Hindustan Mattress & Furnishing Co.

WHAT IS THE BEST FILLING FOR A DUVET?

2012-08-04T01:04:00.001-07:00

WHAT IS THE BEST FILLING FOR A DUVET?

Written by Sandro Lonardi in Silk on August 2, 2012

How many different types of filling do you know of? 2? 3? 4? Today, we will analyze the three most common ones and then present you with a new, revolutionary filling type for your duvet that people already love.

DOWN / FEATHER FILLED DUVET

Made from the feathers of duck or geese,
The most traditional duvet filling in Europe,
Very fluffy and thick,
Keeps the body very warm,
Not very much breathable.

MAN MADE FILLED DUVET

Man made fibers like polyester can be used to fill duvets,
This duvet filling type is better if you suffer from allergy or asthma,
Bacteria and dust mites are less in a man made duvet filling,
Very low breathability, as the fibers don’t allow air to respire.

SILK FILLED DUVET

Characterized by being much thinner than traditional ones,
Silk filled duvets are made with the natural fiber that has healthy benefits like actively fighting bacteria,
Silk duvet are hypoallergenic and asthmatic friendly so you won’t wake up sneezing or itching,
Regulate the temperature you won’t wake up overheated and sweating.

SILKFX™ FILLED DUVET

SilkFX™ is a new, innovative natural fiber used to fill a duvet,
Many are already switched to this new filling because is even healthier than normal silk,
A great plus is its ability of being washed in the comfort of your house with a typical washing machine,
Silk natural benefits combined with technology give you the perfect sleeping environment.

CONCLUSION

Everybody has personal preferences. You might prefer the fluffiness of a feather duvet or the smoothness of silk on your skin, but if you want a healthy and natural environment only a duvet filled with silk, or, even better SilkFX™ can you get the safety and health that you want for youself and the people you love.

2012-06-06T01:55:00.001-07:00

Sleep Your Way To Better Memory

By YouBeauty.com Posted: 06/01/2012 8:26 am

Do you ever think about what happens in your head after you've nodded off? Researchers are only just beginning to figure that out, but what they do know is that the sleeping brain is one busy noggin.

One key role of sleep is to allow your brain to consolidate memories. That's when your thoughts about brand new knowledge and experiences crystalize into long-term memories.

Of course, you learn new things while you're awake, but it's when you're deep in dreamland that new information becomes integrated with the memories stored in your brain. That's according to a study from Gareth Gaskell, Ph.D., a professor of psychology at the University of York in England. He and his colleagues found that not only do you learn new information better if you sleep on it, but shut-eye also helps your brain organize this new material.

“It seems to be putting this new knowledge in just the right place so you can make best use of it after sleep,” explains Dr. Gaskell.

In the study, Gaskell and his colleagues had people learn new made-up words like "cathedruke." They judged how well people integrated a new word with the rest of their vocabulary by seeing whether learning it slows them down when identifying similar words, like "cathedral," now that they’re reconciling both words at once. The researchers found that this new knowledge integration correlated with sleep spindle activity—quick bursts of brain activity that happen as you transition into deeper sleep, when your hippocampus (memory storage deep in the brain) interacts with your neocortex (an area responsible for higher functions including conscious thought and language).

Sleep Helps Store Emotional Memories
As it turns out, your brain is particularly partial to storing emotional memories while you’re sleeping. When you're awake, your memories and related emotions can dwindle with time. But research shows that feelings surrounding unpleasant memories seem to remain just as sharp after hitting the sack.

Rebecca Spencer, Ph.D., a psychology professor at University of Massachusetts Amherst, was curious about how sleep helps preserve your memory of and feelings about positive and negative events.

Here’s what she found: “Sleep makes something that seemed negative seem just as negative,” Dr. Spencer says. “But sleep doesn’t do that for positive memories. So if you just got married, you say, 'Should I get a good night of sleep on my marriage night because I want to protect that happy feeling I had around my wedding day?' Sleep might help you better store all those images from the day, but it's not going to do anything preferential for that happy feeling you have for it.”

Spencer suggests that there's a greater evolutionary advantage to remembering the emotional tone related to bad events: to make sure they don't happen again. Imagine a child who has put her hand near a hot stove, only to have her mom panic. "The child needs to not only remember this negative event," Spencer explains, “but they also need to remember their own emotional reaction, because if they don't remember those things then they won't respond appropriately in the future.”

In the case of a horrific memory of a scenario you're unlikely to encounter again, your body has a sleep-related strategy as well. "With severe trauma," she says, “the body's biological response is to go through a period of insomnia." Such lengthened wakefulness can help take away the sharpness of your recalled feelings.

A good mattress helps you do what?

2010-08-02T09:32:00.000-07:00

A good mattress helps you do what?

How to find out what your consumer wants

David Perry -- Furniture Today, April 17, 2008

It is the magic question, a single, simple question that helps consumers unlock the secret to a happier, more fulfilled life. And, best of all, the consumers supply the answers to that question themselves. All they need is a little prompting.

Kurt Ling, president of Customer Kinetics, a customer experience firm, is a veteran focus group researcher. He has a comfortable, easy-going manner when he conducts focus groups, one that helps consumers relax and share their thoughts with him. His whole demeanor encourages frank, open responses from consumers — and that is what he gets.
He showcased his skills last fall with a series of consumer focus groups he conducted on Leggett & Platt’s first Spring Alive Tour. That grassroots, national retail tour included consumer focus groups in St. Louis, Cleveland, Dallas and Los Angeles. The groups consisted of women in households that had purchased a bed in the last two years.
Ling has been conducting focus groups for years, but he was stunned to see how quickly the women made the link between a good mattress and a good life. He started that ball rolling with a single question: A good mattress helps you do what? Then he took the answers to that question, and asked the consumers a follow-up question.
He took those follow-up answers, and asked another question. Each time he repeated that process, the consumers thought more deeply about the implications of a good night’s sleep.
In the end, the consumers came up with some powerful benefits, all stemming from a good night’s sleep: They are happy. They are fulfilled. Their spouses are happier. So are their children.
Later, Ling reflected on the process, and what it had taught him:
“On their own, most people don’t think through how important a mattress is to their sleep, their day and their life. But here is the most important part: They know it in the back of their brain. Our job in selling mattresses is not teaching customers that. Instead, it is to help them discover that on their own.
“I am asking one simple question in the research that says everything,” he continued. “That question is: ‘A good mattress helps you do what?’ There is a pause and then they fire away at me. It starts with a better night’s sleep, moves on to a better life with more productive work, better relationships, a better mood, more patience with their children, no bags under the eyes and fewer crow’s feet.”
After he had elicited that powerful list of benefits, Ling asked the consumers how much more they would spend on a mattress, knowing that those benefits could be realized. “Each participant, and we have seen some pretty thrifty ones, tells me if they would have just thought of it that way, they would spend $200 more to two to three times as much on their next mattress,” he said.
And that left him with this conclusion: “As each day goes by, I am more convinced we should be asking one simple question that matters most: What does a good mattress help you do? If we let every customer answer that one question, we would make a huge difference in the industry and in people’s lives. I am pretty convinced we can teach everyone to ask one question.”