Hispanic Digital Media

Orange Advertising Network Launches in the US and Latin America

carlos@latinvision.com (LatinVision Media) — Fri, 06 Nov 2009 16:12:00 +0000

NEW YORK, Nov. 6 /PRNewswire/ -- Orange Advertising Network, a leading advertising sales house in Europe, launches today in the US and Latin America to provide a complete portfolio of online marketing solutions.

With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.

In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium publishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.

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Radio Ink Presents Forecast 2010

carlos@latinvision.com (LatinVision Media) — Thu, 05 Nov 2009 23:08:00 +0000

Forecast is Radio Ink's annual radio industry financial conference. This event gathers radio owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. Forecast is the only conference of its kind in radio.

Participants will hear about trends and opportunities, and meet the trendsetters. Though the primary focus is on the numbers, this conference examines the information that drives the numbers.

For more information and to register

Internet Innovation Alliance Launches 'IIA en Espanol' on Website

carlos@latinvision.com (LatinVision Media) — Thu, 05 Nov 2009 15:48:00 +0000

WASHINGTON, Nov. 5 /PRNewswire-HISPANIC PR WIRE/ -- The Internet Innovation Alliance (IIA) today launched "IIA en Espanol," a section of the website designed to serve as a resource on important broadband and technology-related information for Spanish language communities. The content includes key studies and facts about broadband, developments with IIA Members and Ambassadors from the Hispanic community and news related to the Internet industry, all available in Spanish at http://www.internetinnovation.org/Spanish.

IIA, a broad-based coalition of business and non-profit organizations, aims to ensure that every American has access to broadband Internet and hopes to reach the more than 45 million Spanish-speaking Americans with information about the transformative benefits of broadband.

A blog authored by Rafael A. Fantauzzi, President and CEO of the National Puerto Rican Coalition, addresses the value of the new "IIA en Espanol" initiative and is featured on the new section of the website.

"The IIA's launch of a Spanish language technology hub reflects the coalition's strong commitment to helping every American understand the all-important broadband issue," said Fantauzzi. "Increased awareness about the benefits of this transformative technology is imperative in the Hispanic community. 'IIA en Espanol' allows Spanish-speaking visitors to learn about the opportunities that broadband technology holds for their children and for improving their own daily lives."

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Why we are not marketing to Hispanics effectively?

carlos@latinvision.com (LatinVision Media) — Thu, 05 Nov 2009 11:54:00 +0000

In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other visionaries. Since then, Hispanic advertising has only been a matter of language and culture. Today, in the realm of the 2010 census, and with the level of information that we have access to -regarding Hispanic consumers- we know it is no longer only a matter of language and culture but also of many other things in between.

For the past three decades Hispanic advertising has mainly focused on talking to Spanish dominant or Spanish dependent Hispanics. Finally in the early 2000’s we have seen the launch of new media outlets trying to reach English or Bilingual speaking Hispanics. TV networks like Mun2, SiTV and LATV were launched, Latina became the authority among magazines trying to reach the more acculturated and English dominant Hispanic females and the Hurban radio format was born.

Unfortunately, few people in our industry understand that the market has changed and that it is not only about advertising to Hispanics in Spanish language but also in English or in both languages at times. Everyone talks about the importance of acculturation among Hispanics but very few understand what it really means, while others just like to say that we need to start looking beyond acculturation. Do they really understand what beyond acculturation stands for?

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7-Eleven to Launch One of the Nation`s Largest In-Store TV Networks

carlos@latinvision.com (LatinVision Media) — Wed, 04 Nov 2009 19:08:00 +0000

LOS ANGELES--(Business Wire)--
7-Eleven Inc., the world`s premier convenience retailer, has contracted with Digital Display Networks, Inc. to create one of the nation`s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout the United States and Canada.

Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.

Other original content will consist of commercials advertising 7-Eleven`s signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.

