Guest Post by Francesca StaAna of AdMedia

The SEO realm is extremely fluid. Search engines are constantly modifying their algorithms, site optimization strategies are continuously being developed, and new SEO tools are always sprouting up. There’s definitely isn’t a shortage of search engine news and information on the web, and for the busy SEO professional, keeping track of all those articles and updates can be a bit overwhelming.

Fortunately, the web offers a wealth of tools such as online readers and feeds to help people keep track of relevant information on the web. If you’re in SEO and you want to keep yourself abreast with the latest industry news, be sure to get yourself a good online reader (such as Google Reader, Pocket, and the like) to ensure that you never miss an important SEO update or tidbit.

If you’re always on the go, another good way to quickly get relevant news and information is through Twitter. The microblogging site lets you get fast and real-time posts about your industry and can keep you in the know at all times.

That’s why it’s really important that you keep your Twitter list lean and only follow relevant people. You don’t want to clutter up your Twitter stream with useless tweets and spammy information, so choose who to follow wisely.

Of course, choosing who to follow isn’t as simple as it sounds. With the large number of companies and individuals out there claiming to be experts in the field, it can be difficult to determine which “expert” is really worth your time.

If you’re not sure which SEO pros are worth following, check out the list below and start with these 4 people:

Matt Cutts [@mattcutts] – As head of the web spam team at Google, Matt Cutts ensures the quality of Google’s search results. Cutts has a big say on how Google updates its algorithms and he is one of the top go-to SEO sources that pundits refer to when reporting about search. Cutts is very active on Twitter and he often tweets about Google search updates (both big and small) as well search and web tools.

Danny Sullivan [@dannysullivan] – Danny Sullivan isn’t just known as one of the best SEO writers out there, he’s known for being one of the best writers on the web, period. As the Editor-in-Chief of the popular blog Search Engine Land, he constantly breaks news in the SEO realm. Sullivan is usually one of the first individuals who gets wind of new SEO information, and he continuously posts insightful articles about the industry. Sullivan is very active on Twitter so follow him to catch his smart (and sometimes funny) tweets about search.

Amit Singhal [@theamitsinghal] – Amit Singhal is a Senior Vice President at Google as well as a Google Fellow. He is also the head of the search giant’s core ranking team and needless to say, has plenty of contributions to Google’s algorithms. Singhal has been in the industry for quite some time. According to his Twitter bio, he has “worked in search for over twenty years. The first ten as an academic and the last twelve at Google.”

Vanessa Fox [@vanessafox] – Another active member of the SEO community, Vanessa Fox is the founder of Nine By Blue, a company that helps organizations be more visible in search, acquire more customers, and convert visitors. Fox is also the author of Marketing in the Age of Google: Your Online Strategy IS Your Business, and prior to that she built Google Webmaster Central. Follow her on Twitter and get insightful tweets about search, Internet marketing, and beyond.

Image credit: Creative Tools on Flickr

About the Author:  Francesca StaAna is from AdMedia, an online advertising network that connects advertisers to consumers through multiple channels including search, display, social, mobile, and more. To learn more, visithttp://www.admedia.com/

-Chris

Anyone who has worked in the SEO world for more than a couple of years knows that SEO is a constantly evolving game. When search engines make a significant change to their algorithm, websites inevitably do a crazy game of musical chairs and there is always a shuffle in the Search Engine Results Pages (SERP’s).

When this happens, websites that had achieved top rankings may drop overnight, new sites may assume the leadership role and other sites may be de-indexed completely. The SEO is stuck trying to figure out how to regain those rankings, and construe the nature of the changes and why their sites were affected.

For this reason, a reputable SEO firm will build their client’s rankings through a variety of techniques and create a broad web presence for their clients. Having a diverse link profile, social profile, and overall trustworthy web presence that utilizes all of the available online resources will help protect the website from being “penalized” when the search engines make an update.

SEO Ranking Factors Can Change With the Wind

SEO Professionals worldwide all remember the “Florida Update” that Google made to it’s algorithm back in 2003. This was an important update because many sites dropped overnight in the SERP’s, or lost their rankings altogether.

Again, in late 2007, Google removed a line from their webmaster guidelines that recommended listing your site in directories. Shortly thereafter, many sites who had gained their rankings through ONLY directory links were dropped far down the SERP’s. Or de-indexed altogether.

