Hispanic Digital Media

Almost 80% of Hispanics Are Using the Internet to Research Products

carlos@latinvision.com (LatinVision Media) — Mon, 20 Jul 2009 19:45:00 +0000

NEW YORK, NY —July 20, 2009 -- Digital Signage Universe, a leading resource for news and information on the digital signage business, has announced the release of the industry's most comprehensive Directory in Spanish.

According to a February 2009 report by comScore, the US Hispanic online population has reached a record 20.3 million Internet users experiencing 6% growth over the same period in 2008. The report notes that the Hispanic online demographic is expanding more than 50% faster than the overall US online population. During the past year, the growth of America’s Hispanic Internet audience has outpaced that of the total US online population in terms of number of visitors, time spent, and pages consumed. Worldwide use of Spanish on the Internet is also growing, Spanish now ranks third, after English and Chinese, for the most common languages used to search the Internet, representing 8.2% of total users. Current statistics also show that almost 80% of Hispanics are using the Internet to research products.

Read full article

Mobile Banking: Anytime, Anyplace

carlos@latinvision.com (LatinVision Media) — Mon, 20 Jul 2009 14:56:00 +0000

Faster data access through 3G networks, as well as wider adoption of smartphones—and the apps that go with them—has helped boost usage of mobile banking, according to the “Mobile Financial Services: The Market Today & Opportunities for Tomorrow” report from comScore.

Convenience is a major appeal of mobile banking, and to achieve it users take advantage of various access methods.

Read full article

U.S. Latinos Flock to Web

carlos@latinvision.com (LatinVision Media) — Fri, 17 Jul 2009 16:47:00 +0000

The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

Read full article

Online Marketing Trends: What You Need to Know

carlos@latinvision.com (LatinVision Media) — Fri, 17 Jul 2009 15:12:00 +0000

Despite the economic downturn, online marketing remains in growth mode in the industrial sector. Virtually all engineering, technical, manufacturing and industrial professionals use the Internet to search for and locate information - making online marketing the perfect solution for companies interested in reaching this audience.

The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online.

Read full article

The Hispanic Youth Market - Too Big To Ignore

carlos@latinvision.com (LatinVision Media) — Fri, 17 Jul 2009 15:07:00 +0000

As the breakout research report written by Morgan Stanley's teenage intern-turned-analyst Matthew Robson showed this month, marketers are very interested in understanding the youth market. This fascination with the teen market also carries over to the world of Hispanic advertising and rightfully so. According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.

If you look more closely at the Hispanic youth market, it's clear that it is different from the rest of the Hispanic population most of us have made a living marketing to during the last 30 years. For instance, 80% of Hispanic youth are U.S.-born (source: The Institute for Health Policy Studies, UCSF). For the most part, this group is bilingual, going in and out of languages because its members grew up speaking Spanish at home but were educated in English. Yet most cannot read or write Spanish.

Read full article

Acquity Group to Host “Niche Mobile Marketing” for Mobile Monday Chicago

carlos@latinvision.com (LatinVision Media) — Thu, 16 Jul 2009 15:43:00 +0000

PRLog (Press Release) – Jul 15, 2009 – Acquity Group, a leading services firm that focuses on digital solutions, announced today that it will be hosting the monthly meeting, along with sponsorship from Interactive Mediums for Mobile Monday (MoMo) Chicago on Monday, July 20 from 6 to 7:30 p.m.

The meeting, which is themed “Niche Mobile Marketing,” will feature two mobile marketing veterans, Ana Arredondo, an independent consultant, and Hugh Jedwill, CEO at Mobile Anthem. These experts will discuss best practices and key strategies for effectively messaging and engaging niche markets. Afterwards, attendees will have the opportunity to network with Arredondo, Jedwill and other mobile marketers.

Read full article

Allstate Hits the Soccer Field

carlos@latinvision.com (LatinVision Media) — Wed, 15 Jul 2009 19:38:00 +0000

Allstate, the insurance sponsor of soccer’s Mexican National Team, is launching a promotion awarding the winner, and a guest, an all-expenses-paid trip to Dallas to watch a ‘Tricolor’ game, on September 30. The winner will be accompanied by Mexican soccer legend Luis Roberto Alves, known to fans as Zague, who is also a former MNT captain.

The multi-channel promotion, where consumers can participate online, on-site at the Allstate booth at Futbol Fiesta in Atlanta and San Diego, and by texting, marks Allstate’s third year as a sponsor of MNT and the company’s involvement with Alves. Last year, for example, consumers participated in a sweepstakes to win a trip for two to Miami for a dinner with Alves. Allstate has built out a dedicated Website to MNT and is doing public relations and community events in conjunction with the team.