Two LCD high-definition TV monitors with directional audio, which reaches only those consumers positioned in front of monitors, are being installed in each store, with the complete network expected to be operational nationally by the fourth quarter of 2010. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.

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Innovative Online Platform Opens Up to Serve as Bridge Between Attorneys and the Latino/Hispanic Community

carlos@latinvision.com (LatinVision Media) — Tue, 03 Nov 2009 15:33:00 +0000

Washington, DC (PRWEB) November 3, 2009 -- Lawz Marketing Services, Inc just opened an innovative bilingual online legal directory and resource platform that combines social/professional networking, lawyer referral exchange, community outreach and Hispanic marketing to connect Spanish speaking lawyers and law firms with Spanish speaking support to the US Latino community. The MyLatinoLawyer.com platform user-friendly, clear-cut design makes finding a Spanish-speaking lawyer fast and simple.

According to the Hispanic Pew Institute, the Latino population in the US accounts for more than 14% of the total population and it is projected to increase to 24% by the year 2050. According to comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence, the US Latino online population reached a record 20.3 million in February 2009, an increase of 6% over the same period in 2008.

Despite figures above, many attorneys continue facing Hispanic marketing struggles; others give into the stereotype - which basically spreads the misconception that Latinos are not connected. Furthermore, the flood of "general market" online legal directories claiming to reach the Latino market makes choosing the right internet strategy even more difficult. As far as Hispanic Legal Marketing is concerned, online directories offer very little value to the Latino user and have very little focus says Hugo Lembert, VP of Marketing and Business Development for Lawz Marketing Services. It is virtually impossible to find a quality selection of experienced Bilingual Attorneys and Law firms.

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The Hispanic Market Is Set to Soar

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 22:22:00 +0000

Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 percent of Hispanic children born in America, versus 61 percent of adults.

As a result, agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.

Is an already competitive agency landscape set to become even more so?

"In the 2010 Census, we'll see confirmation of a shift from Hispanic consumers who are first generation, where Spanish is the dominant language, to second-generation, bilingual, bicultural consumers. It totally transforms how we market," says Cynthia McFarlane, chair of Publicis Groupe's Conill, a Latino agency. "These are consumers who are as influenced by American culture as the country of origin of their families. There is a new American culture forming, and these consumers are having a tremendous impact on mainstream America."

McDonald's, which sees higher brand loyalty among its Hispanic consumers, has added offerings like breakfast burritos to its national menu. In further evidence of the growing bilingual voice of Hispanic consumers, McDonald's runs ads with Spanish taglines in general-market media, and earlier this year used "Spanglish" in general-market advertising for the Quarter Pounder.

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Guias Local, Inc. Announces the Beta Launch of their Bilingual U.S. Local Search GuiasLocal.com

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 21:31:00 +0000

NewswireToday - /newswire/ - Orlando, FL, United States, 11/01/2009 - Guias Local, Inc. announced today the Beta launch of their bilingual U.S. local search GuiasLocal.

GuiasLocal.com offers more than 20 million searchable businesses in both Spanish and English. GuiasLocal.com takes aim at local search with 200 cities, making it the largest bilingual non-yellow page in the U.S.

During the Beta, GuiasLocal.com will allow users to demo El Paso TX, testing both the reach and search accuracy of the search. GuiasLocal.com will continue its enhancements in a future version offering additional fields such as menus, pricing, handicap accessibility, kid friendly, services offered, and more.

GuiasLocal.com offers affordable advertising for businesses from free business submissions to ads throughout the GuiasLocal.com network. This will give small and large businesses the opportunity to reach Hispanics, a $575 billion market still in its infancy.

According to the Roslow Research Group, most of the U.S. Hispanic market with dual language abilities demonstrated better ad recall, persuasion and communication when the ads were in Spanish. There is definitely a fast-growing opportunity for search marketers with the U.S. Hispanic and Latin American markets. But to really capitalize on the potential of this market segment, search marketers will need to carefully plan a strategy that will help reach Latinos, and that takes into account the complexities of multiple languages, nationalities, cultures, gender and age demographics, and acculturation levels to the United States.

