Happy Consumer

From cotton to consumer (infographic)

2012-09-18T06:42:00.000+03:00

Exporing the concept of space

2012-09-14T06:40:00.000+03:00

An empty room, three projectors and a playback singer. With these ingredients, the Belgian band Willow created an exceptional illusion of travelling around the world. In reality, the singer does not leave the set. An inspiring and mindblowing piece of video art!

Luxury in the time of recession

2012-09-07T08:45:00.000+03:00

Mulberry - 'Hey I heard you were a wild one'

2012-07-04T07:36:00.000+03:00

And here is another exceptional campaign by Tim Walker, also for Mulberry ( see my previous post Mulberry summer 2012). I just can not get enough of this photographer! His 'fairy tales' style is engaging, intriguing and simply bright!

Candy madness by Mulberry summer 2012

2012-07-01T13:20:00.003+03:00

Colorful, fun, vivid and vibrant campaign for the Mulberry Spring Summer 2012 collection.
This campaign, shot by one of my favourite British photographers Tim Walker, features candy madness with it's giant lollypops and giant melted ice cream. Enjoy the summer!

Beetle: conceptual advertising through the ages

2012-04-04T08:15:00.000+03:00

Below the amazing images of Think Small, an advertising campaign for Volkswagen Beetle, which was created in the 1950s and was ranked as the best advertising campaign of the twentieth century by Ad Age.

Before that the ad images were either information-based or looked more like a fantasy world. Being breathtakingly simple, Beetle ads, connected with consumers on an emotional and intuitive level, conveyed a product benefit in a way consumers could relate to and be engaged to. That was the thing that made the advertising campaign for Volkswagen Beetle so radical.

The campaign has build a lifetime of brand loyalty and changed the very nature of advertising—from the way it's created to what you see as a consumer today.

Through the years, Volkswagen managed to keep the style of conceptual and intuitive way of advertisement.

Chapeau!

Café Society by Karl Lagerfeld

2012-02-13T22:53:00.002+02:00

Jazz Age inspired fashion photoshoot by Karl Lagerfeld

LANA DEL REY - a film by Interview Magazine

2012-02-04T11:29:00.001+02:00

Lana Del Rey is photographed by Sean + Seng for the cover of the February 2012 issue of Interview Russia.

Best Advertisement Campaigns 2012. Part 2: Dior

2012-01-16T22:14:00.002+02:00

Looks on: Lookbook Dior Cruise 2012

Best Advertisement Campaigns 2012. Part 1: Versace

2012-01-16T09:18:00.000+02:00

What could exude summer glamour more than Gisele Bundchen clad in bright white Versace beside a sun-drenched California swimming pool? (Vogue UK).

Gisele Bundchen Gisele is the face of Versace’s Spring 2012 Collection photographed by Mert Alas and Marcus Piggott in the Sonoran desert of Borrego Springs, California.

Dior's Universe: get the most of luxury marketing

2012-01-09T21:57:00.002+02:00

"With in-market competition and global demand for luxury goods at unprecedented levels, the world's most respected designers and luxury brands are recognizing that old-fashioned marketing tactics are no longer the most viable means of engaging target audiences, particularly in a world dominated by online and mobile device usage," said Paul Palmieri, president/CEO of Millennial Media Inc. Read entire article.

It’s all about creation of engaging, distinctive and highly-personal user experiences.Here are fresh new initiatives by Dior.

Mobile presentation of iconic Lady Dior handbag

For it's iconic fashion product Lady Dior handbag Dior has made a black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers could watch a trailer, the entire movie and its making all from their iPhone.

The Lady Dior was also brought to life in a live performance at the opening of the 'Inspiration Dior' exhibition at the Pushkin Museum of Fine Arts.

Dior Video Cruise 2012

An ultimate way to experience and admire the collection accompanied by a legendary song by Dalida, shot by Ellen von Unwerth More about Cruise 2012 collection.

The virtual world of Dior's iconic beauty creations

The Bar jacket, Lady Dior, J'Adore, the star, Dior Addict... Chain reactions, heady excitement, futuristic neon and pure poetry in an ode to tradition: that is how the necklace is made. By Dior.

Dior's make-up video game

Tetris and Pacman fans, for you an ultimate Beauty Game by Dior showcasing new products through a movie, based on various games such as Tetris and Pacman.

Dutch Fashion

2011-12-06T16:00:00.001+02:00

Viktor & Rolf

Hans Ubbink

Spijkers & Spijkers

More info on Dutch DNA 2011

Women by Miss Aniela

2011-11-08T01:09:00.002+02:00

"One day I started taking self portraits and I haven't stopped since then." Fantasy images, 'cloning' and imaginary settings by 25 year old photographer Miss Aniela.

Best Fashion Video's of 2011

2011-10-18T19:58:00.004+03:00

Best Fashion Video's of 2011, what do they tell us?

Don't take yourself too serous and have fun, is the bottom line of Linvin's commercial:

Live in a fairy tale, a message by Mulberry:

Freeze the moment, by Yves Saint Laurent
(filmed by Inez van Lamsweerde and Vinoodh Matadin)

Enjoy small things in your life, happiness is everywhere, by Alexa Chung and Tod's:

Why be realistic, while reality can be changed? By Diesel.

David «Takashi» Favrod: At home among strangers

2011-10-18T18:26:00.000+03:00

David «Takashi» Favrod

What does that mean to adopt two cultures? A friend among strangers, a stranger among friends ...

