SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values
4. Custom 404 error page directory
5. Internal link building
6. Competitors Analysis + Attack
7. “Popularity Contest”
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple. Ranking higher on Google is only: On site SEO + Off site SEO.  Popularity Contest helps build your external links so is off-site SEO.

So what IS Popularity Contest?

“Popularity Contest” is our way of saying we’ll spread the word.  We have services that update blogs once they’re added to the list.  These tell all the search engines that you’ve updated long before they would have gotten back to crawl you.  ”Pinging” your site, they basically say “oh yeah, we updated – come look.”  

These pings are good for your SEO because they will happen every time you post a new blog.  Forever – as long as the domains we use are in service.  Buying Popularity Contest buys you syndication – your blog posts, your words, pushed further and to more sources than you’d even know exist.

We’re helping your small business SEO by making you a much bigger business.  Instead of publishing a blog entry and having it disappear, we can ensure it goes out to Twitter, RSS syndication sites, ping services, blogrolls and other similar services.  This all builds external links, which we’ve talked about many times this week.  External links are good. Period.

How much is Popularity Contest?

Popularity Contest comes with a small $35 setup fee.  This is so we can format your content once, syndicate it out to all our networks and add ping services where you are missing from them.  We think this is a *very* generous price for a lifetime of SEO improvements with every blog post you ever write gaining some benefit from it.  We never push Popularity Contest because we know that those who should have it know it and will ask for it.

Tomorrow we’ll finish this 8-part series that explains our services.  We’ll talk about our Monthly Plans and why they may be the most important part of SEO.

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values
4. Custom 404 error page directory
5. Internal link building
6. Competitors Analysis + Attack
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple. Ranking higher on Google is only: On site SEO + Off site SEO. Competitor’s Analysis focuses on off-site SEO.

Competitor’s Analysis and Attack – the most powerful SEO tips

Would everyone who wants generic, lame SEO based on what worked in a small town once for one company please raise their hands.  (*crickets*)

Ok, would everyone who wants targeted, powerful, relevant SEO that works in their own city right-now-today please raise their hand?  We thought so.

Competitor’s Analysis and Attack is a tactic we’ve adopted of using the SEO that currently ranks your competition #1 and using it against them.  We can find the sites that link them in, the amount of SEO “juice” they’re getting from each site and where relevant, add you to those sites as part of your off site link building.

(Click the image to make it full size.)

Is this a legal/legitimate strategy for SEO?

Well, your competition would probably be more than a little irritated that you are using their hard work to make your SEO better but its not only legal, it’s the best way to learn SEO and figure out what works.  Google your most important keyphrase.  The site that is #1 right now is doing something correctly right now.  If you do that, you’ll improve.  This is no different to any other field – a pro quarterback learns from another who was there before and then sometimes becomes greater than the former ever was.  Accountants don’t re-invent the wheel when they do P&L statements or Balance Sheets.  They use tested ways of presenting data. 

Some SEO will have to come from us.  You can’t outrank someone by doing a small portion of what they’re doing.  We need to add to it, tweak it, refine their strategy into our own and grow beyond what they’re already doing but attacking what we already know is a great way to begin.

How much is Competitor’s Attack?

Competitor’s Analysis and Attack is $95.

What you will get is a targeted boost of backlinks.  Instead of using our niche services and listings, we’ll start off using your competitors’ top SEO links.  In the image above you see that we have something called Link Value and Domain PR.  We know which domains are passing the most juice.  We also know where you can get listed easily and which sites your competitor got links on that would be more difficult to imitate.  

Tomorrow we’ll discuss one of the simplest ways to ensure ongoing SEO – Popularity Contest.  Ensure that every blog post you make is a valuable one.

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values
4. Custom 404 error page directory
5. Internal link building
6. Competitors Analysis + Attack. (Saturday Feb. 18th)
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple.  Ranking higher on Google is only: On site SEO + Off site SEO.  Internal links are helpful for on-site SEO.

Internal Link Building – what and why?

