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Strategies How To Monetize Your Blog

noreply@blogger.com (Unknown) — Tue, 05 Apr 2011 13:30:00 +0000

This article talking about how to Increase your readers interest, keep people coming back to your blog regularly? And help you with blog link building, link exchange, contents building, title format and many other resources for a succeed blog. It really worth reading.

1. Choose the topic of your blog wisely. You don’t want it to be too broad or too specific. If it’s too broad, then your blog isn’t any different then the thousands of other blogs that discuss almost the exact same topics. If you make it too specific, you will have a difficult time coming up with new blog entries and your audience will be too small.

2. Stay consistent with your blog entries. If you normally post a new entry every day, then try and keep it up. Otherwise your viewers will stop coming back to see the latest posts.

3. “101 Ways to” lists, “Top 10″ lists, “How to” articles, etc are good ways to start your blogs. For some reason these posts get the most attention, are more interesting reads, and in turn get the most back links.

4. Comedy sells. The more humorous your blog posts are the more interesting your readers will be. Sure there are times when you need to be serious, but when your post allows for it, use as much humor as you can.

5. Publish your posts on Weekdays. Sure, you can publish some on Weekends too. However if you only have time to write your posts on the weekends, then write them then, but publish them on the weekdays. More people read blogs on the weekdays. You should always have posts stored on your computer for days when you can’t write. If you have extra time one day, write an extra post and store it away.

6. Encourage readers to digg your posts at digg.com, as well as the other social bookmark sites. There are plenty of social bookmarking sites out there. The more you have your site bookmarked the more traffic you will get. If you are using a WordPress blog there are social bookmark plugins that will automatically add these bookmark links under each blog entry. I highly encourage using the plugin.

7. Make your blog easy on the eyes. For example, don’t used a black background with blue text. You want a high contrast between the text and the background color. The easier the blog is to read and the neater it looks the more return readers you will have.

8. This isn’t always the case, but you should really try and focus your blog on topics that are “timeless”. You want these posts to generate interest for months or even years rather then just a few hours or days.

9. Even though you don’t know your readers personally in most cases, treat them as they are friends and family. Write things in your post directed to them as though they are your friends. The more you make the reader believe you are talking directly to them the more interested they will be.
10. BE UNIQUE – I think this is self explanatory.

11. Link to blogs that are similar to yours. Since most bloggers check to see where their traffic is coming from, if they see you linking to them they will in a lot of cases link back.

12. Use Meme trackers to find the hot topics. Meme trackers are sites that will track information posted on blogs and news sites, and then provide information about which topics are the hottest. The largest and most popular meme trackers are http://Memeorandum.com and http://Techmeme.com. When you find hot discussions, contribute to them. Your opinions can bring valuable visitors to your site, and will get linked to from other opinions on the topic. If you’re posts are tagged properly, people will be able to find them easily, so make sure you use tags on your posts.

13. Use forums to find topics which people do not understand or need help on. Then write a guide or tuturial on it.

14. Install a text translator on your blog. English is the #1 language online, but Chinese is quickly gaining. Why not cater to both English speakers and Chinese with a language translation script?

15. Set up blogs for other people and add a link within the sites script to your blog.

16. Trade links with other bloggers. It is better to trade them within posts rather then on the blogroll, since you don’t have to put a permanent link up. Check out http://www.lavalinx.com to sign up and trade in post links with bloggers.
Now, I’m sure you want to know how you can make money through running your blog.
There are really 4 ways:

1 – Donation buttons
2 – Affiliate programs
3 – Advertising sales
4 – Paid to Blog Programs

(1) Donation buttons are a great way to make some money especially if you want to keep your blog ad-free. If you don’t have a paypal account, then you need to get one right now. Paypal offers donation links that you add to the HTML code of your blog. Your visitors can simply click this link and donate an amount of their choice. You would be surprised how many people actually donate money to blog owners (especially those that have ad-free blogs). There are a couple ways to encourage donations without sounding as if you are begging for them. The first way is to keep a tally of the total donations you have recieved, as well as the largest donation you have recieved from an individual. People like adding to a tally, and everyone has a little competition in them. Try this out before you add any advertising to your blog.

(2) Affiliate programs are a great way to generate revenue. If your blog is about technology, then you can sell high tech devices on your site. If you blog is about reading, then you can sell books on your site. Affiliate programs usually offer between 2-65% of the sale back to you. The higher range is for online products such as e-books etc where the production costs for 1 more unit is 0. There are literally thousands of affiliate programs out there. We feel Amazon.com, Overture.com, Doubleclick.com, CNET, ShareASale.com and CommissionJunction.com are the best. However there are affiliate programs for just about every product imaginable. If you believe you would be able to sell a certain product on your blog, then go search google for an affiliate program for that product. One good way to really capitallize on commissions is reviewing a certain product on your blog. If the review is a positive one, then why not provide a link for your visitors to purchase that product? Afterall you get a percentage.

(3) Advertising sales are probably the most simple, yet one of the most efficient ways of earning money through your blog. There are 2 kinds of advertising sales. The first is where you manually sell advertising space on your site to people who need it. This is really the old-fashion way. Now there are companies that basically do the selling for you. Google Adsense is the most popular ad publishing agency online. You simply put a little HTML code on your site. Google does the rest. They will automatically crawl your site to determine what it is about. Then it will put ads up that have to do with what your site is discussing. You will then get paid everytime someone clicks on an ad. The amount you are paid per click ranges anywhere form a few cents to $50+. Remember when using Google Adsense, to NEVER click your own ads. This will get you kicked off of their program for life. The most used Blog ad publisher online is blogads.com. There are blogs that earn over $60,000 per month just by putting this code on their site. You name the price you want per advertising spot and then people can search blogads for a blog that matches their criteria. We highly recommend all blogs to use blogads.com.
There are also other advetising publishers out there which include:

- Adbrite.com
- Yahoo Publishers
- text-link-ads.com – similar to google adsense but you get paid a fixed monthly income rather then on a paid per click basis.
- chitika.com – If you have a shopping or technology related blog then try this one.
- usuggest.com
- obeus.com
- blogads.com – This is the most popular among bloggers with traffic of 1000+ unique visitors daily. You can sell ads virtually anywhere on your site through this broker. They do take 30% of your commission though, but you can usually find a good amount of advertisers here.

(4) Thats right, you can blog about peoples services, products or websites and get paid for doing it. If your blog is popular enough you can charge as much as $500 for a simple blog post discussing a service, or website that an advertiser is trying to advertise through you. Here are some of the Pay per blogging sites:

- http://payperpost.com- As you can see offers range from $5-$400 per post and the top bloggers are earning in excess of $1,000 per month here. This site also offers money for posting at forums and even commenting on Youtube videos.
- http://reviewme.com – Another great site for bloggers to make money reviewing products, websites, and services.
- http://sponsoredreviews.com – Same as the sites above it. Also very active.
- http://www.buyblogreviews.com – Advertisers meet Bloggers to have their products or services reviewed, or to buy contextual ads
- http://www.blogitive.com – Once you get approved to Blogitive, you are given instant access to opportunities from companies to post in order to generate buzz. You are then paid per posting
- http://www.linkworth.com/products/partner-linkpost.php – Paid to post a blog about companies, products or services. The advertisers have more control though over what is said.
- http://www.blogsvertise.com – Their advertisers pay you to mention and talk about their websites, products and services in your own blog.
- http://smorty.com – Earn $6 to $100 dollars per post you write on your blog. Amount paid for each post depends on the overall popularity and page rank of your blog.
- http://bloggingads.com
- http://www.payu2blog.com
- http://www.weblogsinc.com
- http://loudlaunch.com

These are only a few of the other companies out there. There are lots more, so just search around.

Remember, starting and maintaining a blog is not like maintaining your yard at home. Whereas to maintain your yard, all you have to do is mow it, and fertilize it once in a while. Maintaining a blog takes a whole lot more. You not only want to maintain it, but you want to make it better every day. You want to set new goals on a monthly basis. Set these goals higher then you believe is a good target. Keep in mind that it takes atleast 1 full year before your blog will even be able to be remotely successful. This is why so many blogs fail. There are not enough type A individuals out there that work their butts off, even though they aren’t seeing much progress. It takes time, and effort. Don’t give up when you aren’t seeing the traffic and revenue that you had hoped for. Just make that another reason to work harder.

Now that you know all about blogging, it’s time to get start. So goodluck. Please feel free to post any of your questions here and we will be glad to answer them.
In the mean time you might want to check out a list of the most visited blogs online (that use sitemeter to publicly trace their stats): http://truthlaidbear.com/TrafficRanking.php

Here are some of the Top Blogs about Blogs:
- http://www.successful-blog.com – This is by far one of the most informative sites for all bloggers.
- http://www.problogger.net
- http://www.johnchow.com
- http://www.copyblogger.com
- http://www.quickonlinetips.com
- http://www.dailyblogtips.com
- http://www.doshdosh.com
- http://www.bloggersblog.com
- http://www.blogherald.com
- http://performancing.com
- http://www.bloggingpro.com
- http://www.successful-blog.com

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How To Building Value With Social Marketing

noreply@blogger.com (Unknown) — Fri, 01 Apr 2011 13:28:00 +0000

Image by cherwenka via FlickrSocial networks are for far more than kids. Social marketing is a science with many useful strategies for monetization and building value. How can you show value with your social marketing campaign? You might be different. You might be personal. You might get technical, answering questions. You might walk readers through what you do in a day. In other words, you get creative.

Here are a few useful strategies to get you started building value with social marketing.

Take Risks
This may seem obvious, but many of us forget social marketing was made popular not just when teenagers started using it, but when businesses started. Some early adaptors had huge success with Facebook and Twitter by taking a risk and trying something different. Think beyond your business page and today’s status update and do something complete out of the norm. Come up with a campaign that will utilize its interactive and viral capabilities.

Get Personal
The myth is that being personal is bad. Another myth is that you have to show what is happening in your life every moment. Unless you’re an entrepreneur living a vicarious life, this is unnecessary, but you can build value by showing happy moments you had with family. Instead of looking like a corporate suit out for money, you can appear to be a regular person living life. This boosts your value and makes you stand out from the competition.