«For a Swiss, I am a Japanese and for a Japanese I am a Swiss or rather a gaijin.»

Great article in Mister Montley about a young Swiss/Japanese artist and photographer David «Takashi» Favrod.

Born in 1982 in Japan in a family with a Japanese mother and a Swiss father, he moved to Switzerland at the age of 6 where he is currently staying and living. When he was 18 he asked for double nationality at the Japanese embassy, but they refused, because it is only given to Japanese women who wish to obtain their husband’s nationality.
It is from this feeling of rejection and a personal search for identity that his work was created.

Looking at his work and reading his personal statement I realized how close this theme is to my own situation. The cultural en mental gap between two cultures which is hard to refill or replace with anything else than a personal search into your own inner world, identity and personality.

More pictures on: http://www.davidfavrod.com/

Occupy Amsterdam

2011-10-17T20:34:00.008+03:00

The participants of the protest movement Occupy (started in NY as Occupy Wall Street on 17th of September, now in 950 cities all other the world) argue against social and economic inequality, corporate greed and the influence of lobbyists on government and business. The protesters were inspired by the protest in Tahrir Square in Cairo.

The protesters have a list of the goals they want to achieve. So they are demanding the end of capital punishment, intimidation by police, wealth disparities, censorship by corporations, political corruption, unemployment, earnings in the health sector, American imperialism, and war.

Below some pictures I've made on 16th of October, the second day of Occupy Amsterdam.

Click on the pictures to enlarge

Snapshot: The Art of Being and Seing

2011-10-10T21:46:00.003+03:00

What is a meaning and a value of a photograph?

Is snapshot the most important photography of our culture?

It might be. These are true images of your life that nobody else is seeing. Nobody else lives your life but you.

An inspiring video by photographer Chase Jarvis.

The Duvel Collection Design Competition

2011-10-10T21:29:00.003+03:00

It's getting more and more popular: the contests in food & beverage industry. Here is the new case: Duvel Design Collection.

Each year Duvel launches its Duvel Collection, a limited series of glasses designed by well-known and established artists. Below you will find a really cool video made to encourage the participation in Duvel's Collection Design Competition 2011.

http://www.duvelcollection.com/

for design cases, inspiration and contest.

Steve Jobs: A Visionary Man

2011-10-06T08:09:00.002+03:00

but...

Big Brands History in Video

2011-10-05T20:25:00.009+03:00

Real stories:

Art Meets Advertisement

2011-08-11T19:05:00.005+03:00

Some brands strive to provide an artistic touch to their ads campaigns. I would like to call such ad an art-vertisement.

The definition of art I‘m using in this context is more than just a well-made image. It is the product that influences and affects our emotions, sense and intellect. It embarrasses a wide range of activities and creations of music, literature, film, photography, sculpture and paintings.

One of the most successful examples of art-vertisement is the 'Think Different' campaign by Apple (1997) with people who invented, imagined, explored and inspired many people around the world.

They invent. They imagine. They heal.
They explore. They create. They inspire.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn’t been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

This advertising campaign ‘Think Different’ has been a key to the renewal of Apple’s image as innovative and artistic brand. It was an important factor in Apple’s recovery from financial difficulties and won admiration for creativity and cultural involvement.

Below is my favourite commercial with Pablo Picasso:

Other stories starring among other:

Albert Einstein, smoking a pipe
Bob Dylan, moving to his harmonica
Martin Luther King, at the end of his Washington speech
John Lennon and Yoko Ono singing
Maria Callas blowing a kiss
Mahatma Gandhi smiling
Frank Lloyd Wright walking by his home

Enjoy this brilliant and inspiring advertisement.

Fashion Without Boundaries by Alexander McQueen

2011-08-04T20:24:00.010+03:00

Inspired by the exposition at Met, on June 2011, NY. It was totally blowing up!

'I want to empower women. I want people to be afraid of the women I dress '- Alexander McQueen

'There is no way back for me now. I’m going to take you on journeys you’re never dreamed of were possible '- Alexander McQueen

Intense, surreal and dramatic....these video's with McQueen's creations. Below the legendary catwalk performance with two robots spraying the paint all over on the white dress, and other spectacular fashion clips:

'People find my things sometimes aggressive. But I don’t see it as aggressive. I see it as romantic dealing with a dark side of personality '- Alexander McQueen

Fashion Ad Campaigns in Movies

2011-05-15T14:22:00.010+03:00

A new trend in showing a fashion collection includes shooting a movie campaign. Watch the best ones:

The Tale of a Fairy by Karl Lagerfeld: Chanel Cruise 2012

Dolce& Gabbana: Exclusive photography and video clips from Dolce&Gabbanas womens Autumn/Winter 2010 runway show.

Tod's S/S campaign 2011

Fairytales By Hermes Part 2

2011-03-07T22:47:00.001+02:00

Pepsi Goes Interactive

2011-03-07T19:45:00.001+02:00

A so-called Dream Machine by Pepsi is an interactive kiosk which calculates points for disposed bottles and cans and offers, in exchange of that, many discounts and coupons at places like Dominos and Marriott hotels. You can also get free Pepsi products and free tickets to concerts.

In the near future this innovative touch point will be also able to give consumers nutritional information about the products they are buying and interactive advertising and targeted promotions. Everything for us, media-saturated and media-minded consumers.

Images: planetpepsi.be (retro), popsop.com (Dream Machine).