AMA Austin http://www.hearthis.com/index.php/podcast/ama_austin The Official Podcast of the American Marketing Association Austin Chapter. en PodcastManager@HearThis.com © Copyright 2006 HearThis.com. All rights reserved. 2006-07-22T08:37:00+00:00 HearThis.com Interviews and presentations sponsored by the American Marketing Association Austin Chapter. Interviews and presentations sponsored by the American Marketing Association Austin Chapter. no (C) 2006 American Marketing Association Austin Chapter. All rights reserved.AMA,HearThis,Austin,marketing,American,Marketing,AssociationBusiness/Management & Marketingpodcastmanager@hearthis.comHearThis.comAMA,HearThis,Austin,marketing,American,Marketing,Association30.438933-97.803835 Subscribe http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/2z1o48BTOHk/subscribe_ama_austin Visit the Austin Chapter of the American Marketing Association.

Subscribe through iTunes ]]> HearThis.com no http://www.hearthis.com/index.php/hearthis/features/subscribe_ama_austin Mon, 8 May 2006 21:26:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/subscribe_ama_austin Jeffrey Eisenberg: Waiting for Your Cat to Bark http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/bQOtEN5_bzg/jeffery_eisenberg_waiting_for_your_cat_to_bark

For years, we’ve been ringing our metaphorical marketing bell expecting our prospects to salivate with anticipation for our products and services. But, what if our prospects aren’t dogs?

Jeffrey Eisenberg explores the changes that have taken place in the way customers react to our marketing, presenting the concepts that underlie his company’s Persuasion Architecture methodology.

These concepts can be found in the new book Waiting for Your Cat to Bark written by Jeffrey and his brother Bryan Eisenberg. This is the first self-published book to hit the New York Times, Wall Street Journal, and USA Today best sellers lists. Furthermore, it contains an 80 minute video CD recorded here in Austin.

 

]]> HearThis.com Jeffrey Eisenberg presents the concepts that underlie the Persuasion Architecture methodology pioneered by his company, Future Now, Inc. These concepts are discussed in his new book Waiting for Your Cat to Bark. UPDATE: Slides are now available. Jeffrey Eisenberg presents the concepts that underlie the Persuasion Architecture methodology pioneered by his company, Future Now, Inc. These concepts are discussed in his new book Waiting for Your Cat to Bark. UPDATE: Slides are now available. no 51:23 Eisenberg,waiting for your cat to bark,book,web,future now,bryan, jeffrey http://www.hearthis.com/index.php/hearthis/features/jeffery_eisenberg_waiting_for_your_cat_to_bark Sat, 22 Jul 2006 08:37:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/jeffery_eisenberg_waiting_for_your_cat_to_bark The Elevator Speech: What do you do and why should anyone care? http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/k9Grp6qwDPY/the_elevator_speech_what_do_you_do_and_why_should_anyone_care Andy Craig with Fair Share Consulting and ElevatorSpeech.com uses popular media to drive home his recipe for a clear, concise, consistent elevator speech. Andy speaks at the May 2006 meeting of the American Marketing Association, Austin Chapter.
Audio runtime is 46:22.

- Does anyone talk like this on the weekends?
- Compelling first impressions: Think Blink by Malcolm Gladwell
- A bad elevator speech example from 60 Minutes
- Get to the point
- The “So What? Who Cares?” test
- Daily Show example: A long-assed answer
- Tell a compelling story
- Daily Show Example: Drop industry buzzwords
- Bono example: Memorable storytelling
- Golfsmith case study
- Remember it’s not about you
- Daily Show example: Talking points
- Put your CEO on camera
- Great storyteller: Chief Justice John Roberts
- Daily Show example: Drop the technical jargon
- Develop one elevator speech for the entire company
- Clinton war room example: It’s the economy, stupid!
- Practice your elevator speech
- Andy’s elevator speech
- Think from the customer’s perspective
- Go to elevatorspeech.com for more examples

]]> HearThis.com Andy Craig with Fair Share Consulting and ElevatorSpeech.com uses popular media to drive home his recipe for a clear, concise, consistent elevator speech. Andy Craig with Fair Share Consulting and ElevatorSpeech.com uses popular media to drive home his recipe for a clear, concise, consistent elevator speech. no 46:22 Andy Craig,elevator speech,fair share consulting,May 2006,Daily Show,John Stewart,Blink,malcolm gladwell,60 minutes http://www.hearthis.com/index.php/hearthis/features/the_elevator_speech_what_do_you_do_and_why_should_anyone_care Mon, 22 May 2006 07:11:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/the_elevator_speech_what_do_you_do_and_why_should_anyone_care Steve Hall of AdRants http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/Tq98TmR5RH4/steve_hall_of_adrants Steve Hall offers daily critiques of the advertising and marketing world through his very popular Adrants blog. In this interview, Steve talks about the origins of Adrants, and why he does it.