Answer Questions, Or Ask
If your business is in a more technical field, perhaps one where customers don’t exactly understand how you help them, you might show them how you do certain things. If you run a computer design company, you may answer common questions about faults in computer designs, or how much it really costs to build a computer, or even how you build them in the initial stages. On the other hand, you may ask questions of your customers yourself. You may ask for complaints or how they use your product. You may ask how you can help them save money rather. These are the types of strategies that build value.

Video
While creating an entire video can seem daunting, just about anyone can do it for cheap. And YouTube commercials actually get viewed, especially if you can somehow add humor. Just as some movie trailers have taken off on YouTube, your product on safely downloading music with the right program may become a hit. This happens more often than you might think.

Get Creative
Bottom line: Have fun with your social marketing campaign. Don’t follow all the rules you read online. Get creative and try some new ways to market your product or service and you’re sure to build value.

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Google Forecloses On Content Farms With “Farmer” Algorithm Update

noreply@blogger.com (Unknown) — Sat, 12 Mar 2011 12:15:00 +0000

Image via WikipediaIn January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material.
New Change Impacts 12% Of US Results

The new algorithm — Google’s “recipe” for how to rank web pages — starting going live yesterday, the company told me in an interview today.

Google changes its algorithm on a regular basis, but most changes are so subtle that few notice. This is different. Google says the change impacts 12% (11.8% is the unrounded figure) of its search results in the US , a far higher impact on results than most of its algorithm changes. The change only impacts results in the US. It may be rolled out worldwide in the future.

While Google has come under intense pressure in the past month to act against content farms, the company told me that this change has been in the works since last January.
Officially, Not Aimed At Content Farms

Officially, Google isn’t saying the algorithm change is targeting content farms. The company specifically declined to confirm that, when I asked. However, Matt Cutts — who heads Google’s spam fighting team — told me, “I think people will get the idea of the types of sites we’re talking about.”

Well, there are two types of sites “people” have been talking about in a way that Google has noticed: “scraper” sites and “content farms.” It mentioned both of them in a January 21 blog post:

We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content. We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.

As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content.

I’ve bolded the key sections, which I’ll explore more next.
The “Scraper Update”

About a week after Google’s post, Cutts confirmed that an algorithm change targeting “scraper” sites had gone live:

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

“Scraper” sites are those widely defined as not having original content but instead pulling content in from other sources. Some do this through legitimate means, such as using RSS files with permission. Others may aggregate small amounts of content under fair use guidelines. Some simply “scrape” or copy content from other sites using automated means — hence the “scraper” nickname.

In short, Google said it was going after sites that had low-levels of original content in January and delivered a week later.

By the way, sometimes Google names big algorithm changes, such as in the case of the Vince update. Often, they get named by WebmasterWorld, where a community of marketers watches such changes closely, as happened with last year’s Mayday Update.

In the case of the scraper update, no one gave it any type of name that stuck. So, I’m naming it myself the “Scraper Update,” to help distinguish it against the “Farmer Update” that Google announced today.
But “Farmer Update” Really Does Target Content Farms

“Farmer Update?” Again, that’s a name I’m giving this change, so there’s a shorthand way to talk about it. Google declined to give it a public name, nor do I see one given in a WebmasterWorld thread that started noticing the algorithm change as it rolled out yesterday, before Google’s official announcement.

Postscript: Internally, Google told me this was called the “Panda” update, but they didn’t want that on-the-record when I wrote this original story. About a week later, they revealed the internal name in a Wired interview.

How can I say the Farmer Update targets content farms when Google specifically declined to confirm that? I’m reading between the lines. Google previously had said it was going after them.

Since Google originally named content farms as something it would target, you’ve had some of the companies that get labeled with that term push back that they are no such thing. Most notable has been Demand Media CEO Richard Rosenblatt, who previously told AllThingsD about Google’s planned algorithm changes to target content farms:

It’s not directed at us in any way.

I understand how that could confuse some people, because of that stupid “content farm” label, which we got tagged with. I don’t know who ever invented it, and who tagged us with it, but that’s not us…We keep getting tagged with “content farm”. It’s just insulting to our writers. We don’t want our writers to feel like they’re part of a “content farm.”

I guess it all comes down to what your definition of a “content farm” is. From Google’s earlier blog post, content farms are places with “shallow or low quality content.”

In that regard, Rosenblatt is right that Demand Media properties like eHow are not necessarily content farms, because they do have some deep and high quality content. However, they clearly also have some shallow and low quality content.

That content is what the algorithm change is going after. Google wouldn’t confirm it was targeting content farms, but Cutts did say again it was going after shallow and low quality content. And since content farms do produce plenty of that — along with good quality content — they’re being targeted here. If they have lots of good content, and that good content is responsible for the majority of their traffic and revenues, they’ll be fine. In not, they should be worried.
More About Who’s Impacted

As I wrote earlier, Google says it has been working on these changes since last January. I can personally confirm that several of Google’s search engineers were worrying about what to do about content farms back then, because I was asked about this issue and thoughts on how to tackle it, when I spoke to the company’s search quality team in January 2010. And no, I’m not suggesting I had any great advice to offer — only that people at Google were concerned about it over a year ago.

Since then, external pressure has accelerated. For instance, start-up search engine Blekko blocked sites that were most reported by its users to be spam, which included many sites that fall under the content farm heading. It gained a lot of attention for the move, even if the change didn’t necessarily improve Blekko’s results.

In my view, that helped prompt Google to finally push out a way for Google users to easily block sites they dislike from showing in Google’s results, via Chrome browser extension to report spam.

Cutts, in my interview with him today, made a point to say that none of the data from that tool was used to make changes that are part of the Farmer Update. However, he went on to say that of the top 50 sites that were most reported as spam by users of the tool, 84% of them were impacted by the new ranking changes. He would not confirm or deny if Demand’s eHow site was part of that list.

“These are sites that people want to go down, and they match our intuition,” Cutts said.

In other words, Google crafted a ranking algorithm to tackle the “content farm problem” independently of the new tool, it says — and it feels like tool is confirming that it’s getting the changes right.
The Content Farm Problem

By the way, my own definition of a content farm that I’ve been working on is like this:

* Looks to see what are popular searches in a particular category (news, help topics)
* Generates content specifically tailored to those searches
* Usually spends very little time and or money, even perhaps as little as possible, to generate that content

The problem I think content farms are currently facing is with that last part — not putting in the effort to generate outstanding content.

For example, last night I did a talk at the University Of Utah about search trends and touched on content farm issues. A page from eHow ranked in Google’s top results for a search on “how to get pregnant fast,” a popular search topic. The advice:

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Free Backlink Tools Encyclopedia

noreply@blogger.com (Unknown) — Fri, 11 Mar 2011 23:21:00 +0000

Backlink Tools Encyclopedia will introduce 16 Free Backlink Tools on the internet, these tools will surely help you to optimize your websites and boost your SERPs.
Here we listed the most useful and popular 16 backlink tools:

* Yahoo Site Explorer – This one may be the most popular and well-known outbound links detected and analyzed tool. Yahoo Site Explorer is the quickest tool for discovering site backlinks. It’s free and easy to use, just open yahoo homepage and enter “link:yourdomain.com” like “link:onlinearnings.com” (No quotes) to start.
* Analyze Backlinks – A tools for analyzing your competitors backlinks.
* Backlink Watch – Backlink Watch is a popolar backlinks checking tool. It can detect your backlink Urls in just one step, very convenient.The particular is it will marked out the “nofollow” links.
* Google (link:yoursite.com) – Same with Yahoo Explorer, usually google backlinks result is much less than Yahoo but the results from google are all the one which affected your site more.
* Alexa – The links which display on Alexa backlinks checker are the one which do most help to your site, however, Alexa update is slower.
* Bad Neighborhood Text Link Tool – A tool that check the backlinks stats, both outbound and inbound links.
* SoloSEO Link Search Tool – A particular backlink tool. When you enter a keyword, it will create a series of backlink Footprints, include blogs, directories, forums, etc.
* Webconfs’ Back link Anchor Text Analysis – A tool for analyzing you and your competitors websites backlink anchor text.
* Webconfs’ Back link Builder – Enter your keywords, the tool will help you find out the backlink resources which you need, it judged by words like “Add site”, “Add URL”, “Submit link”, etc.
* Firefox SEO Plugin – Powered by SEObook. It can analyzed the site’s PR, backlink quality and quantity, .gov, .edu, social networking links quantities, and the most important is when a link is “Nofollow”, it will be marked out as RED.
* Google Webmaster Tools
* Link Harvester – Another tool powered by SEObook.
* Search Combination – A tool for finding backlink resources. similar with Webconfs’ Back link Builder
* Recip Links – Friend links checking tool.
* Link Appeal Tool – Friend links checking tool.

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Algorithms And Data Structures

noreply@blogger.com (Unknown) — Fri, 11 Mar 2011 21:54:00 +0000

Alright, so I've decided that I'll try to start writing up some lessons on Algorithms and Data Structures to help with my studies. Hopefully those of you who are new to programming or would like to learn more about algorithms and performance can learn from these.

I'll start by saying that in order to understand what's going on you'll have to have a decent understanding of how to write code (arrays, primitive data types, etc.). Anyway, lets get to business...

Now you may be wondering, why should I study algorithms and performance?

Well you see, performance is often what draws the line between what is feasible and what is impossible.
Algorithms help us understand scalability
And Algorithmic mathematics provide us a language for talking about program behavior

Now that that little introduction is out of the way... Lets discuss Sorting.

What is sorting?

Basically you take an input, a sequence of numbers a1,a2,...,an , and output a permutation such that the first number in the sequence is less than the next.

Example:
Input: 8 2 4 9 3 6
Output: 2 3 4 6 8 9

Lets examine Insertion Sort with the following pseudocode

Code:
Insertion-Sort(A,n)
for j = 2 to n
do key = A[j]
i = j-1
while i > 0 and A[i] > key
do A[i+1] = A[i]
i = i-1
A[i+1] = key

That was simple, but how does it work?