When you create a link to another page you’ve built an external link.  As we’ve talked about before, you want to accumulate as many external links from other sites as you can without being spammy.

See what I did there?  That’s called an “internal link” – it’s a link to our own content at High on SEO.

SEOMoz has a great article on internal links and why they’re so valuable at http://www.seomoz.org/learn-seo/internal-link

See what I did there?  That’s an external link to their site.   Now you see the difference. 

Best ways to link to your own content

When doing SEO for small business, this often means referring to similar topics.  A business I’m optimizing for real estate may have posted “last year’s numbers” – which I can link on this year’s report.  You want t create as much value on the page as possible for readers.  If a real estate client wants to know how last year’s figures compared to this, now it’s a simple click.  They don’t have to go search your whole site or worse, leave to find them on a search engine. 

The same goes for SEO for photographers.  You can create what are called “pillar posts.”  Pillar posts are the posts you write that clients (and search engines) come back to time & time again.  These are the posts that you create as “index page” much like for a book.  Ideas for a photographers pillar post may include: 2011 Weddings (link to all your weddings with descriptive links and tags), Favorite Vendors (links, locations), Engagement Sessions, Photo Locations in Denver or anything else that lets you re-use content.

On this SEO blog, we’ve decided to link content when it seems relevant.  The most obvious example of a pillar post for us was our 1 Year of Blogging last week.  We linked to many old posts, refreshing our readers minds about some of the topics we discussed this past year.  End of year / new website posts are great for this type of content organization.  

Our SEO pricing page also creates many internal links.  

How much does internal link building cost?

Internal pages are $25 per page.  While you can do much of this work on your own, maybe you want to save time or use some of our better ideas to create pillar posts and worthwhile site pages.  Many we haven’t talked about here but have previously, like sitemaps.   This cost covers our time in coming up with an idea, writing the post, organizing your content with links and if you’re really lucky, we’ll show you how to easily build internal links with WordPress.

Tomorrow we’ll discuss my favorite topic for this series – Competitor’s Analysis and Attack.  Imagine if you had a way to take the best of what all your competitors were doing right for SEO, apply it to your own site and then go beyond what they’re doing.  Yep, see you tomorrow. 

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values
4. Custom 404 error page directory
5. Internal link building. (Friday Feb. 17th)
6. Competitors Analysis + Attack. (Saturday Feb. 18th)
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple.  Ranking higher on Google is only: On site SEO + Off site SEO.  

What is a 404 Error Page?  Why do you want one?

Pages get broken or stop working for many reasons.  A 404 Error Page tells Google what to do if it happens onto one of these broken links.

Maybe content you linked to has been removed (ie. slideshows after 90 days, posts you removed from sales, etc.)  You write a great sale, post it for 30 days, remove the post at the end and forget that you had linked it in the next 5 posts.  Guess what?  Broken links.  These broken links just “sort of show up” after you’ve had your site for a long time.

We already discussed fixing broken links so why are we talking further about this?  You can’t fix a broken link until you know it’s broken.  Google may know it’s broken a long time before you do.  Once Google sees the broken link they may never check back to see that you fixed it.   

Don’t believe me?   

I haven’t worked at the first studio in 2 years.  I swapped my own SEO to Melbourne around July 2011 – so 7 months ago.  These two results show what Google thinks it knows.  If you notice, my name does not appear on the PI record at all.  The meta info has been updated on my Melbourne page for Best Day Photo but it holds onto some of the old location information.

Google has a long memory, even when information has been changed or removed.

What’s a “custom” 404 page and how does that work? 

Test a broken link for me.   Come back when you’ve seen it.

Anything, really.  Oh, this one is broken!  http://www.highonseo.com/thisisntreallyalink

That is the current custom error page for High on SEO.  What happens is anytime this site sees an error it tells you AND it gives you places to continue on your navigation.  Instead of Google bouncing off a static, useless 404, they see that we have, basically, a sitemap.  Recent posts, archives, categories and pages are what makes up the site.  This works for both Google AND your user experience.  If I can’t get a visitor back on track with a search, our fan page (sidebar), posts, pages or categories, then they probably really are on the wrong site.  This is almost all of the info we have presented all at once.  

