>	</item>
		<item>
		<title>Creating Amenities &#8211; a Model to get &#8220;Beyond the Pool&#8221;. Part 1</title>
		<link>https://hm-2.com/blog/community-design-creating-amenities-part-1/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 18 Sep 2018 22:15:47 +0000</pubDate>
				<category><![CDATA[great places]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[real estate]]></category>
		<guid isPermaLink="false">https://hm-2.com/?p=5430</guid>

					<description><![CDATA[Several  months ago&#8230; I was sitting in an amenity workshop. I had come to present key customer segments motivation and macro-trends as [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5430</post-id>	</item>
		<item>
		<title>Social Media Marketing &#038; the &#8220;2-way conversation&#8221;&#8230;with pictures.</title>
		<link>https://hm-2.com/blog/social-media-marketing-the-2-way-conversation-with-pictures/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 06 May 2014 11:53:36 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[2-way conversation]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<guid isPermaLink="false">https://hm-2.com/?p=4342</guid>

					<description><![CDATA[By now everyone with 3 miles of a 'marketing-type' has heard the much bantered term "2-way conversation".  Yes it was buzzy &#038; now a touch tedious. STILL,  it is oh-so-surprising how many brands demonstrate confusion on the concept. Below is a review of the concept to inspire teams to take their social media marketing to even higher levels.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4342</post-id>	</item>
		<item>
		<title>Buyer Personas &#8211; How brands &#8216;get personal&#8217;</title>
		<link>https://hm-2.com/blog/buyer-personas-how-brands-get-personal/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sun, 06 Apr 2014 19:34:42 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[buyer persona]]></category>
		<guid isPermaLink="false">https://hm-2.com/?p=4234</guid>

					<description><![CDATA[If you know your customer, you can do great things. If you don’t -well... Creating Buyer Personas is the first step to an effective marketing &#038; content strategy. Understanding your customers’  wants and needs gives you the opportunity to create something that wows customers &#038; is valued  While this post is slanted to real estate development and the home building industry, the approach crosses categories and gets to the heart of what business should be based on -  The Customer. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4234</post-id>	</item>
		<item>
		<title>what creates brand perception &#124; a look at lambert ranch</title>
		<link>https://hm-2.com/blog/what-creates-brand-perception-a-study-of-lambert-ranch/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sun, 13 May 2012 23:24:54 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Irvine]]></category>
		<category><![CDATA[Lambert Ranch]]></category>
		<category><![CDATA[The New Home Company]]></category>
		<guid isPermaLink="false">https://hm-2.com/?p=4632</guid>

					<description><![CDATA[We've all had times where we go in with one understanding of a product and after experiencing it further – we completely change our minds.  Here's a look at what really shapes brand perception as seen in the launch of a gorgeous new community called Lambert Ranch . From context- to marketing- to delivery, it all matters. (While the pictures will give you a hint of what Lambert Ranch is like, to experience in real life is oh-so-recommended.) ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4632</post-id>	</item>
		<item>
		<title>brand strategy inspirations from a master &#8211; Coca-Cola</title>
		<link>https://hm-2.com/blog/brand-strategy-inspirations-from-a-master-coca-cola/</link>
					<comments>https://hm-2.com/blog/brand-strategy-inspirations-from-a-master-coca-cola/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sun, 26 Feb 2012 19:08:59 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=3297</guid>

					<description><![CDATA[The Coca-Cola Company has decided to move from "Creative Excellence" to "Content Excellence" in marketing for two reasons: 1) the new media landscape and 2) to transform one-way storytelling into dynamic storytelling. Step One - they've outlined their brand strategy brilliantly for all to see. [click to continue...]]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/brand-strategy-inspirations-from-a-master-coca-cola/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3297</post-id>	</item>
		<item>
		<title>a cheat sheet on social media</title>
		<link>https://hm-2.com/blog/a-cheat-sheet-on-social-media/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sat, 18 Feb 2012 19:36:11 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Pinterest]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=3248</guid>

					<description><![CDATA[As social media changes so rapidly, perhaps a current overview on the active platforms may be helpful.  Below is another great infographic [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3248</post-id>	</item>
		<item>
		<title>the definition of insanity</title>
		<link>https://hm-2.com/blog/the-definition-of-insanity/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sat, 28 Jan 2012 16:03:28 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=3009</guid>

					<description><![CDATA[&#8220;insanity: doing the same thing over and over again and expecting different results.&#8221;  -Albert Einstein So why is this the first thing [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3009</post-id>	</item>
		<item>
		<title>how people really shop and a few marketing insights</title>
		<link>https://hm-2.com/blog/understand-how-people-shop-and-become-a-better-marketer/</link>
					<comments>https://hm-2.com/blog/understand-how-people-shop-and-become-a-better-marketer/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Thu, 15 Dec 2011 18:01:00 +0000</pubDate>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[consideration phase]]></category>
		<category><![CDATA[consumer decision]]></category>
		<category><![CDATA[Consumer Decision Journey]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[McKinsey & Company]]></category>
		<category><![CDATA[Zero Moment of Truth]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=2660</guid>