As recently as December of 2010, Google publicly updated their rankings algorithm in response to an article from the New York Times outlining how an unethical merchant used Negative reviews to increase his visibility in Google search results. This adjustment is meant to take into account negative sentiment and negative reviews, and apply them to the results accordingly.

In February of 2011, Google’s “Panda Update” was made to penalize low quality sites that are composed of duplicate content. Overnight, many sites that were using scraped or aggregated content, like eHow, were dropped out of the top spots for thousands of keywords.

With all of these constant changes, your SEO firm needs to be on the ball.

How Does an SEO Firm Manage These Constant Changes?

A quality SEO company will stay up to date on the current trends, explore and constantly test these factors to determine which factors are the most important at the time, and exploit those factors as the changes come.

An SEO firm that is ahead of the game will know about these changes as they are coming, and will know immediately when they have been implemented. In preparation for unexpected changes, a quality SEO firm will create a well balanced, diversified web presence for their clients. They will ensure that their clients are listed in all of the relevant areas that are affecting the SERP’s today, and they will also ensure that their clients appear in those areas that may become important in the future.

If your SEO team is doing their job correctly, your site will not be as vulnerable to the changes in the Search Engine algorithms, you will be able to maintain your top rankings when a change is made, and your long term SEO strategy will succeed.

If you need help with your SEO campaign, or you need to figure out what’s going on with your campaign after the recent changes made by Google, contact us today for a free SEO analysis for your website.

Call 800-420-5770

-Chris

Denver SEO Company HighPoint Search Marketing has just received a Gold Star Award from the Denver / Boulder Better Business Bureau highlighting the SEO Company’s excellence in customer satisfaction.

Denver SEO Company HighPoint Search Marketing has received the Gold Star Certificate Award from the Denver / Boulder Better Business Bureau for excellence in customer satisfaction.

The Gold Star Certificate award is presented to Better Business Bureau member companies that have displayed excellence in customer service for three years. The deciding factor for the award is an absence of complaints against a company to the Better Business Bureau.

For a business to earn the award, they must not receive any customer complaints during the previous three years. This means that HighPoint Search Marketing, Inc. has not received a complaint since joining the Better Business Bureau in 2009.

“We are honored to receive this award from the Denver / Boulder Better Business Bureau. It demonstrates our attention to detail and commitment to provide quality Search Engine Optimization and Local SEO services at a competitive price,” said President Chris Gragg.

This commitment to quality and customer satisfaction has made HighPoint Search Marketing one of the most well respected Denver SEO Companies and is partially responsible for years of successful Internet Marketing campaigns for businesses across multiple markets in and around Denver, Colorado.

HighPoint Search Marketing takes pride in being a local company and feels that their connection to the community is one of their most valuable assets. “We take pride in being a company with well defined customer service based principals and we appreciate every opportunity to practice those principals,” said Chris Gragg.

About HighPoint Search Marketing - HighPoint Search Marketing is a private company established in 2008 in Denver, Colorado. HighPoint Search Marketing performs Internet Marketing in multiple online channels including Search Engine Optimization, Local SEO, Pay Per Click Advertising, Content Marketing, Social Media Marketing and Video Marketing for business in the Denver, Colorado Metro area and across the United States.

HighPoint Search Marketing
3773 Cherry Creek North Drive
Suite 575
Denver, CO 80209
Phone: 303-228-3161
Fax: 800-420-5770

-Chris

If you haven’t yet heard, Google is on a rampage to “clean up” the webspam created by overly aggressive SEO firms seeking to rank their clients by the use of what Google considers to be “Unnatural Links”.   Since February of 2012, Google has sent out over 700,000 warnings through Google Webmaster Tools notifying clients of problems with their link profile.

The Google Webmaster Tools notice occurs when a site is suspected of using link-building efforts that are considered spam.  These efforts can include directory submissions, article submissions, and blog and forum comment spam, and particularly links with excessive use of keyword based anchor text, or links from low quality or unrelated sites.

The balance of low-quality links versus high-quality links alerts the bot that you may be spamming. However, Google has not commented on what algorithm it uses to determine the penalty threshold.

