<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" gd:etag="W/&quot;CE8DRX09fip7ImA9WxBTFU4.&quot;"><id>tag:blogger.com,1999:blog-13339886</id><updated>2009-12-11T04:01:14.366-08:00</updated><title>Hitches through the technology landscape</title><subtitle type="html">Content does not reflect the opinions of my employer, my former employer or anyone else but me!</subtitle><link rel="http://schemas.google.com/g/2005#feed" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/posts/default" /><link rel="alternate" type="text/html" href="http://jobig.blogspot.com/" /><link rel="hub" href="http://pubsubhubbub.appspot.com/" /><link rel="next" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default?start-index=26&amp;max-results=25&amp;redirect=false&amp;v=2" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email></author><generator version="7.00" uri="http://www.blogger.com">Blogger</generator><openSearch:totalResults>30</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/HitchesThroughTheTechnologyLandscape" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry gd:etag="W/&quot;DUYASXozeyp7ImA9WxNVGE4.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-6517381743075623080</id><published>2009-10-29T10:21:00.000-07:00</published><updated>2009-10-29T10:25:48.483-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-29T10:25:48.483-07:00</app:edited><title>Apple Magic Mouse might be just what economy ordered</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://images.apple.com/magicmouse/images/hero_1_20091020.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 317px; height: 156px;" src="http://images.apple.com/magicmouse/images/hero_1_20091020.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.apple.com/magicmouse/"&gt;Apple Magic Mouse&lt;/a&gt; (http://www.apple.com/magicmouse/) is great as expected however it is not such a big deal technology wise. Not the big leaps and Wows! you expect from Apple. But I think this migh exactly what could add that extra ummph! to Apple's top line growth this holiday season. Especially in a time when everybody is crash crunched and already has an iPod and iPhone. This could be the must get holiday gift that is affordable ($69). Now if they sell 3-4 million of these puppies we are are talking a $280 million boost to the revenue. Not something to &lt;a href="http://thenextweb.com/2009/10/29/apple-magic-mouse-unpack-movie-lickable-nsfw/"&gt;lick about&lt;/a&gt; (http://thenextweb.com/2009/10/29/apple-magic-mouse-unpack-movie-lickable-nsfw/)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-6517381743075623080?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/If4_5PNT1g1EFqvgb3LHLx2Tw4A/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/If4_5PNT1g1EFqvgb3LHLx2Tw4A/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/If4_5PNT1g1EFqvgb3LHLx2Tw4A/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/If4_5PNT1g1EFqvgb3LHLx2Tw4A/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/I5__YE-FXsc" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/6517381743075623080/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=6517381743075623080" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/6517381743075623080?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/6517381743075623080?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/I5__YE-FXsc/apple-magic-mouse-might-be-just-what.html" title="Apple Magic Mouse might be just what economy ordered" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2009/10/apple-magic-mouse-might-be-just-what.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkABQHc-eSp7ImA9WxJQFk8.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-1447177304530717883</id><published>2009-05-29T11:02:00.000-07:00</published><updated>2009-05-29T12:19:11.951-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-05-29T12:19:11.951-07:00</app:edited><title>Android Business Model getting clearer - The 3 options</title><content type="html">&lt;span style="font-family:courier new;"&gt;Google is finally giving more clarity on the business models for device vendors and the service providers. The NY Times article mention three options -&lt;/span&gt;&lt;p style="font-family: courier new;"&gt;1. &lt;strong&gt;The obligation-free option&lt;/strong&gt;: Fre Android, load onto their devices and provide access to as many or as few apps as they want. No preload popular Google applications, like Gmail or Google calendar.&lt;/p&gt;  &lt;p style="font-family: courier new;"&gt;2. &lt;strong&gt;The small strings option&lt;/strong&gt;: Same as Option 1, except that manufacturers sign a distribution agreement to include on the phone Google applications. Of the 18 to 20 phones coming out this year, Mr. Rubin said, 12 to 14 subscribe to this option.&lt;/p&gt;  &lt;p style="font-family: courier new;"&gt;3. &lt;strong&gt;The bigger strings option or the no-censorship version&lt;/strong&gt;: These phones Google calls &lt;span style="color: rgb(255, 0, 0); font-weight: bold;"&gt;“The Google Experience”&lt;/span&gt;&lt;b style="color: rgb(255, 0, 0);"&gt;.&lt;/b&gt; They are physically distinguishable by the &lt;span style="color: rgb(255, 0, 0);"&gt;“&lt;/span&gt;&lt;b style="color: rgb(255, 0, 0);"&gt;Google&lt;/b&gt;&lt;span style="color: rgb(255, 0, 0);"&gt;”&lt;/span&gt; logo on the phone. They include a range of Google applications that the carrier and handset maker agree not to remove from the phone. The carrier and handset maker also agree not to censor access to the Android market. Meaning: if some developer comes up with an application that some people find distasteful, or that gets bad press, it must nevertheless remain available to consumers. Of the phones coming out this year, 5 to 6 belong to this category, Mr. Rubin said.&lt;/p&gt;  &lt;p class="MsoNormal"&gt;More details at :- &lt;a href="http://bits.blogs.nytimes.com/2009/05/27/google-expect-18-android-phones-by-years-end/"&gt;http://bits.blogs.nytimes.com/2009/05/27/google-expect-18-android-phones-by-years-end/&lt;/a&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-1447177304530717883?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/0M9Vl-eM6J4cBXzAEJrISP-hV_A/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0M9Vl-eM6J4cBXzAEJrISP-hV_A/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/0M9Vl-eM6J4cBXzAEJrISP-hV_A/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0M9Vl-eM6J4cBXzAEJrISP-hV_A/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/UmMKH4xn-H8" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/1447177304530717883/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=1447177304530717883" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/1447177304530717883?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/1447177304530717883?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/UmMKH4xn-H8/android-business-model-getting-clearer.html" title="Android Business Model getting clearer - The 3 options" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2009/05/android-business-model-getting-clearer.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Dk8BQn85fip7ImA9WxJQFk8.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-8876486544844797346</id><published>2009-05-20T22:24:00.000-07:00</published><updated>2009-05-29T12:20:53.126-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-05-29T12:20:53.126-07:00</app:edited><title>Android the gen4 Mobile OS</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_nztAN5XxJuo/ShTn6Es9_nI/AAAAAAAABUI/Cl6OSkisy5o/s1600-h/mobileosjobi.gif"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 361px; height: 242px;" src="http://4.bp.blogspot.com/_nztAN5XxJuo/ShTn6Es9_nI/AAAAAAAABUI/Cl6OSkisy5o/s320/mobileosjobi.gif" alt="" id="BLOGGER_PHOTO_ID_5338146443221663346" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-family: courier new;"&gt;Android is an amazing operating system that will fundamentally transform the edge/client nodes. Android OS is the latest in the evolution of Mobile OS operating systems - the gen4 of the Mobile OS. The first few generations were OS built on RTOS that slapped some basic functionality on top of base functionality – “Provide reliable voice call”. The gen3 is where we started having a modular approach to design allowing HLOS (High Level OS) to start appearing. iPhone is where we finally have the age of HLOS with great applications and certainly innovative U/I . iPhone have transformed the mobile application landscape dramatically. Android though lacking on that front is a great lego block operating system that provides not just “&lt;/span&gt;&lt;span style="font-weight: bold; font-family: courier new;"&gt;Design Time Modularity&lt;/span&gt;&lt;span style="font-family: courier new;"&gt;” but also “&lt;/span&gt;&lt;span style="font-weight: bold; font-family: courier new;"&gt;Run Time Modularity&lt;/span&gt;&lt;span style="font-family: courier new;"&gt;”. By default, every application runs in its own Linux process. Android starts the process when any of the application's code needs to be executed, and shuts down the process when it's no longer needed and system resources are required by other applications. Built around OSGi the core part of the specifications is a framework that defines an application life cycle management model, a service registry, an execution environment and modules giving Android the perfect DNA to be one with the best OS for “&lt;/span&gt;&lt;span style="font-weight: bold; font-family: courier new;"&gt;Distributed Edge Nodes&lt;/span&gt;&lt;span style="font-family: courier new;"&gt;”..Smartphones are just the beginning…Android could be the OS for everything connected...&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;* &lt;span style="font-style: italic;"&gt;Content does not reflect the opinions of my employer, my former employer or anyone else but me!&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-8876486544844797346?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/kQ6uPa71BrduYpIAFyb_z5pkCRI/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/kQ6uPa71BrduYpIAFyb_z5pkCRI/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/kQ6uPa71BrduYpIAFyb_z5pkCRI/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/kQ6uPa71BrduYpIAFyb_z5pkCRI/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/aCbcKYlz0IE" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/8876486544844797346/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=8876486544844797346" title="1 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/8876486544844797346?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/8876486544844797346?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/aCbcKYlz0IE/android-gen4-mobile-os.html" title="Android the gen4 Mobile OS" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_nztAN5XxJuo/ShTn6Es9_nI/AAAAAAAABUI/Cl6OSkisy5o/s72-c/mobileosjobi.gif" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://jobig.blogspot.com/2009/05/android-gen4-mobile-os.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkUCQ3o7eCp7ImA9WxJRGEs.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-8603345554363507486</id><published>2009-05-20T18:10:00.000-07:00</published><updated>2009-05-20T18:11:02.400-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-05-20T18:11:02.400-07:00</app:edited><title>Intel and Novell to colloborate on Moblin</title><content type="html">&lt;p&gt;Intel and Novell signed an agreement outlining their plan for collaboration. Novell also announced it will create a Moblin-based product for netbooks that it will take to market to a wide range of OEMs and ODMs.&lt;strong&gt; &lt;/strong&gt;Additionally,&lt;strong&gt; &lt;/strong&gt;Novell will establish Novell® Open Labs in Taiwan to foster the adoption of Moblin and will work with the Taiwan Moblin Enabling Center (MEC), a joint effort of Intel and the Taiwan Institute for Information Industry, to validate designs for Moblin compliance.&lt;/p&gt; &lt;p&gt;&lt;em&gt;“Novell has taken a significant leadership role in the Moblin community since joining the effort late last year, and today’s announcement will extend Novell’s level of involvement,” said Doug Fisher, vice president of Intel’s Software and Services Group and general manager of the System Software Division. “The combination of Intel Atom processor-based platforms and Moblin-based Novell software will provide even more opportunities for OEMs, ODMs and the broader Moblin community to deliver excellent mobile Internet solutions.”&lt;/em&gt;&lt;/p&gt; &lt;p&gt;Novell’s contributions to the Moblin ecosystem include leading the open source development of key operating system features such as window, e-mail and media management.&lt;/p&gt; &lt;p&gt;&lt;em&gt;“We are extending our involvement with Moblin because we believe that it provides a richer mobile Internet experience,” said Ron Hovsepian, Novell president and CEO. “The emergence of such mobile computing platforms as netbooks presents a significant growth opportunity. We believe that Moblin-based Novell software on Intel-based platforms will offer OEMs and ODMs exceptional solutions for delivering a full Internet experience on such devices.”&lt;/em&gt;&lt;/p&gt; &lt;p&gt;More details at - &lt;a href="http://finance.yahoo.com/news/Intel-Novell-Extend-bw-15164933.html"&gt;http://finance.yahoo.com/news/Intel-Novell-Extend-bw-15164933.html&lt;/a&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-8603345554363507486?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/2j27GsNk6se4DwF8QL5N5h5OyKY/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2j27GsNk6se4DwF8QL5N5h5OyKY/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/2j27GsNk6se4DwF8QL5N5h5OyKY/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2j27GsNk6se4DwF8QL5N5h5OyKY/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/guUCfS1bg1I" height="1" width="1"/&gt;</content><link rel="related" href="http://software.intel.com/en-us/blogs/2009/05/07/intel-and-novell-to-colloborate-on-moblin/" title="Intel and Novell to colloborate on Moblin" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/8603345554363507486/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=8603345554363507486" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/8603345554363507486?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/8603345554363507486?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/guUCfS1bg1I/intel-and-novell-to-colloborate-on.html" title="Intel and Novell to colloborate on Moblin" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2009/05/intel-and-novell-to-colloborate-on.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEYEQX06eSp7ImA9WxRVE0U.