Hall Business Development

Does most of your business growth come from hunting or farming techniques?

Mike Hall — Wed, 11 Jul 2007 08:03:36 +0000

When working with companies to improve their marketing and sales strategies and plans, we often uncover a tendency to focus on the pre-sales ‘hunting’ phase or the post-sales ‘farmer’ phase, rather than the ideal combination of both aspects. So, how do these two phases differ? For example, companies who focus on the ‘hunter’ phase tend [...]

Traditional forms of marketing are dead. Or are they?

Mike Hall — Thu, 01 Mar 2007 18:17:06 +0000

Question: How many unsolicited emails have you deleted today? photo credit: Paul Jerry Electronic forms of marketing have the potential to reach a huge audience rapidly and often at lower production and distribution costs than, say, direct mailshots. However, electronic activity has reached avalanche proportions and many potential customers have become more aware of the [...]

HOLLYWELL

Mike Hall — Thu, 01 Mar 2007 17:16:44 +0000

Mokoko Promotional Mechanics New logo and marketing materials Logo & stationary New marketing material Project Brief Design logo branding and marketing materials to represent and give company scalability, flexibility in capability. This Client now has corporate identity foundations to be built upon and support future expansion. This is a blog post, ideally you should just [...]

REACT

Mike Hall — Thu, 01 Mar 2007 17:15:43 +0000

New image and marketing materials Project brief Design new image and create two forms of marketing materials. Marketing materials were pitched to two different markets. One on a corporate level and secondly to influence end users in recommendation / referral business. Marketing tools and branding created have significantly contributed to all of these stated goals [...]

TRIDENT HERITAGE LIMITED

Mike Hall — Thu, 01 Mar 2007 17:13:46 +0000

Re-branding and new sales brochures Project brief Market Company to targeted prospect customers. Re-branded company and subsidiary operations, Created and produced different forms of marketing collateral with sales messaging, to target high level decision makers through to account facilitators. Developed and created direct mailing campaign and bespoke database for blue chip city companies. This is [...]

OAK GROUP RE-BRANDING

Mike Hall — Thu, 01 Mar 2007 17:12:23 +0000

Logo design New Sales Brochure Stationary Website design and build www.oakgroup.co.uk This is a blog post, ideally you should just have a short summary stating you have a new case study within PORTFOLIO and link to that case study, also include a link directly to the PORTFOLIO frontpage