Read full article

Internet Grows as Media Outlet

carlos@latinvision.com (LatinVision Media) — Tue, 14 Jul 2009 18:49:00 +0000

The average U.S. adult has nearly doubled their daily use of the Internet in the past three years according to a May report by The Media Audit. In 2008 the average U.S. adult spent 3.8 hours per day, compared to 2.1 hours in 2006, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising.

According to the report, even people who are considered to be heavy newspaper readers are spending about as much time online as a typical adult. Those who spend at least an hour a day reading papers are currently spending 3.7 hours online. While the Internet only represented 18.4% of a heavy newspaper reader's media consumption in 2006, that number has grown to 28.4%.

Read full article

PBS and impreMedia to Live Stream Spanish Language Version of Sotomayor Supreme Court Confirmation Hearings

carlos@latinvision.com (LatinVision Media) — Tue, 14 Jul 2009 14:23:00 +0000

ARLINGTON, Va., July 12 /PRNewswire-USNewswire/ -- PBS today announced an agreement with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to live stream PBS' NewsHour feed of Judge Sonia Sotomayor's Senate confirmation hearings, translated to Spanish, on impreMedia's Web site (http://www.impre.com/sotomayor). If confirmed, Sotomayor would be the first Hispanic U.S. Supreme Court justice and the third woman to serve on the high court.

"As public media PBS and our member stations have a strong commitment to ensuring that citizens have the information they need to fully participate in our democracy," said John Boland, PBS Chief Content Officer. "We are pleased to partner with impreMedia in utilizing new media platforms to reach the broadest possible audience, including Hispanic Americans who will have particular interest in these hearings."

Read full article

La Comunidad Wins $20M Crown Brands Business

carlos@latinvision.com (LatinVision Media) — Tue, 14 Jul 2009 13:36:00 +0000

NEW YORK (AdAge.com) -- Independent agency La Comunidad won Crown Imports' pitch to choose a new U.S. Hispanic agency of record for beer brands Corona Extra and Modelo Especial, an account worth about $20 million. La Comunidad beat two other Latino shops, independent Zubi Advertising and Conill, Saatchi & Saatchi's Hispanic agency, in a three-month review for the business, which will involve leading strategic planning, creative development and production for the two brands.

The previous agency was Interpublic Group of Cos.' Casanova Pendrill, based in Costa Mesa, Calif.

Jim Sabia, executive VP of marketing for Crown Imports, led the review. In a statement, he credited La Comunidad's win to the agency's insight-driven creative ideas across multiple media platforms.

Read full article

Hispanic shoppers more confident in economy

carlos@latinvision.com (LatinVision Media) — Mon, 13 Jul 2009 14:22:00 +0000

Chicago – Hispanics are more inclined to “live for today because tomorrow is uncertain” – an attitude that translates to and explains the ethnic group’s tendency to spend more on big-ticket items, like home entertainment, than the general market.

This and other insights about current Hispanic consumer trends were shared today during a webinar presented collaboratively by consumer research firm BIGresearch, based here, and Televisa Publishing and Digital, which claims to be the largest Hispanic content producer worldwide.

Read full article

What Your Favorite Social Network Says About You

carlos@latinvision.com (LatinVision Media) — Fri, 10 Jul 2009 14:32:00 +0000

YORK, Pa. (AdAge.com) -- Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise.

Which social network you favor says a lot about you -- and you might be surprised just what it says. A new study by Anderson Analytics is helping identify users' likely interests, buying habits, media consumption and more for marketers. The survey studied the demographics and psychographics of both social networkers and non-users and found that "there are definite data-driven segments in the social-networking-site market, both for non-users and users," said Tom Anderson, founder and managing partner.

Read full article

LogoDesignGuru.com Expands Reach into Latin America

carlos@latinvision.com (LatinVision Media) — Thu, 09 Jul 2009 14:37:00 +0000

Langhorne, PA (PRWEB) July 8, 2009 -- Logo Design Guru (http://www.logodesignguru.com/), the Web's top destination for branding services, logo design and Internet marketing services for small businesses and startups, has expanded into Latin America, opening a regional office in Guadalajara, Mexico. The new office enables the U.S.-based firm to tap into a huge growth market, and provides companies that target Spanish-speaking customers with a cost-effective service for the fast creation of top-quality logos, corporate identity materials, and a range of other branding and internet marketing services.

Logo Design Guru is the first web-based logo design company to expand into Latin America, making it a pioneer in Spanish-language logo and Web design services. Its new Spanish-language logo design website is the go-to destination for the branding needs of businesses in Latin America as well as the growing Spanish-speaking community in the United States.