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-3062049498528153305</id><published>2008-11-10T22:46:00.000-08:00</published><updated>2008-11-10T22:48:20.311-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2008-11-10T22:48:20.311-08:00</app:edited><title>Moving my technology blog to Intel site</title><content type="html">I have moved my blog to Intel site. Please visit &lt;a href="http://software.intel.com/en-us/blogs/author/george-jobi/"&gt;http://software.intel.com/en-us/blogs/author/george-jobi/ &lt;/a&gt;to read my latest entries&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-3062049498528153305?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/RvayWCwvy0R080AS2oAeFg3Hh_U/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RvayWCwvy0R080AS2oAeFg3Hh_U/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/RvayWCwvy0R080AS2oAeFg3Hh_U/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RvayWCwvy0R080AS2oAeFg3Hh_U/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/BZHDE7-z8jM" height="1" width="1"/&gt;</content><link rel="related" href="http://software.intel.com/en-us/blogs/author/george-jobi/" title="Moving my technology blog to Intel site" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/3062049498528153305/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=3062049498528153305" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/3062049498528153305?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/3062049498528153305?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/BZHDE7-z8jM/moving-my-technology-blog-to-intel-site.html" title="Moving my technology blog to Intel site" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2008/11/moving-my-technology-blog-to-intel-site.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0cCSXk_fCp7ImA9WxdQFkU.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-813845564005159461</id><published>2008-06-16T22:34:00.001-07:00</published><updated>2008-06-16T22:37:48.744-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2008-06-16T22:37:48.744-07:00</app:edited><title>Apple Sells Benefits others sell features</title><content type="html">Yes Apple has done it again and as usual I am a big fan of Steve (who isn't :-)...&lt;br /&gt;&lt;br /&gt;3G iPhones are going to be here soon and the evolution of platform continues.  The difference between Apple and Google is so visible...&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;&lt;span style="font-weight: bold;"&gt;Apple sells benefits, while everyone else sells features&lt;/span&gt;. Since average consumers are only interested in benefits: calling someone, texting someone, photo galleries, video playback, maps, web browsing, email, etc. The technical features that enable these benefits are uninteresting or just plain confusing. How much RAM does the phone have? How many mega pixels is the screen? How fast is the data transfer rate when it's plugged into a USB port? Answers to these questions do not sell phones to average consumers. And the biggest share of wallet will go to the products that get the biggest share of mind.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;But I won't count Google. Google plays to change behaviour. Sometimes the threat is enough to force handsets to open up and google to get entry with their "intention capturing and monetizing business"..&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-813845564005159461?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/gKF-eYGC6OSdS1QJ0Hsc7v5joxs/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/gKF-eYGC6OSdS1QJ0Hsc7v5joxs/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/gKF-eYGC6OSdS1QJ0Hsc7v5joxs/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/gKF-eYGC6OSdS1QJ0Hsc7v5joxs/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/BrgtH4dR1SI" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/813845564005159461/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=813845564005159461" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/813845564005159461?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/813845564005159461?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/BrgtH4dR1SI/apple-sells-benefits-others-sell.html" title="Apple Sells Benefits others sell features" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2008/06/apple-sells-benefits-others-sell.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUYAQn8_cSp7ImA9WxdSGUw.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-5247889153110495479</id><published>2008-05-27T11:29:00.000-07:00</published><updated>2008-05-27T11:32:23.149-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2008-05-27T11:32:23.149-07:00</app:edited><title>Apple : The Great Leadeship - "The change from within"</title><content type="html">Today there is a great post by Geofferey Helt at Minnyvale on how Steve transformed Apple..In summary..&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;The fundamental challenge facing the leadership team at Apple is not about strategy, but rather capacity. The question that stands in the way of its heroic future is: How do we redesign the organization of our business to deliver on the following interconnected fronts?&lt;/span&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt; &lt;/span&gt;&lt;br /&gt; &lt;ul style="font-style: italic;"&gt;&lt;li&gt;Doubling the number of Apple stores to facilitate broader adoption.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Building iTunes into a media storehouse accessible across all screens (phone, TV, PC, etc.).&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Catapulting the iPhone into a 3G global platform that spans networks and geographies.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Turning the TV into a 21st century device that can manage our media-intensive homes (more on this in a future article).&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Bringing the price point of Macs down further to make switching costs negligible.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Taking the iBook off the shelf and rebooting it as the breakthrough that the Newton promised (and failed) to be.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Engineering OSX into a corporate-ready operating system that steals share from the Windows hegemony.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;And, oh yes, evolving the iPod to be an indispensable part of people’s lives for years to come. &lt;/li&gt;&lt;/ul&gt;&lt;a href="http://www.minyanville.com/articles/apple-rimm-hpq-osx-DELL-F/index/a/17318/from/yahoo"&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;To read more&lt;/span&gt; ...&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-5247889153110495479?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/eL4POSAkeWVAFYtnhrgRXfWd5ME/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/eL4POSAkeWVAFYtnhrgRXfWd5ME/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/eL4POSAkeWVAFYtnhrgRXfWd5ME/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/eL4POSAkeWVAFYtnhrgRXfWd5ME/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/YvbIprREij0" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/5247889153110495479/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=5247889153110495479" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/5247889153110495479?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/5247889153110495479?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/YvbIprREij0/apple-great-leadeship-change-from.html" title="Apple : The Great Leadeship - &quot;The change from within&quot;" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2008/05/apple-great-leadeship-change-from.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A08GQX8_fCp7ImA9WxZUEUg.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-1934431970033326272</id><published>2008-04-02T11:03:00.000-07:00</published><updated>2008-04-02T11:10:20.144-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2008-04-02T11:10:20.144-07:00</app:edited><title>Intel unveils ATOM</title><content type="html">This is one of the ground &lt;a href="http://www.intel.com/technology/atom/index.htm"&gt;breaking product introduction from Intel&lt;/a&gt;. We at Intel believe this will fundamentally change how connected device will evolve. The ATOM processor uses only 3watt power compared to 35watt traditional Intel Architecture chips use. Now you have a package that is power efficient and uses existing Intel instructions from PC ecosystem (a huge asset) to start building compelling usages..&lt;br /&gt;&lt;br /&gt;So let your creativity  unleash and create innovative usages including innovative packages, software and applications....&lt;br /&gt;&lt;br /&gt;Jobi&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-1934431970033326272?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/KwDqXn70FKRoNDTaXzM_nfntgUY/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/KwDqXn70FKRoNDTaXzM_nfntgUY/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/KwDqXn70FKRoNDTaXzM_nfntgUY/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/KwDqXn70FKRoNDTaXzM_nfntgUY/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/b5Bg3ztS0co" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/1934431970033326272/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=1934431970033326272" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/1934431970033326272?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/1934431970033326272?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/b5Bg3ztS0co/intel-unveils-atom.html" title="Intel unveils ATOM" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2008/04/intel-unveils-atom.html</feedburner:origLink></entry><entry gd:etag="W/&quot;D0EBQHczeyp7ImA9WxZWEk8.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-472312638184974964</id><published>2008-03-11T01:38:00.000-07:00</published><updated>2008-03-11T01:54:11.983-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2008-03-11T01:54:11.983-07:00</app:edited><title>Sun Microsystems to sell 'virtual' Windows PCs</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_nztAN5XxJuo/R9ZHsN2UetI/AAAAAAAAANc/S4X_4YMr2mI/s1600-h/suninnotek.JPG"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://bp0.blogger.com/_nztAN5XxJuo/R9ZHsN2UetI/AAAAAAAAANc/S4X_4YMr2mI/s320/suninnotek.JPG" alt="" id="BLOGGER_PHOTO_ID_5176403646666275538" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;Now who would have thought Sun would go to this length. But this shows the new found maturity and the savviness of the young CEO. Sun now with acquisition is able to provide a good stack for hosted desktop solution.&lt;br /&gt;&lt;br /&gt;      &lt;span style="font-style: italic;"&gt;Sun Microsystems &lt;/span&gt;&lt;a style="font-style: italic;" href="http://in.reuters.com/article/technologyNews/idINIndia-32360920080308"&gt;plans &lt;/a&gt;&lt;span style="font-style: italic;"&gt;to introduce software and hardware to create "virtual" Windows and Linux personal computers that can be accessed via desktop machines, laptops and cell phones."We are going to announce (it) soon," said Steve Wilson, a Sun vice president involved in the project. The machines will compete with with ones from Citrix Systems Inc and VMware Inc&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Sun &lt;a href="http://www.technewsworld.com/story/virtualization/61661.html?welcome=1205225058"&gt;bought &lt;/a&gt;an interesting company recently called innotek (VirtualBox) . It sounded at that time why anybody cares for yet another VMM vendor. But on looking through the technology portfolio one realizes what Sun was purchasing.   &lt;p class="MsoPlainText"&gt;Sun was always interested in their IP. In last couple of months Sun has become a VDI player by repositioning the 15 years of experience from Sun Ray and others. But they use ALP protocol and had hole in RDP IP. VirtualBox fills in that niche very well. I have indicated that with Red lines in the picture .&lt;/p&gt;&lt;p class="MsoPlainText"&gt;This is a great move and now we have a good competition in the VDI space, watch out VMWare..&lt;/p&gt;&lt;br /&gt;&lt;p class="MsoPlainText"&gt;&lt;span style="font-weight: bold; font-family: georgia; color: rgb(0, 0, 153);"&gt;Jobi&lt;/span&gt;&lt;span style="font-style: italic;"&gt;&lt;br /&gt;&lt;span style="font-family: times new roman;"&gt;comments - jobig630@gmail.com&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoPlainText"&gt;&lt;br /&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-472312638184974964?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/5-HrI_Zq1uS4sCoHdAMLDJT57wg/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/5-HrI_Zq1uS4sCoHdAMLDJT57wg/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/5-HrI_Zq1uS4sCoHdAMLDJT57wg/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/5-HrI_Zq1uS4sCoHdAMLDJT57wg/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/xv-TXt-LAAE" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/472312638184974964/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=472312638184974964" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/472312638184974964?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/472312638184974964?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/xv-TXt-LAAE/sun-microsystems-to-sell-virtual.html" title="Sun Microsystems to sell 'virtual' Windows PCs" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://bp0.blogger.com/_nztAN5XxJuo/R9ZHsN2UetI/AAAAAAAAANc/S4X_4YMr2mI/s72-c/suninnotek.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2008/03/sun-microsystems-to-sell-virtual.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Dk8ARH46eip7ImA9WB5XEEk.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-2059141521859239828</id><published>2007-07-07T21:47:00.000-07:00</published><updated>2007-07-09T22:20:45.012-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2007-07-09T22:20:45.012-07:00</app:edited><title>Apple's Secret Weapon</title><content type="html">&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;Now more than a week has passed since "iPhone" release and hopefully we can start looking beyond &lt;a href="http://www.economist.com/business/displaystory.cfm?story_id=9443542"&gt;Jesus Phone&lt;span style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/a&gt;. Looks like things are getting back to normal and Apple is also ready to &lt;a href="http://www.macobserver.com/stockwatch/2007/07/09.1.shtml"&gt;focus back on&lt;/a&gt; iPod. &lt;/span&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;It is a good time to talk about things beyond iPhone. &lt;/span&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;One of the key capabilities that Apple had been quietly rolling out into it's products and is very rarely talked about is the networking platform - &lt;span style="font-weight: bold;"&gt;"Bonjour".  &lt;/span&gt;The secret new network based platform for Apple ecosystem that might mold into next gen P2P runtime.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;Walter S. Mossberg from &lt;a href="http://online.wsj.com/"&gt;WSJ &lt;/a&gt;wrote a great piece last month titled "&lt;a href="http://online.wsj.com/article/SB118117778734227227.html"&gt;You're Using iTunes,But Are You Missing Some of the Fun? &lt;/a&gt;[$$]".&lt;/span&gt;&lt;span style="font-size:10;"&gt; He wrote&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10;"&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;...Many people don’t realize that every time they install iTunes on a Windows PC, they also are installing Apple networking software called Bonjour, which operates independently from the Microsoft built-in network software controlled from the Windows Control Panel. This Apple network layer isn’t harmful and doesn’t interfere with the Microsoft networking functions. It’s designed to allow iTunes users to share their music...&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family: arial;"&gt;Given the fact that there had been 300 Million iTune downloads and 100+million iPod sold, the Bonjour footprint is starting to look pretty impressive. Add to that AppleTV, Safari browser and the new iPhone (all with Bonjour) we are talking serious play in the Consumer space. This layer thought largely not exposed &lt;/span&gt;&lt;span style="font-style: italic; font-family: arial;"&gt;{yet}&lt;/span&gt;&lt;span style="font-family: arial;"&gt; allows any media stored on any device to be streamed among any other "Bonjour" aware clients.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family: arial;"&gt;He wrote..&lt;/span&gt; &lt;span style="font-style: italic;"&gt;In effect, each copy of iTunes, with the user's permission, broadcasts a sort of beacon that signals its presence to other copies of iTunes on a local network, regardless of the operating system underneath. It makes the operating system irrelevant.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10;"&gt;&lt;br /&gt;&lt;span style="font-family: arial;"&gt;What Apple is effectively doing is creating an OS independent network of connected devices that requires zero administration, are part of a circle of trust, allow content to live anywhere in the local net (even internet as we saw how easily Apple was able to enable YouTube). Computer scientists have long dreamt of connected devices in the home where refrigerator talked to microwave and the music changed in the living room based on the person who walks in. But todays reality is far from that. But certainly Apple seems to be headed in the right direction.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="font-family: arial;" class="MsoNormal"&gt;&lt;span style="font-size:10;"&gt;It is amazing to see how Apple approaches the same concept of getting into your living room and into your Home Theater  differently than &lt;a href="http://www.sony.com/"&gt;Sony&lt;/a&gt;, &lt;a href="http://www.microsoft.com/"&gt;Microsoft &lt;/a&gt;with Windows Media Server and even Intel with the &lt;a href="http://www.intel.com/personal/our-technology/viiv/index.htm?cid=cim:ggl%7Cdig_hom_viiv%7Ck426F%7Cs"&gt;ViiV&lt;/a&gt;. While Microsoft and Intel focused on the technology, worried about how to  horizontalize and let an ecosystem of vendors come and innovate on top of the platforms, Apple is stealing the show by first organizing peoples music and then other media.&lt;br /&gt;&lt;br /&gt;The beauty of Apple’s approach is how incrementally and piece by piece they are filling in pieces to this mega vision. In the process they have also become major force in Computing/Consumer Electronics and now Cellphone ecosystem.&lt;/span&gt;&lt;/p&gt;&lt;p style="font-family: arial;" class="MsoNormal"&gt;&lt;span style="font-size:10;"&gt;First they start with a product (not in their core competency) – &lt;span style="font-weight: bold;"&gt;iPod&lt;/span&gt;. Connected it to their core product &lt;span style="font-weight: bold;"&gt;iMac &lt;/span&gt;and built a service around it &lt;span style="font-weight: bold;"&gt;iTunes &lt;/span&gt;(which btw also worked on Windows covering 99% of desktops). Then they added another complement &lt;span style="font-weight: bold;"&gt;AppleTV &lt;/span&gt;and now &lt;span style="font-weight: bold;"&gt;iPhone  &amp; Safari&lt;/span&gt;. Slowly they have circled around the Consumer Home, PC ecosystem and Cellphone and are establishing what &lt;a href="http://www.dealingwithdarwin.com/aboutTheAuthor/bio.php"&gt;Geoffery Moore&lt;/a&gt;  would call a “New Platform boundary”.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style="font-size:10;"&gt;&lt;span style="font-family: arial;"&gt;Very very Interesting, this means a wider ecosystem, new types of complimenters and &lt;/span&gt;&lt;a style="font-family: arial;" href="http://www.satine.org/archives/2007/06/11/safari-is-the-iphone-developer-platform/"&gt;developers&lt;/a&gt;&lt;span style="font-family: arial;"&gt;.....&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-2059141521859239828?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/IYiqh9mAw0bySu0aIYSjwpOD33k/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/IYiqh9mAw0bySu0aIYSjwpOD33k/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/IYiqh9mAw0bySu0aIYSjwpOD33k/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/IYiqh9mAw0bySu0aIYSjwpOD33k/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/9DfmJparhb0" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/2059141521859239828/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=2059141521859239828" title="1 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/2059141521859239828?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/2059141521859239828?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/9DfmJparhb0/apples-secret-weapon.html" title="Apple's Secret Weapon" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://jobig.blogspot.com/2007/07/apples-secret-weapon.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DUAMRns9eyp7ImA9WB5SGEg.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-6502073292623397801</id><published>2007-06-12T16:27:00.000-07:00</published><updated>2007-06-14T14:49:47.563-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2007-06-14T14:49:47.563-07:00</app:edited><title>Sample Some of Disc, Sample Some Of D.A.T.*</title><content type="html">&lt;span style="font-family:arial;"&gt;Recently read about the famous "Sampling Case" that involved  "&lt;/span&gt;&lt;a style="font-family: arial;" href="http://www.georgeclinton.com/"&gt;George Clinton&lt;/a&gt;&lt;span style="font-family:arial;"&gt;" . Yes the same  George Clinton who ruled the 1970-1982 urban dance floors, mixing blues with earth-shaking bottom, cosmic consciousness, and some of the best guitar leads in dance music. He is also credited with giving  birth to funk.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;It is very interesting to see the parallels between music industry evolution and what virtualization driven digitization is doing to the computer industry. &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a style="font-family: arial;" href="http://en.wikipedia.org/wiki/Sampling_%28music%29"&gt;Wikipedia describes Sampling &lt;/a&gt;&lt;span style="font-family:arial;"&gt;  &lt;/span&gt;"&lt;span style="font-style: italic;"&gt;Act of taking a portion, or sample, of one sound recording and reusing it as an instrument or element of a new recording. This is typically done with a sampler, which can be a piece of hardware or a computer program on a digital computer. Sampling is also possible with tape loops or with vinyl records on a phonograph&lt;/span&gt;".&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;Sampling before the advent of CD's and digitization would have been a very laborious process. Imagine looping the tapes and making the cuts at the right spot. Digitization of music brought about these new usages that were not possible before and anybody could do that in their garage studio.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;Also it opened a pandoras box for new issues for legal and copyright management. Again from wikipedia - &lt;/span&gt;" &lt;span style="font-style: italic;"&gt;Early sampling artists simply used portions of other artists' recordings, without permission; once rap and other music incorporating samples began to make significant money the original artists began to take legal action, claiming copyright infringement. Some sampling artists fought back, claiming their samples were fair use&lt;/span&gt;".&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;Similarly &lt;/span&gt;&lt;a style="font-family: arial;" href="http://jobig.blogspot.com/2007/04/digitization-of-desktop.html"&gt;digitization of desktops&lt;/a&gt;&lt;span style="font-family:arial;"&gt; and server are starting to cause ripples through the existing models. Some of the rambling on new licensing around Virtual Hosted Desktops are already emerging. Early shots were fired by &lt;/span&gt;&lt;span style="font-weight: bold;font-family:arial;" &gt;VMWare &lt;/span&gt;&lt;span style="font-family:arial;"&gt;in an open letter and &lt;a href="http://www.vmware.com/solutions/whitepapers/msoft_licensing_wp.html"&gt;white paper&lt;/a&gt;, they wrote -&lt;/span&gt; "&lt;span style="font-style: italic;"&gt;Microsoft is trying to restrict customers’ flexibility and freedom to choose virtualization software by limiting who can run their software and how they can run it&lt;/span&gt; ".&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;And Microsoft has responded, also &lt;/span&gt;&lt;a style="font-family: arial;" href="http://www.microsoft.com/presspass/features/2007/apr07/04-02WVenterprise.mspx"&gt;changed some of the licensing terms&lt;/a&gt;&lt;span style="font-family:arial;"&gt; . But the associated controversies around different class of licenses for OS's and more debate around it is just getting started. We can expect more fun in future when "Sampling" like cases are not far off as VM based virtualization technology becomes mainstream....&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: right;"&gt;&lt;span style="font-family: courier new;font-family:courier new;" &gt;*Title inspiration &lt;/span&gt;&lt;a style="font-family: courier new;" href="http://www.amazon.com/Sample-Some-Disc-T-Vol/dp/B00003OP8L/ref=pd_bxgy_m_text_b/002-7600488-6065658"&gt;"George Clinton's"  CD&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;a style="font-family: courier new;" href="http://www.amazon.com/Sample-Some-Disc-T-Vol/dp/B00003OP8L/ref=pd_bxgy_m_text_b/002-7600488-6065658"&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-6502073292623397801?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/0IcxkSm4mKpnMwSBFTf-kFVDMYE/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0IcxkSm4mKpnMwSBFTf-kFVDMYE/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/0IcxkSm4mKpnMwSBFTf-kFVDMYE/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0IcxkSm4mKpnMwSBFTf-kFVDMYE/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/VYjy7-5baxI" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/6502073292623397801/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=6502073292623397801" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/6502073292623397801?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/6502073292623397801?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/VYjy7-5baxI/sample-some-of-disc-sample-some-of-dat.html" title="Sample Some of Disc, Sample Some Of D.A.T.*" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2007/06/sample-some-of-disc-sample-some-of-dat.html</feedburner:origLink></entry><entry gd:etag="W/&quot;D0YMSHgycCp7ImA9WB5SFkU.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-7483965254850891890</id><published>2007-04-14T23:15:00.000-07:00</published><updated>2007-06-12T14:53:09.698-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2007-06-12T14:53:09.698-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="vdi vhd thin client web2.0 saas pc client" /><title>Digitization of Desktop</title><content type="html">&lt;span style=";font-family:arial;font-size:100%;"&gt;Virtualization driven desktop consolidations are very much in news now. &lt;a href="http://www.vmware.com/vdi"&gt;VMware with VDI&lt;/a&gt; got it started but very quickly others are rallying and catching on to the bandwagon. &lt;a href="http://www.citrix.com/"&gt;Citrix&lt;/a&gt;, &lt;a href="http://weblog.infoworld.com/virtualization/archives/2006/05/will_carmine_be.html"&gt;Microsoft &lt;/a&gt;and others though late to the party are not sitting idle and are quickly catching up. Recent news on the licensing changes from Microsoft to support  &lt;a href="http://www.theregister.co.uk/2007/04/03/windows_vista_virtualization/"&gt;Vista Enterprise Centralized Desktops (VECD)&lt;/a&gt; looks like the tipping point for adoption of desktop virtualization by mainstream.&lt;br /&gt;&lt;br /&gt;Also finally the technology solution to bring true Server Based Computing is finally seem to be mature enough. Things that were bad with old Server Based Computing models such as bad response times, shaky audio and rigid architectures &amp; application ncompatiblities are giving way to more nimble and better performing solution offerings.&lt;br /&gt;&lt;br /&gt;Lets just look at the protocols itself. It has come long way with the newer version of MS RDP and Citrix ICA it is now possible to do things like full duplex audio, video streams, local port redirection, local printer and drive support, multi-display and many more.&lt;br /&gt;&lt;br /&gt;And on the end user side the client devices  have been also getting better with advances in new System-On-Chip (SOC) form factors like &lt;a href="http://www.chippc.com/thin-clients/jack-pc/"&gt;ChipPC&lt;/a&gt; . Now we are getting all flavors/forms of devices that scale and adjust to the experience the solutions expects.&lt;br /&gt;&lt;br /&gt;In my opinion this is going to start changing the landscape as newer and newer usages come under the grips of SBC. I think the move towards virtualization of physical entities is going to change the desktop ecosystem for ever. The implications are profound and first is the rise of stateless client devices (yeah I know cellphone had been doing this for sometime but I am talking of PC like devices). Second is the digitization of desktops leading to new usages.