https://davidhobbsconsulting.com/articles All David Hobbs Consulting articles. Sun, 10 Jun 2018 00:00:00 -0400 en-us Copyright 2018 3600 https://davidhobbsconsulting.com/articles/hardest-or-easiest-move-toward-compelling-vision https://davidhobbsconsulting.com/articles/hardest-or-easiest-move-toward-compelling-vision Sun, 10 Jun 2018 00:00:00 -0400 Teams often make the mistake of doing what's easy first. Instead, move toward your vision. https://davidhobbsconsulting.com/articles/golden-use-case-easy-day-day-publishing https://davidhobbsconsulting.com/articles/golden-use-case-easy-day-day-publishing Sat, 09 Jun 2018 00:00:00 -0400 Streamlined routine publishing is perhaps the most important use case of all. Always consider this during big as well as ongoing change. https://davidhobbsconsulting.com/articles/rules-content-migration-panning-gold https://davidhobbsconsulting.com/articles/rules-content-migration-panning-gold Fri, 08 Jun 2018 00:00:00 -0400 If you are making large scale content improvements, using rules can greatly help https://davidhobbsconsulting.com/articles/yes-no-maybe-so-what-say-change-requests https://davidhobbsconsulting.com/articles/yes-no-maybe-so-what-say-change-requests Fri, 08 Jun 2018 00:00:00 -0400 Requests usually need to be reframed for maximum impact https://davidhobbsconsulting.com/articles/breaking-down-digital-silos https://davidhobbsconsulting.com/articles/breaking-down-digital-silos Thu, 07 Jun 2018 00:00:00 -0400 Let’s not just bemoan digital silos, but instead look at how to break them down. In working with organizations to resolve this, I find there are two primary ways of moving away from silos: Right now (and on a general day-to-day basis): don’t create more silos. During big change: tear silos down. https://davidhobbsconsulting.com/articles/digital-proof-concept-pilot-migration https://davidhobbsconsulting.com/articles/digital-proof-concept-pilot-migration Thu, 07 Jun 2018 00:00:00 -0400 https://davidhobbsconsulting.com/articles/content-management-use-cases-medalists https://davidhobbsconsulting.com/articles/content-management-use-cases-medalists Tue, 05 Jun 2018 00:00:00 -0400 Some fundamental use cases are ignored when making CMS improvements https://davidhobbsconsulting.com/articles/platinum-use-case-optimizing-content-broadly-and-over-time https://davidhobbsconsulting.com/articles/platinum-use-case-optimizing-content-broadly-and-over-time Tue, 05 Jun 2018 00:00:00 -0400 We need to innovate and optimize over time. And creating one-offs won't do that (see You can't add your way to innovation). Also, we aren't solely talking about making completely global changes (like the header or footer). We need to make changes broadly, but only for a specific type of page. https://davidhobbsconsulting.com/articles/rethinking-content-inventory-five-keys-strong-inventory https://davidhobbsconsulting.com/articles/rethinking-content-inventory-five-keys-strong-inventory Mon, 04 Jun 2018 00:00:00 -0400 https://davidhobbsconsulting.com/articles/cadences-digital-presence-change https://davidhobbsconsulting.com/articles/cadences-digital-presence-change Sat, 02 Jun 2018 00:00:00 -0400 Make sure you have the cycles of digital change working together https://davidhobbsconsulting.com/articles/ongoing-change-fast-and-slow https://davidhobbsconsulting.com/articles/ongoing-change-fast-and-slow Sat, 02 Jun 2018 00:00:00 -0400 Some website changes should happen quickly. Others should take more time to be carefully considered. https://davidhobbsconsulting.com/articles/dispositions-getting-the-most-from-your-content-during-digital-change https://davidhobbsconsulting.com/articles/dispositions-getting-the-most-from-your-content-during-digital-change Tue, 21 Nov 2017 00:00:00 -0500 When making big content changes, consider more treatments than just move as is (the forklift option) and drop (the nuclear option). https://davidhobbsconsulting.com/articles/build-it-and-they-will-come-fallacy