Here's how:
Code:
Step 1: 8 2 4 9 3 6 (Insert 2 and front shift rest right)
Step 2: 2 8 4 9 3 6 (Insert 4 after 2 and shift rest right)
Step 3: 2 4 8 9 3 6 (No swap)
Step 4: 2 4 8 9 3 6 (Insert 3 after 2 and shift rest right)
etc.
Final Step: 2 3 4 6 8 9 (Success)

Okay that's cool, it works, lets examine the running time.

Running time depends on the input. Obviously, an already sorted sequence is easier to sort.

Short sequences are easier to sort than long ones

We need to try and find the upper bound on the running time to guarantee our performance.

Generally we analyze only worst-case or average-case, best case is never used.

So what is insertion sorts worst-case time? In general we ignore machine-dependent constants. Otherwise it's impossible to compare algorithms.

We try to analyze the growth as the size approaches infinity. This is called Asymptotic analysis.

From an engineering standpoint, when analyzing time complexities we drop low-order terms and ignore leading constants.

Eg. 3n^3 + 90n^2 - 5n + 6054 = O(n^3)

When n is large enough an O(n^2) algorithm will ALWAYS beat an O(n^3) algorithm.

Going back to insertion sort.

In the worst case, where input is reverse sorted, the time complexity is of O(n^2).
This holds to be the same for the average case as well (dropping low order terms, leading constants)

So now you should be wondering... Is this fast?

For small n (small sequences), moderately so
For large n, definitely not.

Okay that's great, but if that's not fast for large sequences what do I use instead?

Okay, well lets check out Merge Sort.

Code:
T(n) |MERGE-SORT A[1 . . n]
O(1) | 1. If n = 1, done.
2T(n/2)| 2. Recursively sort A[ 1 . . ⎡n/2⎤ ] and A[ ⎡n/2⎤+1 . . n ] .
O(n) | 3. “Merge” the 2 sorted lists.

I wont go into details as to how this works right now. But this picture should basically describe how it works.

This is linear time. How many times does it do this? Well as you can see it recursively splits the array into two smaller arrays of half the size.

Basically what we have to do is solve:
Code:
T(n) = 2T(n/2) + cn, where c > 0 is constant
T(n) = 2(T(n/4) + cn/2) + cn ....
T(n) = 2(2(T(n/8) + cn/4) + cn/2) + cn
...

We end up with a recursion tree that looks like this

What we get is that merge sort as an upper bound of O(nlg(n)).

Is this good? Well yes. As n gets large nlg(n) grows more slowly than n^2

Asymptotically merge sort beats insertion sort on the worst case.

In general merge sort beats insertion sort for n > 30~ or so.

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Meta tags

noreply@blogger.com (Unknown) — Mon, 07 Mar 2011 06:25:00 +0000

The Meta Title tag is used to declare the title of the page. The Meta Title tag would normally have the same title
as contained in the tag.

An example of the Meta Title tag:

Recommendation for the Meta Title tag: It is recommended to use the Meta Title tag with caution. According to
testing, Yahoo! and MSN index the Meta Title tag, but its effect will depend on the algorithm which is inconsistent.
Careful planning of the meta title can boost page rankings.

Meta Description

The Meta Description tag gives a description of the document. The Meta Description tag is a short, plain language description of the document, usually consisting of 20-25 words or less. Search engines that support the Meta Description tag will use the information to publish on their search results page, normally displaying below the Title of your site listing.

An example of a Meta Description tag:

Recommendations of the Meta Description tag: It is recommended to always use the Meta Description tag. Make
your Meta Description as compelling as you can, as your description often is the difference between getting your
listings clicked in the search results. The Meta Description tag is particularly important if your document has very
little text, is a frameset, or has extensive scripts at the top.

Meta Keywords

The Meta Keywords is used to list keywords that define the content of your site. Keywords are used by search
engines to properly index your site in addition to words from the title, document body, and other areas. The
Meta Keywords tag is typically used for synonyms and alternates of title words.

An example of the Meta Keywords tag:

Recommendations for the Meta Keywords tag: It is recommended to use the Meta Keywords tag with caution.
Make sure to only use keywords that are relevant to your site. Search engines are known to penalize or blacklist
your site for abuse.

Which search engines like what in the Meta Info

If we closely look at the main search engines, like Google, Yahoo, Bing, MSN, Ask, AOL, you will discover that they do not all react the same to the meta information. What Google likes doesn't necessary mean Yahoo would like and visa versa. We have ways to please all the engines with our meta tag information strategy.

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Google's New Algorithms

noreply@blogger.com (Unknown) — Mon, 07 Mar 2011 06:20:00 +0000

Google's co-founder Larry Page focused on developing the "perfect search engine," an algorithm that would understand what you mean when you are typing a search term and the search engine will give you the exact results that you were looking for.

In our last count, we can happily reveal that there were more than 120 different factors that effect the natural rankings by Google's latest algorithm. The latest algorithm was updated to penalise websites that use forums with negative feedback to boost their rankings.

Google's New Algorithm 2010 / 2011 Revealed

Many SEO Gurus have attempted to give a rough outline of what the Google algorithm might look like. Based on research and suggestions this might be how the formula basically could look like;

Google's Score = (Kw Usage Score * 0.3) + (Domain * 0.25) + (PR Score * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

Google's Algorithm Explained

Google's Page Rank Algorithm Explained
If you are asking yourself how does the latest 2011 algorithm work or what does SEO mean, you will find on this website all the secrets you want revealed for absolutely free. Learn how the algorithm best works and the most common factors that effect your website ranking with this breakthrough revealed information.

Search Engine Optimisation Key Word Usage Factors

* Keyword in title tags
* Rich Header tags
* Documents rich with relevant text information
* Keyword in alt tag
* Keywords in internal links pointing to the page
* Keywords in the domain and/or URL
* The order key words appear

Domain Strength / Speed

* Domain Strength
* Domain Speed
* Local/specific domain name
* Quality Hosting

Registration history

* When the Domain was registered
* Strength of the links pointing to the domain
* The topical neighborhood of domain based on the in bound and out bound links
* Historical use and links pattern to domain
* Inbound links and referrals from social media
* Inbound Link Score

Age & Quality of links

* Quality of the domains sending links (non paid)
* Links from Authority Websites
* Quality of pages sending links and relevance
* Anchor text of links
* Link quantity/weight metric (Page Rank or a variation)
* Subject matter of linking pages/sites
* User Data

Historical CTR to page in SERPs

* Time users spend on a page
* Search requests for URL/domain
* Historical visits/use of URL/domain by users

Content Quality Score

* Duplicate content filter
* Order of key words in content
* Content update frequency
* Highlighted and visibility of keywords
* Usability and W3C rules

Negative Penalties (for SEO purposes)

If you are using the social media for the sole purpose of boosting your rankings, Google might penalise your website. Google will not penalise your website if you are using these channels for normal activities.

* Forums
* Facebook
* Twitter
* Directory Themes
* Article Submissions
* Blogs
* Too much 1 to 1 Link Exchange
* Paid Links
* FFA's (Free for all back links)

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Google over the years have persistently pursued innovation, constantly updated its algorithm or algorythm (if that is the way you spell it) and refused to accept the limitations of existing models.

As a result, Google's latest development was the breakthrough PageRank™ technology that changed the way searches are conducted today. And if there is one SEO company that knows how the algorithm works and how would it would boost your rankings on Google organic search that would be White Hat Works.

What's new about Google's latest algorithm in 2010 / 2011?

There is much talk in the SEO world about what Google is going to focus on in 2010. Matt Cutts, head of Google’s Webspam team has mentioned and hinted in various forums, Youtube and on his Blog that SEO professionals' latest focus should be in 2010. Part of the Caffeine project, apparently in 2010 the speed of your website and web pages loading will now play a major factor in the algorithm.

SEO E-Marketing ResultsTo achieve faster speed your website needs to be hosted on a super fast host and reducing the overall size of your web pages. Obviously this means moving to a better Internet Service Provider and serving faster websites by increasing the download speed.

This will mean less content on a page, utilising CSS (Cascading Style Sheets) and images have to load faster. A webpage downloading speed of 3 seconds or less is pretty good, but 1 second or lower might have to be achieved in cases. You can now measure the speed with a program in the Google's Webmaster Tools.

Does this mean Google in a way is pushing developers to write and create better websites that load faster and content writers to write quality content instead of quantity content? and the digital marketing guys, will they have to be at the same time creative but their art work must be short, sweat and fast loading? Does using flash animations go out the window? Hosting Video clips on your own website? would that be wise? or better to be hosted on You Tube instead?

All these are questions and probably the answers you are looking for is, yes it is!

What could happen is Google favouring certain websites and in the other hand penalise other ones. Websites owners that keep stuffing their pages with content, customer reviews, endless blogs and articles, videos, links and endless images will be penalised.

The good news is websites that are clean, focused, compatible and fast will benefit.

Many SEO professionals are saying that this is not fair for the SME's (small to medium sized business) that cannot afford to be hosted on super fast hosts and do not have large teams that can restructure their websites to go faster. The question is how fast can the cooperate companies react to the ever growing demands of the Internet? Probably not and it will take them months before they even decide what to do. In the other hand SME's probably will be in a better position to react a lot faster due to quick decision making compensating for all the other factors.

The SEO e-marketers also mention about countries that have slow internet access, like in Scotland and other rural areas where you cannot get broadband? Are they going to get penalised? Probably not, as its the Google Bots measuring the speed and not at what speed the website is loaded in these areas on an end users computer. Actually Google in a way by "forcing" developers to increase their websites overall speed would mean these areas with no broadband will benefit in the long run. Mobile phone users with their web enabled devices like the iPhone and Nexus by Google will be able to load more and more websites, specially the ones that are more lean and load faster.