Read full article

Broadband To Reach 640 Million Households By 2013

carlos@latinvision.com (LatinVision Media) — Wed, 08 Jul 2009 15:28:00 +0000

Demand for high bandwidth broadband will drive the number of worldwide households with the high-speed technology to more than 640 million by 2013, according to a report released Tuesday by Parks Associates.

The analyst firm said that the number of broadband households worldwide grew by over 18% in 2008 to exceed 400 million.

Read full article

America Movil and Nokia to Bring Mobile Email Services to Customers in Latin America

carlos@latinvision.com (LatinVision Media) — Tue, 07 Jul 2009 16:54:00 +0000

MEXICO CITY and ESPOO, Finland, July 7 /PRNewswire-FirstCall/ -- America Movil and Nokia (NYSE: NOK) announced today that they will bring a top of the line messaging experience in multiple devices to customers in Latin America. The agreement adds to the leading collaboration between both companies in music and maps, to meet the growing demand for multimedia options on mobile devices in the region.

Through this agreement, the Nokia Messaging solution will be available to America Movil customers in seven countries before the end of the year. America Movil is the first operator to announce a Latin America-wide offering of Nokia Messaging to its customers.

Read full article

Latino Best Buy Site Hacked

carlos@latinvision.com (LatinVision Media) — Tue, 07 Jul 2009 13:09:00 +0000

Latino Best Buy surfers find a redirect that takes users to, you guessed it, a malware site.

Last week Trend Micro discovered something very disturbing for Latin American customers surfing to the Best Buy site.

Before they reached the page asking them to choose their language – Spanish or English – a subtle GEO-IP check happened. If they were from Latin America, they were redirected to another page. Trend Micro Threat Research Manager, Ivan Macalintal, said:

“If (the) requesting IP is from the Latin America Region (LAR), users are redirected to the ‘Choose English or Spanish’ page—and then bingo!”

Read full article

NASA astronaut initiates the first bilingual tweets about his upcoming space launch

carlos@latinvision.com (LatinVision Media) — Mon, 06 Jul 2009 13:59:00 +0000

NASA will initiate the first bilingual agency with the help of an astronaut who will be posting his tweets in English and Spanish about his preparation aboard the space shuttle scheduled for August and it’s the first of its kind to happen in the new technology age.

Jose Hernandez, NASA astronaut, will be embarking on the journey to space and will let followers know about all the updates and occurrences. Hernandez grew up in a migrant farming family traveling from Mexico to California every year, according to the NASA news release.

Hernandez has said it was always his dream to one day work in Space. He hopes that he can excite people about space, science and engineering while reminding many to pursue their dreams, according to the news release.

Read full article

US Hispanics Flocking To Web

carlos@latinvision.com (LatinVision Media) — Sat, 04 Jul 2009 15:27:00 +0000

NEW YORK The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

Like its offline counterpart, this group of Internet users is young -- 63 percent are under age 35 -- and mobile. Some 81 percent of Hispanics own a mobile phone, according to the Pew Internet & American Life Project, and for 25 percent of these adults, their mobile device is their primary phone. Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.

Read full article

No Exploding Sales This Independence Day

carlos@latinvision.com (LatinVision Media) — Fri, 03 Jul 2009 17:21:00 +0000

The Fourth of July may put the sizzle on barbecue grills around the country, but not on store sales.
According to a study from the National Retail Federation, conducted by BIGresearch, only 14% of US consumers will purchase patriotic merchandise (flags, clothing, decorations or bumper stickers) during June and July of 2009.

Nearly one-half of consumers say the high price of gasoline will impact their Independence Day spending.

As a result of fuel prices, consumers are taking fewer shopping trips, looking for sales more often, shopping closer to home and using more coupons.

Online retailers will benefit from fuel concerns, which are causing 14% of consumers to shop more online.

Read full article

Wisconsin Station Wants to Move to VHF

carlos@latinvision.com (LatinVision Media) — Thu, 02 Jul 2009 17:21:00 +0000

Despite the by now well-known reception issues that stations are having on the high VHF band, post transition, one UHF station wants to move to a VHF channel.

WWAZ License LLC the licensee of station WWAZ-DT Channel 44 in Fond du Lac, Wis., requested substitution of DTV Channel 5 for Channel 44 at Fond du Lac. According to the FCC Notice of Proposed Rulemaking (MM Docket 09-115) [PDF] WWAZ said the channel change will serve the public interest because it "will eliminate the technical requirement that the Station co-locate with Station WWRS-DT, Mayville, Wisconsin, to avoid adjacent-channel interference between the two stations."