					<description><![CDATA[Today people shop and buy differently thanks to the internet &#8211; unsurprising.  However when two landmark studies quantify the process of shopping, [&#8230;]]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/understand-how-people-shop-and-become-a-better-marketer/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2660</post-id>	</item>
		<item>
		<title>homebuilders are getting social&#8230;</title>
		<link>https://hm-2.com/blog/homebuilders-are-getting-social/</link>
					<comments>https://hm-2.com/blog/homebuilders-are-getting-social/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Fri, 28 Oct 2011 15:05:33 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[KB Home]]></category>
		<category><![CDATA[Lennar Homes]]></category>
		<category><![CDATA[Pardee Homes]]></category>
		<category><![CDATA[Valencia]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=2388</guid>

					<description><![CDATA[Below are a few of the brands in real estate that really "get social media" and why they are so engaging.  (To find these inspiring examples, the following were reviewed:  public builders, 2010 JD Powers listed builders for Southern California and their top regional builders and more.)

some social homebuilders...]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/homebuilders-are-getting-social/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2388</post-id>	</item>
		<item>
		<title>social media &#8211; in real life&#8230;</title>
		<link>https://hm-2.com/blog/social-media-in-real-life/</link>
					<comments>https://hm-2.com/blog/social-media-in-real-life/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sat, 15 Oct 2011 14:00:22 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=2304</guid>

					<description><![CDATA[Perhaps you  know someone who shuns social media,  but doesn&#8217;t really understand what it is they are rejecting.  Then there are those [&#8230;]]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/social-media-in-real-life/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2304</post-id>	</item>
		<item>
		<title>What a &#8216;Brand&#8217; Is and 3 Reasons to Care &#8211; Now.</title>
		<link>https://hm-2.com/blog/what-is-a-brand-and-why-should-i-care/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 06 Sep 2011 22:56:31 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=2175</guid>

					<description><![CDATA[what is a ‘brand’?

A Brand - is what people perceive about a product or a company.  It’s everything that’s been heard, seen…felt about it.  It’s your reputation from yesterday &#038;  today. To really get this - If you’re not metaphorically “standing in front of your audience” with promotion and people understand, like and/or talk about you positively - that’s worth something to your bottom-line.  It’s known as positive brand equity.

However- if when you “leave the room”, the real stories come out and you’re basically looking like a jerk – well no logo is getting you out of that.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2175</post-id>	</item>
		<item>
		<title>When Surf City becomes NikeTown: 5 lessons in awesome brand experience</title>
		<link>https://hm-2.com/blog/when-surf-city-becomes-niketown-5-lessons-in-brand-experience/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Thu, 21 Jul 2011 14:45:42 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[Hurley]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[US Open of Surfing]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=2033</guid>

					<description><![CDATA[I may live in one of the most branded towns in the U.S.. Afterall, Huntington Beach threw-down with Santa Cruz  to capture the trademark [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2033</post-id>	</item>
		<item>
		<title>Why people choose their home</title>
		<link>https://hm-2.com/blog/why-people-choose-their-home/</link>
					<comments>https://hm-2.com/blog/why-people-choose-their-home/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Thu, 07 Jul 2011 17:02:34 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Intelligent Cities]]></category>
		<category><![CDATA[National Building Museum]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1999</guid>

					<description><![CDATA[Location-Location-Location. Ok -sure, but let&#8217;s get more specific.  Recently, the National Building Museum concluded a survey to better understand how people interact [&#8230;]]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/why-people-choose-their-home/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1999</post-id>	</item>
		<item>
		<title>3 Steps to Get Over Traditional Media Buys</title>
		<link>https://hm-2.com/blog/3-steps-to-get-over-traditional-media-buys/</link>
					<comments>https://hm-2.com/blog/3-steps-to-get-over-traditional-media-buys/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Wed, 15 Jun 2011 14:58:34 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1862</guid>

					<description><![CDATA[Ahem&#8230; &#8220;The full-page (&#38; really pricey) real estate ad in the weekend paper is dead. Yep- Even for Grand Openings.&#8221;  A friend lamented [&#8230;]]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/3-steps-to-get-over-traditional-media-buys/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1862</post-id>	</item>
		<item>
		<title>Great Place &#124; High Line: Land Re-use at its Best</title>
		<link>https://hm-2.com/blog/ny-high-line-park/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Wed, 08 Jun 2011 22:15:15 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[great places]]></category>
		<category><![CDATA[The High Line]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1781</guid>

