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	<title>Highly Contagious Marketing</title>
	
	<link>http://highlycontagiousmarketing.com</link>
	<description>Creating business success of epidemic proportions!</description>
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		<title>Keys to Attracting Win-Win Strategic Alliances</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/vss3QLZZe0k/</link>
		<comments>http://highlycontagiousmarketing.com/keys-to-attracting-win-win-strategic-alliances/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 06:13:48 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[collaborations]]></category>
		<category><![CDATA[effective proposals]]></category>
		<category><![CDATA[strategic alliances]]></category>
		<category><![CDATA[win-win]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=499</guid>
		<description><![CDATA[I was inspired to write this week's article because I've received several several strategic alliance requests recently that were really, really off-target.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/keys-to-attracting-win-win-strategic-alliances/</feedburner:origLink></item>
		<item>
		<title>How to Persuade without Trying</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/eMATuv1Op4g/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-persuade-without-trying/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:05:04 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Sales Tactics]]></category>
		<category><![CDATA[customer conversion]]></category>
		<category><![CDATA[sales conversations]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=504</guid>
		<description><![CDATA[It's easy to get hooked into looking to the person we're trying to influence for the "key" to what we need to say and do.

The problem is instead of giving them a sense of ease and relief about their problem (why they came to us to begin with), we add to their burden making them feel (subtly) responsible for meeting our needs.

The solution is to looking into your own heart for guidance around the next step for moving forward in the business relationship.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/how-to-persuade-without-trying/</feedburner:origLink></item>
		<item>
		<title>Why Marketing for Services Sucks</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/lpJ6Huhp7XE/</link>
		<comments>http://highlycontagiousmarketing.com/why-marketing-for-services-sucks/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 06:00:39 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[communication strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[niche-definition]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=482</guid>
		<description><![CDATA[To explain the value of what they offer, they focus on the processes they use, their education and certifications, and provide exhaustive features lists. Although this may impress other experts in their fields, it doesn't help their prospects who just want to get help for their problem.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/why-marketing-for-services-sucks/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/why-marketing-for-services-sucks/</feedburner:origLink></item>
		<item>
		<title>Smart Ideas: Dwell Magazine</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/kvWGVeKBQ6g/</link>
		<comments>http://highlycontagiousmarketing.com/smart-ideas-dwell-magazine/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:37:13 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Promotions Worth Mentioning]]></category>
		<category><![CDATA[cross-promoting]]></category>
		<category><![CDATA[Dwell Magazine]]></category>
		<category><![CDATA[joint marketing ventures]]></category>
		<category><![CDATA[Ralph Laurent]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=479</guid>
		<description><![CDATA[You can promote a big brand to a niche audience by keeping the focus of your promotion on what your audience values and considers relevant. ]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/smart-ideas-dwell-magazine/</feedburner:origLink></item>
		<item>
		<title>How Numbers Matter in Marketing</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/Q_VvfCCrDQQ/</link>
		<comments>http://highlycontagiousmarketing.com/how-numbers-matter-in-marketing/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 00:43:52 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=464</guid>
		<description><![CDATA[No matter how much you care and how sincere your intentions, you can't ignore the numbers side of marketing. In this article I talk about why numbers are important and how to make them work in your marketing.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/how-numbers-matter-in-marketing/</feedburner:origLink></item>
		<item>
		<title>Using “The Moment of Truth” to Get Prospects Attention</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/UkTOje9LgcA/</link>
		<comments>http://highlycontagiousmarketing.com/using-the-moment-of-truth-to-get-prospects-attention/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 06:30:24 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=451</guid>
		<description><![CDATA[For your marketing to succeed you need to make sure your ideal customers see your message at the "moment of truth": the time when they are most aware of their problem and looking for solutions.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/using-the-moment-of-truth-to-get-prospects-attention/</feedburner:origLink></item>
		<item>
		<title>MarketingProfs Articles : Better Than a Magic 8 Ball</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/sUc1vSJfTiY/</link>
		<comments>http://highlycontagiousmarketing.com/marketingprofs-articles-better-than-a-magic-8-ball/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:48:08 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=460</guid>
		<description><![CDATA[You need to set objectives before you can tell whether Twitter is actually helping your marketing. More here:
MarketingProfs Articles : Better Than a Magic 8 Ball.
]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/marketingprofs-articles-better-than-a-magic-8-ball/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/marketingprofs-articles-better-than-a-magic-8-ball/</feedburner:origLink></item>
		<item>
		<title>Is Mankind Really Our Business?</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/Z2R5fwd3hEA/</link>
		<comments>http://highlycontagiousmarketing.com/is-mankind-really-our-business/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 06:00:54 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[avocation]]></category>
		<category><![CDATA[business mission]]></category>
		<category><![CDATA[business vision]]></category>
		<category><![CDATA[calling]]></category>
		<category><![CDATA[cause-inspired marketing]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[triple bottom line]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=437</guid>
		<description><![CDATA[Saying that "Mankind is Our Business" sure sounds good what what exactly does that mean to you and I in our small businesses?]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/is-mankind-really-our-business/</feedburner:origLink></item>
		<item>
		<title>How To Record A Screen Video Presentation Without Having To Do Tons of Editing</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/QUwuKx_TFvU/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-record-a-screen-video-presentation-without-having-to-do-tons-of-editing/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:10:50 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Learn More Faster]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=435</guid>
		<description><![CDATA[How To Record A Screen Video Presentation Without Having To Do Tons of Editing.
Wondering how to record a video presentation others can view on the web. Enter Sean D&#8217;Souza of Psychotactics with a clear, step-by-step guide.
My thanks to Sean for answering a common question with such finesse.
]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/how-to-record-a-screen-video-presentation-without-having-to-do-tons-of-editing/</feedburner:origLink></item>
		<item>
		<title>How to Be in Charge (without Being a Jerk)</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/QxHkE1rC0Bc/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-be-in-charge-without-being-a-jerk/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:59:19 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[servant leader]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[stewardship]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=413</guid>
		<description><![CDATA[When you own a business and offer expert advice, you're the boss. You're the leader and customers are coming to you for your leadership.

But just because you're in charge doesn't mean you have license to be a jerk.

Effective leadership means remembering you're in the position your in to serve a greater good: to support the customers who share your values and need the solutions your business offers.]]></description>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/how-to-be-in-charge-without-being-a-jerk/</feedburner:origLink></item>
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