I have currently removed the Best Day Photo 404 page after finding and eliminating ALL broken links so I could show you this:

http://bestdayphoto.com.au/whatever

This is what most 404 pages look like, if your theme has one at all.

For $50, High on SEO will create you a useful, custom 404 error page that will enhance your crawlability, SEO and ultimately the user experience.  Customer experience is a big deal and we think having a custom error page is one easy, inexpensive way to guarantee you’ve helped at least some potential clients find their way back.

Tomorrow we’ll focus on internal link building, some of which we just explained above.  Linking to your own content is not only useful but nearly necessary. 

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values
4. Custom 404 error page directory. (Thursday Feb. 16th)
5. Internal link building. (Friday Feb. 17th)
6. Competitors Analysis + Attack. (Saturday Feb. 18th)
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple.  Ranking higher on Google is only: On site SEO + Off site SEO.   So why was this series not just 2 posts?  Read on!

Keywords – Wrong and Right

I have a friend.  Let’s call him Jason … mostly because that’s his name.  Jason decided to optimize his site like every other photographer for “Greenville wedding photographer.”   Jason is also on Page 1 of Google for Clemson bridal portrait, Greenville bridal portraits and Furman (a local college) bridal portraits.   But as of October, Jason didn’t get much traction on Greenville photographer, SC wedding photographer or SC photographer. *  Most photographers, like Jason (and myself), start off targeting CITY TYPE PHOTOGRAPHER and this is almost always the incorrect way of getting the most out of your SEO.

But he’s page 1 … shouldn’t that be enough?  It really does depend what keywords you’re using to get to Page 1.  See, “greenville sc wedding photographers” has a KEI of 2.786 and “Greenville photographers” is a 34.  

So what is KEI?

KEI stands for Keyword Efficiency Index.  What that means is “how many times is this word actually searched vs. the amount of competition it has.”  It’s a way to find profitable niches for SEO companies.  For our use, it’s a way to say “is this a good or bad keyword for me?”

The formula for calculating KEI is = (volume of searches per day)^2/(total number of competitors).

So let’s put that in real numbers for Jason’s searches above.

“Greenville SC wedding photographers” has 359,000 competitors and 1000 searches per month.  This is incredibly high competition for an incredibly worthless keyword.  1000 visit per month translates to just over 30 pageviews a day.  While not insignificant for a wedding photographer, keep in mind that there are 359,000 pages vying for those 30 hits per day.  The KEI of 2.786 tells us that there is little reason to purposely optimize for this keyword phrase.

“Greenville photographers” on the other hand has 1.36M competitors and 5400 searches per month.  This is a KEI of 21.441 or nearly 10x the KEI of the other keyword.  Because it’s a two-word keyphrase and not a four-word keyphrase, it’s also easy to find these competitors on other results if you add to it. 

So, optimizing for the second keyphrase – Greenville photographers – means that you can expect a lot more actual traffic.  

Is KEI the only factor?

Many searches our clients want us to optimize for have a 0.00 KEI – many, many competitors and almost no traffic.  We started offering keyword research to assist our clients in reaching their goals – not only for “page one” but for appearing on search results that actually matter to their potential clients.   The search “South Carolina photographer” has a 14 KEI and 22,200 searches per month – almost 750 per day!  However, if a client from Charleston finds Jason in Greenville, they are less likely to hire him than if they found a photographer right in their own city.  

So what we do is separate great keywords from average or even bad keywords.  Showing up high on “cute kid photos” is great but it will almost never convert that searcher into a client of yours.  Our goal is to figure out which keywords will help you the most and spend our time doing the SEO that benefits you most.   Hopefully you see what a valuable service this is for a small fee.

Tomorrow we will discuss 404 error pages and why High on SEO offers custom error pages for our clients.  

* Jason is currently ranked on the top 2 pages of Google for half his top six KEI keywords.

