HasOffers » Blog

6 Ways to Give Your Mobile Strategy the Edge with Pay-Per-Call

Amber Tiffany — Thu, 16 May 2013 18:04:30 +0000

Mobile, mobile, mobile. I know you’ve heard all about mobile’s meteoric growth and the many reasons it should be your first priority, so I’m going to skip the backstory and dive into how you can give your mobile strategy the … Read this post »

Are Ads Targeting Other Advertisers An Effective Campaign Strategy?

Kelly Clay — Wed, 15 May 2013 19:37:19 +0000

This past weekend, Oreo debuted yet another smart campaign, designed to encourage people to look at the snack a little differently. The “Wonderfilled” campaign is a lighthearted look that shows typically dark characters take a turn for the better with … Read this post »

Performance Marketing Trends in Australia and New Zealand

James Kitchener — Tue, 14 May 2013 17:49:55 +0000

Australian and New Zealand performance marketing is still in its infancy, but we’re on the fast track to catching up to our friends in the UK and the States. With the rise and fall of multiple Australian affiliate networks, the … Read this post »

Is YouTube Trends Advertisers’ Next Secret Weapon?

Kelly Clay — Mon, 13 May 2013 14:41:02 +0000

Performance marketers all have one simple goal; create and publish advertising and content that actually drives leads and creates conversions. Creating relevant ads and content can dramatically increase the chances of success, as according to a study by Yahoo, people … Read this post »

How to Measure Success On Pinterest To Drive Conversions

Noah Abelson — Tue, 07 May 2013 18:33:01 +0000

Brands are increasingly becoming more interested in ensuring that the money and time they dedicate to their social efforts have measurable value. Although Pinterest remains one of the new kids on the social media block, the social space has progressed … Read this post »

The End of Nexus Tax? Senate Passes Marketplace Fairness Act

Peter Hamilton — Tue, 07 May 2013 05:22:01 +0000

Over 76,000 publishers are about to be back in business. Yesterday, the US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 … Read this post »

How to Optimize Your Mobile App Marketing Budget

Jennifer Wong — Mon, 06 May 2013 18:56:29 +0000

ABI research estimates mobile users will download 70 billion apps in 2013. With more businesses investing their marketing budgets in promoting mobile apps, it’s more important than ever to optimize spend to generate the largest return on your marketing investment. … Read this post »

Facebook Reports Record Mobile Ad Revenue – What’s Your Mobile Strategy?

Kelly Clay — Fri, 03 May 2013 21:20:04 +0000

During its earnings call on Wednesday, Facebook announced what many of us were expecting; mobile growth and revenue for the company is increasing at a dramatic rate. Mobile monthly active users are up a whopping 54% to 751 million from … Read this post »

eBay Joining Google, Facebook, and Amazon in Race to Become Next Major Ad Network

Danan Margason — Thu, 02 May 2013 18:17:01 +0000

eBay recently announced it will follow Google, Amazon, and Facebook’s lead and allow third-party marketers to access eBay’s user data for targeted advertising outside of the eBay ecosystem (i.e. on the third-party’s website). Previously, eBay only used its data for … Read this post »

Check Those Check-ins: Foursquare To Start Selling Your Data

Kelly Clay — Tue, 30 Apr 2013 18:28:11 +0000

Oh, I am so glad that Valleywag is back. Silicon Valley’s beloved tech slash gossip blog has finally been brought back from the dead, and without even missing a beat has managed to get their sticky little hands on what … Read this post »