Hera Lighting

Just came across this quote in LD&A from Anne Kustner Haser I wanted to share..

heralighting — Mon, 07 Nov 2011 15:21:17 +0000

“Lighting is a silent sales associate, selling products without ever needing a lunchbreak. Since the eye is drawn to the brightest objects in the field of view, light, color, sparkle and contrast pique the interest of potential shoppers and draw them into a store they may have had no intention of visiting. Once inside, effective lighting directs the shopper through the store to view featured merchandise and, hopefully, helps inspire enough interest to close the sale.”

Visit Hera Lighting at www.heralighting.com

Hera’s HO-LEDs illuminating the largest ferris wheel in the world!

heralighting — Fri, 04 Nov 2011 14:10:39 +0000

At a height of 165m, Singapore Flyer is the world’s largest Giant Observation Wheel and is set to be one of Asia’s biggest tourist attractions.

The Singapore Flyer was conceived and designed by Dr. Kisho Kurokawa and DP Architects, Singapore. It held its groundbreaking ceremony in September 2005 and was launched in 2008. It promises more than just a view, but a panorama that captures Marina Bay’s skyline with a glimpse of neighbouring Malaysia and Indonesia.

For more information on Hera Lighting, please visit our website at www.heralighting.com

You wouldn’t get dressed in the dark, so why consider having products on the shelf in the dark?

heralighting — Wed, 02 Nov 2011 13:48:56 +0000

A recent analysis of retail environments at Perimeter Mall in Atlanta supports the perspective that retailers should be reconsidering lighting plans. The findings indicate that less ceiling lighting may be the proper course. Twenty different venues were visited. What was discovered was that on average, retailers have twice as many foot-candles on the floor as they do highlighting the product on the third shelf.

Here is a perfect example of why bringing lighting closer to the merchandise is so effective – not to mention the restrictions on energy regulations of 1.5W per sq. ft. in the ceiling. The fact is-ceiling lights just do not do the job. Or at least not quite as effectively as display lighitng installed directly into the shelving.

CAUTION! Objects on shelf are darker than they appear!

27.4 footcandles

These products are literally left “in the dark”. If you were a customer in this store, there is nothing drawing your eye to the merchandise.

44.6 footcandles

We took measurements with a light meter to show the difference between lighting on the floor and lighting on the store shlves. There is almost TWICE the amount of footcandles on the FLOOR! So unless this retail sotre is selling flooring, which they are not, why would they even consider illuminating the floor more than the products on the shelf? Your guess is as good as ours. New LED technology with a smaller footprint coupled with the energy regulations limiting the amount of lighting coming from the ceiling, bringing lighting closer to eye level is a match made in retail heaven!

So what is “Eye to Product Ratio” you ask?

heralighting — Thu, 27 Oct 2011 18:22:35 +0000

While traveling in Toronto this past week, Hera’s Director of Sales Brad Stewart visited this Victoria’s Secret store. We are absolutely amazed and inspired by the “Eye To Product Ratio” this store shows.

So…what the heck is Eye To Product Ratio anyway? Hera has coined this term to help describe the contrast in a store that helps attract the eye and steer the customer through your retail environment. It is the way a retailer can increase the number of times your eyes are drawn to specific items on the shelves. Think of bugs and a bug zapper, they are automatically drawn to the light, well it is no different with humans. We are intuitively drawn to the light.

“Lighting should represent 50% of the ambiance of any designed space, at what should be 10% of the overall cost”. Not only does bringing display lighting closer to the merchandise attract customers to the product, but by reducing the amount of ceiling lights, you not only decrease your costs but you simultaneously increase your sales. I will get more into detail about the costs vs. savings in another blog post, but for the introduction of “Eye To Product Ratio”, these pictures should tell the story quite well.

Here’s what I’m talking about with the bug zapper. If your eyeballs could pop out of your head, they would land directly on these shelves.

By applying lighting directly to these shelves, the customers eyes are automatically drawn directly to the product. Most retail environments have so much ceiling lighting (which is not only a waste of energy) but it is illuminating the floor instead of what is most important -the merchandise!

Great view of rows of Hera’s SlimLite XL under these shelves. With new laws regulating the amount of Watt per square foot in commercial evnironments,this is a creative way (much less the BEST way, if I dont say so myself) to get around that while increasing sales and lowering your overall costs.

For more information on Hera’s Display Lighting, please visit our website at www.heralighting.com