White Hat Works Conclusion for 2010 and 2011:

* Host your website on a super fast Internet Service Provider
* Use CSS as much as possible and comply with website usability
* Write quality content, not quantity content
* Convert your a Flash website to a HTML website
* Export your Flash animations where possible - more SEO Tips
* Keep images and their size to a minimum without loosing the quality
* Test your website in various browsers and mobile phone devices
* Make your website Google Friendly
* Get free guidance from a reputable SEO E-marketing Company

Faster websites means Google can keep up with the growth of the Internet without the need to keep buying and installing new servers. Many have asked, how many servers does Google have? This is a well kept secret, but if you do your maths and calculations the number of servers could be around 700,000 and growing. These servers are spread over 100 data-centres around the globe and makes Google the largest IT producer of (Co2) carbon emissions on Earth.

Google is in the business of providing a top notch service and encouraging growth, but at the same time be profitable by keeping their costs and carbon emissions down.

Hence the need for this new factor that will be included in the updated Google 2010 Algorythm. Maybe the main reason Google is focusing on speed is because what they really are trying to do is to reduce their carbon foot print and we (SEO guys and website owners) all need to help them achieve this.

One effected company said:

We are an ecommerce site that has been running for almost 5 months and have seen steadily growing traffic. We have made no major changes to our website recently but are continually adding content and products to the site. Our site has been severely affected (almost 50% down on traffic) since last Tuesday (07/12/10) which coincides with the latest 2011 algorithm change which was the response to the New York Times article regarding Black Hat SEO techniques.

I have struggled to find much information about it and it doesn't seem to be widely talked about at the moment. As far as I can tell it will specifically target site reviews and penalise people with negative feedback. Because we are a relatively young site we don't have any feedback (negative or otherwise). Is it visible that this could have such a dramatic effect on a site that has essentially done nothing wrong and has anyone had the same problem?

Any advice would be greatly appreciated because we are being hit particularly hard in the lead up to Christmas which should be our busiest weeks.
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Optimizing search images

noreply@blogger.com (Unknown) — Sat, 04 Dec 2010 15:07:00 +0000

Image optimization is a relatively new trend in the world of search engine optimization organic. As more and more to the image content to Google and other search engines to find the amount of traffic is maintained by the image search more and more important. Images to optimize the effort worth making, not only for Web content of the image, but also to the industries in which the images are not the main or even a product built.

When your website appears in search results screen, and draw new visitors and customers need to optimize your website for image search. This is not hard to do, but still require time and effort on your part. These are the steps to optimize your website for image search.

I think the images on your site

First job is to figure out how to use the images on your site and what type of images you would. The point here is that targeted traffic is, people need to attract the products or services you may be interested in not only the images on your website. First, think about how to generate interest in its potential customer base with pictures and your choice of image content in your sales pitch.

Once you've been with ways to use the images on your site you can search for them.

Find / Create images

There are two ways you can go to get the images to your website. First, you can create yourself. In this case, be sure to add some kind of copyright protection, such as "image your_name 'or' your_website image" watermark image, because theft is a real problem and you can create content that get scrapped.

If you have something, but Michelangelo always a second option: You can get the images elsewhere. The site for free images, photos or ask someone for you for a fee or a beer.

Optimize Image Search

If the images in the place you can start optimizing for image search. Here is a list of things to see:

- Alt tags

Alt tags are perhaps the most important factor in the search algorithm image classification. An Alt tag is a description of the image, which helps search engine crawlers to determine the relevance of the image. In addition to the Alt tag is displayed instead of the image in cases where users have disabled in your browser images or the image can be displayed for some reason. Make sure your target keywords in the alt-tags for use. Moreover, as "image" "image" words like "image",,, etc are often attributed to keep the search query

-. Filename

Try to include the file name with the keywords, but make sure they are logical. Note that the scripts are better word separator then underlines

-. Avoid images with the same

If you make one and the same image in different sizes, they have received, not all indexed. The best way is to find the robot access to versions of the image that you want to index (thumbnails, for example) in the robots.txt file denied

-. Build Links

liaise with page images. The easiest way to do this is to turn the page to social bookmarking sites before.

These tips will help you narrow the search for images and get a good drive traffic to your web site to see hope.
Rewrite

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NoFollow DoFollow backlinks and Explanation

noreply@blogger.com (Unknown) — Sun, 28 Nov 2010 14:05:00 +0000

Backlinks are important to your ranking in search engines. Just because you have glorious material or you are an expert in your area does not mean it will transfer the millionth position we talked about earlier in this article. Backlink building that provides the value you need with the results you need.

anchor texts are quite robust and high demand for various search engines nowadays. So every web site wishing to obtain positions of leadership must ensure that this technique is link building as a whole including search engine optimization. Anchor text can be completely different for each URL. I will not settle for "not more than 5 per day-no hyperlinks hyperlinks in comments, suggestions and points weblog blog.

Backlink is a backlink or a path that leads to a site or object. Often, the backlink is a hyperlink that leads to a specific address to add more details. Backlink is someone who has hyperlink your blog. If dofollow, which will list google bot and can replicate in a positive way your page rank in Google Update below. Backlink is an important idea in the construction line text recognition bond. Used to extend their advertising to search engines.

Nofollow a link back says one thing. Ie the original website link is not approved. Nofollow is a setting prevents the search engines index for your website in different web sites. The nofollow is useless for the purposes of search engine optimization, but you can still attract visitors to your website.

SEO is like the English grammar. If you recognize what to do and also in place to make your site rank higher. Media SEO, PPC, social and will only use different channels for advertising in the overall process. Sensible companies will get a bonus based on what they do with the alternatives that each of these cars, but at the end of Internet advertising and marketing through these channels will be extra as marketing for 20 years. Search Engine Optimization specialists at all times be in misery because none of these parameters each given despite the fact that only a small fraction of the importance it once was.

marketing companies search engine like Google, in addition, Maestro present many online businesses within the material creation. Master Google offers a press service where shoppers can join the writings in the singular or regular intervals of press releases. search engine marketing Text Link building can be carried out with great success through online directories. There are free directories and online payment. SEO hard to predict what a great link very massive must be, because it is very special person and the exact relationship is not relevant value to determine what matters. The core level in building links is the sustainable development of the Text Link Very'll find over time.

SEO, not PPC and other forms of advertising, is a long term investment and requires effort and time. Note that search engines like Google get extra sophisticated over time and therefore are able to detect any algorithms or manually on paid links.
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How To Get Local Customers with Local Internet Marketing

noreply@blogger.com (Unknown) — Sat, 27 Nov 2010 21:00:00 +0000

When you target your local customers with the help of web based strategies, it is called local internet marketing.

Whenever you run a business, there are 2 essential aspects of it-

1. The business should be functional, and running.

2. It should have customers.

If your business does not deliver products or services that can be used by others, then it cannot succeed. Similarly, if you do not attract customers, then also your business will go down shortly.

The same thing goes with any web based business as well. You need to offer good services, and you also need to attract new customers.

Now, the web is a vast source of almost everything. If you create a website, it will be viewed by people all across the world. From people in US to people in China- they all will be able to see it. But in essence, you only want people from your own or neighboring cities to see it, so that they can contact you and order your products or services- unless of course your business is spread across multiple countries.

You know that even if a person from Japan likes your product, it wouldn’t be of any use since you cannot send your product there. So you need local internet marketing- something to attract only the local customers.

Now, when you hire a local internet marketing company, their strategies are focused around local customers. Let’s say you have a pizza shop in New York. Targeting people from Texas wouldn’t be useful. This is the reason why you need a local company for your needs.

There are many steps that your local marketing company can take to grab the attention of people.

* They can enlist your website in directories of small businesses.
* They can use SEO with local keywords. This will make people from your city land on your page. This is a very good local marketing strategy.
* They can get you on social media. With Facebook and Twitter, you can get famous instantly.

You can select any local internet marketing company, but you should try to know more about them, and hire the best.
Source

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Use LinkedIn for Small Business

noreply@blogger.com (Unknown) — Sun, 21 Nov 2010 20:33:00 +0000

Not long ago we published a blog post with essential tips on how to use LinkedIn for your small business. Since then, Facebook and Twitter continued to rise and flourish under the social media spotlight. But it doesn’t mean that LinkedIn had not gone through its own evolution, because it did. Just check out the stream of activity on the official LinkedIn blog. Or take numbers as proof: today, 80 million professionals – and counting – have signed up to exchange information, ideas, and opportunities through the social networking site.

After all these new LinkedIn features and developments, we thought it would be a great time for an update. Here’s a list of tips on LinkedIn for small business – tips that may not have occurred to you just yet, but which will certainly give your online presence a huge boost.

Upload that picture. Okay, we did mention this in that previous article – “brand your profile” – but judging from some of the entries in LinkedIn’s vast member directory, it seems that a lot of people are still choosing not to use a picture on their LinkedIn profiles. Some perhaps do not want to reveal their ethnicities, while some simply do not want to be judged professionally on the basis of their looks. There could be hundreds of reasons. But we’ll stand by our original advice: use a picture. It’s the 21^st century: if you come across someone who’s going to treat you with such discrimination, you probably wouldn’t want to work with that someone anyway.

Ask for LinkedIn recommendations. Need to build yourself up with positive reviews and testimonials from other professionals? Make it easy on yourself by E-mailing your contacts and preparing the recommendation text/letter yourself.

Join groups. Expand your reach on LinkedIn by joining groups that are relevant to your business. LinkedIn has a search feature for doing just that. Of course, be as selective and discerning as you can. As they say, it’s not about the quantity of your networks; it’s about the quality.

Optimize your profile. That way, both the professionals and the search engines will find you. Hyperlink the URLs in your profile, insert links with anchor text, add a few select keywords to describe what you do, etc. Sounds like SEO 101, sure, but these methods are fundamental and foundational. You can’t go wrong with ‘em.

Use third-party apps. Yes, with LinkedIn, you can leverage the power of other social media and networking tools. The Slideshare app, for example, lets you showcase your presentations, documents, PDFs, marketing and sales presentations, etc. to a LinkedIn audience. The TripIt app, meanwhile, lets others in on your business travel plans, so they can connect with you, say, at your next industry event or next out-of-town seminar.

Update your profile. Every time you log-in, write down something that would describe what your current status and objectives are. It can be something like a “tweet” – a simple one-line update – but keep it professional. Like “looking to hire a new social media manager” or “planning my next sales seminar and looking for sponsors”.

