Hi. I’m Joe Chernov, VP of Marketing @ Kinvey. I post here, at http://www.kinvey.com/blog and sometimes for the Content Marketing Institute & Mashable.Helicopter to WorkTumblr (3.0; @jchernov)http://jchernov.com/The Boston Startup Map, according to Kinvey<img src="http://24.media.tumblr.com/781621fd8f9cc789689c7bd3841e44f6/tumblr_mmht06mE841qafp5vo1_500.png"/><br/><br/><p><a href="http://www.kinvey.com/blog/2736/east-coast-startups-with-west-coast-style">The Boston Startup Map</a>, according to Kinvey</p>http://jchernov.com/post/49947042183http://jchernov.com/post/49947042183Wed, 08 May 2013 14:36:06 -0400Boston Startup MapKinveyOpen Research: How to Organize for ContentI was treated to a preview copy of Rebecca Lieb’s latest research for Altimeter Group. The final...http://jchernov.com/post/48875014477http://jchernov.com/post/48875014477Thu, 25 Apr 2013 16:45:00 -0400altimetercontent marketingcontentmarketingRebecca Liebmaria pergolinoopen researchHi Joe, I saw your "Shark Bites Man" infographic on HuffPost and thought it was genius. I'm the Executive Director of a pending non- profit called Trevor's Eco-Education Foundation and we would like to use the graphic for a report on our website, which is currently under construction. I'm assuming that this infographic is like photograph that we need your permission to use it? Please advise and thanks for your support. Cheers - JohnJohn, The graphic is yours to use however you wish. That’s why we created it, so it could be...http://jchernov.com/post/48790935342http://jchernov.com/post/48790935342Wed, 24 Apr 2013 15:26:44 -0400Modern Marketing v. Inbound Marketing v. Content Marketing Last year I was part of the small team at Eloqua that developed the “modern marketing” positioning....http://jchernov.com/post/48771366648http://jchernov.com/post/48771366648Wed, 24 Apr 2013 09:11:15 -0400Old school fight poster style eBook cover: CMO vs. CIO. <img src="http://25.media.tumblr.com/5515735d52177ece3f0c7dfc1e9cdd6e/tumblr_mkkzd9Vgxk1qafp5vo1_500.png"/><br/><br/><p><span>Old school fight poster style eBook cover</span>: CMO vs. CIO. </p>http://jchernov.com/post/46849175107http://jchernov.com/post/46849175107Mon, 01 Apr 2013 10:39:09 -0400eBookmobilecontent marketingdesignMan Bites Shark I recently read a Huffington Post article that cited research estimating that 100 million sharks...http://jchernov.com/post/46445834470http://jchernov.com/post/46445834470Wed, 27 Mar 2013 16:55:00 -0400Give Crate & Barrel a Biscuit for Content MarketingNow this deserves a biscuit. I received an email from Crate &amp; Barrel this morning. The message...http://jchernov.com/post/45280501611http://jchernov.com/post/45280501611Wed, 13 Mar 2013 14:44:55 -0400crate & barrelcontent marketingFun game for those who track the marketing automation space.<img src="http://25.media.tumblr.com/8455459f9fff509e9a5cd593929ae436/tumblr_mj90iwYB1E1qafp5vo1_500.jpg"/><br/><br/><p>Fun game for those who track the marketing automation space.</p>http://jchernov.com/post/44713009291http://jchernov.com/post/44713009291Wed, 06 Mar 2013 11:59:20 -0500eloquamarketoHubSpotHow long does it take to build a mobile app? About as long as it...<img src="http://24.media.tumblr.com/37c10b2dbc66c5b1fedfb6640d70486e/tumblr_mgdc04ecsO1qafp5vo1_500.png"/><br/><br/><p>How long does it take to build a mobile app? About as long as it takes to drill 3 oil wells.</p>http://jchernov.com/post/40101722014http://jchernov.com/post/40101722014Wed, 09 Jan 2013 12:16:51 -0500Photo<img src="http://24.media.tumblr.com/tumblr_me3tqkw3tC1qafp5vo1_500.png"/><br/><br/>http://jchernov.com/post/36597443478http://jchernov.com/post/36597443478Mon, 26 Nov 2012 11:56:44 -0500content marketingMaria Pergolino, the “Bobby Jones” of Marketing I was a terrible basketball player, but that didn’t stop me from being a massive Boston Celtics fan...http://jchernov.com/post/36209769095http://jchernov.com/post/36209769095Wed, 21 Nov 2012 09:41:00 -0500maria pergolinoapttuseloquamarketomarketingThe single best piece of research on Content Marketing, via...<img src="http://24.media.tumblr.com/tumblr_md8idjl5Bb1qafp5vo1_500.png"/><br/><br/><p>The single best piece of research on Content Marketing, via @marketingprofs & @CMIcontent</p>http://jchernov.com/post/35349365443http://jchernov.com/post/35349365443Fri, 09 Nov 2012 14:05:43 -0500content marketingB2Bann handleyjoe pulizziContent Marketing Institutemarketing profsmarketingprofsKinvey deck on the role mobile played in Hurricane Sandy<img src="http://24.media.tumblr.com/tumblr_md6le1bq6X1qafp5vo1_500.png"/><br/><br/><p>Kinvey deck on the role mobile played in Hurricane Sandy</p>http://jchernov.com/post/35279880700http://jchernov.com/post/35279880700Thu, 08 Nov 2012 13:15:36 -0500hurricane sandymobilekinvey"Geeks are geeks. They eat turkey then go back to coding"““Geeks are geeks. They eat turkey then go back to coding”” - @ivandstoyanov...http://jchernov.com/post/34360258720http://jchernov.com/post/34360258720Fri, 26 Oct 2012 14:56:57 -0400Why I Joined KinveyToday I joined Kinvey, a Cambridge-based company that provides a complete backend for mobile app...http://jchernov.com/post/32198669222http://jchernov.com/post/32198669222Mon, 24 Sep 2012 11:08:00 -0400KinveyHubSpot"Never trust a man who gives himself a nickname."“Never trust a man who gives himself a nickname.”http://jchernov.com/post/25858651680http://jchernov.com/post/25858651680Mon, 25 Jun 2012 12:28:35 -0400Hi, Joe. Haven`t you used posterous as your blogging platform recently? Why did you move to tumblr?I switched from Posterous to Tumblr because most articles I’ve ready have implied that the...http://jchernov.com/post/25647276395http://jchernov.com/post/25647276395Fri, 22 Jun 2012 10:54:57 -0400A Moderator's Rules #CMWorldI am going to moderate a panel at Content Marketing World. Here are the &#8220;ground rules&#8221;...http://jchernov.com/post/25599245292http://jchernov.com/post/25599245292Thu, 21 Jun 2012 17:27:00 -0400marketingcontent marketing worldpublic speakingWhat is "Social Demand"?Social demand is the art and science of using social marketing practices to turn...http://jchernov.com/post/25024436912http://jchernov.com/post/25024436912Wed, 13 Jun 2012 11:26:00 -0400Eloquasocial mediademand generationsocial demand"When everyone owns a project, nobody owns a project."“When everyone owns a project, nobody owns a project.”http://jchernov.com/post/24957482821http://jchernov.com/post/24957482821Tue, 12 Jun 2012 11:59:05 -0400