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Despite Recession, Startup Hispanic Endeavors Grow

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 21:26:00 +0000

Tatiana Pages, a planner and one of five siblings from the Pages family that runs the Dominican Republic's top agency Pages BBDO, has opened her own New York agency along with Creative Director John Castrillion. The agency, Greencard Creative, is aimed at American Latinos.

Ms. Pages was at BBDO until early this year as a group planning director-Hispanic. She worked with U.S. and Latin American offices, and clients like Gallo and Campbell's, to identify U.S. Hispanic opportunities.

Coming from the media side, Halim Trujillo, who started Mindshare's multicultural unit after client-side jobs in Mexico, is opening Creacion, a Chicago agency looking for niches such as general-market agencies in need of Hispanic expertise and Mexican companies targeting the U.S. Hispanic market (creacionmarketing.com).

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DISCOVERY EN ESPAÑOL DELIVERS BEST OCTOBER IN NETWORK HISTORY

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 20:57:00 +0000

MIAMI – November 2, 2009 – Entering the 4th quarter of 2009, Discovery en Español (DSCE) obtains its best October on record among: HHs, P2+, A/M/W 18-49, and A/M/W 18-34.

The network’s sustained growth placed it in the #2 slot behind Galavision among: HHs (tie with ESPN D) P2+, adults and women 18-49. Some of the key programs in prime time driving the double digit growth among adults 18-49 (Oct. 08 vs. Oct '09) include:

Pesadilla animal: Fridays @ 10pm, +50%*
Destruido en segundos: Saturdays @ 9-10pm, +163%
Hora Extraordinaria: Saturdays @10pm, +44%
A Prueba de Todo: Sundays @ 8pm +66% *
Discovery Presenta: Sundays (La Ciencia del Gol, Silencio En Juarez, Lluvia De Tornados) @ 9-11pm +37%

Below are the actual percentage increases year to year by viewing category within prime time (7-11pm) from Monday-Sunday (#s in the 000s) for the month of October.

Demo Change 08 vs. 09

HHs +66% 29 vs. 48
P2+ +51% 47 vs. 71
A18-49 +47% 32 vs. 47
M18-49 +55% 20 vs. 31
W18-49 +42% 12 vs. 17
A18-34 +29% 21 vs. 27
M18-34 +21% 14 vs. 17
W18-34 +43% 07 vs. 10

"With a strong all around performance year-to-date, 2009 is shaping up to be one of the most successful years for Discovery en Español,” said Luis Silberwasser, Senior Vice President and General Manager of Discovery Networks U.S. Hispanic Group.

Source: NHIH, Live+SD, as dated
*Programs began week of 10/5/09

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.discoveryenespanol.com.

comScore Acquires Latin American Web Measurement Company Certifica

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 16:12:00 +0000

Web measurement company comScore, has acquired Certifica, a similar web measurement company based in Latin America. ComScore says the acquisition will help buid its presence in Latin America. ComScore did not disclose the terms of the acquisition.

Based in Santiago, Chile, Certifica was founded in 2000 and publishes analytics and statistics on Internet usage in Latin America. The sites measured by Certifica will be available for inclusion (on an opt-in basis) in comScore’s Media Metrix 360 measurement product, which combines panel-based audience measurement data and Web site analytics data to provide a more comprehensive view of activity.

ComScore also acquired mobile analytics company M:Metrics in 2008 to broaden its measurement of the mobile web

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Case Study: Hispanics More Apt To Respond To Mobile

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 16:07:00 +0000

It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an interesting case study that dove into the realm of socioeconomic and race-based demographics in regards to how they respond to mobile marketing.

Continental Airlines recently ran a marketing campaign aimed at the Hispanic-American demographic in which consumers could enter by texting a keyword to a short code or by clicking on a WAP link within an SMS alert from Univision and other various publishers. The contest let consumers enter to win a trip for two anywhere in the world — up to $2,500 worth of plane tickets — by submitting a video.

