Rx Communications

Writing Styles – Let’s hear it for…..the Tuatara

Ruth Whittington — Wed, 20 Feb 2013 12:46:38 +0000

Those of you know me well (including those who wish they didn’t) will know that my heart and roots belong in New Zealand. Fortified by a large quantity of excellent Sauvignon Blanc from that distant shore, naturally the next zoo creature that personified a medical writing style (or lack thereof) had to fit in with [...]

Read the full article on the Rx Communications blog Writing Styles – Let’s hear it for…..the Tuatara">here

Writing Styles in Health Economics Communications – Meet the Termite

Ruth Whittington — Thu, 13 Dec 2012 06:59:40 +0000

In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing....... the Termite

Read the full article on the Rx Communications blog Writing Styles in Health Economics Communications – Meet the Termite">here

Views and Reviews

Ruth Whittington — Thu, 13 Dec 2012 05:07:17 +0000

HealthEconomics.com recently alerted us to a white paper from Elsevier about Predictive Acquisition Cost as a potential new drug pricing standard: Why is PAC the best drug price type for contract negotiations? “This white paper surveys the current state of drug pricing, including Average Wholesale Price, provides details about the most important pricing standards, and [...]

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How do we really know what people want in terms of healthcare?

Ruth Whittington — Wed, 12 Dec 2012 12:43:10 +0000

It is assumed that people make, or should make, rational choices based on self-interest. For conventional health economic evaluations, self-interest is approximated by individual preferences, such as maximum willingness-to-pay (WTP) or the quality-adjusted life year (QALY). However, people are neither rational nor as self-absorbed as these measures would imply – they make healthcare decisions as [...]

Read the full article on the Rx Communications blog How do we really know what people want in terms of healthcare?">here

Effective and efficient literature reviews: Actual data extraction

Ruth Whittington — Thu, 29 Nov 2012 13:35:05 +0000

Welcome to the third in our series on Literature Search and Analysis. In the first two articles we covered the search process – how to decide the best approach to your question, and then how to retrieve your data effectively and ethically. In this article we address the actual data extraction; how to get a good worksheet that best supports evaluation and analysis.

Read the full article on the Rx Communications blog Effective and efficient literature reviews: Actual data extraction">here