The message that webmasters have been receiving in their Google Webmaster Tools accounts looks like this:

Google Webmaster Tools notice of detected unnatural links to http://website.com/

Date

-Chris

- Guest Post by Sara Lancaster of No.2 Pen - 

You bought the domain name, you have a website design you love, and you’ve hired a trusty SEO consultant. Now you’re missing just one thing: web content that’s search engine friendly.

While SEO-friendly web content development might sound scary, it doesn’t have to be. Search engine optimized content can be created in five steps.

Step One: Calibrate Keywords

The keyword phrases you choose in your content matters, a whole heck of a lot. Determine how your prospects search the web for your product or service, and then naturally incorporate those terms into your content by assigning two to three keyword phrases to each of your important pages.

Some say you need a keyword density of 2–5% per page, but there’s no hard data to support these recommendations. Instead of worrying about density, use those target terms in your content naturally.

Step Two: Know the SEO Content Development Basics

Keywords are fundamental to SEO content development, but they’re not the only part of your content that can make a big impact on SEO. You must also consider these SEO content basics:

• Use a minimum of 250 words on your most important pages, please.
• Headlines and sub-headlines are good for visitors who want to scan the copy and for telling the search engines what your page is about. Therefore, it’s good to include your keywords in your headline and sub-headings.
• Put your most important content at the beginning of your web page. Think like a journalist thinks and put the inverted pyramid to good use.
• Incorporate keyword-rich anchor text/links into all of your pages. Links serve as a roadmap for the user, and—guess what?—links tell search engines what a page is all about.

Step Three: Complement Your Content with Images and Video

The web is powerful because you can easily incorporate pictures and video into your content. Therefore, it’s a good idea to write your content with complementary images and video in mind. This is great for the user experience – it really drives home the message you want to send. After all, pictures and video are important pieces of SEO content, too.

Step Four: Get an Outsider to Help

Many people believe that search engines are becoming capable of determining how well content is written, the idea being that poorly written content results in a poor user experience. So put another way, search engines may penalize you for poor grammar, misspelled words, etc. At least some day.

It’s best to hire a professional web content writer to write and/or review your content for you or to ask a couple people outside your day-to-day operations to read through your web content and provide feedback.

Step Five: Check Your Analytics – Test Your Copy Like You Test Your Design

You need to be looking at engagement stats in your website analytics data. If your company blog has an article with a really high or really low bounce rate, try to figure out why. If your new sales page has better time-on-site stats than the page it replaced, good. If it doesn’t, time to switch things back…or at least re-work the content.

If you approach web content the way you do any other important aspect of your business, you’re guaranteed to find success. Good luck!

Sara Lancaster is the voice behind No. 2 Pen, a website content writing company. She specializes in helping businesses sound sharp on the web.

-Chris

-Guest Post by Jason Lancaster of Spork Marketing-

The elegance of the pay-per-click (PPC) advertising concept is striking. There aren’t many forms of advertisement that give you the ability to put your ad in front of exactly the right person at exactly the right time, and for that reason PPC advertising is very alluring to business owners.

To ensure that your marketing dollars are well spent, there are several questions you want to be able to  answer before you dive into pay-per-click advertising .

5 Questions You Must Answer Before Starting a Pay Per Click Advertising Campaign

1.What are your specific, desired results? Do you want your PPC ads to generate a telephone call? An email lead? An order for a specific product? Answering this question as precisely as possible is a key first step in the process.

2. Do you have precise tracking in place? One of the main benefits of PPC advertising is that it lends itself very easily to precision tracking. With tracking in place, you can determine:

• Which keywords are most likely to generate a lead or result in a sale
• Which ad text is most compelling
• Which landing pages and/or calls to action have the best conversion rate
• Which days of the week or times of the day are most profitable
• …and dozens of other useful stats that can help you improve your return on investment

Remember, you can’t manage what you don’t measure: a good tracking system is an absolute requirement for any PPC campaign.

3. Do you have a landing page? When many businesses begin a PPC campaign, landing pages (the page on your site where you direct your PPC clicks) are an afterthought. Yet the landing page is the most important aspect of your PPC campaign. A good landing page will:

• Clearly identify your business and the service you’re providing
• Have content that matches the keyword the user typed in and the ad they clicked on
• Have a clear description of your product or service and the key benefits
• Connote trust through the use of recognizable symbols and logos
• Have a clear call to action

If your landing page has all of these items, your PPC campaign has a very good chance of generating a profit.

