HearThis.com Featured Audio http://www.hearthis.com The best audio from HearThis.com marketers. en-us PodcastManager@HearThis.com © Copyright 2005-2006 HearThis.com. All rights reserved. 2005-10-01T10:00:00-06:00 HearThis.com The best audio from HearThis.com marketers. HearThis.com offers its most interesting, compelling and effective podcast content from business around the globe. HearThis.com PodcastManager@HearThis.com no © Copyright 2006 HearThis.com. All rights reserved.HearThis,be,heard,marketing,word,of,mouth,WOM,Austin,podcast,services,marketers,WOMMA,Jackie,Black,Boot,Rap,Texas,ForumsBusiness/Management & MarketingPodcastManager@HearThis.comHearThis.comHearThis.comnoHearThis,be,heard,marketing,word,of,mouth,WOM,Austin,podcast,services,marketers,WOMMA,Jackie,Black,Boot,Rap,Texas,ForumsHearThis.com offers its most interesting, compelling and effective podcast content from businesses around the globe.HearThis.com offers its most interesting, compelling and effective podcast content from businesses around the globe. Kevin Koym: How Will Social Networks Affect Entrepreneurship? http://feedproxy.google.com/~r/Hearthis_Features/~3/WDMfjocdPTw/ Kevin Koym is the founder of Enterprise Teaming and authors the Enterprise Tribe blog. Featured Audio Kevin Koym is the founder of Enterprise Teaming and authors the Enterprise Tribe blog. He explains how the four conceptual shifts, outlined in his upcoming book, offer unprecedented opportunities for bootstrap entrepreneurs to build their businesses using “Enterprise Tribes.” Bootstrap Austin is an example of an Enterprise Tribe. 

]]> 2008-11-03T03:31:00-06:00 Brian Massey Kevin Koym is the founder of Enterprise Teaming and authors the Enterprise Tribe blog. Kevin Koym is the founder of Enterprise Teaming and authors the Enterprise Tribe blog. no 29:12 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio kevin koym,bijoy goswami,enterprise tribes,entrepreneurship,venture acceleration http://www.hearthis.com/podcasts/bootrap/Kevin_Koym_9-08-2008.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/kevin_koym_how_will_social_networks_affect_entrepreneurship/ A Predictably Irrational Conversation with Dan Ariely http://feedproxy.google.com/~r/Hearthis_Features/~3/5UFfdsZoEw0/ The Bootstrap Marketing subgroup presents an interview with Dan Ariely, author of the insightful and playful book, Predictably Irrational. Featured Audio Since spending three years in recovery from severe burns,Dan Ariely has fashioned himself as an observer of human nature, and
especially of how humans are influenced by irrationality when making supposedly “logical” decisions.

Brian Massey interviews Dan to gain his insight into human behavior and help us solve some of the problems we solve every day
as marketers, businessmen and, in general, persuaders trying to influence our prospects decisions.

Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIG’s Media Laboratory and the
Sloan School of Management. He is also a researcher at the Federal Reserve Bank of Boston and a visiting professor at Duke University,
where he is calling us from. Ariely wrote his book while he was a fellow at the Insitute for Advance Study at Princeton.

In addition to his book, you can read his blog at www.predictablyirrational.com.

]]> 2008-09-03T01:56:01-06:00 Brian Massey The Bootstrap Marketing subgroup presents an interview with Dan Ariely, author of the insightful and playful book, Predictably Irrational. The Bootstrap Marketing subgroup presents an interview with Dan Ariely, author of the insightful and playful book, Predictably Irrational. no 1:25:54 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio Dan Ariely,Marketing,Brian Massey,Marcy Hoen,Predictably Irrational http://www.hearthis.com/podcasts/bootrap/Dan_Ariely-Marketing.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/a_predictably_irrational_conversation_with_dan_ariely/ Brian Massey: Online Conversion http://feedproxy.google.com/~r/Hearthis_Features/~3/ivWMUtg-MHM/ Featured Audio Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.

Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:

  1. Get Upside Down
  2. Know your Conversion Rate
  3. Advertise on your own site
  4. Action Drives Strategy
  5. Conversion happens over time
  6. Email is your Social Network

Brian Massey’s Conversion Presentation Slides

Links

Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog

]]> 2008-03-19T03:35:00-06:00 Brian Massey no 1:07:00 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio brian massey,conversion sciences,online marketing,bootstrap web http://www.hearthis.com/podcasts/bootrap/BootstrapWeb_BrianMassey_Conversion.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/brian_massey_online_conversion/ Paul Carroza http://feedproxy.google.com/~r/Hearthis_Features/~3/C0a7lAZdLXA/ Paul Carroza presented to the Bootstrap Network on February 11, 2008. Featured Audio Paul Carroza of RunTex presented to the Bootstrap Network on February 11, 2008.

]]> 2008-03-05T21:19:00-06:00 Brian Massey Paul Carroza presented to the Bootstrap Network on February 11, 2008. Paul Carroza presented to the Bootstrap Network on February 11, 2008. no 53:28 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio Paul Carroza http://www.hearthis.com/podcasts/bootrap/paulcarroza_bootrap_11_Feb_2008_final.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/paul_carroza/ Rosy Jalifi http://feedproxy.google.com/~r/Hearthis_Features/~3/gmQJ8COFZjs/ To be completed by Bijoy Featured Audio Our February Bootstrap-Austin meeting featured Rosy Jalifi from the Smalll Business Development Program.  Rosy, along with members of her team, gave our Bootstrappers a unique overview of the SBDP services offered, many of which are free or have very little cost.  The SBDP is sponsored by the City of Austin and is specifically designed to empower small/medium sized businesses to be successful.

The Boot Rap is edited by Sound Quality. 

