tag:blogger.com,1999:blog-49967151921384631982011-04-21T14:50:30.581-07:00Hanna-IPhttp://www.blogger.com/profile/11244399393611376500noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4996715192138463198.post-56735192374560285682009-01-07T03:42:00.000-08:002009-01-07T03:44:21.515-08:002009-01-07T03:44:21.515-08:00From a marketing perspective, the strategic use of IP can help businesses:<br /><ul><li>Expand into new markets using the patented technology they already own </li><li>Increase IP revenue streams by licensing their existing patents to third parties</li><li>Reduce R&amp;D costs by using foreign competitors' successful patents that do not extend to the UK &amp; Ireland</li><li>Protect their brand and their right to trade in new territories by registering their trade mark</li><li>Extend their design rights to new/alternative products</li><li>Identify design partners that may licence their successful design </li></ul>From competitor analysis to design and copyright issues almost every business could benefit from an IP audit and we firmly believe that every marketing department should consider consulting a Patent &amp; Trade Mark attorney when preparing their marketing plan.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4996715192138463198-5673519237456028568?l=hanna-ip.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/Hanna-ip/~4/8FijA934PAM" height="1" width="1"/>Hanna-IPhttp://www.blogger.com/profile/11244399393611376500noreply@blogger.com0http://hanna-ip.blogspot.com/2009/01/how-can-ip-help-market-my-business.html