On the other hand, if your landing page is lacking, a good percentage of your pay-per-click visitors will “bounce” (a term used to describe a visitor who views your site and leaves in less than 30 seconds). As you can imagine, the return on investment of a PPC landing page with a high bounce rate isn’t very good.

4. What keywords will show your ads? If you’ve paid an SEO consultant for professional keyword research, then you should have a nice stack of keywords you can use for your PPC campaign. Otherwise, it’s a good idea to hire a PPC or SEO consultant to do some keyword research.

If you’re on a budget and paying for professional keyword research is out the window, you’ll want to dig in and do some keyword research yourself. SEOMoz has a Beginner’s Guide to Keyword Research that is a great starting point.

5. Who will create and manage your PPC campaign? Pay-per-click advertising is deceptively complicated. While the concept is simple, the practical application requires knowledge, training, and experience. Whether or not you’ll want to hire someone to create and manage your PPC campaign will depend on the answers to the following questions:

• Are you buying ads on competitive keywords – are more than 3 or 4 people advertising on the terms you want to try?
• Is your average cost per click going to be higher than $1?
• Are you spending more than $500 per month?

If the answer to any of the questions above is “yes,” you should consider hiring a professional PPC ad manager. The reason? People who are new to PPC advertising platforms usually make mistakes, and the cost of these mistakes can ad up to hundreds or thousands of dollars in the circumstances listed above. By hiring a professional PPC manager, you’re saving yourself money in the long run.

Pay Per Click Advertising Works When Done Correctly

Bottom Line: Pay-per-click advertising is one of the most effective forms of advertising on the planet because it offers precision targeting and unparallelled tracking, both of which allow for continuous improvements in ROI.  If you answer the five key questions above before starting a PPC campaign, your odds of success are greatly improved.

Finally, remember that while the concept of PPC is simple in theory, it can be very complicated in practice. If you intend to invest in PPC advertising, you should seriously consider hiring a professional to setup and manage your PPC campaign.

If you’re looking for someone to help you with your PPC campaign, Google has a network of certified PPC advertising experts that you can search here. Of course, you can also contact Spork Marketing to discuss their PPC ad management services too!

About the Author: Jason Lancaster is President of Spork Marketing, LLC, a Denver Internet marketing company offering PPC ad management services.

-Chris

As a local business owner, if you’ve been in operation for more than 5 years, there’s a pretty good chance you’ve purchased an ad for your business in the local yellow pages at some point. That’s because up until 2006 or so, yellow pages advertisements were the way to reach local consumers.

However, if you’ve been in business for less than 5 years, there’s a pretty good chance that you’ve never purchased an ad in the phone book. The reason? Since 2006, consumers have steadily replaced their phone books with search engines like Google, Bing, and Yahoo. By some estimates, less than one-third of consumers will use a phone book in 2011*.

Local Search Forcing Out Traditional Print Ads

As consumers steadily replace their phone books with search engines, local businesses are beginning to recognize just how important search engine optimization has become.

Because search engines only show a handful of businesses on the first page – and because consumers usually click on the top search results – being listed #1 on Google (or Bing or Yahoo) for your business search term is more important than ever.

So, if you want consumers to find your local basement finishing business when they do a search for “Denver Basement Finishing,” you’ve got to work on optimizing your business for local search.

In the SEO industry, we call this Local SEO, and it’s the fastest-growing service in our industry.

Getting Started with Local SEO

One of the first steps in any local SEO effort is to create and/or claim a profiles for your business on popular websites like Google Places.

With a profile on Google Places, business owners can share their business phone number, location, hours of operation, types of payment accepted, types of services provided, etc., and this information can then appear in local search results.

Google Places isn’t the only place business owners can register a profile. Bing, Yahoo,Yelp, MerchantCircle, Best of The Web, and dozens of other companies all offer business owners the opportunity to create profiles as well.

By creating and/or claiming profiles for your business on all of these websites, you increase the likelihood that your business will show in local search results.