The airline ran ads on TV, on-line banners, search engine ads, out-of-home, radio and mobile — both SMS and WAP. After it was all said and done, the company found that their interactive ads (mobile and on-line) were more effective than their off-line ads by a long shot (not surprising) but, most interestingly, the mobile ads were five-to-ten times more effective than on-line advertising.

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The Social Consumer B2C Case Studies and Roundtable

carlos@latinvision.com (LatinVision Media) — Sat, 31 Oct 2009 19:40:00 +0000

For more information, including registration, please click here to visit the event website.

Use promo code LATV for a discounted rate of $155.

Date: Thursday, November 12, 2009
Time: 8:00 a.m. - 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialconsumer.html

About the Event: It is no secret that social communications' impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals.

We will cover the following questions:
What are the best examples of how brands integrate social communications into their marketing/communications platforms?
Why is the customer service function becoming social and how do you provide innovative customer service socially?
How do you make e-commerce social to increase sales?
What are the key success factors for building new communities with customers?
What are the best practices for partnering and leveraging established social networking sites such as Facebook, LinkedIn, Twitter and others?
How do leading brands measure and monitor their social communications channels?
What are the best technologies and products for measuring and monitoring social communications?
What are the best examples of how organizations capture, analyze and act on consumer insights derived from social communications channels?
How has social communications changed media relations and how do you provide content directly to communities of customers, partners and employees?
We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

For more information, including registration, please click here to visit the event website. Use promo code LATV for a discounted rate of $155.

Levelup.com Selected as Content Partner for Yahoo! Mexico

carlos@latinvision.com (LatinVision Media) — Fri, 30 Oct 2009 13:28:00 +0000

LA JOLLA, Calif., Oct. 29 /PRNewswire/ -- Busca Corp. and Yahoo! Mexico
announced today that Levelup.com (www.levelup.com) is providing video game
content to Yahoo! Mexico's front page. As part of the agreement, Yahoo! Mexico
will produce a special Levelup app that users can add to their "My Favorites"
on the Front page. This will provide Yahoo! Mexico users easy access to the
latest news feeds and information from Levelup.com.

"The addition of Levelup.com's content will enrich the Yahoo! Mexico homepage
and provide our users with a direct link to information on anything related to
games- from gaming technology, reviews and news to game previews and videos,"
said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "Our
association with Levelup.com is also in line with Yahoo!'s Open Strategy,
which seeks to mesh the Yahoo! experience with the best online content and
services."

"This association with Yahoo! Mexico further cements Levelup.com's leadership
in the gaming industry," said Busca Corp President, Ramon Toledo. "We are
confident that this endeavor will provide Busca Corp. and Levelup.com with
further brand recognition and growth in both traffic and ad revenues."

Levelup.com's technology and platform rivals that of their European and U.S.
counterparts and is continually being improved upon. Therefore, Yahoo! users
will benefit from this best-in-class offering available to personalize their
Yahoo! experience. The company now joins the ranks of Facebook and MySpace in
the Yahoo! content offering.

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Popular Mega-Series 'Gabriel' Coming to DVD

carlos@latinvision.com (LatinVision Media) — Thu, 29 Oct 2009 16:16:00 +0000

MIAMI, Oct. 28 /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) and Echo Bridge Home Entertainment have entered into a distribution agreement to release the mega-series that captivated audiences worldwide, "Gabriel Amor Immortal," on DVD on Tuesday, February 9, 2010 at a suggested retail price of $29.99. This exclusive box-set will include all the episodes of the series, along with behind the scenes footage, deleted scenes including the famous love scene between Chayanne and Angelica Celaya that was too hot to show on television, and music videos featuring songs by Chayanne, and Jose Luis "El Puma" Rodriguez.