&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;&lt;br /&gt;Stateless Client Devices&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;First &lt;/span&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;in continuation of some of the &lt;a href="http://jobig.blogspot.com/2006/11/pcs-and-web20-part-2-pcs-perfect.html"&gt;trends I highlighted in my blog earlier&lt;/a&gt; on changing role of PCs, &lt;/span&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;the client devices start continuing on its accelerated path towards becoming stateless devices.  I am working on a follow on post on how the trend is fundamentally causing a divergence in the PC architecture in both on the consumer and enterprise side. More later&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;&lt;br /&gt;Digitization of Desktop leading to new uses&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The digitization of desktop is the next wonderful field of opportunities. It is going to take us to a world of new players and new ecosystem. The analogy I give is that of music industry and the introduction of CDs. Digitized music meant the tape player and CD players became obsolete and we had the rise of mp3 players. But not only that, now you could have play lists, streaming of audios at track level, easy mixing and yes emergence of new type of marketplace like - &lt;a style="font-weight: bold;" href="http://www.apple.com/itunes"&gt;iTunes&lt;/a&gt;. Also the old players and control points got replaced by new ones like &lt;span style="font-style: italic;"&gt;Apple&lt;/span&gt;, &lt;span style="font-style: italic;"&gt;Microsoft &lt;/span&gt;and &lt;span style="font-style: italic;"&gt;Bittorent&lt;/span&gt;.&lt;br /&gt;&lt;br /&gt;&lt;span&gt;As value moves around&lt;/span&gt;&lt;span style="font-weight: bold;"&gt; New usages and new applications emerge, &lt;/span&gt;&lt;span&gt;usages &lt;/span&gt;that were not possible before. For example take the case of IXIS corporation. They spoke in the last IDC conference on virtualization about their adoption of VDI. They are considering VDI for their heavy weight users who at one point had 6 PC Servers under their desktop. But the consideration to go VDI route was not driven just by the functionality of hosted desktops getting closer to that of real desktop but because of new usages. The traders in IXIS create sophisticated models and hence the need for more horse power . But in the new model they don't have 6 machines but 100s of them and they can provision new ones instantly. Also because of the flat file format of VMs (virtual machines) it means a trader can go and pull out a model that he did 30 days ago in &lt;/span&gt;&lt;span style="font-family:arial;"&gt;a blink of an eye - that my friend is real power and real new usages.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;....does she care what server the desktop really ran on....or where the compute really happened???.&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-7483965254850891890?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/XQNJCURkLkpk6lv8j_Gi6tDEFww/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/XQNJCURkLkpk6lv8j_Gi6tDEFww/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/XQNJCURkLkpk6lv8j_Gi6tDEFww/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/XQNJCURkLkpk6lv8j_Gi6tDEFww/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/Wt8yDsZTscY" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/7483965254850891890/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=7483965254850891890" title="1 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/7483965254850891890?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/7483965254850891890?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/Wt8yDsZTscY/digitization-of-desktop.html" title="Digitization of Desktop" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://jobig.blogspot.com/2007/04/digitization-of-desktop.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CkUHRHsyfSp7ImA9WBFUFU4.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116475180537493076</id><published>2006-11-28T13:34:00.000-08:00</published><updated>2007-04-25T12:43:55.595-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2007-04-25T12:43:55.595-07:00</app:edited><title>How IBM leverages Open Source</title><content type="html">&lt;div style="text-align: justify;"&gt;&lt;div style="text-align: left;"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style=""&gt;&lt;a href="http://blogs.zdnet.com/bio.php#blankenhorn"&gt;Dana &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Blankenhorn&lt;/span&gt;&lt;/a&gt; recently blogged about &lt;a href="http://blogs.zdnet.com/open-source/?p=842"&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_1"&gt;IBMs&lt;/span&gt; reaction to Sun’s Java plan&lt;/a&gt; and &lt;a href="http://blogs.zdnet.com/open-source/?p=846"&gt;their approach to open source&lt;/a&gt; ecosystem. I think Dana summarizes it very well. IBM believes Open Source is a great  technology floor on which others and even IBM builds. But as Dana points out, it  is naive to treat IBM &lt;span style="font-style: italic;"&gt;a Solutions and Services company&lt;/span&gt;  with rest of the software  industry players who are primarily software vendors like Oracle, SAP, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_2"&gt;RedHat&lt;/span&gt;  and Microsoft.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style=""&gt;&lt;br /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;  &lt;p  style="text-align: left;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;IBM is a very interesting player in  the Open Source ecosystem and in my opinion- The Best. They understand  how it works and also how to leverage it to their business goals. To their customers they are the trusted business partner and certainly  portray themselves as open and flexible. They are very smart about where to contribute to get influence in  open source and what/how to consume that meets their business objective. And the wonderful  thing is that they had been able to pull this off by not ruffling many feathers  in the community.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;In the changed software landscape of open source the core  competency is not “ &lt;span style="font-weight: bold;"&gt;S/W features&lt;/span&gt;” but “&lt;span style="font-weight: bold;"&gt;Speed&lt;/span&gt;” - Speed by which a firm can  leverage external innovations not by copying everything but by quickly  assembling products from proprietary and open components.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;In my opinion IBM believes that in  the long run all software is going to be free and open and hence does not have much  value in itself. But the trick is to extract as much value as possible during  the journey to the end state. And to do that they leverage "&lt;span style="font-weight: bold;"&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_3"&gt;Pluggable&lt;/span&gt;  Integration Architecture&lt;/span&gt;" a “Lego blocks” type approach that can accommodate  both proprietary and open source components. &lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;&lt;span style="font-weight: bold;"&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_4"&gt;Pluggable&lt;/span&gt;  Integration Architecture &lt;/span&gt;are the new influence points and hence&lt;span style="font-weight: bold;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;allow “&lt;span style="font-style: italic;"&gt;opening&lt;/span&gt;” their  existing S/W product portfolio in increments and on their  terms.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="font-family:arial;"&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="font-family:arial;"&gt;&lt;span style="font-size:130%;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4218/1168/1600/ibmtool.gif"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 422px; height: 134px;" src="http://photos1.blogger.com/blogger/4218/1168/1600/ibmtool.gif" alt="" border="0" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="font-family:arial;"&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;Eclipse showed how powerful  &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_5"&gt;pluggable&lt;/span&gt; architecture can be and certainly owning (in other words heavily  influencing) the integration platforms that allow mixing of open and closed  components is core to their strategy. In 1990 IBM tools were dismal but over  time by using Eclipse as a way to build common integration framework IBM was  able to transform its tools business. In the beginning Eclipse was a blob below  proprietary &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_6"&gt;WebSphere&lt;/span&gt; but over time the integration framework has been meshed  into proprietary code positioning them well for future.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;This totally changes the  competitive landscape, now if&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4218/1168/1600/ibmfuture.gif"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 274px; height: 247px;" src="http://photos1.blogger.com/blogger/4218/1168/1600/ibmfuture.gif" alt="" border="0" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt; market environment changes either from competitive  pressure or by availability of better open source components; IBM now has a  mechanism to respond fast. IBM can very easily slot in components from open  source (&lt;span style="font-style: italic;"&gt;like Apache &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_7"&gt;httpd&lt;/span&gt;&lt;/span&gt;) and also &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_8"&gt;commoditize&lt;/span&gt; components when it sees  competitive threats (like modeling tools). By getting industry to adopt open  integration framework they have a ready channel to slot in proprietary pieces on  top of open pieces and  IBM is in position to extract value on the road towards  "&lt;span style="font-weight: bold;"&gt;Total &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_9"&gt;Commoditization&lt;/span&gt;&lt;/span&gt;".&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="text-align: justify;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;Now after having standardized the  integration framework for tooling and &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_10"&gt;IDE&lt;/span&gt;, IBM is now trying to do the same for  &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_11"&gt;runtimes&lt;/span&gt;. Geronimo is a great effort in that direction. It will be interesting  to see how that plays out. Already there are signs that it doing very well  (&lt;a href="http://www5.sys-con.com/read/304209.htm"&gt;&lt;span style="font-style: italic;"&gt;Report: IBM Open Source-Based Application Server Growing Nearly Three Times Faster Than &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_12"&gt;JBoss&lt;/span&gt;)&lt;/span&gt;&lt;/a&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify; font-weight: bold;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify; font-weight: bold;font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:arial;"&gt;And regarding Java, I believe very  soon IBM will get over the gloom and then it will embrace it to make it yet another Lego block in the  puzzle.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="text-align: justify; font-weight: bold;font-family:arial;" class="MsoNormal"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p face="arial" style="text-align: justify; font-weight: bold;" class="MsoNormal"&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt; &lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:85%;"  &gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116475180537493076?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/8TKJULtHaII4PuPmjA9bCkjgdOc/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/8TKJULtHaII4PuPmjA9bCkjgdOc/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/8TKJULtHaII4PuPmjA9bCkjgdOc/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/8TKJULtHaII4PuPmjA9bCkjgdOc/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/ffRB2G_ye2k" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116475180537493076/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116475180537493076" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116475180537493076?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116475180537493076?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/ffRB2G_ye2k/how-ibm-leverages-open-source.html" title="How IBM leverages Open Source" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/11/how-ibm-leverages-open-source.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUYFRHg7eCp7ImA9WBBQF0g.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116353306806430061</id><published>2006-11-14T11:37:00.000-08:00</published><updated>2006-11-17T00:45:15.600-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-11-17T00:45:15.600-08:00</app:edited><title>Discovering TimeBridge</title><content type="html">&lt;div class="Section1"&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style="font-family:Arial;"&gt;I am sure you have had the Aha! Moments in your life and I had one of those last week when I saw &lt;a href="http://www.timebridge.com"&gt;TimeBridge &lt;/a&gt;at the Web 2.0 Summit. Scheduling with external customers had been a big pain for long time that both &lt;a href="http://www.redmonk.com/sogrady/archives/000899.html"&gt;Stephen O'Grady&lt;/a&gt; and &lt;a href="http://jobig.blogspot.com/2005/08/why-is-scheduling-still-so-damn-hard.html"&gt;I&lt;/a&gt; have blogged before. This was an opportunity waiting to be snapped and I think TimeBridge is getting there. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style="font-family:Arial;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style="font-family:Arial;"&gt;&lt;span style="font-style: italic;font-family:lucida grande;" &gt;TimeBridge has built a Personal Scheduling Manager that works across companies, time zones and calendaring systems. It is a “full service” service, in the sense that it provides help throughout the life cycle of setting up the meeting, lunch or other activity, including collaboration, distributing meeting materials and handling changes. It works for 1:1s as well as larger group meetings.