Why Business Profiles Boost Search Results

When someone conducts a search on Google, Bing, or Yahoo for a local business, the search engines each use their own complicated algorithms to determine which business should appear #1, which business should appear #2, etc.

While the specific details of these algorithms are secret, we know that “citations” – or a mention of a specific business in an online directory, local business organization website, etc. – correlate with rankings.

The reason that search engines look for citations is that they’re a very good indicator of a business’s trust and longevity. If a local business has been around for a long time, or if a business is well-liked and trusted, there will be a lot of mentions for that business in local business directories, on the local chamber of commerce website, on local business association websites, and even in local media.

So, if you want your local business to show up at the top of local search results, you need mentions…and that means you need to create profiles on as many quality local directories as possible.

Contact us to learn more about our Local SEO services, including local directory submission, profile creation and reporting

*Based on a survey conducted by Harris Interactive

-Chris

When a site goes live on a new domain, or a new website design requires moving old pages to new URL’s, it is imperative that you use a 301 redirect (permanent redirect) to point all of the old pages to the new URL’s so that you don’t lose your existing page rankings and associated site traffic.

Since it can take up to 30 days for the search engines to recognize your new URL structure and appropriately update the SERP’s, time is of the essence.   An ecommerce site can lose thousands of dollars in just hours, so anything you can do to speed up the process is valuable.

For this reason, I like to write a little letter to the Big G and let them know we’ve moved some URL’s around.  This is best accomplished by posting the links on another site or blog that is regularly indexed,  in hopes that they will see all of the redirects as quickly as possible, and that the old links are followed by a spider to the new URL.

How to Tell Google About Your Redirected Pages:

The letter goes something like this:

Dear Google, please take a few minutes to re-index my existing pages that are occupying the front page of your search results.  These pages send an extraordinary amount of valuable traffic to our website and we do not want to lose any of this traffic.

The traffic you send us consists of people looking to buy the women’s sports apparel that we sell (primarily sports bras).  This traffic pays our bills, puts food on the table, and allows us to clothe our family.

Thank you for all the wonderful traffic you’ve sent over the years.  Can you please update the following URL’s in your index to the new corresponding pages.

