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HarmonPress http://harmonpress.com Getting into Print Easily Thu, 16 Feb 2017 04:32:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.10 Printing Only What You Need http://harmonpress.com/printing-only-what-you-need/ http://harmonpress.com/printing-only-what-you-need/#respond Wed, 01 Feb 2012 11:00:41 +0000 http://harmonpress.com/?p=2276

Harmon Press is a print on demand publisher created to help you get into print and stay in print by only printing what you need, when you need it.

Our mission is to get everyday folks who are not yet visible, which is one of the requirements of many traditional publishers, get their book into print in a very inexpensive way compared to many of the other print on demand publishers out there. We give the same service and the same product for less investment, allowing you as an author to pocket more money quicker.

Here’s all the information you need to make an intelligent decision:

Get the Whole Kit and Kaboodle Package

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Using Your Kindle Book To Gain Market Reach http://harmonpress.com/using-your-kindle-book-to-gain-market-reach/ http://harmonpress.com/using-your-kindle-book-to-gain-market-reach/#respond Wed, 01 Feb 2012 00:06:02 +0000 http://harmonpress.com/?p=2271

Using your Kindle eBook to gain market reach is important to marketing. Here are some thoughts from author Kathleen Gage.

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Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It’s one of the easiest ways to get your material published…fast!

I couldn’t believe how simple the process was from the very first attempt.

What’s great is you don’t need an ISBN to publish your Kindle version book. You can publish just about anything including:

  • eBooks
  • Reports
  • Articles
  • Blogs
  • Books
  • Transcripts

The fact is, if you can write it you can publish in Kindle.

There are a few reasons you would publish in Kindle. One, to be published. Two, to make money. Three, to build market reach and credibility. Four, to build your opt in list.

If you’ve been dreaming of being a published author and are not yet there, Kindle is a great first step. There is virtually nothing easier.

You don’t have to publish a full length book. Nope. You can publish information you have on your computer. It’s really that simple. So no more excuses.

Although you can make money with Kindle you likely won’t get rich. If getting rich is your main motivator you may want to rethink why you are publishing with Kindle. However, Kindle books can lead to other, more lucrative opportunities.

One of the best reasons to publish a Kindle book is for market reach and credibility. Yet, you can’t simply get your Kindle book up and expect sales to flood in. Any author who wants to get the most traction for your published works needs to be very proactive with marketing and promotions. There’s no way around this.

The more you market the more visibility you get. The more visibility the more sales. The more sales the more likely readers are to visit your blog and/or website. When you optimize your sites you are prepared for visitors with an opt-in opportunity.

Ignore setting your site up so visitors can opt-in for something and you miss lots of great opportunities. Make sure your site is ready for the traffic you generate.

As you can see Kindle books serve many purposes, the most important of which is to create high quality information for your readers. Create high quality information and you set yourself up for greater success.

3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

Article Source: Ezine Articles: Author Kathleen Gage

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12 Simple Ways to Sell More Books http://harmonpress.com/12-simple-ways-to-sell-more-books/ http://harmonpress.com/12-simple-ways-to-sell-more-books/#comments Thu, 07 Apr 2011 10:02:16 +0000 http://harmonpress.com/?p=1570

Selling books is the end game for an author. Here are some thoughts from author Kathleen Gage.

Most authors want to sell books, but many never will. At least not more than a handful.

The #1 way to sell books is to get yours to stand out from the millions of others that are out there.

Below are 10 very easy to implement “stand out” ideas.

1. Article marketing

One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer.

Even if you don’t have a lot of time on your hands you can take portions of a chapter and create several articles.

At the end of the article add in something that drives readers back to your blog, website or landing page to opt in for something of value. Yes, ethical bribes still work.

2. Tell people

You need to let your friends, family, colleagues, clients, peers and just about anybody you know that your book was published. After all, if you’re not willing to talk about your book others may not be either.

3. Reviews from happy readers

Third party endorsements (verbal or written) are a great way to have your book stand out. Just today I began reading a book my nutritionist recommended.

Recently Sandi hosted a workshop on food cravings. During her presentation she recommended the audience read two books. I wrote both down and upon returning home immediately ordered the Kindle version of the one that most caught my attention.

Once I’m done with the book I will write an Amazon review. It’s likely I will even blog about the book. Viral marketing at its best.

4. Facebook

Start a page for your book. I have done that for the last two books I was the marketing director for. The strategy worked well in that we created interest in the book before it was published.