Nominated for 8 Suncoast Regional Emmy(R) Awards and produced by Megafilms and DirecTV Mas, "Gabriel" is the first scripted dramatic Megaseries filmed in high-definition with 3-D animation and special effects. The cast includes some of Spanish-language's most renowned actors such as: Chayanne, Angelica Celaya, Jose Luis "El Puma" Rodriguez, Laura Ferretti, Sebastian Ligarde, Julian Gil, Mirta Renee, Laura Zerra, Freddy Viquez, Juan David Ferrer, Alvaro Ruiz, Marcos Miranda, Camila Banus and the young singing sensation, Alexia.

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Bad Campaign Worse than None at All

carlos@latinvision.com (LatinVision Media) — Thu, 29 Oct 2009 16:10:00 +0000

Online marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics.

The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most by a bad campaign—by 4.1 percentage points.

Top-performing campaigns, by contrast, boosted online ad awareness, message association and aided brand awareness by more than 8 percentage points each.

“When it comes to digital advertising, a lot of time is spent choosing Web sites, ad sizes, formats, targeting and other factors,” said Ken Mallon, Dynamic Logic’s SVP of custom solutions, in a statement. “However, not enough time is spent producing and testing high quality ads.”

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Ayuda For The Arts Celebrates “A Fashionable Taste Of New York” With Celebrity Chefs, Raising Funds For Future Artists

carlos@latinvision.com (LatinVision Media) — Wed, 28 Oct 2009 21:41:00 +0000

New York, NY, October 20, 2009 - AYUDA for the Arts presents “A Fashionable Taste of New York” an evening of food, fashion and fun. The celebrity-filled event features culinary creations from dozens of New York area’s finest restaurants and top chefs preparing signature dishes.

“A Fashionable Taste of New York” will take place at the Prince George Ballroom, 15 E. 27th St. on Monday, November 9th from 6:00 p.m. – 9:30 p.m.

Proceeds from the evening’s event will go toward scholarships and programs to help creative students from our urban communities develop their artistic potential, enabling them to make significant contributions to our society through the arts.

James Taratunio, President and Co-Founder of AYUDA for the Arts stated, “We are proud to provide assistance so promising artists can fulfill their educational pursuits. “A Fashionable Taste of New York” not only allows us to serve our mission, but also have a great time while helping others.”

At the event, AYUDA for the Arts will honor Tina Ramirez, Founder of Ballet Hispanico; Award-winning celebrity chef Art Smith; and Kent Tritle, Master Conductor/Professor and Organist with the New York Philharmonic with a Guiding Star award for their contributions to the arts and humanitarian efforts.

Good Day New York’s Mike Woods and Ines Rosales will MC the program, with celebrity chefs from the Food Network and The Next Iron Chef preparing their favorite dishes. Priceless auction items and thousands of dollars worth of raffle prizes will be available. Artwork and fashion designs created by former scholarship recipients will also be on display and available for purchase. In a rare appearance, renowned artist Billi Kid will create a signature piece live at the event that will be auctioned immediately following its completion.

The Alliance for Young Urban Design and the Arts (AYUDA for the Arts) is a non-profit organization dedicated to helping the creative young minds from our urban neighborhoods.

For advanced discount tickets and more information, please visit www.ayudaforthearts.org.

Contact: Lili Santiago-Silva, Events Consultant 914.751.5741 or lsilvamanager@gmail.com

AYUDA for the Arts

"Empowering the Creative Minds of the Future"

542 East 79th Street, Suite 2C, New York, NY 10075

Univision, Flock Team Up on Spanish-Language Social Browser

carlos@latinvision.com (LatinVision Media) — Wed, 28 Oct 2009 15:54:00 +0000

Spanish-language media company Univision Interactive Media teamed up with social Web browser Flock on a customizable, Spanish-language version of Flock 2.5.