https://davidhobbsconsulting.com/articles/build-it-and-they-will-come-fallacy Mon, 13 Feb 2017 00:00:00 -0500 In a rollout we want to change multiple sites or site sections Many organizations have complex digital presences. Whether we are talking about an external web presence, an intranet, or an extranet, there are often: https://davidhobbsconsulting.com/articles/four-types-digital-presence-change https://davidhobbsconsulting.com/articles/four-types-digital-presence-change Tue, 07 Jun 2016 00:00:00 -0400 The interplay between big change and ongoing change. https://davidhobbsconsulting.com/articles/content-migration-isnt-moving-day https://davidhobbsconsulting.com/articles/content-migration-isnt-moving-day Tue, 05 Apr 2016 00:00:00 -0400 There are several reasons that content migration isn't like moving day https://davidhobbsconsulting.com/articles/coherence-consistent-connected https://davidhobbsconsulting.com/articles/coherence-consistent-connected Wed, 04 Nov 2015 00:00:00 -0500 Regardless of size, coherence is always a struggle for websites. To be coherent, a web presence must be both consistent and connected. https://davidhobbsconsulting.com/articles/enterprise-digital-product-management-back-and-front-end https://davidhobbsconsulting.com/articles/enterprise-digital-product-management-back-and-front-end Mon, 31 Aug 2015 00:00:00 -0400 Website product management requires attending to both the front end and back end of your product. https://davidhobbsconsulting.com/articles/visualizing-impact https://davidhobbsconsulting.com/articles/visualizing-impact Tue, 22 Apr 2014 00:00:00 -0400 There are a wide range of methods to visualize the impact of website change. Make sure to visualize both the internal and external impacts. https://davidhobbsconsulting.com/articles/mind-the-gap-quality-differences-in-your-web-presence https://davidhobbsconsulting.com/articles/mind-the-gap-quality-differences-in-your-web-presence Thu, 03 Oct 2013 00:00:00 -0400 Try to narrow the gap between the highest quality and lowest quality sections of your web presence. https://davidhobbsconsulting.com/articles/rethinking-content-inventory-site-inventories https://davidhobbsconsulting.com/articles/rethinking-content-inventory-site-inventories Sun, 24 Jul 2011 00:00:00 -0400 Content inventories are not just long lists of content, but should also you should also aggregate by site, especially for large digital presences. https://davidhobbsconsulting.com/articles/estimating-migration-effort-six-steps-handling-content https://davidhobbsconsulting.com/articles/estimating-migration-effort-six-steps-handling-content Wed, 20 Apr 2011 00:00:00 -0400 Consider the sort, place, edit, move / transform, enhance, and QA steps in your content migration process. https://davidhobbsconsulting.com/articles/rethinking-content-inventory-exploration https://davidhobbsconsulting.com/articles/rethinking-content-inventory-exploration Fri, 10 Sep 2010 00:00:00 -0400 Content inventories should be used to *explore* content. Don't point a tool at your site, export a spreadsheet, and consider it done. https://davidhobbsconsulting.com/articles/digital-redesign-migration-rollout-five-steps https://davidhobbsconsulting.com/articles/digital-redesign-migration-rollout-five-steps Sat, 01 May 2010 00:00:00 -0400 Learn how to do a digital redesign, migration, or rollout in five (not necessarily easy) steps: vision, plan, pilot, implement, and maintain. https://davidhobbsconsulting.com/articles/metadata-sweet-spot https://davidhobbsconsulting.com/articles/metadata-sweet-spot Fri, 26 Feb 2010 00:00:00 -0500 Match metadata complexity with the functionality shown to site visitors https://davidhobbsconsulting.com/articles/shock-and-awe-or-tightly-focused-requirements https://davidhobbsconsulting.com/articles/shock-and-awe-or-tightly-focused-requirements Mon, 08 Feb 2010 00:00:00 -0500 Most written requirements / use cases are limp, not getting to the essence of the goals.