The following pages have been moved to a new address:
http://www.ladiesonlysports.com/fibymococoso.html
http://www.ladiesonlysports.com/sportsbras1.html
http://www.ladiesonlysports.com/plussizcomso.html
http://www.ladiesonlysports.com/pants.html
http://www.ladiesonlysports.com/bikeshorts.html
http://www.ladiesonlysports.com/youtsiz5infi.html
http://www.ladiesonlysports.com/5infitshorin.html
http://www.ladiesonlysports.com/cheerleading.html
http://www.ladiesonlysports.com/11infitshorb.html
http://www.ladiesonlysports.com/paspbrainfic.html
http://www.ladiesonlysports.com/coanlebydaco.html
http://www.ladiesonlysports.com/safeq.html
http://www.ladiesonlysports.com/rootpomforfa.html
http://www.ladiesonlysports.com/rooterpoms.html
http://www.ladiesonlysports.com/weighttraning.html
http://www.ladiesonlysports.com/haspbra.html
http://www.ladiesonlysports.com/sporbrainten.html
http://www.ladiesonlysports.com/chcl.html
http://www.ladiesonlysports.com/atun.html
http://www.ladiesonlysports.com/jewelry.html
http://www.ladiesonlysports.com/chmein3sipa.html
http://www.ladiesonlysports.com/running.html
http://www.ladiesonlysports.com/youtpom2colm.html
http://www.ladiesonlysports.com/anprinsporbr.html
http://www.ladiesonlysports.com/pepsprayalla.html
http://www.ladiesonlysports.com/haspbradetof.html
http://www.ladiesonlysports.com/adpomsolcol.html
http://www.ladiesonlysports.com/newitzifrscc.html
http://www.ladiesonlysports.com/ind.html
http://www.ladiesonlysports.com/anprrabalobr.html
http://www.ladiesonlysports.com/cospbrabydac.html
http://www.ladiesonlysports.com/anlentigbyda.html
http://www.ladiesonlysports.com/pibyjubasp.html
http://www.ladiesonlysports.com/skwianprboyc.html
http://www.ladiesonlysports.com/bodglidstopc.html
http://www.ladiesonlysports.com/corfoottigin.html
http://www.ladiesonlysports.com/smpaunforacw.html
http://www.ladiesonlysports.com/sockshats.html
http://www.ladiesonlysports.com/yomechbr.html
http://www.ladiesonlysports.com/shap20padspo.html
http://www.ladiesonlysports.com/yogaandpilates.html
http://www.ladiesonlysports.com/shoepoms.html
http://www.ladiesonlysports.com/cappanbydan.html
http://www.ladiesonlysports.com/8inbikshor.html
http://www.ladiesonlysports.com/socks.html
http://www.ladiesonlysports.com/9inpowshorby.html
http://www.ladiesonlysports.com/paspcopac.html
http://www.ladiesonlysports.com/bobasocoboyc.html
http://www.ladiesonlysports.com/bobameboycut.html
http://www.ladiesonlysports.com/7coshbyda.html
http://www.ladiesonlysports.com/ansocbybay.html
http://www.ladiesonlysports.com/rgidolablso.html
http://www.ladiesonlysports.com/youtpommet.html
http://www.ladiesonlysports.com/minimegaphones.html
http://www.ladiesonlysports.com/chmein3sipa.html
http://www.ladiesonlysports.com/zeglboycutbr.html
http://www.ladiesonlysports.com/scoreflipper.html
http://www.ladiesonlysports.com/feedback.html
http://www.ladiesonlysports.com/enlilafren.html
http://www.ladiesonlysports.com/inchunshtopw.html
http://www.ladiesonlysports.com/runnergirlwear.html
http://www.ladiesonlysports.com/somehistory.html
http://www.ladiesonlysports.com/closoutspec.html
http://www.ladiesonlysports.com/13flchinstsi.html
http://www.ladiesonlysports.com/lmechso.html
http://www.ladiesonlysports.com/enwislim.html
http://www.ladiesonlysports.com/volleyball.html
http://www.ladiesonlysports.com/chweuncageby.html
http://www.ladiesonlysports.com/basketball.html
http://www.ladiesonlysports.com/softball.html
http://www.ladiesonlysports.com/tennis.html

I know that’s a lot of URL’s, but it’s a large site.   Thanks for your prompt attention to this matter, and once again, we appreciate your help in growing our business.

Best Regards,

Chris Gragg, Webmaster

There you have it.   One simple letter that will probably never be read by anyone at Google, except for GoogleBot, but that’s who you want to read it anyway.  He’ll take the message back to the leaders and make sure that the task gets accomplished in a timely manner.

If you have other 301 redirect techniques and would like to write a guest post for our blog, please contact us with the proposed topic and we’ll check it out.

-Chris

Ever heard of link building?  Have you heard that it’s one of the the most important (if not THE most important) element affecting your current rankings on Google, Yahoo and Bing?   You heard right.

Have you heard of brand building, viral content and social media marketing?    Maybe.  It’s ok if you haven’t, these are newer terms that are only now taking over mainstream media.

Have you ever heard of syndicated web content?  No?  Don’t feel bad, you’re not far behind.   If you have, you are one of the few, the enlightened, or a very savvy internet marketer.

What is Syndicated Article Marketing?

Syndicated article marketing is the best thing since sliced bread!  Seriously.

Syndicated article marketing is a process in which we create unique, topical content about a product or service offered by a business. The article is then distributed across a nationwide network of regional news websites, archived and stored on the sites for a minimum of 4 months, and most of the sites will archive the articles indefinitely.

Secondarily, the article is also distributed to the 10,000 newspaper editors nationwide, including 2/3 of the top 100 daily newspapers in the country.  The article is featured in the appropriate section of the newspaper, e.g. a health article is featured in the health section, an article about sporting goods would be featured in the sports section.

While the newspaper distribution doesn’t give any direct SEO benefit, it is a great tool for creating brand awareness and generating buzz offline, which tends to spill over to the web as people try to learn more about the article’s topic.

Why is Syndicated Article Marketing an Excellent Link-Building Tool for SEO?

Ahh, the meat in the stew.   The reason that we offer this service.   Syndicated Article Marketing may very well be the future of SEO link-building.

