Hippocampus Marketing

Google Panda Infographic

Marketing Doctor — Tue, 31 Jan 2012 14:23:09 +0000

This has to be one of the best ways I have found to explain the Panda Update by Google. Take a look at it. Understanding the update will be easier after looking though this one. The funny thing is, it pretty much states what I have always been preaching in SEO circles....good content, no gaming, and a good following are what it takes to get to the top of the ranks. Continue reading →

How long should an Article be?

Marketing Doctor — Mon, 30 Jan 2012 18:05:51 +0000

As I sit and write this article the irony is not lost on me that I have no idea of how long this article will be. There are as many opinions of this subject, as there are writers of blogs, … Continue reading →

Are you an “Expert” in your field?

Marketing Doctor — Mon, 23 Jan 2012 15:33:06 +0000

This has to be one of the hardest questions to answer. How do you answer it truthfully to those around you without sounding arrogant? “I am an expert. Yes, I know more than everyone around me about my preferred subject … Continue reading →

The Traveling Salesman

Marketing Doctor — Mon, 16 Jan 2012 15:31:32 +0000

Bob looked at me and said , “If I could have stayed and talked with my clients and potential customers longer I would have, but there is only 24 hours in a day. I don't know how others in the same business made more sales, or larger ones. I thought we did everything pretty much the same way. Same sales pitch and products.” Continue reading →

How do Headlines Fail?

Marketing Doctor — Thu, 17 Nov 2011 19:21:54 +0000

Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn't tell anyone that asked what you do for a living that you just "work" as an answer. At a network event when asked the same question, you wouldn't say "just some stuff between 9 and 5". The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won't read the article at all. Continue reading →

Article Writing – A Dead Art?

Marketing Doctor — Mon, 14 Nov 2011 14:39:25 +0000

Why aren’t you writing? One of the most terrifying prospects for the person assigned to writing for the company blog, or for the content of the web sites pages is starting. Yup! Starting. Sitting ans starring at a blank screen … Continue reading →

Facebook for Business Seminar is Over?

Marketing Doctor — Thu, 10 Nov 2011 15:29:58 +0000

As I finish up my latest seminar, I am of the mind to look back at the ones I have done so far. Everyone should review their performance after doing one of these events, but I am talking about looking … Continue reading →

Facebook “Fan” Pages for Business

Marketing Doctor — Thu, 10 Nov 2011 13:29:06 +0000

I started to produce fan pages awhile ago, and have had great success at it. Some of them are simple, while others are a bit more complex. With the recent changes on Facebook and it’s rules for business pages, I … Continue reading →

The future of Mobile Advertising?

Marketing Doctor — Tue, 25 Oct 2011 00:20:40 +0000

In the last article about Mobile Marketing for a bit, as I concentrate on other avenues of marketing, I take a look at some of the up and coming technology. I will also look into my crystal ball to see … Continue reading →

Mattel building brand with mobile community

Marketing Doctor — Mon, 17 Oct 2011 16:16:09 +0000

You wouldn’t think going mobile would apply to Barbie and ken, but it does. Collecting these little beauties is not just for those about to enter the “tween” stage of life. Most people know that these dolls (not to be … Continue reading →