Promote your LinkedIn profile. You may already have Twitter and Facebook widgets on your website. It won’t hurt to add a LinkedIn one. Crosslink and mix it up to leverage each and every social media channel Promote your LinkedIn profile on your blog, too, if you can, as well as on your E-mail signature, your business card, your letterhead, and other promotional and publicity literature.

Post your LinkedIn events – or join others’ events. Just like what you would do in real-life – if there was no such thing as the Internet. Organizing and joining events are a great way to make new connections. But more than that, it shows you’re proactive, ready to engage, ready to connect, and passionate about meeting the people who can have a positive involvement in your business. Have a company event? Let your LinkedIn connections know about it – even if it’s just a webinar.

Create saved searches. Not a lot of users take advantage of LinkedIn’s search prowess. Fewer save their searches. We don’t know why, either, but creating saved searches (you get 3 at the basic level) lets you just sit back, relax, and wait for LinkedIn’s automatically generated weekly E-mails, containing new search results, new potential clients, partners, industries, and connections.

Source

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Easy Way To Get One-Way Backlinks

noreply@blogger.com (Unknown) — Mon, 15 Nov 2010 03:25:00 +0000

Here is a method to get some one-way backlinks that works pretty well. You need to get a secondary site. Set up something simple and contact other webmasters to trade links (reciprocal links). It can be from a different niche. Put all the links ********, it doesn 't matter.

After a few reciprocal links (10~30) we need to redirect our secondary site to our main site. We will use a 301 redirect. But we will only redirect search engines, not normal users. This way you can continue with the reciprocal links and the other webmasters will not remove the backlinks.

Use this code on the top of the PHP file(s) to redirect all the backlinks to your main site (don 't forget to change your link):

if (preg_match("#(google|slurp@inktomi|yahoo! slurp|msnbot)#si", $_SERVER['HTTP_USER_AGENT'])) {

header("HTTP/1.1 301 Moved Permanently");
header("Location: http://www.your-main-site.com/");
exit;
Now you will have one-way backlinks to your main site. Google will redirect the link juice to the main site and will not crawl the backlinks of the other webmasters on the secondary site.

Some notes:
- you can use a better script to do that.
- I believe that the secondary site will have the same pagerank after the redirection (or the actualization of pagerank).
- It 's easier to trade links on niches like games, porno etc. Keep that in mind, your goal is to trade many links.
- you can redirect before the first backlinks, but I think this works better this way

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Tips for Online Market

noreply@blogger.com (Unknown) — Sun, 29 Aug 2010 13:37:00 +0000

Markets on the Internet offering a place of wide interest to people in the world is ready for execution / procurement and global sourcing, multinational purchasing, B2B, and many other relevant activities and operations. Does global sourcing and multinational purchasing and loves the market on the Internet may seem easy and very profitable, but still need to know some tips that can be useful for the implementation of safe and sound operations and activities. In this article we will discuss briefly some advice on this that can be used in the scenario of the market on the Internet so that all types of global sources, and can easily perform the activities of multinational purchasing.

One of the most important tips to be followed by interested parties, regardless of whether they are buyers or sellers in the transactions of sale / purchase and import and export, as well as providing global sourcing, multinational purchasing, etc. As for the security of payment and the recipient and sender money in the process of exchange. It can not be provided through several means, such as using a method known in the popular market on the Internet, global sourcing and multinational purchasing activities. Despite the fact that this program is appropriate to use which is very important for the security of online market, while doing any type of activity at any level, whether the sale of certain simple / or purchase quantities of relatively larger share of global resources and / or purchase of multinational forces.

Other information that can be very useful to target the right customers through the proper planning, advertising, web sites using the right and the right kind of place with the same realization. This is very important in the world of online markets, where opportunities and potential clients is virtually endless and so is the fierce competition that is the purpose and thus achieve the objectives of good global sourcing, multinational purchasing and selling, it can be difficult, if not, the Spirit of Truth .

One must take into account the legal requirements when conducting transactions online market for more than once, global sourcing and multinational purchasing included the exchange of goods and services across the political boundaries of countries that may be related to different rules and regulations for various and contradictory to each other, probably not . This is a very important source of disagreement due to global and multinational purchasing can lead to legal consequences if carried out such operations without having to worry about these things on the spot market. Taking care of these few basic tips that can go a long way to ensure that the online market is a safe place for global sourcing and multinational purchasing activities.

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How to set up Google Analytics

noreply@blogger.com (Unknown) — Mon, 03 Aug 2009 07:51:00 +0000

Google Analytics is a great tool and will help you monitor your traffic effectively - it even shows you where on earth your users are coming from.

In my experience it is more precise than other similar services and provides nicer reports with many more details.

To get started go ahead and make an account here:
http://www.google.com/analytics/

You will have to click "Sign Up Now" and fill out the form.

Once you are done registering, Google will send an email to you and all you have to do is click a link to activate your account.

Then, log in to your Google Analytics account here:
http://www.google.com/analytics/

make a profile first, so click the "Sign Up" button:
In the next step fill in your website's or blog's URL without http://,
It will automatically fill the account name section for you, now click "Continue"

In the next step fill in your name and choose your country: (Phone number is optional)
Click "Continue" and check the box in the next step which means that you are agree with Google Analytics TOS (Terms Of Services)
Then click "Continue" and you will see a little HTML code which you have to copy and paste into your website's HTML code.

I recommend pasting this code in between your head tag.

There are loads of HTML tags and text in between these tags.
So you will have to copy and paste the code in between head and head tag.

After that click "Continue" and you are all set.

This all it takes to set it up - after 2 or 3 days when Google Analytics collects enough data about your visitors, you can login and see detailed reports of your visitors.

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How To Add 'alt' tags/attributes to your website images

noreply@blogger.com (Unknown) — Mon, 03 Aug 2009 07:38:00 +0000

Search engines can't see your pictures, and for that neither can visually impaired internet users - one way you can help the 2 parties better understand what your website is about is to place alt tags in ALL of your images.

Alt tags should give a good, basic description of whatever the image actually IS. For instance, our Seo Directory ad in the sidebar has an alt tag that is descriptive enough that search engine spiders understand what the image represents. And it doesn't hurt at all that the alt tag includes a few solid keywords.

As a Virtual Assistant with a business website you're one of hundreds, maybe thousands, and that number is growing every day - so one small thing you can do to help increase your own site's search results is to go through your site and add alt tags to your images. This is one way you can optimize your website from the inside out.

Here's how:
Get into your website code or template and wherever you see

add this little bit of info to the code alt="ENTER DESCRIPTIVE TAG HERE"
so it looks like this instead:

" alt="ENTER DESCRIPTIVE TAG HERE" />

And you're all set.
Do this for your logo and any other images you use on your site; and be sure to include good keywords (Virtual Assistant is the most obvious, but there are other variations on this that you can use...)

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Tips for writing ALT tags

noreply@blogger.com (Unknown) — Mon, 27 Jul 2009 22:19:00 +0000

Image via Wikipedia

An ALT tag is artlessly a HTML tag that renders another advice back non-text elements, commonly images, can't be rendered. In accession ALT tags accommodate added advice for an angel and accord added advice to bodies with text-only browsers; the "ALT" aspect tells the clairvoyant what they are missing on a folio if the browser can't cede images. The browser will again affectation the Alternate argument instead of the image. The ALT tag argument additionally ancestor up back you hover the abrasion over the angel in question, added accouterment you with added advice about the image.

The ALT tag has important ramifications for SEO as the ALT tag is accustomed application back crawled by the GoogleBot. The ALT tag additionally provides textual representation of your cartoon and the adeptness to basis added agreeable about your website. ALT tags abounding (but not stuffed) with accordant keywords can additionally be acclimated to addition your keyword abundance and advice you accomplish bigger rankings. Your images will additionally be optimised for the chase engines' angel chase if you abode contextually accordant keywords central their ALT tags, as able-bodied as acceptable agreeable surrounding the angel on the page. Generally the angel ALT tag looks like this

[IMG SRC="URL" ALT="Insert your another Argument Here"]

Tips for autograph ALT tags

• Be succinct

On break some web browsers will blast if the ALT argument has too abounding characters. While absolutely account what is in the angel ability be ideal, this is not the purpose of the ALT tag. The acumen for the ALT tag is to put the angel in ambience with attention to the blow of the page. The longest ALT tag you use should not be best than 64 words.

• Be Useful

On the adverse ancillary of the scale; don't accomplish the ALT tags so abbreviate that they are of no use at all. The ALT tags should accommodate abundant advice for bodies who can't see the images to accept what the accurate angel represents

• Be acquainted of the role ALT tags comedy in the chase agent optimisation process

Use bright and abridged ALT tags that chronicle to the keywords on the folio to maximise the capability of your ALT tags with attention to SEO

• Don't address ALT tags absolutely for chase agent crawlers

ALT tags should be accounting for the user first, and the chase agent second. Application ALT tags to keyword being could activate a spam abuse on your armpit by the chase engines which could aftereffect in a rankings penalty

In conclusion, try to adapt and address ALT tags for all your images in your website. Angel ALT tags additionally accomplish your armpit added attainable for visually broken bodies application argument readers. Even if your armpit is agreeable rich, the ALT tags acquiesce you to reinforce what is absolutely relevant. Although the ALT tags isn't as important as some added on-page seo factors (like a appellation tag), they should be acclimated as a holistic access to optimising your page.

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SEO and PPC Long Tail Terms

noreply@blogger.com (Unknown) — Thu, 23 Jul 2009 00:06:00 +0000

Image by pb via Flickr

If you’re arcade about for chase agent access (SEO) services, or aloof acquirements how to advance chase agent rankings, you apparently noticed that bodies in the SEO industry use a lot of terminology. One frequently acclimated byword at Web.com Chase Agency is “long appendage search” which applies appropriately to SEO and Pay-Per-Click (PPC) management. Its accent cannot be underestimated.