]]> 2007-03-14T01:18:00-06:00 Brian Massey To be completed by Bijoy To be completed by Bijoy no HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio http://www.hearthis.com/podcasts/bootrap/rosyjalifi_feb12 07 finished.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/rosy_jalifi/ Behind the Barbershop Initiative http://feedproxy.google.com/~r/Hearthis_Features/~3/zw56IJ2AHf8/ Virgil Simmons, founder of The Prostate Net, presents to the Word of Mouth Marketing Association. Featured Audio Virgil Simmons, founder of The Prostate Net, presents to the Word of Mouth Marketing Association. Recognizing that a barber is often someone with whom men talk about anything, Virgil has a hunch that barbers would be ideal agents in a word of mouth campaign. Virgil’s hunch paid off.

]]> 2007-01-28T16:24:00-06:00 DigitalDave Virgil Simmons, founder of The Prostate Net, presents to the Word of Mouth Marketing Association. Virgil Simmons, founder of The Prostate Net, presents to the Word of Mouth Marketing Association. no 20:00 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio prostate cancer, prostatenet.org http://www.conferencecallsunlimited.com/podcast/womma/WOMMA_WOMBAT_Interview_VirgilSimons_20051228.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/behind_the_barbershop_initiative/ LinkedIn.com in the Job Search http://feedproxy.google.com/~r/Hearthis_Features/~3/PYNZZ-_a_6o/ How can LinkedIn.com be used in a job search? Brian Massey leads the discussion at the Lauchpad Job Club. Featured Audio How can LinkedIn.com be used in a job search? Brian Massey leads the discussion at the Lauchpad Job Club of October 13, 2006. The Launchpad Job Club is a resource for job hunters in Austin, Texas.

Dowload the slides (PDF)

View Brian’s profile at http://www.linkedin.com/in/bmassey
Brian blogs at http://customerchaos.blogspot.com

]]> 2006-10-19T09:37:00-06:00 Brian Massey How can LinkedIn.com be used in a job search? Brian Massey leads the discussion at the Lauchpad Job Club. How can LinkedIn.com be used in a job search? Brian Massey leads the discussion at the Lauchpad Job Club. no 52:01 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio launchpad job club,job search,job club,Kathy Lansford,Brian Massey,linkedin,linkedin.com http://www.hearthis.com/podcasts/HearThis_LPJC_LinkedIn_Brian_Massey.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/linkedincom_in_the_job_search/ Bruce Krysiak on Mavens http://feedproxy.google.com/~r/Hearthis_Features/~3/vxr87yZtyA8/ Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven's lead role in the Ideation process. Featured Audio Bijoy interviews Bruce Krysiak, cofounder of Aviri and Maven extraordinaire. Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven’s lead role in the Ideation process and how Evangelists and Mavens dance together to create the key output of Ideation: the Demo.

]]> 2006-10-11T14:22:00-06:00 Brian Massey Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven's lead role in the Ideation process. Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven's lead role in the Ideation process. no 1:02:33 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio Bruce Krysiak,Mavens,Ideation http://www.hearthis.com/podcasts/bootrap/HearThis_Boot_Rap_Bruce_Krysiak_Mavens-Ideation.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/bruce_krysiak_on_mavens/ Steven Tomlinson http://feedproxy.google.com/~r/Hearthis_Features/~3/fansAEOOOR0/ Featured Audio Steven Tomlinson can teach. Just ask the University of Texas’s Ex-Students’ Association, which awarded him the prestigious Texas Excellence Teaching Award--or the former UT MBA students who voted him “Outstanding Core Faculty in the MBA Program” three times. He is currently a Master Teacher for The Acton MBA.


Credentials:

Formerly a top ranked economics and finance professor in the McCombs School of Business at the University of Texas

Designed and directed the McCombs Plus Program;directed the MBA Professional Development at UT

Ph.D.,economics, Stanford University; BA, with honors, University of Oklahoma

Tomlinson is also an adjunct professor of pastoral ministry at the Episcopal Theological Seminary of the Southwest, where he teaches an economics seminar for divinity students and a popular elective, Money as Metaphor, that explores the spirituality of economic life.

]]> 2006-10-06T04:35:00-06:00 Brian Massey no 54:06 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio Steven Tomlinson http://www.hearthis.com/podcasts/bootrap/HearThis_Boot_Rap_Steven_Tomlinson.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/steve_tomlinson/ Susan Strausberg of Edgar Online http://feedproxy.google.com/~r/Hearthis_Features/~3/7c19LUI5uBs/ Featured Audio Susan Strausberg presents to Bootstrap Austin. Susan founded Edgar Online with her husband Marc in 1995. She continues to run the company today, which has since gone public with a market capitalization $100MM. Susan speaks about the “Power of 2,” bootstrapping, management, offshoring and a number of other topics.

Links:

Edgar: http://www.edgar-online.com/
Susan and Marc: http://www.edgar-online.com/company/executive.aspx


This presentation was made at the June meeting of Bootstrap Austin, a part of the Bootstrap Network.

Our theme music entitled “Tuckassee Train” was created by Charlie Crowe and provided by the Podsafe Music Network.

]]> 2006-07-30T13:45:00-06:00 Brian Massey no 1:01:50 HearThis,be heard,marketing,word of mouth,WOM,Austin,podcast services marketers featured audio Susan Strausberg,Edgar Online http://www.hearthis.com/podcasts/bootrap/HearThis_BootRap_Susan_Straussberg.mp3 {/exp:rss_enclosures} PodcastManager@HearThis.com (HearThis.com)http://www.hearthis.com/index.php/hearthisv2/generic/susan_strausberg_of_edgar_online/ © Copyright 2006 HearThis.com. All rights reserved.HearThis.comnonadult