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Niche Designer http://www.blog.hellokelli.com An Exploration of Niche Site Design and Development Mon, 14 Jul 2008 02:13:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 Niche Sites as Passive Income http://www.blog.hellokelli.com/niche-sites-as-passive-income/ http://www.blog.hellokelli.com/niche-sites-as-passive-income/#respond Mon, 14 Jul 2008 02:13:39 +0000 http://www.blog.hellokelli.com/niche-sites-as-passive-income/ It’s been a long time since I have posted or put much work into my niche sites. I have been extremely busy with my day job the past few years, and my niche sites have been badly neglected. Lately, especially with the economy in it’s current state, I have thought about ratcheting up my efforts and actually putting *some* time into my poor sites.

The good news is that for the past years, even though I have spent MAYBE a few hours total updating a few things every couple months, my sites have continued to bring home a nice passive income stream. My little neglected sites even managed to pay for part of my wedding and all of my awesome, all-inclusive, super-plush honeymoon. Sweet, right?

The truth is I put A LOT of effort into the sites when I first created them. I spent hours and hours researching how to perfectly optimize my sites for maximum profits. The huge work load on the front end has meant years of easy money for me. Plus, the recent panic about MRSA in the news helped out quite a bit! It taught me how important it is to start on a topic during the time period when the rest of the world says “huh?” when I say MRSA. Sure, It didn’t make a killing the first year, but after the super-bug was plastered all over CNN for days, I was patting myself on the back for my coincidental foresight.

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RSSGM SEO Tip http://www.blog.hellokelli.com/rssgm-seo-tip/ http://www.blog.hellokelli.com/rssgm-seo-tip/#comments Sat, 24 Jun 2006 23:44:50 +0000 http://www.blog.hellokelli.com/rssgm-seo-tip/ Another way to help keep your RSSGM site in good graces with search engines is to block spiders from scanning your RSSGM folder. This can be done by creating (or editing) a robots.txt in your root directory. Enter the following code into your robots file:
User-agent: *
Disallow: /RSSGM/

This way spiders don’t realize your site is an RSSG site, and doesn’t label it as spam.

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RSSGM Templates http://www.blog.hellokelli.com/rssgm-templates/ http://www.blog.hellokelli.com/rssgm-templates/#respond Fri, 23 Jun 2006 23:44:16 +0000 http://www.blog.hellokelli.com/rssgm-templates/ RSSGM (Really Simple Site Generator, Modified) is a great tool to create large websites in a short amount of time. However, the template that it comes with not only lacks seo-optimization and originality, but it can also penalize you in the search engines. Some people use RSSGM to create really spammy, poor quality sites. These sites often use the default template. So lets say you create a non-spam RSSGM site with great, original content but you use the default template. What happens? The search engines automatically assume your site is spam because it already knows the default template’s patterns and equates it with poor quality. Fortunately, there is an easy fix to this problem- don’t use the default template. If you’re short on time, or not a web designer, then you can buy an RSSGM template for just $9.00 at NicheTemplates.info. All of the templates are search engine optimized and all have a proven high click through rate design.