The Univision version of Flock 2.5 connects users to Spanish-language content, as well as their email and social-networking and media sites, and it features drag-and-drop functionality enabling easy sharing of photos, videos, text and more to friends' profiles on Twitter, Facebook, MySpace or other social-media sites in the browser's People Sidebar.

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Univision Interactive Media And Flock Announce The First Exclusive Version Of Spanish-Language Social Web Browser

carlos@latinvision.com (LatinVision Media) — Tue, 27 Oct 2009 14:07:00 +0000

Redwood City, Calif. and New York, N.Y. – October 27, 2009 — Flock, the social web browser, today announced its partnership with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. This new, free and highly customizable version of Flock is available for download at http://flock.univision.com in either Spanish or English. The Univision.com edition will be the first offering of Flock 2.5 to be available in Spanish.

“Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We’re very excited about the unique user experience we’ve developed in partnership with Flock, and we look forward to continuing to deliver the best possible Web experience for our users.”

This free and highly customized social media browser connects users to the most extensive source of Spanish-language content, while keeping them linked to their email and the most popular social networking and media sites. Simple drag-and-drop functionality enables easy sharing of photos, videos, text and more to a friend’s profile on Twitter, Facebook, MySpace or other social media sites in Flock’s People Sidebar. Through the FlockCast feature, users can also ‘broadcast’ their public actions to multiple locations at once.

The exclusive Univision.com edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com homepage tab and search capability. The custom social media browser also features “favorite” bookmarks, media streams of popular Univision.com videos and photos, and persistent links to other areas of Univision.com.

There are more than 22 million Hispanics online today and the Spanish-language online market growth will continue to outpace the English-language market growth into the foreseeable future.1 In third quarter 2009, there were nine million global visits to the homepages of Univision.com's social media properties: Mi Página, forums, and chat.2 More than 40 percent of Hispanics who are active social networkers visit social media sites such as Facebook and Twitter on a daily basis.3

“Univision.com is a leading provider of online Spanish-language content in the United States,” said Shawn Hardin, CEO of Flock. “Flock is excited to expand its offering to serve the preferences of the Hispanic community in the United States, and Univision.com is the ideal partner to team up with to deliver an experience that combines good friends and great content.”

The browser can be downloaded at http://flock.univision.com.

1 Simmons NCS/NHCS Spring 2009 Full Year, Population Adults 18+ (Apr08 – June09); “Online” defined as online computer services, do you use – yes
2 Univision.com Worldwide Traffic Analytics, MRC Accredited, 3Q 2009
3 2008 Forrester Custom Research, Based on Hispanic Adults who visit social networking sites

About Flock
Flock delivers the only browser designed to enhance the active online social user’s experience and liberate them from the complexities of managing multiple social networks, web mail, media, news feeds and blogs. With Flock, they can instantly discover, enjoy and share the relationships and content they are passionate about. For the second year in a row, Flock was nominated for the 2009 Webby Award for social networking (which it won in 2008). Flock has also received the SXSW 2008 Community Award, was listed #6 in PC World’s 100 Best Products of 2008 and received the 2008 Eddy Award. Flock was founded in 2005. Flock is free to download and use at http://www.flock.com.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates the Univision Network, the most--watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

Americans Want Brands that Inform

carlos@latinvision.com (LatinVision Media) — Tue, 27 Oct 2009 12:57:00 +0000

The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research.

Helping consumers keep up to date on topics that were important to them was also key, followed by being entertaining, becoming part of a daily routine, and informing consumers about the product and the company. Consumers were relatively uninterested in brands that tried to act like their friends.

Unsurprisingly in a difficult economy, consumers said the most relevant thing a brand could do for them was offer discounts. That topped various social and creative efforts such as online communities and brand-created video or TV programs.

Word-of-mouth was the No. 1 purchase driver according to the surveyed consumers. Face-to-face recommendations had significantly more weight with respondents than TV ads, advice from online friends, e-mails or Websites.