In this interview we talk about how adrants got started, submiting to AdRants, Steve’s short attention span, consumer generated content, social networks, TV, ad:tech, myspace, hi5, multiply, facebook, friendster, Crispin Porter + Bogusky, Advertising Age, TiVo, advertisers as show producers, CBS, ABC, and NBC, Jeff Jarvis, Roy Williams, LinkedIn, SoFlow, TagWorld, Craigs List, eBay, Amazon.

Theme music provided by Denis Kitchen through the Podsafe Music Network.

]]> HearThis.com Steve Hall offers daily critiques of the advertising and marketing world through his very popular blog Adrants. In this interview, Steve talks about the origins of AdRants, and why he does it. We re Steve Hall offers daily critiques of the advertising and marketing world through his very popular blog Adrants. In this interview, Steve talks about the origins of AdRants, and why he does it. We re no 23:33 Steve Hall,Adrants,Adrants.com,ad:tech,2006,Brian Massey http://www.hearthis.com/index.php/hearthis/features/steve_hall_of_adrants Thu, 11 May 2006 19:25:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/steve_hall_of_adrants Unlocking the Value of Your Web Site http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/V8hiAH4icKs/may_high_tech_breakfast This panel discussion was held at the May 2006 meeting of the AMA High-Tech Breakfast. A well thought out, content-rich website can provide significant strategic value to your business, including building customer loyalty, educating and supporting customers and prospects, and establishing domain expertise and thought leadership in your high-tech niche. The May High-Tech Breakfast discussion will include tips and techniques for effective website management from leading technology companies.

Sponsored by Nion Interactive
Moderator: Tom Myers, Triple Dog Dare Media

Panel:
Mary Simon, IBM Developer Works
Diana Arney, Hart Intercivic
Marueen Carlson, Lifesize Communications
Razil Swarez, Rackspace

podsafe music network Our theme music was created by Denis Kitchen.

]]> HearThis.com This panel discussion was held at the May 2006 meeting of the AMA High-Tech Breakfast. The panelists discuss best practices for creating a valuable web site for your company. This panel discussion was held at the May 2006 meeting of the AMA High-Tech Breakfast. The panelists discuss best practices for creating a valuable web site for your company. no 39:20 breakfast,nion interactive,tom myer,IBM,Lifesize,Hart Intercivic,tech,triple dog dare media,web site http://www.hearthis.com/index.php/hearthis/features/may_high_tech_breakfast Mon, 8 May 2006 03:01:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/may_high_tech_breakfast 1 to 1 Marketing Roundtable http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/FPyYe4R2BiI/1_to_1_marketing_roundtable1 The Ausitn AMA hosted a unique networking event that brought together marketers to discuss the hottest issues in marketing. Listen as seven marketers discuss one to one marketing.

Roundtable Members: Moderator Cyndi Johnson, Ginny’s Printing Brian Massey, Powered, Inc. Margaret Harrist, HearThis.com Michelle Raines, inc Marketing Patrick Asbra, Skylist Sarah Stovall, Boundless NetworkJennifer Hunter, Calence Jude Hanover, ISDG, Inc. Tisa Peterson, Castleview Productions Photography Courtesy Frank Portell

Theme music provided by Denis Kitchen through the Podsafe Music Network.

]]> HearThis.com The Ausitn AMA hosted a unique networking event that brought together marketers to discuss the hottest issues in marketing. Listen as seven marketers discuss one to one marketing. The Ausitn AMA hosted a unique networking event that brought together marketers to discuss the hottest issues in marketing. Listen as seven marketers discuss one to one marketing. no 19:45 Margaret Harrist,Brian Massey,Cyndi Johnson,Ginny's Printing,Michelle Raines,inc Marketing, http://www.hearthis.com/index.php/hearthis/features/1_to_1_marketing_roundtable1 Mon, 24 Apr 2006 06:36:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/1_to_1_marketing_roundtable1 Dave Evans on Podcasting http://feedproxy.google.com/~r/HearThis_AMAAustin/~3/G0zq-foUZig/dave_evans_on_podcasting_ama How can podcasting be a beneficial addition to your marketing mix? In this interview, Boldmouth CEO Todd Tweedy interviews Dave Evans, co-founder of HearThis.com, on the real-world strategic opportunities that podcasting offers.

]]> HearThis.com Boldmouth CEO Todd Tweedy interviews HearThis.com co-founder Dave Evans. Boldmouth CEO Todd Tweedy interviews HearThis.com co-founder Dave Evans. no http://www.hearthis.com/index.php/hearthis/features/dave_evans_on_podcasting_ama Wed, 19 Apr 2006 05:26:00 GMT podcastmanager@hearthis.com (HearThis.com)http://www.hearthis.com/index.php/hearthis/features/dave_evans_on_podcasting_ama (C) 2006 American Marketing Association Austin Chapter. All rights reserved.HearThis.comnonadultInterviews and presentations sponsored by the American Marketing Association Austin Chapter.