This week, Luke Hohmann of Enthiosys tells us why people in the tech industry should take games seriously as a way of generating ideas and understanding customers. Or would you rather roll the dice and hope you're building the product that people want to use and buy? Copyright (c) 2009 Tom Grant.

Hot on the heels of Agile 2009, I talk with Steve Johnson of Pragmatic Marketing, who has been training PMs for over a decade. Steve gives his overview of the PM track at Agile 2009, and I give a quick review of the event. (c) 2009 Tom Grant

This week, Forrester analyst Mary Gerush and I discuss product requirements, business analysts, and product managers. Plus, news from Day One of Agile 2009, and a review of a blog series on the future of publishing that should have known when to stop. Copyright (c) 2009 Tom Grant

This week, Rich Mironov of Enthiosys tells us what happens when the two worlds of Agile and product management collide. Plus, a look ahead at the Agile 2009 conference, a reminder about the two surveys we're running, and musings on why technology coverage in mainstream newspapers generally stinks. Copyright (c) 2009 Tom Grant

Stefan Ried and I discuss cloud computing, the technology and the business model. Plus, news of two surveys, and a prime example of inbound social media. Copyright (c) 2009 Tom Grant

Cindy Alvarez, ace product manager and fellow blogger, tells us why it's hard for tech companies to build a products that are easy to use. We also discuss product manager's responsibilities for identifying new markets.

Plus, a review of a fascinating book about a highly successful tech company, and the requirements survey is underway! Copyright (c) 2009 Tom Grant.

In this episode, Israel Gat illuminates the ways in which Agile adoption depends on organizational and cultural factors. We also muse about Helmut von Moltke, 19^th century military Agilist. (Go look it up!)

Plus, a brief review of an even briefer document about innovation in “knowledge-creating” companies, and a heads-up about some upcoming survey research about product requirements and Agile adoption. Copyright (c) 2009 Tom Grant

Dave West, fellow Forrester analyst, tells us how and why Agile adoption has spread. We ponder the ailments of software development that inspired Agile, and we discuss the overlap among Agile, Lean, and other methodologies. Plus, a thumbs up to a good PM blog, and news of social media research. Copyright (c) 2009 Tom Grant

Jeff McKenna's role in the history of Agile is as long as it is deep. This week on the Heretech podcast, Jeff and I talk about Agile adoption in the technology industry, and why Agile is much more than just a process. Copyright (c) 2009 Tom Grant

In this week's episode, Stewart Rogers and I talk about the past, present, and future of product management as a profession. We also ponder why there are a surplus of smart Canadians. Plus, a quick review of two books on serious gaming and simulations as tools for innovation and insight.

In our fifth episode, John Rymer and I delve into the ramifications of the Oracle/Sun deal, with a special eye to what it means for the developer community. After that, I review The Product Manager's Desk Reference. Click here for the MP3.

This week, I interview Tim Harmon, senior analyst at Forrester, about channel partnerships in the tech industry, and the importance of SMBs during the economic crisis and recovery. We then match wits about tech industry history. Later, I recommend a great blog that demonstrates how product management is all a question of attitude. (And I promise, with God as my witness, this will be the last week of irritating audio glitches.) Click here for the MP3.

Forrester senior analyst Jennifer Belissent talks about how technology companies can tap emerging markets. Plus, tips for avoiding the potholes on the road to expanding business internationally. All that, and French language tips, in episode 3 of the Heretech podcast.

In this second episode, I interview Peter Burris, a principal analyst at Forrester Research. Peter leads a group of analysts (myself included) focused on product management and product marketing issues in the technology industry. Topics include community marketing, the real meaning of innovation (as opposed to invention), the effect of the economic crisis on the technology industry, and the mediocre genius of Lionel Richie.

In this inaugural episode, Tom interviews Oliver Young, senior analyst at Forrester Research, about social media and their growing role in B2B buying decisions.