tag:blogger.com,1999:blog-68211687961824637382010-11-11T20:33:33.047-05:00A discussion of online communications, blogging, social media, website promotion and online marketing, including tips and tricks for SEO, PPC and content.Randynoreply@blogger.comBlogger21125tag:blogger.com,1999:blog-6821168796182463738.post-21044823226488586672009-06-15T13:08:00.005-04:002009-06-15T14:02:05.814-04:002009-06-15T14:02:05.814-04:00

I received an email a few days ago from an outsourcing firm whose sender claims:"We have a team of unmatched copywriters holding years of expertise in writing impressively for varied business sectors with a key knowledge of online content writing and keyword rich writing." Normally, I'd just pass this off as a poorly written communication from someone looking for business. This time I decided

Randynoreply@blogger.com1tag:blogger.com,1999:blog-6821168796182463738.post-90052695750630384432009-04-08T16:10:00.006-04:002009-04-08T16:21:44.296-04:002009-04-08T16:21:44.296-04:00

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your site.There are several factors Google considers when

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-92048067027775776542009-02-12T09:47:00.015-05:002009-02-12T12:51:45.503-05:002009-02-12T12:51:45.503-05:00

While I can't reveal the client's name, I'd like to share the following case study to show you how organic SEO can boost your site's traffic.BackgroundClient academic institution came to me to initiate an organic SEO campaign in order to increase site traffic. After reviewing the client's needs, we agreed that I would conduct keyword research and carry out on-page optimization of the main pages

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-65570896426566940422009-02-11T12:39:00.004-05:002009-02-11T12:59:53.652-05:002009-02-11T12:59:53.652-05:00

Jody Nimetz over at Enquiro, recently wrote a brilliant post entitled, B2B Keyword Research When You’re in a Niche Market/Industry.While the piece specifically addresses keyword research for niche markets/industries, the advice Jody gives really applies to all keyword research, especially two points:Keyword Research needs to progress and evolve.Needing to get over your ego and thinking that you

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-84146341543512065702009-02-06T15:25:00.003-05:002009-02-06T15:44:56.825-05:002009-02-06T15:44:56.825-05:00

SEO software company Web CEO indicated in its recent newsletter that Google continued to see growth in market share for search in 2008.According to the newslettter, Google's market share increased from 78% in December of 2007 to 80% in December, 2008. Yahoo's share of the search market fell from 11 to 10% and MSN's share from 6% to 5%. All other search engines combined only captured 5% of

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-36548453643152478222009-01-21T09:51:00.004-05:002009-01-21T10:00:24.959-05:002009-01-21T10:00:24.959-05:00

With the New Year comes the promise for improved business, especially for businesses that are struggling with the economy. Even financially strong organizations reset their budgets and have fresh funds for an Internet marketing campaign.The New Year has started off with a bang for HelpDocuments.com and the office is astir with new clients and new projects. It's a very exciting time of year, to

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-20264915106457222292008-11-08T11:47:00.004-05:002008-11-08T11:59:48.346-05:002008-11-08T11:59:48.346-05:00

Aaron Wall has a great collection of free SEO tools on his SEO book website.Wall is considered by many to be one of the most knowledgeable SEO experts in the field. His SEO Book site provides a collection of free tools you can use for SEO purposes. You can also host some of his free tools on your own site so visitors can use them.Some of the Free SEO Tools in Wall's ToolboxThe free SEO tools over

Randynoreply@blogger.com1tag:blogger.com,1999:blog-6821168796182463738.post-23575743632792046022007-08-13T09:30:00.000-04:002007-08-13T09:48:57.644-04:002007-08-13T09:48:57.644-04:00

If you have an ecommerce site - sell products on the web - and you want to boost this year's holiday sales over last year's sales numbers, you need to get started on your SEO efforts right now.Since your SEO efforts will take time to implement and then take additional time to get traction in the search engines, you can't afford to wait around until October or November to get started. If you do,

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-64065091560890386032007-07-11T11:07:00.000-04:002007-07-11T12:05:14.441-04:002007-07-11T12:05:14.441-04:00

The ability of a website to attract targeted traffic and maximize its conversion rates usually means the difference between online success and failure. Online businesses are growing more and more aware of the need for effective search engine optimization, search marketing and website promotion.Small business entrepreneurs are beginning to educate themselves about the need for and the benefits of

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-48360806300325988872007-06-28T10:35:00.000-04:002007-06-28T10:38:14.884-04:002007-06-28T10:38:14.884-04:00

In Lisa Barone's post on Bruce Clay's blog, Search Engine Optimization is Not Google Optimization, she makes a good point that it's often easy to focus so much on trying to get top rankings on Google that everything else in the way of optimization and a good user experience is often overlooked.In reality, strong, focused and relevant content that your users want will ultimately win out in search

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-63640034308440133862007-06-11T12:54:00.000-04:002007-06-11T12:59:05.620-04:002007-06-11T12:59:05.620-04:00

