My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status:

Solution to price competition is to develop a:

1. Differentiated offer

2. Differentiated delivery

3. Differentiated image

(It is these three that differentiate the successful from the me-too’s!)

His intent, stated later in the thread, was,

…to help small businesses think about how they can solve that well-known problem of thinking that they have to compete on price.

I responded saying,(...)
Read the rest of Which Will be a More Successful: Marketing Your Products or Satsifying Your Customers? (541 words)

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© James for Hipkin's Hip Shots, 2011. | Permalink | 4 comments | Add to del.icio.us
Post tags: Best Customers, Customer Marketing, Marketing Strategy

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I worked with a CMO twelve years ago who complained about the changing marketing environment he was forced to deal with.

“It’s so complicated I just don’t know what the right decision is most of the time.”

Take note, this was twelve years ago. Marketing in general, and Relationship Marketing in particular, is a whole lot more complicated today.(...)
Read the rest of The Relationship Marketing Matrix – Bringing Order to Chaos (352 words)

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© James for Hipkin's Hip Shots, 2011. | Permalink | One comment | Add to del.icio.us
Post tags: Customer Relationship Marketing, Heavy Users, Marketing Strategy, Marketing Tactics

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To work harder you need to keep your perspective and, to keep your perspective, you need to take time for yourself. Whether it’s commuting or an hour at the gym, find and take the time to relax and have some fun.

Consider the following:

• Tight deadline, go for a walk.
• Knotty problem, take a nap.
• Stress-filled argument, play with a dog.
• Losing your perspective, talk to a teen, or a senior.
• Writing an angry response, sleep on it.
• Busy beyond belief day ahead, ride a bike.

Find time for you. Your time will be both more efficient and more enjoyable. You will be better balanced and happier as a result.

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© James for Hipkin's Hip Shots, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: leadership, Staff Development

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