Once you start the page you need to let everyone know about it. Be actively involved with those who “liked” the page. Otherwise the page is a stagnant piece and does you no good.

5. LinkedIn groups

A fantastic way to build a loyal following of potential buyers of your book(s) is to start a LinkedIn group that is specific to the theme or genre of your book.

Does a group take work? Yes. But so do all the other methods outlined in this article.

The fact is, anything you do is going to take effort.

6. Blogging

By far one of the best things you can do to build visibility, credibility, market reach and SEO is blogging.

Here are only a handful of ideas for what you can blog about regarding your book.

7. FAQ’s

Frequently asked questions as they pertain to the theme of your book. If you’re not sure what the main questions your potential readers have, ask. Even if you have a pretty good idea, ask.

One way to do this is with Survey Monkey. When someone completes your survey give them a gift for doing so without requiring any opt in. This creates a win/win.

Try the survey method. Not only can you post results on your blog, you can write articles and develop products based on the answers.

8. Tips

Based on the theme of your book you can write tips that are specific to the interests of your market.

Just like I did with this posting, you can do so with your book.

9. Interviews with other authors in the same genre

Why not find other authors who have a following and interview them? Not only will you have great information for your blog, you will build credibility by association.

10. Case studies

If your book is a how to, you can profile those who got specific results based on the information your book outlines. This not only increases potential reader interest, it substantiates the value of your book’s information.

11. Guest Blogging

One of the fastest and most effective ways to increase market reach and visibility for you and your book is to be a featured blogger on other high traffic blogs.

12. Videos

Without a doubt video is one of the most powerful marketing tools you can use to promote your book. You can do book trailers, short readings, or simply share stories as they relate to your book. Be sure to be animated during your shooting and use keywords both in the spoken part of the video and the title and description.

So there you have it… 12 simple ways to gain visibility for your book(s).

3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. http://www.streetsmartsmarketing.com/3simple.htm

Article Source: Ezine Articles: Author Kathleen Gage

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Sell Your Book With Low Or No Cost Book Marketing At Events http://harmonpress.com/sell-your-book-with-low-or-no-cost-book-marketing-at-events/ http://harmonpress.com/sell-your-book-with-low-or-no-cost-book-marketing-at-events/#respond Mon, 04 Apr 2011 10:00:36 +0000 http://harmonpress.com/?p=1561

The following article is provided curiosity of Ezine Articles and is written by Paul Godines.

To sell your book using no cost book marketing is a dream of virtually every business, the thought that they could actually sell hundreds of copies of their newest non-fiction paperback seems to many like an impossible task. I know I have been their myself, as almost every new writer is, however I will reveal exactly how to generate huge book sales for little or no cost.

However all you need is little more than to create a plan that you can use to produce action from an audience, that is to say that you need to have a few pieces of information and then some simple psychology to produce huge income in one day. The strategy I am discussing with you today is to sell books at events. Start by being considered a partner by an events promoters and let them promote you for low or no cost and you will be able to gain highly valuable credibility as well as sales by having your name next the event leaders and most of the time even on all of their marketing materials.

Here’s how;

  1. Gathering – Find a large group of people such as a networking event, a business meeting or even a fund raising competition.
  2. Connection – Find a connection to these groups, with your story or experience or even your goals.
  3. Interest – Brain storm some ideas about how you can attract attention during the event.
  4. Systems – Ensure you have your systems in place to sell hundreds of books during this event.

Here are some notes;

*There are literally tens of thousands of events every single week practically every single day, many are even held on Sundays.
*You need to be considered a peer within the industry to gain credibility with event promoters.
*The number one strategy to save you money is to offer to help the event promoters do their job (more on this later).

Now let’s look at the details;

Here are some ideas that you could use to sell your book with low or no cost marketing;

  • Go to their website and determine if they have the events agenda posted if they do then you could offer to spend little more than 15 minutes and you do not need to spend a dime to create a QRC or Quick Response Code for the events agenda. That way they could put the code on their marketing materials so that the event visitors could easily use a smart phone to download the agenda to their phone.
  • Offer to interview the event leaders as a pre-event bonus for those who register early.
  • Go to last years events handout and find exhibitors who have paid for a booth to showcase their products and ask them for coupons or samples or even special discounts for this event. Then compile them into a special download or booklet for the event to offer as a bonus for early registers.

While the ideas above may seem new or a bit out of your comfort level you could easily outsource this task to a virtual assistant, and all you will ask in return from the promoters will be to be able to get credit on all their marketing materials. That will give you exposure to tens of thousands of the participants and you can sell your book with low or no cost book marketing at events.