I think Lee LeFever's analogy of hosting an online social community to hosting a party is brilliant. There are so many parallels between hosting a party and an online community I'm disappointed I hadn't made the analogy first.As online communities and social media optimization (SMO) continue to grow in importance, it will help site optimizers, seo specialists, and others to keep this analogy in

Randynoreply@blogger.com2tag:blogger.com,1999:blog-6821168796182463738.post-85238811347638849472007-06-07T14:33:00.001-04:002007-06-07T14:51:22.891-04:002007-06-07T14:51:22.891-04:00

This post on Boss Design's blog points out that reciprocal links aren't what they used to be.How true! Reciprocal hold very little value any more for search engine optimization. However, if you exchange links with sites related to yours and those sites get decent traffic, you can get some visitors from them. Just make sure your links aren't on some remote portion of the site that no one's likely

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-313464883043614332007-05-31T13:03:00.000-04:002007-05-31T13:15:09.743-04:002007-05-31T13:15:09.743-04:00

OK, so maybe you've gone through and taken care of the SEO technical optimization steps for your website, and maybe you've even been using various website promotion techniques to drive traffic to your site. Now you have a decent amount of traffic - finally! But, your sales are still lagging and you don't seem to be getting anywhere. What's up with that?Well, your next step is likely conversion

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-42501385770634301212007-05-17T11:20:00.000-04:002007-05-17T11:27:46.573-04:002007-05-17T11:27:46.573-04:00

Google is rolling out its new Universal Search capability. What it means is that instead of having to perform separate search for blog entries, news articles, images, videos, maps, etc. what Google considers to be the most relevant (in its eyes) search results will be rolled into one. There will be links at the upper-left of the search results page if you want to search online within certain

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-10188518977075100882007-05-11T10:15:00.000-04:002007-05-11T10:26:02.391-04:002007-05-11T10:26:02.391-04:00

I had just finished reading Jill Whalen's post on Search Engine Land talking about not sweating the small stuff - like optimizing Title tags, META Descriptions, etc. - for smart SEO and was getting a bit depressed - are many of the things I'm doing for my SEO clients irrelevant? What am I doing in this business? Fortunately, Lisa Barone wrote this post onBruce Clay's blog that presents the

Randynoreply@blogger.com1tag:blogger.com,1999:blog-6821168796182463738.post-77783490756085468672007-04-21T10:03:00.000-04:002007-04-21T10:50:22.136-04:002007-04-21T10:50:22.136-04:00

Anyone who has an online store probably already knows it's not easy getting an eCommerce site to rank well in the search engines. That's because eCommerce sites present some unique challenges when it comes to SEO. I'll take a look at a few of them here.Many SEO Firms Refuse eCommerce BusinessMany search engine optimization firms and consultants refuse to have anything to do with eCommerce sites

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-67910052702512677982007-04-04T11:18:00.000-04:002007-04-04T11:29:36.949-04:002007-04-04T11:29:36.949-04:00

Noted authority Rand Fishkin and his associates from SEOmoz have released an in-depth report on search ranking factors. The results were compiled through what SEOmoz calls "the collective wisdom of 34 leaders in the world or organic search engine optimization".The report is the most comprehensive and in-depth I've seen. It was compiled from the opinions of 34 SEO gurus (including Danny Sullivan,

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-73855547521608781322007-02-26T11:04:00.000-05:002007-02-26T11:19:49.255-05:002007-02-26T11:19:49.255-05:00

To build a foundation for your website promotion efforts, including but not limited to any search engine optimization (SEO) campaign, you need to spend some time to conduct fairly thorough research on your keywords.You'll want to take the time to brainstorm what keyword terms and search phrases your target website visitors are likely to use. On existing sites, you can take advantage of your

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-50770488351630125892007-02-13T13:58:00.000-05:002007-02-10T15:47:06.445-05:002007-02-10T15:47:06.445-05:00

Search engine optimization (SEO) is just one of many tools in the toolbox of any website promotion firm.SEO entails making adjustments and taking action to improve the natural or organic rankings in search. You can take SEO measures on your own or hire an SEO Specialist to help improve your search rankings.Website promotion offers a number of additional tools designed to bring more traffic to

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-56707440280235948482007-01-08T15:55:00.000-05:002007-06-07T14:50:32.460-04:002007-06-07T14:50:32.460-04:00

If you've been thinking about optimizing your site, either for natural search results or pay-per-click marketing, keep in mind that the process starts with the right keywords.You may think of several keywords that your website visitors are likely to use in a search for your products or services. However, these may not be the most effective keywords to use in your search engine marketing

Randynoreply@blogger.com0tag:blogger.com,1999:blog-6821168796182463738.post-87655866444371702452007-01-02T12:47:00.000-05:002007-06-07T14:50:57.005-04:002007-06-07T14:50:57.005-04:00

Happy New Year! May it be a healthy and prosperous one for you, your family and your business.Yes, it's true - SEO - search engine optimization - does bring more traffic to your website. Done properly, SEO techniques can not only increase your traffic but your sales, too! More traffic, more sales, more revenues - isn't that what we're all in business for?What is SEO?For those of you who are new

Randynoreply@blogger.com0