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style="font-family:Arial;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:130%;"  &gt;&lt;span style="font-family:Arial;"&gt;I played with their beta, it currently only works with Outlook but integrates very well with Outlook client. I could set meeting and anybody (even non-outlook) external users were able to use it through the website. What was missing was the ability to schedule meeting from the web applications itself. I am sure it is in the works.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116353306806430061?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/fQBNw65cIIolSITD3oRH06e8pyU/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/fQBNw65cIIolSITD3oRH06e8pyU/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/fQBNw65cIIolSITD3oRH06e8pyU/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/fQBNw65cIIolSITD3oRH06e8pyU/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/BkM9dPv5Kxc" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116353306806430061/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116353306806430061" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116353306806430061?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116353306806430061?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/BkM9dPv5Kxc/discovering-timebridge.html" title="Discovering TimeBridge" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/11/discovering-timebridge.html</feedburner:origLink></entry><entry gd:etag="W/&quot;D0YFQX0yeCp7ImA9WBBQFU4.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116292016242021750</id><published>2006-11-07T09:16:00.000-08:00</published><updated>2006-11-14T12:11:50.390-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-11-14T12:11:50.390-08:00</app:edited><title>Announcing SuiteTwo.com - An enterprise 2.0 solution powered by Intel</title><content type="html">&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;Today &lt;a href="http://www.intel.com"&gt;Intel &lt;/a&gt;is announcing the launch of &lt;a href="http://www.suitetwo.com/"&gt;SuiteTwo.com &lt;/a&gt;– a collection of web2.0 stack which is jointly developed by leading web2.0 players that include – &lt;a href="http://www.sixapart.com/"&gt;&lt;span style="font-weight: bold;"&gt;MOVABLETYPE&lt;/span&gt;, &lt;/a&gt;&lt;a href="http://www.simplefeed.com/"&gt;&lt;span style="font-weight: bold;"&gt;SimpleFeed&lt;/span&gt;, &lt;/a&gt;&lt;a href="http://www.socialtext.com/"&gt;&lt;span style="font-weight: bold;"&gt;Socialtext&lt;/span&gt;, &lt;/a&gt;&lt;a href="http://www.socialtext.com/"&gt;&lt;span style="font-weight: bold;"&gt;Newsgator &lt;/span&gt;&lt;/a&gt;&lt;a href="http://www.spikesource.com/"&gt;&lt;span style="font-weight: bold;"&gt;Spikesource&lt;/span&gt;&lt;/a&gt;.. We are announcing this at the currently ongoing &lt;a href="http://www.web2con.com/"&gt;Tim O’Reilly web2.0&lt;/a&gt; conference at &lt;st1:city st="on"&gt;&lt;st1:place st="on"&gt;San Francisco&lt;/st1:place&gt;&lt;/st1:city&gt;, CA. SuiteTwo is a rich set of interconnected services that combine to improve productivity and enable high-engagement marketing. SuiteTwo includes the most trusted platforms for blogs, wikis, RSS feed reading, and RSS feed management, all under a single management interface.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;br /&gt;This is a great first step for Intel in solving the ever increasing desire of enterprises to quickly deploy web2.0 technologies quickly inside the firewall. &lt;span style="font-weight: bold;"&gt;SuiteTwo&lt;/span&gt;. This had been a great effort at cross industry collaboration to bring solution to a sector quickly. Stay tuned we are already busy with version 2.0…&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;&lt;br /&gt;&lt;p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116292016242021750?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/OfeGQ7uz4coWWDZ3ov9DADrWakA/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/OfeGQ7uz4coWWDZ3ov9DADrWakA/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/OfeGQ7uz4coWWDZ3ov9DADrWakA/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/OfeGQ7uz4coWWDZ3ov9DADrWakA/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/W7upFJSnog8" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116292016242021750/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116292016242021750" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116292016242021750?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116292016242021750?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/W7upFJSnog8/announcing-suitetwocom-enterprise-20.html" title="Announcing SuiteTwo.com - An enterprise 2.0 solution powered by Intel" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/11/announcing-suitetwocom-enterprise-20.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkcBQn89eyp7ImA9WBBRGE4.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116279930393178745</id><published>2006-11-05T23:48:00.000-08:00</published><updated>2006-11-06T10:34:13.163-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-11-06T10:34:13.163-08:00</app:edited><title>PCs and web2.0 : Part 2 PCs the perfect Interaction Engines</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4218/1168/1600/thickthin.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger/4218/1168/320/thickthin.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div class="Section1"&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;a href="http://www.adaptivepath.com/publications/essays/archives/000385.php"&gt;Last week&lt;/a&gt;   I talked about how the PCs existing role is being threatened  by the evolving push towards services based applications. There is a widespread fear that web2.0 and SaaS will finally kill the thick Moore's law driven PC and we all will be either working of dumb terminals or the cell phone size devices that will run all our applications. Certainly skeptics and realists are arriving and last weeks blog by &lt;a href="http://intelligantt.blogspot.com/"&gt;John Milan&lt;/a&gt; talked about how &lt;a href="http://www.readwriteweb.com/archives/elephants_and_evolution.php"&gt;Google's desktop based application strategy&lt;/a&gt; is evolving. I believe that PC type high end compute devices will still be around but certainly with a new defined role of providing stateless and cheap raw computes. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;Going forward PC will take on more the role of local storage/caching/execution device. It is already happening, PC in home is already the synching &amp; charging station, music mixer &amp;amp; browsing device,&lt;a href="http://intertwingly.net/slides/2006/npuc/"&gt; Sam Ruby&lt;/a&gt; from IBM has a great presentation on the topic. While in enterprise PCs are quickly becoming thin state compute player with role based applications/kiosks becoming commonplace.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;st1:place st="on"&gt;&lt;st1:placename st="on"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;span style="font-weight: bold;"&gt;Thick Compute Thin State&lt;/span&gt;: The end user client nodes though loosing lot of application level computes to the cloud are certainly gaining lot of interaction level computes. Be it the browser based application that uses lot of rich &lt;a href="http://www.adaptivepath.com/publications/essays/archives/000385.php"&gt;AJAX&lt;/a&gt; code such as &lt;a href="http://www.zimbra.com"&gt;Zimbra&lt;/a&gt; or the role based deployments of enterprise applications. I remember somebody mentioning me that the Zimbra demos looked awful till Intel Core2Duo showed up, especially thru in the case of Apple Macs. Certainly with loosely coupled applications and mashups happening at the last mile the interaction level computes are bound to rise at the point of interactions. Added to that increasing desire of flexibility and agility prompts development at higher level abstracted languages, pushing performance as a back burner and certainly consuming MIPS very inefficiently.&lt;/span&gt;&lt;/span&gt;&lt;/st1:placename&gt;&lt;span style="font-family:Arial;"&gt;&lt;span style="font-family:Arial;"&gt;&lt;span style="font-size:100%;"&gt;&lt;st1:placename st="on"&gt;&lt;/st1:placename&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/st1:place&gt;&lt;span style="font-family:Arial;"&gt;&lt;span style="font-family:Arial;"&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;The tipping of broadband adoption beyond 50%, the availability of cheap hardware and open source stacks have finally brought in the ability to break out from the limitations of client server model. Applications are not going to be written in the old ways and that means applications can finally be experienced differently. Application streaming vendors and role based deployment stacks are bridging the gap for existing client server applications in the enterprise space while in the consumer space everybody seems to be rallying behind web2.0&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4218/1168/1600/pcclient.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger/4218/1168/320/pcclient.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;span style="font-weight: bold;"&gt;PC going from Multi Applications to Multi Player&lt;/span&gt; It was while working on the &lt;a href="http://www.usenix.org/publications/library/proceedings/vee05/full_papers/p175-alpern.pdf"&gt;PDS &lt;/a&gt; project at &lt;a href="http://www.watson.ibm.com/index.shtml"&gt;IBM T.J Watson lab&lt;/a&gt; that we coined the term “Application Player” for the first time. Applications that can be experienced as a stream similar to watching a MPEG file or internet radio stream. The real implication was that now one could treat compiled applications and play it like any media using a S/W player. This meant that the composition and packaging of application is totally independent of the way applications are run. After all we always knew that runtime characteristics of an application is totally different from the design time and compose time characteristics, just didn't know how to manage it differently. By being able to separate these attributes it is now possible to pull in some of the composition and assembly aspect of application into the cloud, while also make the edge a better runtime stateless player.  I think Microsoft is also thinking in the same line and the  increased focus on declarative languages like XUL, XAML, FLEX makes it easier to reach there.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;This is the biggest opportunity for PC. PCs can now become the perfect form of &lt;span style="font-weight: bold;"&gt;interaction engine&lt;/span&gt;. Finally the glue that stuck OS and applications to PCs are loosening and PCs could be redefined into a platform for interaction. Things like device driver models that have become a nightmare inside the Operating system could be pulled back to the hardware and used to putting up a softer face. It is time for us to look beyond the keyboard and mouse interfaces and provide an interaction based programming interface and tools that can be applied to things such as multi-touch, voice, conversational systems, 360° camera. PC's or PC type devices will start becoming the enabler of the &lt;a href="http://vanderwal.typepad.com/personal_infocloud/"&gt;local infoclound&lt;/a&gt;. And with the onset of virtualization technology in chips and open source VMMs now we have the basic building blocks to build this.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;I am excited by the opportunity and believe this is just the beginning. The whole service orientation of applications and ability to experience the &lt;span style="font-style: italic;"&gt;Application Anywhere Anytime&lt;/span&gt; is finally going to bring the information to fingertips and is heralding in new era for computer science.&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;PC is marching towards becoming the perfect “Interaction Engine” and  who knows how many unintended uses will emerge. Here is one that is using exisiting PC hardware to predict &lt;a href="http://www.ninsight.at/tsunami/"&gt;Tsunami's using vibrations on your hard disk&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:Arial;"&gt;&lt;span style="font-family:Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:85%;"  &gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116279930393178745?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/RBfGblNohJzh1JFZpKDSN101RAg/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RBfGblNohJzh1JFZpKDSN101RAg/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/RBfGblNohJzh1JFZpKDSN101RAg/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RBfGblNohJzh1JFZpKDSN101RAg/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/nZN_XujY4yU" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116279930393178745/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116279930393178745" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116279930393178745?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116279930393178745?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/nZN_XujY4yU/pcs-and-web20-part-2-pcs-perfect.html" title="PCs and web2.0 : Part 2 PCs the perfect Interaction Engines" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/11/pcs-and-web20-part-2-pcs-perfect.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUMDQHYzeyp7ImA9WBBSF0w.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116128452234200872</id><published>2006-10-19T12:00:00.000-07:00</published><updated>2006-10-24T11:11:11.883-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-10-24T11:11:11.883-07:00</app:edited><title>PCs and web2.0 : Part 1 What made PCs so successful</title><content type="html">&lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;There is enough written about the success of the PCs, and the overall impact it has had over decades. PCs not only are attributed to increased productivity, economic gains and creation of the Information Technology business. I don’t have to delve into it very much. What I am trying to do is look at PCs and their role in the changing landscape of services based application, call it &lt;a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html"&gt;web2.0&lt;/a&gt;, SOA or some flavor of SaaS. I am using the term PCs very loosely here to refer to PC type devices that are the clients/desktops/notebooks that end user use.