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How to Get Highly Targeted Traffic http://www.blog.hellokelli.com/how-to-get-highly-targeted-traffic/ http://www.blog.hellokelli.com/how-to-get-highly-targeted-traffic/#respond Wed, 29 Mar 2006 16:18:54 +0000 http://www.blog.hellokelli.com/how-to-get-highly-targeted-traffic/
  • Good Keywords. Before you even begin creating your site or writing articles, take time to research kewords. If you spend a little time researching in the beginning, you can save yourself time and frustration in the end. It is much easier to get traffic for a topic with little competition. Also remember that subtle differences in keywords can make a huge difference (like plural or singular). You can use this GoogleDuel tool to help you pick between 2 keywords.
  • Search Engine Optimization. Write keyword dense content, write optimized title tags, use headers, alt text, etc. This topic is huge so I won’t go into the details at this time.
  • Article Submission. Take your best article from your site, change it a little, or cut it so that it’s slightly different, and submit it to EzineArticles, GoArticles, and SearchWarp. I have found these 3 to be the best article submission directories. You could spend your time submitting to hundreds of articles site, but I think it would be a waste of time. These articles site probably won’t give you much traffic while your article count is low, but they will give you quality links into your site, which an important aspect in increasing your search engine traffic.
  • Links. Backlinks to your site play a big role in where your site falls on the search engine results page. Although quantity of links isn’t as important for google, it does seem to make a big difference for MSN. Spend a short time getting links from other sites that are related to your site. You can use the Backlink Builder tool to find links. I wouldn’t waste my time on spammy directory links though, they could actually harm you.
  • Anchor Text. When asking another website to link to you, take some time to consider your anchor text, the text that appears underlined as a link. Use your #1 keyword term, which you have already thouroughly researched, as the anchor text to your homepage. Also get a few links into your backpages using their own specific keyword terms. I have found anchor text to be especially important for MSN search rankings. You can check your anchor text using this Anchor Text Backlink Checker.
  • Forums. Search the internet for forums in your niche topic. Once you have found the best forums, read some of the posts to get an idea for your target audience wants. Is there any information they are especially hungry for? What topics to they discuss the most? This type of research can give you ideas for new content and how to present the content you already have. However, forums aren’t just good for research, they are also a great place to get links. Set up your signature so that it puts your website link (which good anchor text) in your signature. Then search the forum until you find a topic you discuss on your website. Try to offer advice and information. But don’t sell your site, you don’t want to be kicked out of the forum. If your posts are informative, you will get some traffic from the forum, but most importantly you’ll get another backlink to your site.
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    YPN Disappointment http://www.blog.hellokelli.com/ypn-disappointment/ http://www.blog.hellokelli.com/ypn-disappointment/#respond Fri, 17 Mar 2006 04:43:25 +0000 http://www.blog.hellokelli.com/ypn-disappointment/ I was excited when YPN was released because competition is always beneficial for any market. I also thought it would give niche marketers an alternative to Adsense. However, I am feeling utterly disappointed and frustrated with YPN. I started putting YPN on a few sites about a month ago. At first I got RON (“Run of Network”) ads, which was expected for the first 48 hours. A week later a few of my pages were serving quasi-semi-relavent ads… half of the time. Though the majority of my pages were still serving RON ads. I was annoyed, but kept YPN for a while longer just in hope. A month later I have made less than a dollar on YPN. I have read in some YPN reviews that each click, although less in number, generally gives you more money than on adsense, but this was not the case for me. I was getting 10 cent clicks for keywords I usually get 50 cents+ for on Adsense. After becoming so frustrated with one site that was getting huge traffic but no clicks (because of poor relevancy), I switched that one site to Google Adsense. Since switching that site to Adsense I’ve made about $100 on that site alone.

    On top of the problem with ad relevancy, there is a user interface issue with YPN. It starts out when I have to log into my account. I have to type out my password every-time. As opposed, on Adsense my computer automatically puts my password into the field so I only have to press “enter.” Then when I am logged in there is no easy summary of my clicks and impressions like on Adsense. In fact I can’t even see what sites have been clicked until the next day. I have yet to figure out how to tell which website served the ad that was clicked. Even getting the ad code is cumbersome and annoying.

    Ultimately, I have decided to stop using YPN, for now. Currently it is wasting my time to even test it. I hope that eventually they will make some changes so that they can at least begin to compete with Google. What about your experiences with YPN? Anyone getting good results? Or care to share your frustrations?

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    Visual Design Stats http://www.blog.hellokelli.com/visual-design-stats/ http://www.blog.hellokelli.com/visual-design-stats/#respond Tue, 14 Mar 2006 17:00:49 +0000 http://www.blog.hellokelli.com/visual-design-stats/ I love statistics. There is nothing more helpful then data telling you what works and what doesn’t. So I love trying out new statistics programs. Crazy Egg is like no statistics program I have seen. It allows you to track where on your design users click. I think this is going to be great for niche site developers because now we can see where people click and improve our site design to generate even more revenue. It works kind of like eyetracker research, except that it tracks mouse clicks and represents them either on a heatmap or in graphical format:

    Crazy Egg Heat Map Graphical Representation of Clicks

    I don’t think they are allowing any more beta testers at this time, but the official launch is set for mid-April. I’ll be sure to post with an update when their service is available.

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    How to Earn Money with Affiliate Links http://www.blog.hellokelli.com/how-to-earn-money-with-affiliate-links/ http://www.blog.hellokelli.com/how-to-earn-money-with-affiliate-links/#respond Mon, 13 Mar 2006 15:52:02 +0000 http://www.blog.hellokelli.com/how-to-earn-money-with-affiliate-links/ Typically the fist and easiest way to monitize AIS or Niche Sites is with Google Adsense. However, It is important to not stop there. There will be days when Adsense goes crazy and there will be keywords that just don’t convert well Adsense-wise. That’s why I believe affiliate links are an integral part in creating niche sites that make money. Here’s how you can optimize affiliate links to generate a big pay-off:

    1. Stay on Topic.
    If your niche website is about guitars, use guitar, music, sheet music, amps, etc. affiliate links. An affiliate link for home refinancing, no matter how tempting due to its high commission, will probably not give you good results on a site about guitars. Get into your visitor’s mind and figure out what types of links they would be willing and ready to click. The affiliate links don’t have to be exactly what your niche site is about, but they should definately be targeted toward your audience. If your site is about kitchen sinks, you don’t have to just use kitchen sink affiliates, you can also use general home improvement links.