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc.
3. Keyword research assistance with KEI values provided.  (Wednesday Feb. 15th)
4. Custom 404 error page directory. (Thursday Feb. 16th)
5. Internal link building. (Friday Feb. 17th)
6. Competitors Analysis + Attack. (Saturday Feb. 18th)
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

As we said yesterday, search engine optimization is very simple.  Ranking higher on Google is only: On site SEO + Off site SEO.  

Off site link building, directories, listing services, etc.

Once you’ve audited, tweaked, fixed or otherwise mangled your front page and you’re ready to do off-site SEO, you’ll be ready for Google to find you.  How does this happen?  Well, hopefully you have your website linked a few places – profiles, forums, Facebook – basically wherever you already visit.  Assuming Google already has seen your site, they’ll be back to visit and check up on you.  

In between visits, Google will analyze what other sites think of you.  If you have 1 friend in the world, probably not very popular.  If you have 1,000 you are VERY popular.  If you claim to have 100,000 friends someone may think you’re lying.  This is essentially how Google sees links from other sites to your site.  If one site links to you, you’re not very valuable on the net yet.  If 100 sites link to you, you’re worth something for them to be linking.  If 1000 sites do, you’re popular.  And again, if you have 1,000,000 links back to your site Google figures you’re probably lying (cheating and are most likely a link spammer or some sort of black hat SEO guy.)  

So basically, the question is simple: how do you get good links?

How do you get these links?

Think like Google for a minute.  Which links would be the most valuable?  Two types of inbound links are valuable.  1) Influential links and 2) Related links.

Really, that’s how it should be, too.  Links can be rated as influential (think of your friend as Bill Gates) or not very influential (think of your friend’s jobless brother who doesn’t get out of bed until noon.)  If you were giving these two people as job references, who would you hope they call?  Google ranks you based on the influence of the site that is linking back to you.  A front page link from Google.com would therefore obviously have the most benefit and a link from a delisted, spammy page would probably be the worst.

The second type of rating for links is how related they are.  All other factors being equal, you’re much better to have a link from the Arts & Humanities > Photography section of one directory than having multiple links on an unrelated page.   

Our job is to identify related, influential (and hopefully both) links that we can get for your site and help build your off-site SEO profile.  We want to create a web that Google sees as both powerful and related to your niche.  Small business is entirely about reaching the right audience and we hope to help you reach them by listing you in relevant small business directories, with listing services such as Gathering Guide, etc.

How much does off-site SEO cost?

Link building, directory and niche listing adds cost $75 per hour with a 2 hour minimum.  While you could easily (and should) do some link building yourself, we have literally thousands of websites in hundreds of niches available already.  Our extensive collection of sites is a valuable addition to your SEO project.  We can add you to 150-200+ directories in a single day.  If you can do that yourself, you probably don’t need our seo services.

In the end, every SEO factor is either an on-page or off-page factor.  Everything else we do, from Competitor’s Attack to Popularity Contest are all special programs geared toward building the best site profile we can give you.  SEO is a continuous project and we want to ensure you are built for the marathon.

Tomorrow we’ll discuss keyword research, KEI and how we can help you choose relevant, conversion-rich keywords that will increase your number of clients, not just the number of pages you show up #1 on.

SEO Service Explanation Posts

1. On page optimization
2. Off site link building, directories, listing services, etc. (Tuesday Feb. 14th)
3. Keyword research assistance with KEI values provided.  (Wednesday Feb. 15th)
4. Custom 404 error page directory. (Thursday Feb. 16th)
5. Internal link building. (Friday Feb. 17th)
6. Competitors Analysis + Attack. (Saturday Feb. 18th)
7. “Popularity Contest.” (Sunday Feb. 19th)
8. Monthly Plans (Monday Feb 20th)

The SEO equation

Search engine optimization is very simple in one way.  Ranking higher on Google is only: On site SEO + Off site SEO.  Simple, right?  

Only two parts of SEO are “must-have” optimization tools – on page optimization and off page SEO (inbound link building, citations and such.)  We focus almost our entire effort for most clients on a complete site audit and strong inbound link building.

