1. Check Your Photos

Photos are a critical part of your listing, and we ask that you ensure they are free of people, “For Sale” signs, or any branding. Photographic images may contain non-text overlays such as arrows or circles for location identification purposes. Most photographers are familiar with these guidelines, so be sure to work with them to capture the perfect shot.

2. Unbranded Virtual Tours

Virtual tours are a great way to showcase your listings, but please remember that any virtual tour shared in the MLS must be unbranded. These tours should contain only property-related details—no logos, agent contact information, or branding of any kind. Most virtual tour providers offer both branded and unbranded versions, so be sure to use the unbranded one in your MLS listing.

3. Disclosure in Public Remarks

If your listing is a leasehold property, the Public Remarks must begin with the phrase, “This is a leasehold property.” Similarly, if the property involves shared, fractional, or timeshare ownership, this information must be disclosed in the first sentence of the public remarks. This transparency is vital for helping buyers understand the nature of the ownership from the start.

4. Clear Cooperation Policy

Under the Clear Cooperation Policy, any property that is publicly marketed must be listed in the MLS within one business day. Public marketing includes, but is not limited to, websites, social media, flyers, and other forms of advertising. If a seller wishes to withhold their listing, they must sign a “certificate to withhold.”

For third-party listings, this policy applies as well. If a third-party site or agent markets a property, it must be entered into the MLS and made available to other members within one business day, unless the appropriate certificate is signed.

5. Stay Clear of Calls to Action

When drafting public remarks, it’s best to focus on describing the property rather than instructing readers on what to do. Avoid using phrases like “Call me” or “Call your REALTOR®.” Instead, let the property speak for itself and keep the language neutral and factual.