If you’re ready to go to learn more about how to write your own book and scale it into a Highly Profitable Teaching, Training, Coaching, or Speaking business than go to; http://www.adaptonadime.com for your FREE “Fast Start Guide”

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)

Article Source: Ezine Articles Author: Paul Godines

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12 Books Seth Godin Thinks You Should Read http://harmonpress.com/12-books-seth-godin-thinks-you-should-read/ http://harmonpress.com/12-books-seth-godin-thinks-you-should-read/#respond Sat, 02 Apr 2011 18:48:25 +0000 http://harmonpress.com/?p=1541

Seth Godin is an American entrepreneur, author, and public speaker. Godin popularized the topic of permission marketing. Known for his innovative concepts, he is the author of almost a dozen and a half books, his latest being: Poke the Box. But, he is also a reader and the following list includes 11 additional books he thinks you should read.

Happy Reading!

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Publishing a Book to Attract New Customers http://harmonpress.com/publishing-a-book-to-attract-new-customers/ http://harmonpress.com/publishing-a-book-to-attract-new-customers/#respond Sun, 02 Jan 2011 07:34:29 +0000 http://harmonpress.com/?p=1185

Lots of professionals have not yet considered publishing a book to “to Burnish Credentials and Attract New Customers.” They are experts in their fields but often think of writing a books as something one does an occupation or hopefully an occupation. But, that’s not necessarily true. May professionals are writing to bring new business in their doors. In some reported cases, having a published book as a professional has opened other opportunities like public speaking. Here is the brief story of two such cases, one dentist and one chiropractor. Why not think about using the fast growing medium to promote yourself and produce buzz and invisible income for you?

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A First Draft is a First Draft! http://harmonpress.com/a-first-draft-is-a-first-draft/ Fri, 31 Dec 2010 20:00:28 +0000 http://harmonpress.com/?p=1160

A First Draft is a FIRST Draft is a FIRST Draft!
Authors are usually so happy when they have written the last line of their book. Pressing “save” that last time is a bit exhilarating, but that version of your book is only a first draft. Most likely it has some difficulties that need to be worked out before it is ready for a publisher. Give yourself a few days off and then read your book again from front to end, You’ll be surprised at the things you will want to rewrite, replace, etc. It happens to all authors.

Get Your Book Edited
While Microsoft is a wonderful program to create in and its spelling and grammar checker are helpful, it will still leave a lot of problems that only eyeballs on the page can find and fix. And even then, no book is perfect. There is always some small flaw somewhere when it goes to print. To greatly reduce that percentage of mistakes, you need to consider an editorial service for your book. Harmon Press can provide such a service for you, but there are others around, also. The bottom line here is “Don’t Edit Your Own Book.” Authors usually make the worst editors and proofreaders. It’s your creation after all.

Send It To A Publisher
One of the most difficult things for an author to do is to finally stop “tinkering” with her/his manuscript. At some point you need to stop “fiddling with it” and give it to a publisher. It can’t get published just hanging out on your computer. Cut the umbilical cord and let your creation become available for others to read and enjoy. Recently, I had the opportunity to sit with an author as he saw his book and held it in his hands for the first time. The look on his face was priceless. You don’t get a second chance to see and hold your book for the first time. You will never get a first chance to see it at all, if you don’t send it to a publisher. So when you are ready, upload your manuscript to Harmon Press.

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Maximizing Your Marking http://harmonpress.com/maximizing-your-marking/ http://harmonpress.com/maximizing-your-marking/#respond Mon, 06 Dec 2010 15:30:00 +0000 http://harmonpress.com/invest-in-web-real-estate/

There are several ideas to consider in this area. Most author’s believe that everyone should read their book and everyone should know it’s available. So, they rush right out and get a blog, usually a free blog, at Blogspot or at WordPress. When it’s up, they tell all their friends to tell all their friends and if they’ve been around the Net more than a day or so, the rush over to Google to get an Adwords campaign up and running. Then, they set back and wait for the orders to roll in. After all that work, a friend will come along and ask, “How’s that working for you?” Most likely you will answer, “not very well.” If you haven’t heard that story before, how about this one.

A local internet guru tells you that you need to optimize your web site so the search engines will move your listing to the top. Welcome to Search Engine Optimization or SEO for short. Blogs like WordPress with specific themes like Thesis already can help with this area. SEO is helpful, but still may not be enough to get your book in front of eyeballs.