On site optimization of home page or blog only

Google sees your site as a collection of text and code.  For the best optimization, you need to use the words you want to be ranked for without being too spammy.  You don’t want Google to come visit your site and see the wrong thing because the longer Google believes your site is about one thing, the more difficult it is to change later.  You want to be consistent but first you want to be correct.

What this really means is we need to examine the way your website is built.  What is the title of your page?  What keywords are you using?  Does this match up to the keywords you hope to optimize your site for?  Are the words in your title on the page itself?

On site optimization for SEO means you have also checked into the site code, the speed of your website, etc.  You need your contact information to be consistent across all sites and you definitely want to make sure your site has all the correctly formatted code before Google updates you again.  

When High On SEO does on page optimization we look at over 40 positive and 30 negative factors that influence whether Google likes your website or blog.  (One of the main reasons DIY SEO fails is because small business owners learn about meta keywords and don’t realize there are 69 other seo factors just on-site and that meta tag keywords don’t actually matter in 2012.)  

The first stage of good SEO is to analyze your site, compare your information to a well-optimized site, and figure out what factors your site fails on.  Do you have a sitemap?  Robots.txt?  450 broken links?  Google cares about all of these things.  

How much does on-site optimization cost?

On site optimization is $300 for a homepage or blog page only and $450 for up to 10 on-site pages.  Why would you want more than one?  Most small business owners think of SEO as “getting their domain to #1 on Google.”  That’s good SEO.  Really great SEO means showing up for “long tail” searches, having your secondary pages (pricing, blog posts, vendor information) also show up on Google.  

For instance, if you blog about Venue1 and you create a beautiful (but poorly optimized) webpage for it we can fix that so you rank higher for that venue if you get the 10+ page packages.  If we are only optimizing your main page, we’ll never even see that you don’t have a description on the page and you misspelled their address on the page.

Other SEO companies may call our on-site optimization and analysis an “audit” or “SEO audit.”  This is the same process.  Good SEO firms will look at your page, decide what’s wrong, tell you how it should be fixed (and in our case, normally fix all those problems.)  Some companies offer a free SEO audit knowing they’ll present you with a list of problems and get paid to fix it.   In the end, it’s the same process. 

Tomorrow we’ll discuss the other half of the SEO equation -  link building, directories, listing services, etc.

What did we promise a year ago?

We promised SEO tips for photographers and then gave you ideas on WordPress plugins, SEO tracking and Commentstorming. We covered site speed and SEO, making your site crawlable and fixing broken links. We did a specific post for photographers SEO on image tagging and optimizing your photos for search engines.

We also promised to keep you up to date on the SEO world. We did this when we told you about Google Social Search, reported about Google’s Image search – a good way to ensure your content has not been stolen, and broke the news about Google’s major algorithm update, Panda. We reminded you to update your All in One SEO Plugin and had a great guest blog on how search engine marketing is changing and what to expect.

We told you we’d show you how our client work was progressing and we did with three “Success” updates. Successes 1, Successes 2 and Successes 3.

What should you expect in 2012?

• A new referral program. We’re rolling this out so our most dedicated and loyal referrers are rewarded with tangible SEO benefits.
• More excellent blog content. More SEO tips, more social media focus, more frequent updates and more focus on helping our clients attain and retain their SEO results.
• Improved and extended SEO services. We have already added several requested items – monthly updates and keyword research. We will continue to add value-packed SEO services for our clients.
• Moving beyond SEO Conversion rate optimization (CRO), using social media and other search marketing tactics.
• Wait list updates. We know it’s not easy waiting your turn when you want SEO help but we will update the list as often as practical.
• Specific posts coming soon on: Ranking higher on Google Places, no-follow vs. do-follow, Success Story Updates, and much, much more!

Sample sale

This is a sample sale! If this were a real sale, the tone you just heard would be followed by important pricing and deadline information. This is only a test.

Icons indicating a new service, product or update.

and much more.

What’s the best way to follow all of this?

We recommend you do two things to keep updated on SEO for your small business.

