Hispanic Market Info

Hispanics are three times more likely to have Internet access via a mobile device, but not have Internet at home (9% vs. 3% respectively).

Elizabeth Perez — Fri, 25 May 2012 22:23:49 +0000

Source: The Nielsen Company. “State of the Hispanic Consumer: The Hispanic Market Imperative” Q2 2012.

Marketing 360 Webinar Video

Jacquelynn Carrera — Fri, 25 May 2012 19:42:00 +0000

Siri, remind me to put the horchata on ice

Jacquelynn Carrera — Thu, 24 May 2012 22:59:11 +0000

Forty-Four percent of U.S. Hispanic adults own a smart phone according to Pew Research Center. It’s an exciting time to focus on Hispanic marketing. Now more than ever, there is a segment in the marketplace craving to be heard and catered to, and all we have to do is listen. This is why it hurts [...]

National Hockey League Hispanic Players

Richard Barth — Tue, 22 May 2012 17:36:45 +0000

This past weekend I was watching my NY Rangers play the NJ Devils in the third round of the NHL playoffs. The memory bank kicked in and I remembered that current Montreal Canadian center Scott Gomez played for both the teams I was viewing - the Devils from 1999–2007 and the Rangers from 2007–2009. Scott was [...]

The New Latino Voter Infographic

Jacquelynn Carrera — Mon, 21 May 2012 20:46:12 +0000

The following infographic shows clearly how important Hispanic voters will be in the 2012 election, and elections to come. As the largest growing demographic in America, 12 million Hispanic registered voters are expected to turn out for the 2012 election. This number will continue to grow, and both parties hope to capture as much of the Hispanic vote as [...]

Nike motivates runners in Mexico for auction bids

Jacquelynn Carrera — Mon, 21 May 2012 20:15:37 +0000

I recently came across a great article on one of my new favorite sites PopSop.com. Did you know that Nike recently launched a great app empowering runners to trade in the distance they run for the chance to win auction Nike items? What a great concept! A creative advertising agency in Mexico, called JWT came [...]

Over the past year, Hispanics increased home broadband use by 14%, which is more than double the 6% growth of broadband use in the general market.

Elizabeth Perez — Mon, 21 May 2012 18:37:47 +0000

Source: The Nielsen Company. “State of the Hispanic Consumer: The Hispanic Market Imperative” Q2 2012.

21% of Hispanics who used mobile data services in the past 30 days used full-tack music download services.

Elizabeth Perez — Fri, 18 May 2012 19:25:39 +0000

Source: The Nielsen Company. “State of the Hispanic Consumer: The Hispanic Market Imperative” Q2 2012.

22% of Hispanics who used mobile data services in the past 30 days used mobile video services.

Elizabeth Perez — Fri, 18 May 2012 00:12:46 +0000

Source: The Nielsen Company. “State of the Hispanic Consumer: The Hispanic Market Imperative” Q2 2012.

34% of Hispanics who used mobile data services in the past 30 days used picture download services.

Elizabeth Perez — Wed, 16 May 2012 16:39:49 +0000

Source: The Nielsen Company. “State of the Hispanic Consumer: The Hispanic Market Imperative” Q2 2012.