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;PCs became successful because they were the ultimate “&lt;b&gt;Multiple-Application”&lt;/b&gt; player. Before PCs compute capability was something that people with halos around their head worked on in the safety of cold closed enclosures. PCs changed all that, suddenly everybody had a platform on top of which they could write real world applications that solved real needs. It resulted in overall increased &lt;a href="http://web.gsm.uci.edu/%7Egurbaxan/Productivity%20and%20the%20PC%20Revolution.pdf#search=%22How%20PC%20changed%20Productivity%20Economy%22%29%20but%20also%20gave%20us%20the%20massive%20Y2K%20spending"&gt;productivity &lt;/a&gt;but also gave us multiple booms including the massive Y2K spending.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style="font-family:Arial;"&gt;&lt;br /&gt;&lt;u1:p&gt;&lt;/u1:p&gt;&lt;/span&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;But since the real PC innovation of early 80s things have not changed much. In fact if you look at various citing on history of PC almost all of them stop around &lt;a href="http://inventors.about.com/library/blcoindex.htm"&gt;1985s&lt;/a&gt;. We had the Linux revolution but the fundamental physical form factor and H/W Spec never changed. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;PC brought compute to the common man and hence replicated (in small form) the compute characteristics of standalone mainframes. Certainly it provided a steady platform for innovation to happen at the application level tied to the operating systems. Client-server world of applications design was always tuned towards replicating portions of computation and then doing some form of update between clients and server to get applications to work together. But for all practical reason they were individual units of compute. These PCs were not inherently designed to be working in connected world, Windows for Workgroup (3.11) was an almost an afterthought. &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;The PCs of the 90s performed three important tasks. Its foremost role used to be that of &lt;b&gt;executing application&lt;/b&gt;. The process by which computer grinds through the bits of logical commands, interprets and produces intelligent stuff. Things that made Word run and PhotoShop do its magic.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;By its very nature client PC needed to support the role of an “&lt;b&gt;interaction interface&lt;/b&gt;” it second major role. The I/O interface that made computer understands humans and vice versa.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;The third important role it provides is that of an &lt;b&gt;information repository&lt;/b&gt; (mainly file store today). Repository that stores your life at home and vital files/data that makes businesses work&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;So the PC performed three basic functions – &lt;b&gt;Application Execute&lt;/b&gt;, &lt;b&gt;Interaction&lt;/b&gt; and &lt;b&gt;Storage&lt;/b&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;span style=""&gt; &lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;Even the advent of networking did not change this much. Before networking client-server compute meant you carried around physical copies of data and now in the networked world you could start each client node as an extension of the file-system from the server and vice versa. (&lt;/span&gt;&lt;i&gt;&lt;span style="font-size:36;"&gt;Even that was not seamless though…topic for some other day&lt;/span&gt;&lt;/i&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;)&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;The advent of web browser and pervasiveness of internet (now called web 1.0) did not change that much either. All it did was allowed distributed client nodes to uniquely point and click stuff that was on the other end. Now you could uniquely access files that were published anywhere in the world wide web and bring them to your machine for viewing or manipulating. The user experience was still very limited and was constrained by the requirements that the files had to now work in uniform way across multiple platforms and operating systems. So browser took the easy route – target the least common denominator. &lt;a href="http://adaptivepath.com/publications/essays/archives/000385.php"&gt;&lt;st1:city st="on"&gt;&lt;st1:place st="on"&gt;AJAX&lt;/st1:place&gt;&lt;/st1:city&gt; &lt;/a&gt;&lt;span style=""&gt; &lt;/span&gt;changes that a bit and is finally trying to bring client server compute to the browser.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;One of the biggest thing Internet’s and popularity of HTML/Script showed was the real potential of separating User Interface (HTML) from code (JavaScript). Certainly the critics would say HTML was not the first but the point is HTML brought it to masses (technology that is not for masses is useless. I have seen enough of that in my days at IBM Watson labs). &lt;span style=""&gt; &lt;/span&gt;Style sheets and DOM finally drove the point home that separating U/I from the inherent logic have huge potential – not only to address transformation but also to scale and support personalization. This is the ground work that started us towards loosely binded U/Is, finally mashups are ready to take over where the promises of Composite Application left&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;What web2.0 drove home very clearly but the other industry trends like XUL, Laszlo, JSF, ASP+ were already doing was this notion of separating U/I from code. Coding U/I in a declarative form that could be processed independent of the application logic has become the cornerstone for U/I rendering including FLEX &amp; &lt;a href="http://en.wikipedia.org/wiki/XAML"&gt;XAML&lt;/a&gt;. And with the pervasive connectivity and increasing adoption of broadband, consumer now has a thicker/faster pipe coming the last mile. We now have the perfect ingredient to finally start separating the Application, Storage &amp;amp;amp;amp; Interaction.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;Suddenly you are in a situation where &lt;b&gt;Application Execute&lt;/b&gt; could be separated from Interaction and &lt;b&gt;Storage&lt;/b&gt; could be distributed. Now PCs don’t have to do the role of data repository &amp;amp; application execution engine. Browsers have taken upon themselves to fulfill the role of platform and OS agnostic interaction engine. And there are anecdotal evidences that we are slowly moving toward that. For example &lt;a href="http://www.businessweek.com/technology/tech_stats/software060316.htm"&gt;BW&lt;/a&gt; says that in the last year the two niches in which PC Software have done very well (except OS) include “Security” (things you buy to make sure you have a working PC next time you want to do something useful) and PC Games. (One exception is the Turbo Tax which shows people still worry about where there sensitive data resides. But it could be a very US/Western phenomenon)&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;With pervasive connectivity and programming models that are easy to separate application, data storage and interaction it makes lot sense to pull some of the computation back into the cloud , You have better view of application and hence can do faster adaptive applications”&lt;u1:p&gt;&lt;/u1:p&gt;. &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;Accessing “&lt;b&gt;Appications AnyWhere Anytime&lt;/b&gt;” will continue. This mandates that applications need to scale/adjust to all forms of device forms and interactions. It also means that applications cannot assume its interaction type and this example of &lt;a href="http://earth.google.com/"&gt;Google Earth&lt;/a&gt; where users have come up with a totally new way to interact with &lt;a href="http://video.google.com/videoplay?docid=6420668728353654549"&gt;Google Earth&lt;/a&gt; is a great showcase of this capability. Certainly we will have more richer interactions happening as more and more content is created and the edge nodes starts getting sucked into the cloud&lt;u1:p&gt;&lt;/u1:p&gt;.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;Also separating data that can sit in the cloud allows all forms of ways in which data can be used (Maybe that is what Tim means when he says “&lt;a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3"&gt;Data is the next Intel Inside&lt;/a&gt;”). Interaction is the glue that connects user to the machine and will always be in the edge and there sits the biggest opportunity for an edge compute device or the “&lt;b&gt;new PC&lt;/b&gt;” &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;u1:p&gt;&lt;/u1:p&gt;  &lt;p class="MsoNormal" style=""&gt;&lt;span style=";font-family:Arial;font-size:36;"  &gt;&lt;u1:p&gt;&lt;/u1:p&gt;All is not lost for the old PC more on that next week……&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:100%;"  &gt;&lt;span style=";font-family:Arial;font-size:12;"  &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116128452234200872?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/lRznUUA3UfYOqW-Qym9TbdSJcW0/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/lRznUUA3UfYOqW-Qym9TbdSJcW0/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/lRznUUA3UfYOqW-Qym9TbdSJcW0/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/lRznUUA3UfYOqW-Qym9TbdSJcW0/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/amkGt7NKAGA" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116128452234200872/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116128452234200872" title="1 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116128452234200872?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116128452234200872?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/amkGt7NKAGA/pcs-and-web20-part-1-what-made-pcs-so.html" title="PCs and web2.0 : Part 1 What made PCs so successful" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/10/pcs-and-web20-part-1-what-made-pcs-so.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkMHRn05fip7ImA9WBBSEkU.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-116128443732434823</id><published>2006-10-19T11:56:00.000-07:00</published><updated>2006-10-19T12:00:37.326-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-10-19T12:00:37.326-07:00</app:edited><title>Sony Mylo ready to rock</title><content type="html">http://gigaom.com/2006/10/13/mylo-t-mobile/&lt;br /&gt;&lt;br /&gt;.. Sony announced a deal with T-Mobile that gives Mylo-users a year of free access to T-Mobile’s WiFi hotspots ...&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;This fixes a major hole in the Mylo strategy but now I think Mylo is ready to rock. Already it has got deal going with application vendors including &lt;a href="http://googletalk.blogspot.com/2006/08/google-talk-on-mylo.html"&gt;GoogleTalk&lt;/a&gt; now.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-116128443732434823?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/2Nn16sHI1OGJYZKZFQN4Pg1RIpg/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2Nn16sHI1OGJYZKZFQN4Pg1RIpg/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/2Nn16sHI1OGJYZKZFQN4Pg1RIpg/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2Nn16sHI1OGJYZKZFQN4Pg1RIpg/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/bWXRc4IfO3o" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/116128443732434823/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=116128443732434823" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116128443732434823?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/116128443732434823?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/bWXRc4IfO3o/sony-mylo-ready-to-rock.html" title="Sony Mylo ready to rock" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/10/sony-mylo-ready-to-rock.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEIHQHwyfip7ImA9WB5SFkU.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-115134135950799587</id><published>2006-06-26T10:02:00.000-07:00</published><updated>2007-06-12T15:15:31.296-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2007-06-12T15:15:31.296-07:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="intel strategy" /><title>Intel: Meet Darwin</title><content type="html">&lt;div class="Section1"&gt;    &lt;h3&gt;&lt;b&gt;&lt;span style=";font-family:Times New Roman;font-size:130%;"  &gt;&lt;span style="font-size:13;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/h3&gt;  &lt;h3&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;&lt;span style="font-weight: normal; font-style: italic;font-family:times new roman;" &gt;Pretty well put by &lt;/span&gt;&lt;a style="font-family: times new roman; font-weight: normal; font-style: italic;" href="http://geoffmoore.blogs.com/my_weblog/2006/04/index.html"&gt;Geoff Moore&lt;/a&gt;&lt;span style="font-weight: normal; font-style: italic;font-family:times new roman;" &gt;.  A great  guidance and lesson for  anybody trying to be a  platform player.&lt;/span&gt;&lt;span style="font-style: italic;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;h3&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;&lt;span style="font-style: italic;"&gt;&lt;/span&gt;&lt;span style="font-weight: normal; font-family: arial;font-family:times new roman;" &gt;Dealing with Darwin demands counter-intuitive actions, specifically when the environment has changed in some fundamental way that invalidates one’s traditional source of competitive advantage. … The competitive advantage position is changed. It remains to be seen if Intel can adapt and define competitive advantages in adjacencies.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;      &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;This past week Intel surprised analysts with the latest in a set of uncharacteristically weak performances, especially in comparison with AMD.  This has led some analysts to question Paul Otellini’s suitability to lead the company, falling prey to an over-fixation on CEO behavior that serves up glib answers on demand.  What is really going on is far more systemic and far-reaching&lt;span style="font-weight: bold;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;&lt;span style="font-weight: bold;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong style="font-family: arial;font-family:arial;" &gt;&lt;b&gt;&lt;span style=""&gt;Intel has lost proprietary architectural control over the x86 architecture.&lt;/span&gt;&lt;/b&gt;&lt;/strong&gt;&lt;span style="font-family:arial;"&gt;  &lt;span style="font-family:arial;"&gt;AMD demonstrated this conclusively by being the first to design and ship a 64-bit version of x86 called Opteron.  Intel rapidly followed with a 64-bit Xeon, but the genie was out of the bottle.  The market was able to follow AMD without waiting for Intel’s endorsement, effectively communicating the x86 had become an open standard.