Hipkin's Hip Shots http://hip-shots.com Quick tips for business success Tue, 16 Mar 2010 22:48:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 HipkinsHipShotshttp://feedburner.google.com Relationship Marketing – Do Twitter and Facebook Make Sense for You? http://feedproxy.google.com/~r/HipkinsHipShots/~3/0jGIO_ucEBM/ http://hip-shots.com/2010/03/10/relationship-marketing/relationship-marketing-which-spoke-makes-sense/#comments Wed, 10 Mar 2010 20:54:49 +0000 James http://hip-shots.com/?p=3484 a

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Last week I wrote about an approach to relationship marketing, Hub and Spoke: A Customer Marketing Strategy for the Rest of Us, that even the smallest business can use. Two of the most commonly used and least understood spokes, or tactics, in this approach to relationship marketing are Twitter and Facebook. (...)
Read the rest of Relationship Marketing – Do Twitter and Facebook Make Sense for You? (358 words)

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]]> http://hip-shots.com/2010/03/10/relationship-marketing/relationship-marketing-which-spoke-makes-sense/feed/ 1 http://hip-shots.com/2010/03/10/relationship-marketing/relationship-marketing-which-spoke-makes-sense/ CitiBank and Relationship Marketing – A Missed Opportunity http://feedproxy.google.com/~r/HipkinsHipShots/~3/YdZ_3j5Q-2Y/ http://hip-shots.com/2010/03/08/relationship-marketing/citibank-relationship-marketing/#comments Mon, 08 Mar 2010 20:21:53 +0000 James http://hip-shots.com/?p=3468 a

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Relationship marketing is a big opportunity for businesses that is often overlooked. You can use this to your advantage by being the company or brand that recognizes the power of relationship marketing and uses it for competitive advantage.

This morning The Ad Contrarian took a swipe at CitiBank for their foray into Social Media. Apparently the CEO is blogging. I kind of agree with him but not for the reasons he suggests. (...)
Read the rest of CitiBank and Relationship Marketing – A Missed Opportunity (378 words)

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]]> http://hip-shots.com/2010/03/08/relationship-marketing/citibank-relationship-marketing/feed/ 0 http://hip-shots.com/2010/03/08/relationship-marketing/citibank-relationship-marketing/ Customers are Important http://feedproxy.google.com/~r/HipkinsHipShots/~3/yUpU5Vpa2EU/ http://hip-shots.com/2010/02/25/marketing/customers-are-important/#comments Thu, 25 Feb 2010 21:26:40 +0000 James http://hip-shots.com/?p=3247 a

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I sometime use this brief presentation when talking about why customers are important. It shows, graphically, the multiplying effect that loyal customers have on revenue and profitability.  Then it introduces Net Promoter Score with an approach to using this idea to drive customer marketing strategy.

Customers Are Important

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