First, like our fan page. We update this frequently and sometimes add quick hints, tips or news about the site that may not be “blog worthy.” We don’t Tweet. Liking the fan page is the ONLY way to get these quick-hit updates and SEO tips.

Second, subscribe to our RSS either through the RSS button at the bottom right of this page or the email subscription link below it. Email subscribers will be added to our mailing list for any specials, discounts or sales we offer. These deals do NOT go on the blog and are ONLY available to email subscribers.

Thank you for helping High on SEO grow from a small, part-time, “for friends” business to the thriving, successful SEO company we are today. The last year has been incredible and we hope to continue growing in 2012.

High on SEO continues to grow beyond our wildest dreams and one thing we have figured out is that we need to focus on completing work for current clients with less emphasis on the DIY’ers  who come to the site for SEO tips.  That being said, we’re going to transition this site into more of a helpful site for current clients and write fewer full on SEO tips blog posts and more client-based content.  We will be sharing more about WordPress updates, plugins we want you using, how to maximize SEO once we’re done working with you, and more about our current product offerings.

We will be continuing to do SEO tips in a newsletter that will compile tips so you don’t have to read this site as frequently if all you are after is the helpful SEO information.  We’ll also be implementing some new on-site tools for our clients.  The site changes are going to be MASSIVE and I honestly don’t know how long downtime will take.  

If you are currently a member of a forum or Facebook group where High on SEO is promoted or mentioned would you PLEASE tell everyone that we will be down but we will be back?  One of the great downfalls of not having a useful newsletter or mailing list is that we’re currently incapable of emailing all clients and potential clients at the same time.  This blog and our Facebook page are the best ways to get you news and we’re happy that’s changing.

What other changes would you like to see on the site?  Your feedback is priceless and we definitely appreciate all of it.

Planned changes include…

• Cleaner, easier to read and navigate website.
• Built in SEO tools to maximize your SEO work.
• A dedicated High on SEO newsletter for tips, critical updates and important news.
• More listed services and better service descriptions.
• More focus on current clients, less on DIYers.
• Client testimonials highlighted to provide more evidence of what High on SEO does.
• Easier to find contact information.
• Referral rewards for helping us grow.
• Success stories updated – how are our clients doing after completing the process?

If you have been paying attention to the search world at all, or even CNN, you may have seen that Google introduced a new “feature” to their search results called Search Plus Your World (or Social Search.)  In case you haven’t been following, here are some interesting reads:

The Official Google announcement says 

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience.  Today, we’re changing that by bringing your world, rich with people and information, into search.

Facebook and Twitter are among those who aren’t very happy.  Neither is privacy watchdog EPIC who filed a complaint with the FTC arguing that “Google is using its search engine to create an unfair advantage for its social network. The report says Google is highlighting results from Google+ at the expense of pages that might be more relevant.”

And how does this affect SEO?  Well, there are a multitude of conflicting opinions on this.  To be honest, I expected to come to work last Monday and just get to doing some SEO.  Because of these changes, that didn’t happen.  What is the good of helping my clients rank well on page-who-cares if social search will mean more? 

How does this affect/change things at High on SEO?

After a week of deliberating if I should be focused on social search, I’ve determined that for now, I’m not going to focus much on it.  I want to see how the FTC complaint works out, given that EPIC previously challenged Google and won.  

What I do know now is that networking is changing.  Sure, you still need to have coffee with that great wedding coordinator who liked your work.  You may need to poke around a bit and network at bridal shows or whatever.  Put your business cards in people’s hands. 

BUT

Social search means you only get found if you’re social.  You want to win?  You have to play the game.  It doesn’t help to be Michael Jordan if the game is baseball, if you know what I mean.  Whatever the current networking “game” is – it helps to play.  I cannot suggest you join Google+ and start doing everything you do on Facebook there, but if you don’t you may end up shooting alone in the gym while everyone else plays outside.

For the record, my Google pages are: Personal and Photography.  

Read the official announcement and try it out to see for yourself what Social Search will mean for you.