&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;span style="font-size:12;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;How did this happen?  The script is eerily familiar and was set in motion long before Mr. Otellini took the stage.  It is a story of&lt;/span&gt;&lt;em  style="font-family:arial;"&gt;&lt;i&gt; &lt;b&gt;&lt;span style="color:red;"&gt;&lt;span style="font-weight: bold;color:red;" &gt;flight from cannibalization&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/i&gt;&lt;/em&gt;&lt;b  style="font-family:arial;"&gt;&lt;span style="font-weight: bold;"&gt;¸ &lt;/span&gt;&lt;/b&gt;&lt;span style="font-family:arial;"&gt;a known form of business tragedy, with striking parallels to IBM’s abortive attempt to substitute a proprietary PS2 MicroChannel Architecture in place of the widely adopted EISA architecture that enabled PC-licensed clones to compete with it directly on price.  In that case an incumbent gorilla sought to create distance between a low-end commoditizing standard and a high-end next-generation capability.  Instead the market voted for a third alternative, an upgraded version of the commodity, in the form of the Compaq 386 PC..&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;So it has been with Intel and its attempt to divide the market between the “scale out” architecture of the x86 and the “scale up” architecture of the Itanium microprocessor family.  To be sure, there is a real and valuable RISC replacement market that Itanium can and will address, one where it competes with IBM’s Power PC and Sun’s SPARC.  But by attempting to minimize x86 cannibalization between the two market dimensions, Intel actually left the door open to AMD to create a third alternative, a 64-bit multi-core x86-compatible microprocessor, something the market has embraced with a vengeance.&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;That market response, in turn, installs AMD as the leader in this phase of x86 development, just as Compaq’s 386 stole the leadership mantle from IBM.  &lt;/span&gt;&lt;/span&gt;&lt;u&gt;&lt;span style="color:red;"&gt;&lt;span style="color:red;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;Whether or not AMD can keep it is an open question.  The significant fact is, &lt;/span&gt;&lt;em&gt;&lt;i&gt;&lt;span style="font-family:Times New Roman;"&gt;&lt;span style="font-family:arial;"&gt;it is now in play!&lt;/span&gt;  &lt;/span&gt;&lt;/i&gt;&lt;/em&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;OK, now what?  The key to navigating market dynamics going forward is to recognize that while markets based on proprietary standards can stabilize at splits as high as 90/10 (Microsoft Windows, Microsoft Office, Cisco routers, IBM mainframes), those based on shared standards rarely tolerate more than a 20% gap between the lead vendor and its closest competitor (application servers, SQL databases, PCs, plasma TVs).  Open choice with modest to low switching costs is the leveling influence.  Under these dynamics, one would expect the Intel/AMD split of x86 products to stabilize at 60/40 or so, meaning &lt;strong&gt;&lt;b&gt;AMD can gain another 20 points of share &lt;/b&gt;&lt;/strong&gt;&lt;em&gt;&lt;b&gt;&lt;i&gt;&lt;span style="font-weight: bold;"&gt;simply by showing up!&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/em&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;Now, of course, Intel can and will fight this shift, but if the genie truly is out of the bottle (I think it is, but the point is clearly debatable), then it is no longer a matter of if, only a matter of when the market “normalizes” (a condition which will certainly not look normal to Intel).  That is why the company was correct when earlier this week it refused to launch an expected scorch-the-earth price war with AMD.  It makes no sense to claw back market share in price-only competitions if there is no way to retain that share profitably.  It does make sense, of course, to leverage the company’s immense manufacturing resources to fight profitable battles against AMD, slowing erosion and pocketing literally billions of dollars before the new equilibrium is achieved.  But in a world of 60/40 splits, that is still a strategy of “not if, but when.”.&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;There is one other strategic alternative open to the company, one which admittedly at first glance looks like calling in an air strike on one’s own position: &lt;/span&gt;&lt;strong style="font-family: arial;"&gt;&lt;b&gt;Intel could license the x86 architecture to one or two additional manufacturers!&lt;/b&gt;&lt;/strong&gt;&lt;span style="font-family:arial;"&gt;   Why in the world would it ever do that?  Well, 60 percent market share is a more powerful position in a 60/25/10/5 split than in a 60/40 split.  The bet would be that the overwhelming preponderance of revenues going to vendors 3 and 4 would come at AMD’s expense, not its own.&lt;/span&gt;&lt;/span&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;Is this a good idea?  Who knows?  If it worked, it would be brilliant; if it failed, it would be idiotic.  All one can say right now is that it would be an awfully gutsy bet.  Would it be more gutsy than, say, Sun putting Solaris out as Open Source?  Yes, because Sun was in direr straits at the time, not only losing the war against Linux but the battle against IBM and HP Unix as well.&lt;/span&gt;&lt;/span&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p&gt;&lt;span style=";font-family:Times New Roman;font-size:100%;"  &gt;&lt;span style="font-size:12;"&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;My main point here, however, is that there are times when &lt;b&gt;&lt;span style="color:red;"&gt;&lt;span style="font-weight: bold;color:red;" &gt;dealing with Darwin demands counter-intuitive actions, specifically when the environment has changed in some fundamental way that invalidates one’s traditional source of competitive advantage.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;st1:city style="font-family: arial;" st="on"&gt;&lt;st1:place st="on"&gt; &lt;/st1:place&gt;&lt;/st1:city&gt;&lt;/span&gt;&lt;span style=";font-family:arial;font-size:100%;"  &gt;Intel’s abandonment of its Intel Inside positioning in favor of migrating from a product to a platform innovation strategy (see earlier blog) is one manifestation of such action.  It is a move that clearly anticipated the erosion of power we are now witnessing.  But I have to believe Intel management assumed a softer landing than it is now experiencing.  In any event, they have set a self-imposed deadline of 90 days to respond.  When  comes calling, it important not to keep him waiting in the lobby.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=";font-family:Arial;font-size:85%;"  &gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-115134135950799587?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/B1dLHUoz-_HsDlVCRJ3-jn3Oj0g/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/B1dLHUoz-_HsDlVCRJ3-jn3Oj0g/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/B1dLHUoz-_HsDlVCRJ3-jn3Oj0g/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/B1dLHUoz-_HsDlVCRJ3-jn3Oj0g/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/ZLIFoQcdlWQ" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/115134135950799587/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=115134135950799587" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/115134135950799587?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/115134135950799587?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/ZLIFoQcdlWQ/intel-meet-darwin.html" title="Intel: Meet Darwin" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/06/intel-meet-darwin.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Ck8GSX47eyp7ImA9WBNSEUo.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-115117082799856024</id><published>2006-06-24T10:40:00.000-07:00</published><updated>2006-06-24T10:40:28.003-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-06-24T10:40:28.003-07:00</app:edited><title>Time to quit?</title><content type="html">&lt;div class=Section1&gt;  &lt;h3&gt;&lt;b&gt;&lt;font size=4 face="Times New Roman"&gt;&lt;span style='font-size:13.5pt'&gt;Great piece by Seth Godin justifies why I left IBM &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/h3&gt;  &lt;h3&gt;&lt;b&gt;&lt;font size=4 face="Times New Roman"&gt;&lt;span style='font-size:13.5pt'&gt;&lt;a href="http://sethgodin.typepad.com/seths_blog/2006/06/time_to_quit.html"&gt;http://sethgodin.typepad.com/seths_blog/2006/06/time_to_quit.html&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/h3&gt;  &lt;h3&gt;&lt;b&gt;&lt;font size=4 face="Times New Roman"&gt;&lt;span style='font-size:13.5pt'&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/h3&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;The &lt;a href="http://cowengroup.typepad.com/blog/2006/05/up_or_out.html"&gt;Cowen&lt;/a&gt; Group reminds me of this piece I wrote about five years ago:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;I just got back from lunch with my friend Doug Jacobs.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Doug just got another promotion. He works for a software company in &lt;st1:place w:st="on"&gt;&lt;st1:State  w:st="on"&gt;Indiana&lt;/st1:State&gt;&lt;/st1:place&gt;, and over the last 14 years, he's had a wide range of jobs. For the first seven or eight years, Doug was in business development and sales. He handled the Microsoft account for a while, flying to &lt;st1:place w:st="on"&gt;&lt;st1:City w:st="on"&gt;Redmond&lt;/st1:City&gt;, &lt;st1:State  w:st="on"&gt;Washington&lt;/st1:State&gt;&lt;/st1:place&gt;, every six weeks or so. It was hard on his family, but he's really focused -- and really good.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Two years ago, Doug got a huge promotion. He was put in charge of his entire division -- 150 people, the second-biggest group in the company. Doug attacked the job with relish. In addition to spending even more time on the road, he did a great job of handling internal management issues.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;A month ago, for a variety of good reasons, Doug got a sideways promotion. Same level, but a new team of analysts report to him. Now he's in charge of strategic alliances. He's well-respected, he's done just about every job and he makes a lot of money.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;So, of course, I told him to quit.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;&amp;#8220;You've been there a long time, my friend.&amp;#8221;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Doug wasn't buying it: &amp;#8220;Yes, I've been here 14 years, but I've had seven jobs. When I got here, we were a startup, but now we're a division of Cisco. I've got new challenges, and the commute is great --&amp;#8221;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;I interrupted him before he could go on. I couldn't help myself.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Doug needs to leave for a very simple reason. He's been branded. Everyone at the company has an expectation of who Doug is and what he can do. Working your way up from the mailroom sounds sexy, but in fact, it's entirely unlikely. Doug has hit a plateau. He's not going to be challenged, pushed or promoted to president. Doug, regardless of what he could actually accomplish, has stopped evolving -- at least in the eyes of the people who matter.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;If he leaves and joins another company, he gets to reinvent himself. No one in the new company will remember young Doug from 10 years ago. No, they'll treat Doug as the new Doug, the Doug with endless upside and little past.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Let's look at it from the perspective of evolution: Species that evolve the fastest are the ones that don't mate for life. By switching mates, swapping genes with someone new, you continually reshuffle the gene pool, making it more likely you'll create something new and neat and novel and useful.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Our parents and grandparents believed you should stay at a job for five years, 10 years or even your whole life. But in a world where companies come and go -- where they grow from nothing to the Fortune 500 and then disappear, all in a few years -- that's just not possible.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;Here's the deal, and here's what I told Doug: The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable. Go. Switch. Challenge yourself; get yourself a raise and a promotion. You owe it to your career and your skills.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;No word back from Doug yet. How about you? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p&gt;&lt;font size=3 face="Times New Roman"&gt;&lt;span style='font-size:12.0pt'&gt;[this is post #1505 for my blog (I missed the milestone earlier in the week.) No plans to quit any time soon, I'm afraid].&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p class=MsoNormal&gt;&lt;font size=2 face=Arial&gt;&lt;span style='font-size:10.0pt; font-family:Arial'&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-115117082799856024?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/WhJU_jlzguM2dhDCbUHwOYbp1KE/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/WhJU_jlzguM2dhDCbUHwOYbp1KE/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/WhJU_jlzguM2dhDCbUHwOYbp1KE/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/WhJU_jlzguM2dhDCbUHwOYbp1KE/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/4SpGTBiL4zA" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/115117082799856024/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=115117082799856024" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/115117082799856024?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/115117082799856024?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/4SpGTBiL4zA/time-to-quit.html" title="Time to quit?" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/06/time-to-quit.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUIMRHk5eCp7ImA9WBJQFU0.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-114349879419221616</id><published>2006-03-27T14:27:00.000-08:00</published><updated>2006-03-27T15:53:05.720-08:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2006-03-27T15:53:05.720-08:00</app:edited><title>Seven rules for corporate blogging</title><content type="html">Great rules on best practises for corporate blogging by &lt;a href="http://www.roughtype.com/archives/2006/03/seven_rules_for.php"&gt;Nicolas Carr&lt;/a&gt;..