When an article is distributed to our network (over 500 guaranteed web placements) your website is receiving over 500 inbound links, from relevant, trusted websites that are typically in the PR range of 5-8.  These are highly valuable links that are quickly recognized by the search engines.

In addition the the sheer volume of links from quality websites, the links are made using targeted anchor text.  There are 3 keyword based links included in every article.   After typically one article, a client will rank in the top 10 for those keywords within 30 days.

There are very few, if any, ways to build that kind of link volume and quality without violating some of the search engines’ webmaster guidelines.   Viral Marketing can generate this quantity of links in a short amount of time, but is far more difficult to coordinate and build, due to the reliance on social networks.

SAM is truly one of the greatest SEO tools to emerge in the past several years.

Why is SAM a Great Tool for Building Your Brand Online?

As the web becomes more social, so do the search engines.   Their ability to remain relevant in a newer, highly social web depends on their ability to integrate and mine the social networks for quality signals and popular content.  Our articles are written in a manner that lends itself well to social distribution and sharing, thus giving them a built in viral component that can be very powerful.

Because our articles are written in a manner that is informative, has broad, targeted reach and doesn’t come across as a sales pitch.   The readers have interest in the subject because it appears in columns which they regularly read, and because they are not being sold they are open to reading and absorbing the content.

This allows for an informative article that educates the reader on your products and services without an overall sales pitch.  They are lead to the water, and given the opportunity to drink.

If they choose to do so, they can follow the simple link contained in the closing paragraph to learn more information.

Sounds Great!  What Does Syndicated Article Marketing Cost?

Not for the thin wallet, SAM does cost a relatively large amount for the small business.   Spending a minimum of $5000 on an article, regardless of the distribution is a lot for the average business owner to swallow.

However, when you consider that your $5000 is going to net you well over $25,000 of national business advertising, brand building and SEO value, Syndicated Article Marketing is a steal.

$5000 would barely net you 500 (quality) links alone if you were to buy them individually from directories, link brokers, bloggers or other link-building services.

In the end, deciding whether or not to utilize Syndicated Articles as part of your overall marketing plan will largely depend on your marketing budget, your products and services, and your geographic presence.  Some industries will see a much greater benefit from SAM than others.

If you’re interested in  learning more about Syndicated Article Marketing, or you have questions about the industries that excel with this form of advertising, contact us here, or give us a call at 800-420-5770.

-Chris

HighPoint Search Marketing is a Denver SEO Company and Integrated Search Engine Marketing company that provides a variety of Internet Marketing Services for companies in Denver, Colorado and across the United States.

We provide professional grade SEO Services.  This means that our SEO Services are provided in a targeted, transparent manner & our reporting metrics PROVE the results.  Don’t take chances with an SEO provider that delivers anything less.

Search Engine Marketing Services:

• SEO (Search Engine Optimization) -  Our SEO Services are top notch!   HighPoint has been recognized as one of the top 25 SEO firms in the United States since 2009.  Our SEO packages are designed to help the small business owner, the mid sized business and organizations as large as Fortune 500 companies.  We create a targeted SEO plan, implement the necessary actions and share the results with our clients.  We believe that a good SEO company is transparent and works closely with their clients to achieve the best results possible.
• Video Marketing – With the rapid oncoming deployment of broadband Internet service, Video Marketing is becoming an essential tool for any business serious about gaining customers online.  We can help your business to create, professionally master, distribute and optimize your video content across the web.
• Pay Per Click Management – If you are currently managing a pay per click marketing campaign with Google or Bing, and you are not getting the results that you expect, let us have a look.   We can optimize your Pay Per Click campaigns to ensure that you’re receiving the most traffic possible at the lowest possible acquisition cost.
• Online Reputation Management – Businesses today have a difficult time while trying to manage their online reputation.  Just one bad review can cost a business thousands (or millions) of dollars and can be difficult to remove.   Our professional online reputation management services ensure that you are generating positive reviews online and negative reviews of your business are hidden from the search results.   We will actively monitor and manage your online reputation across hundreds of social sites, including Facebook, Twitter & YouTube.

If you are seeking professional Denver SEO Services, please contact HighPoint and we will prepare a custom Search Engine Optimization Plan for your business.   Call today 800-420-5770

-Chris