WWAZ also said the proposed channel substitution and other related changes in the facility's location will allow it to serve twice the number of Hispanic viewers. The FCC staff found the original proposal would have caused a loss of service to viewers along the western and northwestern edge of both the WWAZ-DT's Appendix B digital service area and WWAZ-TV's licensed analog service area.

Read full article

NYWSE Incubator Friendraiser

carlos@latinvision.com (LatinVision Media) — Wed, 01 Jul 2009 15:13:00 +0000

The NYWSE Incubator Friendraiser marks the successful conclusion of the NYWSE Incubator program. Join us in celebrating the first co-hort of NYWSE Incubator participants, including the selected social entrepreneurs, their apprentices, and their mentors.

Diana Ayton-Shenker, Founder & CEO of Fast Forward Fund (FFF), a youth-investing-in-youth social venture fund, will speak on the importance of investing in young social entrepreneurs-- particularly women. The NYWSE Incubator is an FFF Pipeline Partner.

Interested in volunteering? Email Melissa Osborne at: melissa@ywse.org

Execs Go Online for Business Intelligence

carlos@latinvision.com (LatinVision Media) — Wed, 01 Jul 2009 14:00:00 +0000

Getting the most up-to-date business information has always been important for business executives. In the past, they scoured newspapers and the trades for information and insights on trends and developments. But now, to find information fast, they turn to the Internet.

According to the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.

Online ranked ahead of at-home and at-work contacts, personal networks, trade publications and outside consultants as an information resource. Newspapers and magazines trailed behind.

When it comes to locating business information online, search engines were rated higher than other digital tools, such as blogs, social networking sites and subscription search services.

Read full article

Smartphones, social networks to boost mobile advertising

carlos@latinvision.com (LatinVision Media) — Tue, 30 Jun 2009 19:42:00 +0000

PARIS (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smartphones and the growing popularity of social networks such as Facebook.

Executives, who attended last week's Cannes Lions 2009 ad festival, told Reuters that emerging economies were also promising though the lack of a global mobile phone standard could be a brake to speedy development.

As more consumers embrace new technologies and devices such as smartphones, personified by Apple's iPhone, mobile advertising is seen growing at an annual average of 45 percent to reach $28.8 billion within 5 years from a current $3.1 billion, according to Ineum Consulting.

Read full article

Mexican Business Executive and Entrepreneur Jack Kahan to Spearhead Development

carlos@latinvision.com (LatinVision Media) — Tue, 30 Jun 2009 13:04:00 +0000

SAN FRANCISCO, June 29 -- Getfugu, Inc., the next generation mobile search tool, is making its first step towards global expansion with a distribution licensing agreement with successful Mexican business executive and entrepreneur Jack Kahan. Kahan has a long and distinguished set of accomplishments. Former President of the US Mexico Chamber of Commerce, Kahan spearheaded the Latin American expansion of Dominos Pizza, and is a member of Mexico's well established Kahan family, one of the first families to distribute Chrysler cars in the region, a legacy that has lasted over 80 years. The Kahan family was also the first to bring the McDonald's brand to Mexico, opening its first restaurant in the territory. With the agreement, Kahan will introduce Getfugu to the Latin American territories.

"There are more mobile phones in Mexico, Brazil and Argentina than domestic phone lines. The 13 countries where we will distribute Getfugu have a combined market potential of 500 million people, making us one of the global leaders in the distribution of this revolutionary application," said Jack Kahan. "The 13 new countries include Mexico, Argentina, Brazil, Colombia, Chile, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru, Uruguay and Venezuela. We will introduce Getfugu's mobile search technology to the leading mobile phone companies including Telcel, Movistar, Nextel and Iusacel," added Kahan.

Getfugu will continue its launch in the United States during the Fall of 2009. Europe and Asia will come next. By the end of 2011, Getfugu aims to make its application available to 90% of the world's 4 Billion mobile phone users.

"This licensing agreement with Latin America is a critical part of our global launch plan, it's a large and important territory. We couldn't be more excited to have this deal and the fabulous Jack Kahan aboard to lead us," said Getfugu Co-Founder Richard Jenkins.

