Helicopter to Work

Hi Joe. We’re launching the first content marketing magazine in Denmark going out to CMOs all the major companies. For that we are gathering the world’s 10 leading experts. That is way we would like to make a feature with you in the magazine. You would be joining experts like Joe Pulizzi, Marcus Sheridan, Michael Brenner and Doug Kessler. We know you’re extremely busy, but it would be fantastic if you could find the time to answer some questions? Kind regards Stine Andersen, Brand Movers

Tue, 25 Mar 2014 13:05:10 -0400

Certainly. Please email me at jchernov AT hubspot DOT com

5 Observations from Week 1 at @HubSpot

Fri, 20 Dec 2013 13:23:00 -0500

Given the hubbub that surrounded my joining HubSpot, I thought I’d share my observations...

A (Hopefully) Useful Guide to Content Creation, Distribution & Analytics Solutions

Fri, 13 Sep 2013 10:05:49 -0400

10 Rocking Content Marketing Products from Joe Chernov Embedded is the presentation – 10 Rocking...

Content with a Purpose: "36 Content Marketers who Rock" Deck for #CMWorld

Thu, 15 Aug 2013 09:51:00 -0400

Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers from TopRank® Online...

So clever. When content marketing firm Beutler Ink announced...

Wed, 31 Jul 2013 12:09:29 -0400

So clever.

When content marketing firm Beutler Ink announced that data visualization A-lister Leslie Bradshaw joined its advisory board, they didn’t issue a press release (that nobody but content farms would “read”). Instead they did exactly what they do: presented it visually, shared it socially, and characterized it playfully. In the firm’s own words:

“Some things are meant to go together: milk & cookies, peanut butter & jelly, and now Leslie Bradshaw & Beutler Ink. Our President and Founder William Beutler and Leslie have been friends and colleagues for nearly 7 years. They’ve worked together for dozens of clients and on hundreds of projects. We are ecstatic to make the partnership more official by welcoming Leslie as our company adviser.”

If content marketing firms can think like this, why can’t PR firms?

Apps & Oranges: An Infographic that Compares Google Play to the App Store

Mon, 22 Jul 2013 13:24:47 -0400

See the complete App Store vs Google Play Comparison Chart From: Kinvey Backend as a Service

What does Kinvey do? Check out this quick animated video.

Thu, 27 Jun 2013 12:43:00 -0400

What *does* Kinvey do? Check out this quick animated video.

My New Favorite Presentation: "The @BufferApp Culture"

Fri, 31 May 2013 11:18:59 -0400

Blogging this because I never want to lose it: Buffer’s Culture Deck. (My goodness would I...

The Boston Startup Map, according to Kinvey

Wed, 08 May 2013 14:36:06 -0400

The Boston Startup Map, according to Kinvey

Open Research: How to Organize for Content

Thu, 25 Apr 2013 16:45:00 -0400

I was treated to a preview copy of Rebecca Lieb’s latest research for Altimeter Group. The final...

Hi Joe, I saw your “Shark Bites Man” infographic on HuffPost and thought it was genius. I’m the Executive Director of a pending non- profit called Trevor’s Eco-Education Foundation and we would like to use the graphic for a report on our website, which is currently under construction. I’m assuming that this infographic is like photograph that we need your permission to use it? Please advise and thanks for your support. Cheers - John

Wed, 24 Apr 2013 15:26:44 -0400

John,The graphic is yours to use however you wish. That's why we created it, so it could be shared...

Modern Marketing v. Inbound Marketing v. Content Marketing

Wed, 24 Apr 2013 09:11:15 -0400

Last year I was part of the small team at Eloqua that developed the “modern marketing” positioning....

Old school fight poster style eBook cover: CMO vs. CIO.

Mon, 01 Apr 2013 10:39:09 -0400

Old school fight poster style eBook cover: CMO vs. CIO.

Man Bites Shark

Wed, 27 Mar 2013 16:55:00 -0400

I recently read a Huffington Post article that cited research estimating that 100 million sharks...

Give Crate & Barrel a Biscuit for Content Marketing

Wed, 13 Mar 2013 14:44:55 -0400

Now this deserves a biscuit. I received an email from Crate & Barrel this morning. The message...

Fun game for those who track the marketing automation space.

Wed, 06 Mar 2013 11:59:20 -0500

Fun game for those who track the marketing automation space.

How long does it take to build a mobile app? About as long as it...

Wed, 09 Jan 2013 12:16:51 -0500

How long does it take to build a mobile app? About as long as it takes to drill 3 oil wells.

Photo

Mon, 26 Nov 2012 11:56:44 -0500

Maria Pergolino, the “Bobby Jones” of Marketing

Wed, 21 Nov 2012 09:41:00 -0500

I was a terrible basketball player, but that didn’t stop me from being a massive Boston Celtics fan...

The single best piece of research on Content Marketing, via...

Fri, 09 Nov 2012 14:05:43 -0500

The single best piece of research on Content Marketing, via @marketingprofs & @CMIcontent