Generally speaking (and awful oversimplified), a “long tail” keyword is a byword that is 3 words or longer. Understanding of continued appendage bulk involves a assertive ability of chase agent user behavior. Bodies usually alpha analytic with a distinct chat or two chat phrase, which would be advised a “short tail” phrase. The chase agent afresh spits out a continued annual of accessible results. If bodies don’t like what they see, they add addition chat or two to the concern and chase again. If this byword is accordant to what you are offering, this chase blazon can be awful valuable. Accepting a bout for a continued appendage search, whether it is in accustomed chase after-effects or PPC ads, is a abundant way to about-face a aggregation into a advantageous customer.

(note that the chase agent “long tail” differs from the internet sales “long tail” archetypal area you can accomplish money accepting a assorted set of articles on sites like Amazon.com or Ebay.com.)

Millions of bodies chase the internet every day, application millions of altered chase variations. According to a accepted white paper, 41% of bodies will echo a chase back they don’t get the aftereffect they want. They do this by authoritative the chase appendage longer, or re-phrasing the search. If you can’t allow to get an exact bout on the aboriginal search, this 41% allotment represents a huge opportunity.

Getting the best out of continued appendage SEO

Without discounting the aerial accumulated that you can get from analogous short-tail agreement (which you should about go after) continued appendage agreement can be moneymakers. Accepting begin for long-tail agreement does not consistently booty as abundant accomplishment for anniversary keyword phrase, but we about admonish creating added pages of agreeable that can abduction these searches. For instance, if you advertise bags of altered appointment products, you can get continued appendage after-effects like “hp inkjet ablaze white cardboard c1861a” with far beneath accomplishment than the chat “paper.” You will charge a arcade barrow arrangement that can actualize assorted alone pages that are chase agent friendly. Agenda that you charge a big abundant accumulation of articles to annual for the almost low bulk of searches for anniversary item, and you ability charge to add agreeable and a few links to artefact pages that are added competitive. In short, continued appendage searches actualize an accumulated of customers, but they can be acutely advantageous back you agency in lifetime chump value.

There are several added accessible means to get long-tail cartage for actual little money. You can put white affidavit on your armpit area chase engines can acquisition them. You can acknowledgment accepted chump questions online. You can add a forum, but this usually requires a assertive bulk of maintenance. If you accept lots of abstruse blueprint for your products, and they aren’t barter secrets, you can column them on your armpit as well. Addition accessible way to get added long-tail after-effects is to accept a blog, and allocution about what you do, the blazon of casework you provide, and industry annual from your point of view. If you admeasurement your after-effects in an analytics program, you are abiding to be afraid at the advanced array of chase after-effects you see for your articles and casework afterwards your pages are best up by chase engines.

How to aggrandize your continued appendage attendance in Pay-Per-Click

PPC continued appendage agreement are added by accretion your set of keywords. The aboriginal and easiest way to do this is to use the keyword apparatus provided by the business platform. Google Adwords does a abundant job of suggesting long-tail terms, and annihilation that is accordant should be added. Adding beneath accordant agreement may aftereffect in a lower affection score. Whenever possible, the keyword for anniversary appellation should acreage the user on the best accordant folio to the artefact or service. There are assorted means to adapt all of your long-tail terms, but alike a low annual armpit could accept several hundred long-tail keywords in a distinct campaign. About-face tracking is awful recommended, as you will acquisition that some agreement will accept a actual aerial about-face rate, and you will appetite to acclimatize your annual so you can booty advantage of the best phrases. You may additionally agenda that some agreement get poor results, so you should either abeyance the keywords or fix the landing folio so it matches the chump chase appellation better.

One adjustment for breeding continued appendage PPC agreement is not recommended because it may not be annual the time. There are accoutrement that automatically accomplish continued phrases for PPC campaigns, but several of these artlessly accomplish it harder to clue campaigns. Chase engines accept additionally placed restrictions on the cardinal of keywords in an ad group, so you are usually bigger off combing through the annual appropriate by the chase engine’s keyword tool. (You can adhesive your Google Adwords agreement assimilate Yahoo Chase Business and/or MSN Searchcenter, and carnality versa.) We had one annual which had over 40,000 keywords in Yahoo, but back we did a statistical assay we begin that beneath than 3,000 words got a distinct consequence over the antecedent 2 years, so we fabricated the chump added able by deleting all the bare phrases.

In attenuate cases with both SEO and PPC, a few clicks a ages can actualize millions of dollars in revenue. There are assertive items, like abundant accessories and automated machinery, that don’t accept the short-tail chase accumulated that customer articles get. Nonetheless, the aggregation that is optimized for its artefact or annual is activity to be the one that gets clicked, visited, and called. This affectionate of sales befalling can’t be underestimated, alike for companies with a 2-year sales aeon on an abstruse automated process. For abounding companies, the advance of a few thousand dollars on long-tail SEO phrases can acknowledgment millions in profits.

How do you admeasurement long-tail effectiveness? This is generally a boxy question. Short-tail agreement can be abstinent in the amplitude of a few weeks based on ambition about-face rates. If you accept several thousand visits, a 5% about-face bulk on a distinct appellation makes for an accessible decision. On the added ancillary of the coin, if you haven’t gotten 20 visits for a assertive keyword, you don’t accept abundant advice to see if the appellation is accomplishing you any good. Here, you are bigger off evaluating the achievement of the absolute ad group, and free which ads are accepting the best results. If you see that keywords with assertive short-tail admixture phrases aren’t accepting results, you can apparently about-face best of those words off. For the best PPC terms, you should accede architecture SEO pages that analyze the affair (or phrase) in added detail and get a few alien links for these terms.

As a tip for our readers, Google Arcade (AKA Froogle) is a abundant abode to analysis out long-tail agreement for products. If you can catechumen your arcade barrow database into a Google Base feed, afresh upload it to Google shopping, you can accumulation off the abounding altered kinds of searches that bodies accomplish every day. As a rule, accordant advice (product number, description, color, size, price) will advice you aces up on the advanced array of searches bodies accomplish anniversary day.

Executing a long-tail SEO action takes a assertive bulk of work, but it can be awful rewarding. Since abounding of the agreement complex are not as competitive, there is a abeyant for amount savings, abnormally if you are a new business aggravating to breach into accustomed online fields. You can additionally use the long-tail action if you are a baby business with a bound budget, and appetite to carve out a assisting alcove amid huge retail sites that may not alike apprehension your presence. Alike if you are a ample business, you may accept a baby allotment of awful assisting articles that would account from a bigger chase agent presence. In any case, blank the abeyant of long-tail search, alike for companies that accept bound up the short-tail, is a way of abrogation money on the table for addition else.

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Make A Category For Your Twitter Followers

noreply@blogger.com (Unknown) — Wed, 22 Jul 2009 06:14:00 +0000

Image by @dens via Flickr

Twitter is one of the fastest growing amusing arrangement sites on the internet today. This accurate amusing belvedere requires users to accrue their column to beneath than 140 characters. Messages are advised to be annihilation added than abrupt amusing exchanges about the online business association has still begin a way to advance on this site.

Members are about 'drawn' to conversations that focus on capacity in which they accept an interest. In actuality this is how you advance your account followers by alluring bodies to the comments you accomplish or the advice you may supply.

Social sites such as this are absolute for those who appetite to affix to others with agnate interests but after a lot of effort. It is not all that abnormal for a constant user of this amusing networking armpit to advance absolutely a ample account of followers. The affair now turns to the affection of the followers you absolutely attract.

Let's briefly appraise the 5 types of followers that you may accrue aural your own amusing arrangement on this site.

Shared Interest

These are the BEST types of followers to have. The point of any amusing networking armpit is to allotment comments, interests, and account with like absent people. By accepting followers who are absolutely admiring to your interests or account will alone accomplish any interactions added meaningful

Spam

These are marketers who actually broadcast amusing sites in chase of bodies that can advance to. Their unsolicited announcement can be actual annoying back already they begin you they are usually adamant with their artefact pitches.

They are the clutter mail of the online world.

It is recommended to address them to the advice board so that the armpit administrators can booty the all-important antidotal actions.

Phishers

Similar to spammers these bodies represent themselves as accepted organizations. Their motives are to abduction acute or claimed advice about you which acutely will be put to use in a adverse way.

It is recommended to avoid their solicitations and by no agency bang on any articulation they may accelerate you. Already afresh address them to the armpit administrators.

Bots

These followers are absolutely awful programs that by and ample are up to no good. Their absorbed is to booty ascendancy of your computer in a way that is usually ephemeral to you. Their absorbed is to use your computer as a apparatus for them to accomplish assertive abominable acts that could affect others while implicating you as the source.

Retweets

These types of followers are bodies who accept been referred to a distinct cheep of castigation that they may accept begin as interesting. Whether they accept a 18-carat absorption in you for what you represent is undetermined back a distinct cheep can't reflect that.

It is nice to get followers this way but as to whether there is a alternate absorption in your basics interests or account can alone be bent over time.

Having a ample afterward on Twitter may be somewhat ambiguous already you apprehend the absorbed of some of those who chase you. This amusing belvedere is not allowed to the escapade accepted to the blow of the internet. Online business companies are accepted to ambition anyone at amusing sites and this can aftereffect in spam. Even added of a affair are those whose intentions are added adverse in attributes as they casualty aloft the innocent associates of assorted amusing arrangement sites. It is accordingly astute to booty apprehension of the types of followers you may accept aural your own amusing arrangement of followers. Already they've been articular you accept around abortive them. At this point you can either block them or address them to armpit administrators.