&lt;br /&gt;&lt;br /&gt;You (corporation) are getting into corporate blogging because you want to –&lt;br /&gt;&lt;br /&gt;-Put human face to your corporate messaging &lt;br /&gt;-Virally promote your side of the story &lt;br /&gt;-Gain trust and credibility with the end user &lt;br /&gt;-Be prepared for both positive and negative stuff – but are willing to do what is good for the customer &lt;br /&gt;&lt;br /&gt;I certainly like his idea of having buddy and having a policy (lawyer stuff). Certainly the humans you put might err and say something stupid and it is possible that he/she might loose audience. But it is OK as long as corporation keeps away from the content he/she is putting out all they are doing is removing barrier to express opinions. And of course gain from the new insights about themselves they might get.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-114349879419221616?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/B10rTVXNP9R_VCuR0RV-5DGgxKI/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/B10rTVXNP9R_VCuR0RV-5DGgxKI/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/B10rTVXNP9R_VCuR0RV-5DGgxKI/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/B10rTVXNP9R_VCuR0RV-5DGgxKI/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/o_hcexUBlf0" height="1" width="1"/&gt;</content><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/114349879419221616/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=114349879419221616" title="1 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/114349879419221616?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/114349879419221616?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/o_hcexUBlf0/seven-rules-for-corporate-blogging.html" title="Seven rules for corporate blogging" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://jobig.blogspot.com/2006/03/seven-rules-for-corporate-blogging.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DE4ARHgyfip7ImA9WBRXE0o.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-112437694568995567</id><published>2005-08-18T07:47:00.000-07:00</published><updated>2005-08-18T07:55:45.696-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2005-08-18T07:55:45.696-07:00</app:edited><title>Why is Scheduling Still So Damn Hard?</title><content type="html">&lt;span style="font-style:italic;"&gt;Stephen recently wrote&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style:italic;"&gt;What I would love is to be able to offer - selectively or publicly - visibility into my calendar, with ACL based write access that's easy enough for anyone to use. The sheer amount of time this would save come conference time, when 10's or 100's of people are asking for time with us, would be worth its weight in gold. It would allow us to push the burden of scheduling onto those who request our time. You want to meet with us? Great. Here's the schedule, knock yourself out.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I totally agree this is the BLOG tool for the collaborative scheduling. What needs to be built is a standard way to export the calendar entries , I think &lt;a href="http://www.ietf.org/rfc/rfc2445.txt"&gt;iCal&lt;/a&gt; has a good shot at it and then some tools can be built to intermediate the negotiation. Another use case is where you don't really want to show all your calendar busy times but only show a view/subset of it. Anybody interested in collaborating on this one?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-112437694568995567?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/xf58rLpacVXgcZ45aVqopXmKg90/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/xf58rLpacVXgcZ45aVqopXmKg90/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/xf58rLpacVXgcZ45aVqopXmKg90/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/xf58rLpacVXgcZ45aVqopXmKg90/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/vC2TkpbhFpM" height="1" width="1"/&gt;</content><link rel="related" href="http://www.redmonk.com/sogrady/archives/000899.html" title="Why is Scheduling Still So Damn Hard?" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/112437694568995567/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=112437694568995567" title="3 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112437694568995567?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112437694568995567?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/vC2TkpbhFpM/why-is-scheduling-still-so-damn-hard.html" title="Why is Scheduling Still So Damn Hard?" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">3</thr:total><feedburner:origLink>http://jobig.blogspot.com/2005/08/why-is-scheduling-still-so-damn-hard.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkINRXo5eyp7ImA9WBRQEks.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-112326459441137000</id><published>2005-08-05T10:52:00.000-07:00</published><updated>2005-08-05T10:56:34.423-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2005-08-05T10:56:34.423-07:00</app:edited><title>You've got to find what you love - Steve Job</title><content type="html">Stanford Report, June 14, 2005 'You've got to find what you love,' Jobs says&lt;br /&gt;http://news-service.stanford.edu/news/2005/june15/jobs-061505.html&lt;br /&gt;&lt;br /&gt;Very inspiring piece&lt;br /&gt;&lt;br /&gt;- Jobi&lt;br /&gt;&lt;br /&gt;------------------------------------------&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.&lt;br /&gt;&lt;br /&gt;I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. &lt;br /&gt;The first story is about connecting the dots. &lt;br /&gt;&lt;br /&gt;I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? &lt;br /&gt;It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. &lt;br /&gt;&lt;br /&gt;And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. &lt;br /&gt;It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: &lt;br /&gt;&lt;br /&gt;Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. &lt;br /&gt;&lt;br /&gt;None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. &lt;br /&gt;&lt;br /&gt;Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. &lt;br /&gt;My second story is about love and loss. &lt;br /&gt;&lt;br /&gt;I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. &lt;br /&gt;&lt;br /&gt;I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. &lt;br /&gt;&lt;br /&gt;I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. &lt;br /&gt;&lt;br /&gt;During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together. &lt;br /&gt;&lt;br /&gt;I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle. &lt;br /&gt;&lt;br /&gt;My third story is about death. &lt;br /&gt;&lt;br /&gt;When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. &lt;br /&gt;&lt;br /&gt;Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. &lt;br /&gt;&lt;br /&gt;About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. &lt;br /&gt;I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now. &lt;br /&gt;&lt;br /&gt;This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: &lt;br /&gt;No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. &lt;br /&gt;Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. &lt;br /&gt;&lt;br /&gt;When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. &lt;br /&gt;Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.&lt;br /&gt;&lt;br /&gt;Stay Hungry. Stay Foolish. &lt;br /&gt;Thank you all very much.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-112326459441137000?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/0yinICY2lD79YMlDLZxRSZnIQuY/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0yinICY2lD79YMlDLZxRSZnIQuY/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/0yinICY2lD79YMlDLZxRSZnIQuY/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/0yinICY2lD79YMlDLZxRSZnIQuY/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/638sK27WV6M" height="1" width="1"/&gt;</content><link rel="related" href="http://news-service.stanford.edu/news/2005/june15/jobs-061505.html" title="You've got to find what you love - Steve Job" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/112326459441137000/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=112326459441137000" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112326459441137000?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112326459441137000?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/638sK27WV6M/youve-got-to-find-what-you-love-steve.html" title="You've got to find what you love - Steve Job" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2005/08/youve-got-to-find-what-you-love-steve.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0QHQ30zeyp7ImA9WBRQEk0.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-112316959954559488</id><published>2005-08-04T08:29:00.000-07:00</published><updated>2005-08-04T17:22:12.383-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2005-08-04T17:22:12.383-07:00</app:edited><title>Plazes: Simple Solution to a really difficult problem</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4218/1168/1600/hawthorne1.JPG"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 320px;" src="http://photos1.blogger.com/blogger/4218/1168/1600/hawthorne1.JPG" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;Simple Solution to a really difficult problem &lt;br /&gt;Checkout :   http://beta.plazes.com/home/&lt;br /&gt;&lt;br /&gt;Plazes is a grassroot approach to location-aware interaction, using the local network you are connected to as location reference. Plazes allows you to share you location with the people you know and to discover people and plazes around you.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Plaze = Location + Context:&lt;br /&gt;A Plaze is a physical location with a local network - private or public, wired or unwired. A Plaze constitutes of the information about the actual location like pictures, comments and mapping information, as well as the people currently online at that Plaze. &lt;br /&gt;&lt;br /&gt;Really cool.. My Coordinates today :-)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-112316959954559488?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/DR-h221fno12RibfLyZYg6lseMs/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/DR-h221fno12RibfLyZYg6lseMs/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/DR-h221fno12RibfLyZYg6lseMs/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/DR-h221fno12RibfLyZYg6lseMs/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/Ug1CTiUe7Kw" height="1" width="1"/&gt;</content><link rel="related" href="http://beta.plazes.com/home/" title="Plazes: Simple Solution to a really difficult problem" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/112316959954559488/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=112316959954559488" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112316959954559488?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112316959954559488?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/Ug1CTiUe7Kw/plazes-simple-solution-to-really.html" title="Plazes: Simple Solution to a really difficult problem" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2005/08/plazes-simple-solution-to-really.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0QAQHoyfip7ImA9WBRQEUs.&quot;"><id>tag:blogger.com,1999:blog-13339886.post-112316934149012349</id><published>2005-08-04T08:26:00.000-07:00</published><updated>2005-08-04T08:29:01.496-07:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2005-08-04T08:29:01.496-07:00</app:edited><title>Amazon files for Web services patent</title><content type="html">I think this is a very key patent to their approach in creating a marketplace for WebServices. Also tied in with their A9 efforts one can now not only search for the third party WebServices but also bind dynamically and pay to consume and disconnect.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style:italic;"&gt;Amazon.com has received a public airing of its patent application for an online marketplace where consumers search and pay for Web services. &lt;br /&gt;The patent application, filed last year and published Thursday by the U.S. Patent and Trademark Office, marks the online retailing giant's latest attempt to make inroads into consumers' wallets. &lt;br /&gt;&lt;br /&gt;Amazon, in its latest filing, is seeking to patent its idea for creating a marketplace where third-party Web services providers can link up with consumers. &lt;br /&gt;In the marketplace, consumers can search for Web services and read comments and reviews from others who have used the service. Amazon can also provide the suppliers of these services with assurances that only authorized consumers can access their offerings...&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13339886-112316934149012349?l=jobig.blogspot.com' alt='' /&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/Oir7LiA7OiBU4TeNucGntinwXGk/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/Oir7LiA7OiBU4TeNucGntinwXGk/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/Oir7LiA7OiBU4TeNucGntinwXGk/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/Oir7LiA7OiBU4TeNucGntinwXGk/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/HitchesThroughTheTechnologyLandscape/~4/omFMi-aKyW4" height="1" width="1"/&gt;</content><link rel="related" href="http://news.com.com/Amazon+files+for+Web+services+patent/2100-1038_3-5808591.html" title="Amazon files for Web services patent" /><link rel="replies" type="application/atom+xml" href="http://jobig.blogspot.com/feeds/112316934149012349/comments/default" title="Post Comments" /><link rel="replies" type="text/html" href="https://www.blogger.com/comment.g?blogID=13339886&amp;postID=112316934149012349" title="0 Comments" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112316934149012349?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/13339886/posts/default/112316934149012349?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/HitchesThroughTheTechnologyLandscape/~3/omFMi-aKyW4/amazon-files-for-web-services-patent.html" title="Amazon files for Web services patent" /><author><name>Jobi George</name><uri>http://www.blogger.com/profile/08211042258385059443</uri><email>jobig630@gmail.com</email><gd:extendedProperty name="OpenSocialUserId" value="11043514165189446522" /></author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://jobig.blogspot.com/2005/08/amazon-files-for-web-services-patent.html</feedburner:origLink></entry></feed>