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McCann Launches McCann MIA, New Gateway Hub To Latin America

carlos@latinvision.com (LatinVision Media) — Mon, 26 Oct 2009 21:12:00 +0000

McCann MIA a new Miami-based company specializing in the Latin American market is being launched by McCann Worldgroup, one of the world's largest marketing communications organizations. The new venture is a center of proprietary research on emerging Latin American trends and their implications, offering cross-discipline communications expertise to marketers interested in entering or developing their business in Latin America.

McCann MIA, headed by General Manager, Martin Ortells, opens with a staff of 20 employees and Latin America responsibility for three multinational accounts, General Motors, MasterCard and Sony Ericsson.

"We are thrilled with this new initiative. It creates a true center of excellence that offers unrivaled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace," said John J. Dooner, CEO McCann Worldgroup.

"McCann MIA is a truly integrated organization that will allow clients the opportunity to engage Latin American consumers in a mutually beneficial relationship with a brand or product," said Luca Lindner, Latin American & Caribbean Regional Director for McCann Worldgroup.

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Time Warner Launches First Hispanic On-Demand Channel

carlos@latinvision.com (LatinVision Media) — Mon, 26 Oct 2009 21:04:00 +0000

Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Demand ("The Best On Demand").

Lo Mejor offers Time Warner Digital Cable customers a range of free programming drawn from Univision and its sister cable networks TeleFutura and Galavision. The launch of LMOD comes six months after Time Warner and Univision announced the renewal of their partnership.

The new free video-on-demand service was launched with some fanfare in Times Square with live public broadcasts of popular Univision shows, including Despierta America ("Wake-Up America"), Escandalo TV ("Scandal TV," which Univision translates as "Showbiz TV") and El Gordo y La Flaca ("The Fat Guy and the Skinny Girl," which Univision translates as "The Scoop and the Skinny").

Time Warner Digital Cable subscribers will also be able to get popular telenovelas, talk shows, news and sports programming, including "Cristina," "Sabado Gigante," "Republica Deportiva" and "Nuestra Belleza Latina."

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Hispanic Online Ad Spend Stays Positive

carlos@latinvision.com (LatinVision Media) — Mon, 26 Oct 2009 20:59:00 +0000

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.

The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth.

Network TV, which accounts for nearly one-half of the Hispanic ad spend, will be down 5.5% for the year.

Myers Publishing predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.

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Spain's Prisa acquires 12 pct of V-me Hispanic network

carlos@latinvision.com (LatinVision Media) — Mon, 26 Oct 2009 20:28:00 +0000

MADRID (AFP) - Spanish media giant Prisa has reached a deal to acquire 12 percent of the US Hispanic television network V-me Media Inc as part of North American expansion plans, it announced Tuesday.

Prisa did not reveal the cost of the deal, which it said "provides for the future takeover" of V-me, the fourth largest U.S. television network targeting the Hispanic marketplace.

"This operation, a first for a Spanish media company in the United States, is part of Prisa expansion plans in North America, and demonstrates its commitment to the audiovisual sector as a strategic area of growth," a statement said.

"Prisa is the perfect partner for V-me," the statement quoted V-me chairman Carmen DiRienzo as saying.

The deal "offers great opportunities to develop new programmes and channels, both domestically and internationally, and to expand and develop brands through Prisa's radio, publishing and broadcast assets."

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Facebook signs Latin American advertising sales deal

carlos@latinvision.com (LatinVision Media) — Mon, 26 Oct 2009 16:43:00 +0000

Facebook has signed an agreement under which Fox Networks will become its representative to sell advertising in Latin America, including Brazil. The agreement took effect in October, according to a statement issued by the two companies. Fox Networks will sell different formats of advertising on every page of the social network. The agreement also includes disclosure of Facebook on the pay-TV channels of the Fox group and will open possibilities for marketing actions on multi-platforms. .Fox Networks maintains sales offices in 33 markets, including Miami, Mexico, Buenos Aires, Sao Paulo and Santiago.