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Follow Google on Twitter

noreply@blogger.com (Unknown) — Mon, 20 Jul 2009 07:15:00 +0000

Image by Getty Images via Daylife

The Official Google Blog: it gives you list of all Google accounts on Twitter you can follow

Should be a good resource

http://twitter.com/Google - our central account
http://twitter.com/Blogger - for Blogger fans
http://twitter.com/GoogleCalendar - user tips & updates
http://twitter.com/GoogleImages - news, tips, tricks on our visual image search
http://twitter.com/GoogleNews - latest headlines via Google News
http://twitter.com/GoogleReader - from our feed reader team
http://twitter.com/iGoogle - news & notes from Google's personalized homepage
http://twitter.com/GoogleStudents - news of interest to students using Google
http://twitter.com/YouTube - for YouTube fans
http://twitter.com/YouTubeES - en Espanol
http://twitter.com/GoogleAtWork - solutions for IT and workplace productivity

Geo-related
http://twitter.com/SketchUp - Google SketchUp news
http://twitter.com/3DWH - SketchUp's 3D Warehouse
http://twitter.com/Modelyourtown - 3D modeling to build your favorite places
http://twitter.com/EarthOutreach - Earth & Maps tools for nonprofits & orgs
http://twitter.com/GoogleMaps - uses, tips, mashups
http://twitter.com/GoogleSkyMap -Android app for the night sky

Ads-related
http://twitter.com/AdSense - for online publishers
http://twitter.com/AdWordsHelper - looking out for AdWords questions and tech issues
http://twitter.com/AdWordsProSarah - Google Guide for AdWords Help Forum
http://twitter.com/GoogleAnalytics - insights for website effectiveness
http://twitter.com/GoogleAdBuilder - re building display ads
http://twitter.com/GoogleRetail - for retail advertisers
http://twitter.com/TechnologyUK - for U.K. tech advertisers
http://twitter.com/InsideAdWordsDE - for German AdWords customers
http://twitter.com/GoogleAgencyDE - for German ad agencies
http://twitter.com/AdSensePT - info for Portuguese-language publishers
http://twitter.com/AdWordsRussia - AdWords news & tips in Russian
http://twitter.com/DentroDeAdWords - Spanish updates from the Inside AdWords blog
http://twitter.com/AdWordsAPI - AdWords API tips

Developer & technical
http://twitter.com/GoogleResearch - from our research scientists
http://twitter.com/GoogleWMC - Google Webmaster Central
http://twitter.com/GoogleCode - latest updates for Google developer products
http://twitter.com/GoogleData - Data APIs provide a standard protocol for reading and writing web data
http://twitter.com/app_engine - web apps run on Google infrastructure
http://twitter.com/DataLiberation - our initiative for complete import/export of all data
http://twitter.com/GoogleMapsAPI - about using Google Maps embedded in websites
http://twitter.com/GoogleIO - Google's largest annual developer event

Culture, People
http://twitter.com/googletalks - notes from our @Google speaker series
http://twitter.com/googlejobs - the voice of Google recruiters

Country or Region
http://twitter.com/googlearabia - news from the Google Arabia Blog*
http://twitter.com/googledownunder - Google activities in Australia & New Zealand
http://twitter.com/GoogleDE - Google in Germany
http://twitter.com/GoogleKorea - News & notes in Korean*
http://twitter.com/GoogleLatAm - Latin America (en Espanol)
http://twitter.com/GooglePolicyIt - Notes on Google policy issues in Italy

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SEO Marketing And Link Building

noreply@blogger.com (Unknown) — Sun, 19 Jul 2009 22:02:00 +0000

Image by dullhunk via Flickr

You are the new air-conditioned adeptness kid on the block alms chase agent adviser services. You additionally may be a new aggregation absent to alpha accepting some acceptable cartage and baronial in above chase engines so you adjudge you charge some internet or web consulting. Able-bodied today I appetite to allocution about the accent of accepting abounding links acicular appear your home folio if you appetite to do able-bodied in the chase engines out there.

At this time, apparently the best important agency for accomplishing top baronial in Google or Yahoo chase after-effects is based on the bulk of links you accept on the internet pointing at your website. A solid articulation architecture attack needs to be allotment of your action if you appetite to rank able-bodied in chase engines, period.

There are so abounding so alleged SEO specialists all over the Internet claiming that they apperceive appropriate tricks and top abstruse cabal advice on how to get your website baronial able-bodied in chase engines. Able-bodied they ability accept how to rank able-bodied but there is absolutely no secret. You aloof charge to go out there and body links!

Because chase engines like Google or Yahoo are absolutely machines or computers they use algorithms in adjustment to adjudicator agreeable and what is accordant to any chase that their users perform. Things like keywords and optimizing your web pages appropriately are all actual important but back it comes bottomward to it the chase engines calculation links to adjudge who is activity to grab top rankings in the amoebic chase results.

It does assume affectionate of crazy to do this but they do charge a acceptable way to adjudge what affectionate of agreeable is accepted and to do that they aloof analysis what agreeable gets affiliated to the most. Usually accepted or hot agreeable is being that bodies all about the web adulation to articulation to right?

Just anticipate about it for a minute if there is a breaking adventure or a absolutely air-conditioned new website what will happen? Bodies from all over the web will alpha bond to that homepage or blog.

So if you are a SEO adviser and you are aggravating to get abundant after-effects for your consulting audience again you charge to accept how to go out there and get bags of links that point at your client’s website.

The point of this commodity is not to absolutely advise you about methods of articulation architecture but aloof to accomplish abiding you accept the akin of accent they comedy in the SEO consulting game.

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Be Successful with Google

noreply@blogger.com (Unknown) — Fri, 17 Jul 2009 11:37:00 +0000

The following will build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyones favorite a self starter.

A) Prep work and begin building content. Long before the domain name is settled on, start putting together notes to build at least a 100 page site. That's just for openers. That's 100 pages of real content, as opposed to link pages, resource pages, about/copyright/tos...etc eg: fluff pages.

B) Domain name:
Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding. (that is a whole 'nother article, but learn the lesson as it applies to all of us).

C) Site Design:
The simpler the better. Rule of thumb: text content should out weight the html content. The pages should validate and be usable in everything from Lynx to leading edge browsers. eg: keep it close to html 3.2 if you can. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring. Stay away from heavy: flash, dom, java, java script. Go external with scripting languages if you must have them - there is little reason to have them that I can see - they will rarely help a site and stand to hurt it greatly due to many factors most people don't appreciate (search engines distaste for js is just one of them).
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.
You can also go the other route and just throw everything in root (this is rather controversial, but it's been producing good long term results across many engines).
Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability.

Learn the lesson of Google itself - simple is retro cool - simple is what surfers want.

Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be the difference between success and not.

The pages:

D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can - I trust you are getting the idea here. Over 5k and under 10k. Ya - that bites - it's tough to do, but it works. It works for search engines, and it works for surfers. Remember, 80% of your surfers will be at 56k or even less.

E) Content:
Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Overture keyword suggester and find the core set of keywords for your topic area. Those are your subject starters.

F) Density, position, yada...
Simple old fashioned seo from the ground up.
Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about it). Use good sentences and speel check it ;-) Spell checking is becoming important as se's are moving to auto correction during searches. There is no longer a reason to look like you can't spell (unless you really are phonetically challenged).

G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing.

I) Put it Online.
Don't go with virtual hosting - go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content).
Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site online, than no site at all. You want it flushed out from the start.

Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don't have the budget, then try for a freebie on Yahoo (don't hold your breath).

J) Submit
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Now comes the hard part - forget about submissions for the next six months. That's right - submit and forget.

K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals based on log files (don't use a lame graphic counter - you need the real deal). If your host doesn't support referrers, then back up and get a new host. You can't run a modern site without full referrals available 24x7x365 in real time.

L) Spiderlings:
Watch for spiders from se's. Make sure those that are crawling the full site, can do so easily. If not, double check your linking system (use standard hrefs) to make sure the spider found it's way throughout the site. Don't fret if it takes two spiderings to get your whole site done by Google or Fast. Other se's are pot luck and doubtful that you will be added at all if not within 6 months.

M) Topic directories.
Almost every keyword sector has an authority hub on it's topic. Go submit within the guidelines.

N) Links
Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing - or two). Find sites that have links pages or freely exchange links. Simply request a swap. Put a page of on topic, in context links up your self as a collection spot.
Don't freak if you can't get people to swap links - move on. Try to swap links with one fresh site a day. A simple personal email is enough. Stay low key about it and don't worry if site Z won't link with you - they will - eventually they will.

O) Content.
One page of quality content per day. Timely, topical articles are always the best. Try to stay away from to much "bloggin" type personal stuff and look more for "article" topics that a general audience will like. Hone your writing skills and read up on the right style of "web speak" that tends to work with the fast and furious web crowd.

Lots of text breaks - short sentences - lots of dashes - something that reads quickly.

Most web users don't actually read, they scan. This is why it is so important to keep low key pages today. People see a huge overblown page by random, and a portion of them will hit the back button before trying to decipher it. They've got better things to do that waste 15 seconds (a stretch) at understanding your whiz bang flash menu system. Because some big support site can run flashed out motorhead pages, that is no indication that you can. You don't have the pull factor they do.

Use headers, and bold standout text liberally on your pages as logical separators. I call them scanner stoppers where the eye will logically come to rest on the page.

P) Gimmicks.
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.

Q) Link backs
When YOU receive requests for links, check the site out before linking back with them. Check them through Google and their pr value. Look for directory listings. Don't link back to junk just because they asked. Make sure it is a site similar to yours and on topic.

R) Rounding out the offerings:
Use options such as Email-a-friend, forums, and mailing lists to round out your sites offerings. Hit the top forums in your market and read, read, read until your eyes hurt you read so much.
Stay away from "affiliate fades" that insert content on to your site.

S) Beware of Flyer and Brochure Syndrome
If you have an ecom site or online version of bricks and mortar, be careful not to turn your site into a brochure. These don't work at all. Think about what people want. They aren't coming to your site to view "your content", they are coming to your site looking for "their content". Talk as little about your products and yourself as possible in articles (raise eyebrows...yes, I know).

T) Build one page of content per day.
Head back to the Overture suggestion tool to get ideas for fresh pages.

U) Study those logs.
After 30-60 days you will start to see a few referrals from places you've gotten listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants.
If your site is about "oranges", but your referrals are all about "orange citrus fruit", then you can get busy building articles around "citrus" and "fruit" instead of the generic "oranges".
The search engines will tell you exactly what they want to be fed - listen closely, there is gold in referral logs, it's just a matter of panning for it.

V) Timely Topics
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site "Z" is coming out with product "A" at the end of the year, then build a page and have it ready in October so that search engines get it by December. eg: go look at all the Xbox and XP sites in Google right now - those are sites that were on the ball last summer.