    2. Be Specific.
    If and whenever possible use affiliate links to link to specific products. Using the kitchen sink site as an example, if you just plastered banners to sites that sell sinks you may get a few sells, but not nearly as many sells as if you wrote reviews to sinks then linked each individual sink to the affiliate product. This makes it easier for your visitor to get to the exact sink they are interested in, and thus makes it easier and more likely for them to buy the sink. I have found this trick to be especially beneficial. I am currently getting roughly 500% more clicks for a specific product link versus a general banner to the affiliate site, and nearlly 95% of my actual sale commisions come from specific product links.

    3. Give Them a Reason to Buy.
    When people search for products online they usually have decided that they are atleast interested in buying the item. This means you need to give them a reason to stop what they are doing and buy it now with your link. How do you do that? Well I have found special promotions work great for this. Often the companies offer free shipping for orders over a certain amount, or even send out promotional discount codes to affiliates. Let your visitors know that if they buy that sink by clicking on your link they will get 10% off and get free shipping. Sometimes this can be a pain to update as the promotions change, but it’ll be worth it when you get the commission check.

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    Amazon Store Template http://www.blog.hellokelli.com/amazon-store-template/ http://www.blog.hellokelli.com/amazon-store-template/#respond Thu, 02 Mar 2006 01:20:08 +0000 http://www.blog.hellokelli.com/amazon-store-template/ With Amazon Web Services you can create an amazon store on your own website. This way you can sell amazon products and make money with Amazon Associates. I have found Amazon to be a great way to make make money.

    The easiest open source option to build an Amazon store that I have found is Amazon Products Feed. This script is simple to install and use. Just unzip, upload in ASCII to a directory, and then CHMOD amazon_products_feed.cgi (775). Then point your browser to the apf_config.cgi file and follow the onscreen directions.

    You can see your store by visiting amazon_products_feed.cgi and after that you’ll most likely want to use php includes to create static pages for each major page you wish to show in your store. There is plenty of documentation with the file, so be sure to read it for further details.

    I have created a simple template for the Amazon Products Feed (APF) that anyone can use. To make it easier to install the template I have included my template as the default in the following zip package of APF. You can see a preview of the store template below:

    Amazon Store Template

    Download Amazon Product Feed with Template Installed

    If you find the template useful and would like to leave a donation you may do so through paypal with the button below:

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    Free .info Domain Names http://www.blog.hellokelli.com/free-info-domain-names/ http://www.blog.hellokelli.com/free-info-domain-names/#respond Fri, 24 Feb 2006 00:02:14 +0000 http://www.blog.hellokelli.com/free-info-domain-names/ You can get free .info domain names from 1&1 right now. There is a limit of 5 per customer and you can only register new .info’s (not transfer old ones).

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    Search Engine Click Conversion http://www.blog.hellokelli.com/search-engine-click-conversion/ http://www.blog.hellokelli.com/search-engine-click-conversion/#respond Thu, 23 Feb 2006 21:56:08 +0000 http://www.blog.hellokelli.com/search-engine-click-conversion/ High Google ranking is usually the holy grail of SEO. After my google nightmare I gave up on google. Instead I turned my attention to MSN. Why? Because my efforts pay off with MSN. Soon after creating a site or page, it gets ranked in MSN. If I put a little extra effort, I can easily make it into the first page of MSN. Additionally, I always had a feeling MSN traffic clicked more ads than google ads. I can nearly count my clicks by counting my MSN search strings. But I don’t have an adsense tracker installed, so there was no way for me to know for sure if MSN converted better than other search engines. Now, the Web analytics firm WebSideStory has confirmed my suspicions. Their experiment returned the following conversion data:

    AOL traffic 6.17%
    MSN traffic 6.03%
    Yahoo traffic 4.07%
    Google traffic 3.83%

    A nearly double conversion rate is huge. Why the difference? Their conclusions included “With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers – those with less of an intent to buy.” Personally, I have long regarded the MSN/AOL users as less technically oriented than Google users. It is possible more technical users are blind to ads. I think more than anything this proves that you shouldn’t put all your egg’s into one basket just because that basket is the biggest.

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