Getfugu's new mobile search tool enables consumers to experience the Internet and make purchases on cellular phones in an entirely new way by offering four unique services including:
See It, vision recognition (ARL)
Say It, voice recognition (VRL)
Find It, location recognition (GRL)
Get It, Hot-Spotting

In recent months, Getfugu, under the leadership and vision of CEO Bernard Stolar, has been assembling a roster of esteemed talent for its executive management and its board. Since joining Getfugu, Stolar, who is former Game Evangelist at Google, has appointed Internet search pioneer and Ask Jeeves (Ask.com) founder David Warthen as the company's CTO. Additionally, Beth Doherty joined as Vice President of Network Sales, bringing in more than 20 years of experience in the high tech and entertainment software industries with senior positions at companies including THQ Wireless, Acclaim Entertainment and Sony Computer Entertainment America Inc. (SCEA).

Recently, Getfugu added entertainment industry veteran and Telepictures Corporation founder Michael Jay Solomon to its Board of Directors. Michael Jay Solomon is an entertainment industry veteran and past President of Lorimar Telepictures and Warner Bros. International Television. Solomon was credited as being the creator of television syndication and brings years of international experience at marketing and content distribution to the company. Mr. Solomon is currently a principal of Shanghai Media Group Broadband (SMGBB) which streams Chinese language broadcast networks from China onto the Internet; Solomon has an exclusive contract with Shanghai Media Group for the next ten years. Thus far, twenty channels have been launched in China and nine outside of China.

Getfugu anticipates a nationwide / worldwide launch in Fall 2009; for further information please visit www.getfugu.com.

About Getfugu:
Getfugu, Inc. is the first technology architect to provide a carrier agnostic, platform agnostic mobile search platform. GetFugu will change the way people access the web with their mobile phones. It is designed to encourage use of its applications by simply integrating the mobile phones' core strengths (image recognition, voice recognition, location recognition) into a single customizable application. Additionally, GetFugu offers the only mobile hot-spotting ecommerce platform available worldwide today. The GetFugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide.

Hispanic Retail Summit Sets Store Visits to Latino-focused Supermarkets and Specialty Stores

carlos@latinvision.com (LatinVision Media) — Mon, 29 Jun 2009 16:28:00 +0000

LAS VEGAS – Visits to two authentic Latino supermarkets and two national retailers with Hispanic-focused stores will kick off this year’s Hispanic Retail 360 Summit, being held Aug. 9 to 11 in Las Vegas.

This year’s store tour, which will leave the Venetian Hotel at 11:30 a.m. on Aug. 9, will take pre-registered attendees to Supermercado La Bonita, Marianna’s, Best Buy and Family Dollar Stores in the Vegas market. The guided tours will be led by Hispanic market experts from XL Edge and api+.

Supermercado La Bonita, with four stores in the market, has been serving Hispanic shoppers in Las Vegas since 1988. Its stores feature a dedicated bakery, taqueria, dairy-deli and carniceria.

Founded by the Anaya family in 1989 as a simple tortilla establishment, the first Mariana’s supermarket opened in 1999, bringing a new Hispanic concept to the Las Vegas market. Now with three stores, Mariana's was recognized in 2004 as the best ethnic market in Las Vegas by the Review-Journal Best of Las Vegas readers poll.

Best Buy, the giant electronics superstore chain, has one of its top Latino-focused stores in this market. Last year, the specialty chain won a Hispanic Retail Excellence Award for its Latino market efforts.

Representing one of retailing’s fastest growing channels, Family Dollar serves a heavily Hispanic clientele and presents audience members with an opportunity to see how a dollar store serves the Latino market.
The Hispanic Retail 360 Summit’s conference program will start on the afternoon of Sunday, Aug. 9, with a keynote by Teresa Iglesias-Solomon, vice president of Hispanic initiatives for Best Buy, followed by a presentation from Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion. They will present a case study on Ace’s first foray into Hispanic marketing and provide five “surefire tips” every retailer can use to increase Hispanic footsteps in their stores. Nuñez-Hasman is a skilled, bilingual senior manager with a strong record of success with advertising agencies, such as WPP’s Bravo Group, and retailers, including Sears Roebuck & Co.

In addition, retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers in order to be successful with Hispanic consumers in a recessionary economy.

Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies, including a special retailer panel, moderated by strategic analyst Art Turock. The panel will explore innovation in addressing Hispanic shoppers through “how-to” stories and advance insights from prominent retailers who are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco, Jose Amaya, director of diversity for HY-VEE Inc., Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii, Best Buy, and Juvenal Chavez, president of Mi Pueblo Foods in northern California.

Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants. Last year, the Summit’s store tour included Publix Sabor and Winn-Dixie’s new Latino format in the Miami area.

Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, SuperValu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger.Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the U.S. The Summit is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Brandweek, another Nielsen Business Media brand, is a one of several media sponsors.For the fifth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Geoscape and Café Bustelo.
For more information, or to register go to www.hispanicretail360.com.