Heidi Fuller Communications

Content that disturbs the comfortable can activate new habits and beliefs

Heidi Fuller — Fri, 09 Oct 2020 02:44:58 +0000

Years ago, during the first parent-teacher conference at my son’s new middle school, the teaching team glowed over his abilities, achievements, and contributions to the classroom. It was the same diplomatic start as similar meetings at his previous school. They’d rattle off a list of strengths to take the sting out of the longer list […]

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7 rules of engagement during a crisis to make customers remember you when it’s time to shop again

Heidi Fuller — Thu, 26 Mar 2020 22:56:35 +0000

March 2020 By now, most of us are learning to adapt to CDC guidelines and shelter-in-place orders issued by public health departments to help stop the spread of Covid-19. Such unprecedented and uneasy times! No doubt, your inbox has been chock-full of messages from businesses far and wide informing us of changes in the way […]

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Mind audience voice for content that drives business goals

Heidi Fuller — Thu, 15 Aug 2019 19:57:23 +0000

Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the Midwest. During the first few months on the job, they sent me to Hollister, California, to help untangle a perplexing puzzle one of the clinics was having with the cooperative marketing program. It […]

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Why storytelling as a content strategy doesn’t change minds as much as we think

Heidi Fuller — Mon, 12 Aug 2019 22:24:15 +0000

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Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses

Heidi Fuller — Wed, 05 Sep 2018 21:11:25 +0000

Strategic communications requires something more of content creators than handy language skills. It calls for a mindful practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, […]

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