So, if these are good steps, what else is needed?

What if you thought larger rather than in small fragments. What if you thought about Web Real Estate. You need a central property, but you also need other outlets. How many places can folks find you online? Can a potential customer find you on Facebook, Twitter, YouTube, or LinkedIn. If you don’t have accounts you need to create them immediately and then begin the process of learning what they can do for you book business.

I know, it’s a large learning curve. But, it can be done. You can’t do it all at once, but you can set some ninety day goals and start achieving them.

Take a look at these links to see Harmon Press in other areas of the Web: Harmon Press Web Site; Harmon Press Blog, Harmon Press on Twitter, and Harmon Press on Facebook. Nope, we haven’t gone everyplace yet, but we are moving toward that goal.
Remembering, marketing is a marathon, not a sprint!

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Putting the Marketing Puzzle Together http://harmonpress.com/putting-the-marketing-puzzle-together/ http://harmonpress.com/putting-the-marketing-puzzle-together/#respond Mon, 04 Oct 2010 14:59:17 +0000 http://harmonpress.com/?p=855

So you wanna know about marketing your book?

If you are an author, you must market your book, even if you have a traditional publishing company as your publisher. The old myth that your traditional publishing company will market you book for you is just that: a myth.

Putting the Marketing Puzzle TogetherSo, in order to be effect, you will need to know some basics to become effective in your marketing endeavors. Marketing is like fitting a puzzle together. You know how exciting it is to see all the parts of a puzzle laying on the table before you and the excitement when you find those first two pieces that fit together. The marketing puzzle has three major parts that fit together. You must create awareness of your book. You must make connections with folks who are potential buyers of your book. And the hardest part for most everyone, you must ask those folks to purchase you book. Fit these together and you will become successful in getting your book and all its wonderful words into the reader’s hands.

To create awareness, you need to identify who the audience is for you book. If you have written about “electric trains” chances are folks who never had an interest in “electric trains” but are interested in “baseball cards” are not going to be interested in what you have to say.

To create connections today has become easier than in the past. And a lot of the tools that you can use, Facebook, Twitter, a WordPress or Blogger blog, are free to use and do not have a very steep learning curve to use them effectively.

As an example, one press release, one blog entry, one Facebook post, or one Tweet will not suffice. Only you closest friends will purchase from you with one encounter. Others will need to build relationship with you before they trust you enough to buy your book. So, you need repeated exposure in these marketing areas to assist your potential reader finally click your “buy button.”

Embedded in the idea of connection is the dismissal of the idea that you can simply market you book to faceless millions and find success. If you are constantly thinking about entering into the fray of mass marketing, make sure you have deep pockets and money in them to burn.

To market is personal. To sell is the results of being personal.

Creating a purchase is often the most difficult part of this three piece puzzle. Asking for the sale seems invasive to most authors. And, the fear of being rejected is a large factor that inhibits authors from making the request. But, if you do not take this action, you book does not get into the hands of the readers who need to read what you have written.

Gather all the fans you will, but if you don’t make them an offer, you won’t sell the book that you have labored to bring to birth. Folks want to buy. They need a small enticing offer to make that final leap and release the funds to you.

Remember, three parts to the puzzle: creating awareness, creating connections, creating an opportunity to purchase.

More anon…

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Is Print on Demand (POD) Right For You? http://harmonpress.com/is-print-on-demand-pod-right-for-you/ http://harmonpress.com/is-print-on-demand-pod-right-for-you/#respond Wed, 09 Jun 2010 22:05:14 +0000 http://harmonpress.com/?p=612

Print on Demand (POD) is a good way of getting into print quickly and often inexpensively. Here are some things to think about:

  • Writing you manuscript and then writing endless proposals with only a small percentage of a chance of getting picked up by a traditional publisher. Rejection is tough.
  • If you book is really specialized, it may not get the opportunity to see the light of day with traditional publishers.
  • Print on Demand publishers often offer a marketing package, but remember, you are the best person to market your own book and there is plenty of help available to help you understand how to do so.
  • You don’t want to wait for twelve to twenty-four months for you book to find its way to the marketplace.

Harmon Press can help you get into print without a proposal. We love to help authors publish their specialized titles, providing they meet the requirements of what Harmon Press will publish. If they don’t we will try to help you find a publisher that will. Harmon Press will show you the marketing path so you can get maximize push for you book. We can usually have a book title ready for print within ninety days.

Go ahead and make the decision and