					<description><![CDATA[&#8220;a great place&#8221; &#8211; a series of engaging spaces for consideration&#8230;and perhaps inspiration for the people who build places everyday.  hello high line park , [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1781</post-id>	</item>
		<item>
		<title>great places and brands connect emotionally. meet replay.</title>
		<link>https://hm-2.com/blog/great-places-brands-connect-emotionally/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Wed, 18 May 2011 18:25:16 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[great places]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[experience marketing]]></category>
		<category><![CDATA[Michael Hellgren]]></category>
		<category><![CDATA[Replay]]></category>
		<category><![CDATA[vertical gardens]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1616</guid>

					<description><![CDATA[&#8220;a great place&#8221; &#8211; a series of engaging spaces for consideration&#8230;perhaps inspiration for the people who build spaces everyday.  meet replay Replay, an Italian denim company, [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1616</post-id>	</item>
		<item>
		<title>Homebuilders with Klout and What&#8217;s Klout&#8230;</title>
		<link>https://hm-2.com/blog/klout-a-social-influence-metric/</link>
					<comments>https://hm-2.com/blog/klout-a-social-influence-metric/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sun, 27 Mar 2011 00:49:39 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[DR Horton]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Lennar]]></category>
		<category><![CDATA[Pardee Homes]]></category>
		<category><![CDATA[Pulte]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1340</guid>

					<description><![CDATA[Homebuilders with Klout and What's Klout? ]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/klout-a-social-influence-metric/feed/</wfw:commentRss>
			<slash:comments>8</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1340</post-id>	</item>
		<item>
		<title>the science of email &#124; key findings</title>
		<link>https://hm-2.com/blog/email-best-practices-2011-thinking/</link>
					<comments>https://hm-2.com/blog/email-best-practices-2011-thinking/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 01 Mar 2011 19:11:18 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[email best practices 2011]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Exacttarget]]></category>
		<category><![CDATA[Hubspot]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1227</guid>

					<description><![CDATA[the science of email findings]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/email-best-practices-2011-thinking/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1227</post-id>	</item>
		<item>
		<title>a great city starts with 1 question</title>
		<link>https://hm-2.com/blog/creating-a-great-place/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 08 Feb 2011 02:18:51 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[great places]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Gainsville Florida Community Redevelopment Agency]]></category>
		<category><![CDATA[redevelopment]]></category>
		<category><![CDATA[urban planning]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=1154</guid>

					<description><![CDATA[a great city starts with 1 question]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1154</post-id>	</item>
		<item>
		<title>how remarkable is your brand?</title>
		<link>https://hm-2.com/blog/are-you-a-remarkable-brand/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Mon, 27 Sep 2010 16:56:38 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[building industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=601</guid>

					<description><![CDATA[Is your brand &#8220;remarkable&#8221; ?   A huge question that in today&#8217;s marketplace really asks &#8220;Are you engagingly marketable?&#8221; Communication is now overflowing with irrelevant clutter;  providing instant transparency; and [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">601</post-id>	</item>
		<item>
		<title>Comparing the Generations</title>
		<link>https://hm-2.com/blog/great-comparison-of-generations/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Tue, 01 Jun 2010 21:17:45 +0000</pubDate>
				<category><![CDATA[building industry]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[Futures Company]]></category>
		<category><![CDATA[McMillan Millenia]]></category>
		<category><![CDATA[Pew Internet Research]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=283</guid>

					<description><![CDATA[Great Comparison Tool for US Generations...]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">283</post-id>	</item>
		<item>
		<title>Boomers and social networks&#8230;</title>
		<link>https://hm-2.com/blog/boomers-social-networks/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sat, 24 Apr 2010 23:35:00 +0000</pubDate>
				<category><![CDATA[generations]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=229</guid>

					<description><![CDATA[Recently, I needed to understand the scope of social media use by generation. Given the broad definition of  social media (social networks, blogs, collaboration [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">229</post-id>	</item>
		<item>
		<title>So, Zappos.com sent me a free culture book&#8230;</title>
		<link>https://hm-2.com/blog/so-zappos-sent-me-a-free-culture-book/</link>
					<comments>https://hm-2.com/blog/so-zappos-sent-me-a-free-culture-book/#comments</comments>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Thu, 15 Apr 2010 04:47:24 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[zappos]]></category>
		<guid isPermaLink="false">http://hm-2onmymind.com/?p=178</guid>

					<description><![CDATA[So, Zappos.com sent me a FREE culture book. There is a reason they reached $1B ...]]></description>
		
					<wfw:commentRss>https://hm-2.com/blog/so-zappos-sent-me-a-free-culture-book/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">178</post-id>	</item>
		<item>
		<title>is technology making companies &#8220;nice&#8221;?</title>
		<link>https://hm-2.com/blog/is-technology-making-companies-nice/</link>
		
		<dc:creator><![CDATA[Holly McKie]]></dc:creator>
		<pubDate>Sat, 20 Mar 2010 17:08:02 +0000</pubDate>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brand personality]]></category>
		<guid isPermaLink="false">http://hmckie.wordpress.com/?p=19</guid>

					<description><![CDATA[Technology is humanizing companies like never before. New media...]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19</post-id>	</item>
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