W) Friends and Family
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. pssst: Here's the catch-22 about forums: lurking is almost useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the interaction - not by just reading.
Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of your keyword sector.

X) Notes, Notes, Notes
If you build one page per day, you will find that brain storm like inspiration will hit you in the head at some magic point. Whether it is in the shower (dry off first), driving down the road (please pull over), or just parked at your desk, write it down! 10 minutes of work later, you will have forgotten all about that great idea you just had. Write it down, and get detailed about what you are thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It sounds simple, but it's a life saver when the ideas stop coming.

Y) Submission check at six months
Walk back through your submissions and see if you got listed in all the search engines you submitted to after six months. If not, then resubmit and forget again. Try those freebie directories again too.

Z) Build one page of quality content per day.
Starting to see a theme here? Google loves content, lots of quality content. Broad based over a wide range of keywords. At the end of a years time, you should have around 400 pages of content. That will get you good placement under a wide range of keywords, generate recip links, and overall position your site to stand on it's own two feet.

Do those 26 things, and I guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.
source
http://www.webmasterworld.com/

Get A Top 5 Google Ranking In Under 30 Days!

TYPES OF PPC (PAY PER CLICK)

noreply@blogger.com (Unknown) — Fri, 17 Jul 2009 11:32:00 +0000

There are 2 types of ads:

* Search Engine Ads (ADWORDS)
* Contextual /Content Ads (ADSENSE)

Search Engine Ads which are also called Adwords about which we have discussed earlier.
Contextual/Central Ads also called Ad sense. These ads are placed on web sites according to the site content or site theme. There are lots of site owner who are making money through these ads. Anyone can sign up to run their ads on this site by using the service provided by Google that is called Google Adsense programme (www.google.com/adsense). Google examine the pages which you will prefer to have ads and will put the ads according to the theme/content.
Google will provide you code which you have to add on your page and then Google automatically generate ads on your site on each time when your page will be loaded.

Get A Top 5 Google Ranking In Under 30 Days!

BLACK HAT AND WHITE HAT SEO

noreply@blogger.com (Unknown) — Fri, 17 Jul 2009 11:30:00 +0000

Black Hat search engine optimization is usually doing by the people who are willing to get high ranking in short time. Black hat technique could be defined as an SEO technique which is unethical or unscrupulous and those techniques are used to get higher ranking without any hard work.

Black Hat techniques are unethical because:

* They break the rules of search engines
* They are neither user friendly nor Search engine friendly
* These are tricks over search engine spiders and they spread wrong information to it.

These are some Black Hat Techniques:

* Keyword stuffingBlack Hat-White Hat SEO
* Invisible text
* Doorway Pages
* Duplicate Content
* Hidden links
* Mirror Pages
* Cloaking
* Link farming
* Using irrelevant keywords

WHITE HAT SEO

White Hat SEO is what that is against the Black Hat SEO. What we say Organic SEO, is all included in White Hat SEO. That is all ethical for Search engines. Getting back links naturally with some ethical jobs are what we call White hat techniques and Search engine always prefer that.

Conclusion:

People get good ranking through Black hat and this technique definitely works but only for the short time. After that usually those sites get banned or they lose their ranking. Black Hat SEO usually have to face higher decline in their search engine ranking which means this technique is not stable and are totally useless and harmful for a site.

So the conclusion is that one should go for White Hat SEO which we called Organic SEO that is safe for your site and provides good ranking for your site’s life time.

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Targeted Search Ads Separate From Content Ads

noreply@blogger.com (Unknown) — Fri, 17 Jul 2009 11:25:00 +0000

Organizing your Adwords accounts and campaigns to separate pay per click results for targeted search ads and targeted content ads will help you manage your Adwords campaigns for better return on investment. Let's take a detailed look at how...

Google has two basic types of ways that it displays your targeted pay per click advertisements, search ads and content ads. This search ad and content ad concept is also applicable for Yahoo! and MSN.
Targeted Search Ad Results

When the searcher conducts research on the keyword or a keyword phrase they are delivered the page of results in their browser. In the left column are the top ten pages considered most relevant to the key word being searched. A smaller column to the right includes paid advertisements that are related and relevant to the keyword being searched.These are targeted search ads.

Clicks derived from targeted search ad results are likely to be highly effective because of the context in which they are delivered. The searcher is actively interested in finding out information related to the keywords being searched.

Traffic generated from paid clicks on targeted search ad results are likely to:

* be highly engaged with your content or product
* have better clicks through rates
* be more likely to convert into leads or buyers.

Targeted Content Ad Results

Many publishers of online content try to generate income by displaying ads alongside their content. Syndicated content ads by Google (and a host of other networks) run on these pages and these content ads are targeted to match the content of the ad copy with the content of the pages. This match-up thereby delivers targeted content ads that are relevant to for the reader of the web page.

Clicks derived from ads embedded in content are a completely different animal from targeted search ad results which appear on the right hand column of the search engine results page. The person clicking on targeted content ads has a much more casual interest in what you have to offer. They were reading an article or scanning a page and stumbled upon your ad… and clicked it. They may simply be curious rather than genuinely interested.

Traffic generated from paid clicks on targeted content ads are likely to be:

* less engaged with your content or product
* have significantly lower click through rates
* less likely to convert into leads for buyers once they reach your website.

These differences will dramatically affect how you manage your bids, budgets, copy development and a whole lot more. Here are some key points to consider:

Differing click through rates and conversion rates
If you mix your search ads and content ads together in the same campaigns or adgroups you may find it very difficult to track your performance because of the significant differences in click through rates and conversion.

Click through rates for targeted search ads can be up to 100 times the click through rates for targeted content ads. If you got an average click through rate of 1% from your targeted search ads and only 0.01% from your targeted content ads they will have a combined campaign level click through rate of about .5% which doesn’t tell you anything meaningful and gives you nothing you can act upon.

Differing keyword groupings & quality scores
The keyword lists you develop for targeted search ads will generally be putting organized in categories and sub categories so you can match them up closely with your ad copy to get a higher quality score. This leads to a large number of campaign and ad groups which demands greater time to manage.

Quality score is not as important for content targeted results so you may want to have fewer ad groups and target broader keywords which will trigger relevant content. This makes your content targeted ad campaigns much easier to manage.

Differing methods for optimization
Optimizing for targeted search ads involves strategic bidding based upon conversion rates for specific keywords. Optimizing for targeted content ads is more about tracking the overall performance of the group. This is because currently you do not get any feedback on which particular keywords triggered the ad placement for the click through.

Another unique element for optimizing targeted content ads is exclusions of irrelevant words… For example an advertisement for Phlebotomy products targeting the word “blood” might want to eliminate the word “vampire”.

Or, poorly performing websites like myspace.com so as to avoid all the twilight fan sites. These can eat up your daily budget in a heartbeat so be on guard!

Excluding irrelevant words and websites is not an issue with targeted search ads.

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404 Pages And SEO

noreply@blogger.com (Unknown) — Fri, 17 Jul 2009 11:19:00 +0000

Many times, website owners will spend so much time focusing on what they want their visitors to see, they forget about optimizing what they don’t expect their visitors to see.

In recent weeks, I’ve seen several mishandled 404s, but one theme seems to return “200 OK” codes to search engine crawlers for 404 pages. The sites doing this are pretty significant sites we’ve looked to engage from an SEO perspective.

In a couple cases through our monitoring of Webmaster Tools, we’ve even discovered client sites with this issue. The last thing you need in the Google index is an error page. But even worse are multiple URLs that were mistyped being returned as “OK.”

Another interesting trend I’ve seen is dynamically generated 301 or 302 redirects that send users to either the home page or a custom error page when someone mistypes the URL from a domain into the browser. For example, if I typed www.searchenginewatch.com/doesnotexist, I’m led to a nice custom 404 error page that offers users a number of choices to find the right page. The key is to understand exactly what kind of response code it returned to the server.

In order to check response codes, I like to use the SEOconsultants.com tool. If I place the mistyped URL above into the box at this page, I get a detailed list of how the page is seen from a crawler’s perspective. The call to the server generates a 301 redirect to the custom 404 page described above, but most important, it returns a “Server Response” of 404 not found.

Because the user is led to a page with more information, they will likely be happy and continue to navigate in order to find what they want. The key is that by the server response code being a 404, the URL won’t be indexed in the search engines and will simply “disappear.”

Now if the response code was “200 OK,” which is a mistake developers sometimes make, a new URL could be indexed (/doesnotexist) with possible duplicate content. The home page is often used to redirect people in the event of a dead or non-existent page.

From a user experience standpoint, it’s arguable if that’s the right choice or if the user should be sent to an error page. I’m sure you can find many people on both sides of that fence. From an SEO perspective, you can end up with duplicate versions of your home page in the search engine indexes, but with bogus URLs.

Without a custom 404 error page, the visitor — human or robot — is left with only two courses of action: to abandon their search or click the back button. Search engines can reduce rankings due to server errors and broken pages. Simple errors such as “404 page not found” in large quantities can make the search engines believe that a site isn’t complete or is under construction and, as a result, they may determine that the site isn’t worthy of strong search engine rankings.

When a nonexistent page is requested from the server, the server should respond with a special “HTTP Status” header value of “404 Not Found,” which may also be followed by custom error-page body content. Incorrectly configured Web-servers that respond with a status header value of “200″ (or any other erroneous value) are exposed to significant risk with respect to search engines’ “duplicate content penalties.” This is because the identical content (in this case, the error page content) would be available under a potentially infinite number of URLs.

Custom 404 pages serve several important purposes. First, they return the correct code to the users and to search engine spiders, informing the visitors that the page they were seeking wasn’t found. Second, custom 404 pages present visitors with options about what to do next. Without a custom 404 error page, the visitor — human or robot — is left with only two courses of action: to abandon their search or click the back button. Neither of these are a satisfactory response to an error.

Geis provides specific recommendations to several clients on this issue. So, if you have this problem with your sites, don’t feel like you’re alone. Take care of it because it could potentially be damaging in the long term from a user experience and SEO perspective.

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