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	<title>Highly Contagious Marketing</title>
	
	<link>http://highlycontagiousmarketing.com</link>
	<description>Creating business success of epidemic proportions!</description>
	<lastBuildDate>Mon, 06 Jul 2009 18:05:45 +0000</lastBuildDate>
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		<title>Once Upon a Time…</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/TYLpfRBQw0s/</link>
		<comments>http://highlycontagiousmarketing.com/once-upon-a-time/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:00:46 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[authentic marketng]]></category>
		<category><![CDATA[compelling marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=306</guid>
		<description><![CDATA[How to use storytelling to make your marketing more compelling and effective.
Two excellent examples given in Retail Email blog:
http://www.retailemailblog.com/2009/06/am-inbox-short-form-story-telling-in.html
]]></description>
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		<item>
		<title>Social Marketing: Not Nearly as Awful as I Feared</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/6HW1AUQJsdo/</link>
		<comments>http://highlycontagiousmarketing.com/social-marketing-not-nearly-as-awful-as-i-feared/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 21:51:03 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=287</guid>
		<description><![CDATA[
I have to admit I&#8217;ve been slow to jump on board with the whole social marketing trend.
After so many years spent in marketing and frequently hearing about the “next big thing”, I&#8217;ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers.
No one tool is going to make [...]]]></description>
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		<item>
		<title>4 Keys to Choosing the Best Affiliate Programs for Your Business</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/18qWeQJdKXw/</link>
		<comments>http://highlycontagiousmarketing.com/4-keys-to-choosing-the-best-affiliate-programs-for-your-business/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:54:43 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate programs]]></category>
		<category><![CDATA[multiple revenue streams]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=277</guid>
		<description><![CDATA[Affilate programs are meant to enhance and supplement your core products and services...not to replace substantive products and services or to detract from them.

As long as you can be in integrity with the affiliate programs you support, they are a great source of extra revenue as well as a way to offer more value to your customers.]]></description>
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		<item>
		<title>Why You Don’t Have a Business if You Don’t Have Products</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/J8WHNg0h1ko/</link>
		<comments>http://highlycontagiousmarketing.com/why-you-dont-have-a-business-if-you-dont-have-products/#comments</comments>
		<pubDate>Thu, 28 May 2009 18:12:34 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[information products]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multiple streams of revenue]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[Passive Revenue]]></category>
		<category><![CDATA[private practices]]></category>
		<category><![CDATA[selling a business]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[sustainable profits]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=261</guid>
		<description><![CDATA[When you create products, your business no longer depends on you because in a sense, you have replicated yourself. You've duplicated what made your business yours. The reason you got customers to begin with.]]></description>
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		<item>
		<title>What has your marketing done for you lately?</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/yS8IrLEWsE0/</link>
		<comments>http://highlycontagiousmarketing.com/what-has-your-marketing-done-for-you-lately/#comments</comments>
		<pubDate>Sat, 16 May 2009 19:56:28 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=258</guid>
		<description><![CDATA[Although CFOs may often come across like the &#8220;Bad Cop&#8221; when it comes to justifying your marketing expenses, there&#8217;s merit in questioning why you&#8217;re taking on a particular marketing activity.
Seriously, before you hire someone to make you a &#8220;dominant force&#8221; on Facebook or Twitter, ask some simple questions like:
&#8220;If I do everything you recommend, what [...]]]></description>
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		<item>
		<title>Three Keys to Avoiding Lame, Ineffective Marketing</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/u6-XG2r9NZs/</link>
		<comments>http://highlycontagiousmarketing.com/three-keys-to-avoiding-lame-ineffective-marketing/#comments</comments>
		<pubDate>Thu, 14 May 2009 15:40:00 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing gurus]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[writing style]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=245</guid>
		<description><![CDATA[A common problem I see with small business owners who are doing their own marketing is this:  they know their marketing copy—what goes on their web pages, brochures, and other promotional materials—needs to get results and they figure since they're not marketing "experts" their own way of saying something isn't going to work.

So they take classes, read books, and ask others for help—and end up with bland, lame marketing that still doesn't get them them the results they're wanting. ]]></description>
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		<item>
		<title>When (and When NOT) to Charge for Your Info Products</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/GOZ3yIutOpY/</link>
		<comments>http://highlycontagiousmarketing.com/when-and-when-not-to-charge-for-your-info-products/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 17:24:02 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[freebies]]></category>
		<category><![CDATA[info products]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product pricing]]></category>
		<category><![CDATA[what to charge]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=234</guid>
		<description><![CDATA[There's quite a bit of confusion around whether you should sell or give away your information products. About half the advice I hear favors giving  information away for free. The other half favors charging.

The truth is, sometimes you should give information and resources away and sometimes you should sell them. The real question is when to charge and when not to.]]></description>
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		<item>
		<title>Are You Setting Your Offers Up for Failure?</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/bffw2T0HFt8/</link>
		<comments>http://highlycontagiousmarketing.com/are-you-setting-your-offers-up-for-failure/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 23:11:06 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[More Referrals]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Internet Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=226</guid>
		<description><![CDATA[If you're promoting something new every month and piling multiple offers on a single email or advertisement, you may be 

setting your offers up for failure.

You need to focus on one or two offers at a time, provide consistent marketing over time, and make sure your offers make 

sense within your brand and business in order to start getting real results.]]></description>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/are-you-setting-your-offers-up-for-failure/</feedburner:origLink></item>
		<item>
		<title>Focus on Prospects who “get you”</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/X11AWI2rjw4/</link>
		<comments>http://highlycontagiousmarketing.com/focus-on-prospects-who-get-you/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 15:40:19 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[moving on]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[success strategies]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=222</guid>
		<description><![CDATA[If you have a strong desire to make a difference and your heart and mind are in agreement over the direction of your business, please don't make yourself crazy trying to please the ones who "don't get it." ]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://highlycontagiousmarketing.com/focus-on-prospects-who-get-you/</feedburner:origLink></item>
		<item>
		<title>Why Info Products are a Small Business Owner’s Best Friend</title>
		<link>http://feedproxy.google.com/~r/HighlyContagiousMarketing/~3/PvgS0FnouMA/</link>
		<comments>http://highlycontagiousmarketing.com/why-info-products-are-a-small-business-owners-best-friend/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 02:15:02 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[alternatives to price reductions]]></category>
		<category><![CDATA[helping customers say yes]]></category>
		<category><![CDATA[informatoin products]]></category>
		<category><![CDATA[marketing during recessions]]></category>
		<category><![CDATA[multiple revenue streams]]></category>
		<category><![CDATA[Passive Revenue]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=218</guid>
		<description><![CDATA[Selling information products that enable prospects to get a small but significant taste of what you can do for them creates an opportunity to bring more revenue to your business and to help more customers sooner than later.]]></description>
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