Girlfriend Camila Alves popped yesterday and they announced today that their son will be called Levi Alves McConaughey.

Explaining how they came up with the name, Matthew tells OK!, “Levi was another name for the apostle Matthew in The Bible. They were, in fact, two names for the same person.”

“Our son was born at 6:22 pm, and this particular time represents my favorite verse in the book of Matthew in The Bible: ‘If thy eye be single, thy whole body will be full of light.’”

Since when did he get all religious?

Levi’s middle name is obviously his mother Camila’s last name.

Matthew adds, “We wanted to incorporate her family name.”

Then they issued this statement staying, “We welcome Levi Alves McConaughey into this wonderful life and look forward to living in it with him. In the mean time and all times, just keep livin’.”

—Matthew David McConaughey and Camila Maria Saraiva de Araujo Alves

Crikey!

We were expecting something spectacular like Bongo or Doobie or Michelob Ultra!

Damn.

We’re not really sure how Kim Kardashian got this famous, but this bubble-butted one snagged herself a perfume deal.

Yesterday afternoon, Kardashian officially announced she’ll be releasing her own fragrance in May 2009 throughout the US, Australia and England.

She wrote on her blog, “It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! It all started when my mom introduced me to famous perfumer. She and I have been working together to create a scent that is uniquely me that I can share with everyone!”

Greeeeeaaaaaaat.

At least she’s not the most annoying daughter in the Keeping Up With The Kardashians household, but why in Chandler Burr’s name would we want to smell C-list like Kim when we can smell oh-so-expensive with Guerlain or Bulgari??

Remember Danielle “Dani” Evans, the charming, gap-toothed ghetto girl who won Cycle 6 of America’s Next Top Model?

She’s actually modeling now!

It’s amazing what a new set of chops, Tyra training (ha!) and a wee bit of speech therapy will do for you.

Miss Dani is posing in the new catalogue from Saks Fifth Avenue, wearing a little big label called Tory Burch. It’s not high fashion-y type stuff, but it is a commendable gig for an ANTM winner.

At least she didn’t go the Adrienne Curry reality television route and end up marrying Christopher Knight.

Ugh, that still makes us shudder.

This time around instead of Borat he’s playing gay Austrian TV interviewer Bruno.

Sacha recently held events in Texarkana and Fort Smith, Arkansas and mayhem ensued.

The producers posted a fake Craigslist ad and flyers which promised dollar beer, babes in bikinis…and cage fighting.

As expected, the whole town showed up.

Everyone was told they were being filmed for TV and were asked to sign release forms (they’ve obviously learned a lesson from the last film).

But instead of dudes beating the snot out of each other, the two cage fighters stripped down to their panties and started kissing.

Priceless!

Of course the testosterone-filled crowd went crazy and started throwing chairs and beer at the stage.

It reportedly took police 45 minutes to clear the enraged crowd from the arena.

And it was all captured on film.

Brilliant!

H&M is getting stiff competition this October, when the first-ever Topshop U.S. flagship bows on Broadway in the fall.

A rep for Topshop roughly gives the dates as either October 16, 17 or 18 as the official opening, which makes it approximately around a weekend.

We know fashionistas aren’t the camping type, but we fully expect to see tents pitched around the block before for that three-day span, which is just in time for a good, solid re-haul of the fall wardrobe.

Coats and gloves and boots and scarves, oh my!

* Image via FashionBinge.blogspot.com

This time around she was in Italy - the home country of her smarmy ex-boyfriend.

Awkward.

Rafaello Follieri claimed he was the chief financial officer for the Vatican and that he was BFF’s with Pope Benedict XVI.

Now he is in the slammer awaiting trial on a dozen counts of wire fraud conspiracy and money laundering. D’oh!

Anne has steadfastly refused to discuss the split, but that didn’t stop one stupid reporter on the red carpet from asking her, “Was the separation from your ex-boyfriend painful?”

They dated for four years and she was forced to dump him because he was a crook and now she’s been publicly humiliated. What do you think the answer is, Einstein?

Her co-star Steve Carell managed to save the day and stepped in saying, “In my role of agent [for] Miss Hathaway, I would like to say that she does not answer questions relating to this subject.”

Good thing Anne has Steve as her wingman.

Well done, Maxwell Smart!

If you were past puberty in the 90s, then chances are pretty high that you owned a pair of Doc Martens, rocked a pair of wide-leg jeans, loved Kurt Cobain, slapped on glittery eye shadow and spritzed CK One on your wrists.

Well, children of the 90s, forget your Gucci Rush and Thierry Mugler Angel because CK One is possibly getting a new lease on life.

Tongues in the industry are wagging over rumors that Kirsten Owen (who is enjoying quite the career resurgence with Acne Jeans and Marc Jacobs), Guinevere van Seenus and Agyness Deyn are posing together for a brand spanking new campaign for the iconic scent — sorry, no Marky Mark, though.

Guess nothing really will ever come between us and our Calvins.

Czech stunner Petra Nemcova is doing pretty darn well for herself lately.

The former Sports Illustrated and Victoria’s Secret model is now the star of a new ad campaign for Rampage Jeans, shot by former Elle international creative director Gilles Bensimon. Nemcova is pictured wearing everything from black lingeries to tight grey jeans, all of which we can only hope looks as fanastic on us as it does on her.

Eat your heart out, James Blunt and Bruce Willis.

As fashion history goes, models always love the rockers and rockers always fall for the models.

Christie Brinkley and Billy Joel, Agyness Deyn and Albert Hammond, Jr., Steven Tyler and Bebe Buell, Keith Richards and Anita Pallenberg, Keith Richards and Patti Hansen, Mick Jagger and Jerry Hall, Jack White and Karen Elson, Pete Doherty and Irina Lazareanu, Pete Doherty and Kate Moss, Kate Moss and Jame Hince.

The model and rock star romantical equation is often a tempestuous one, considering most of the above are no longer together. Rumor has it we can probably expect a splitsville announcement from Kate Moss and her boyfriend of 10 months, Jamie Hince from The Kills pretty soon.

This skinny jeans-wearing couple had a huge blow-out over the weekend, according to The Mirror, and Hince moved his belongings out of her place in North London. Apparently Hince doesn’t believe the split is permanent, much to the chagrin of his bandmate Alison Mosshart, who isn’t a huge fan of the supermodel.

Hmmmm, Kate might want the approval of her BF’s ultimate best friend before announcing to the paps that she’s getting hitched.

Oh well. Even if she and Hince don’t say “I do”, at least she’s got a lot of Agent Provocateur left over to seduce her next rocker boyfriend.

Doesn’t she realize her speaking out to the press is what doomed them in the first place??

She gives her first post-dumping interview to Hello! magazine where she gushes about her ex.

She says, “George is a great guy, a wonderful person. I don’t regret spending time with him, and he’s a great person to get to know.”

“We still remain friends and have kept in touch. In fact, we spoke over the phone a couple of days ago. He’s fun to be around, down to earth, laid back, funny and smart.”

Wank, wank, wank…

She adds, “Most people know George has a great sense of humor and is an adept storyteller, but I will always miss his extraordinary dance moves.”

Excuse us while we go throw up.

But Sarah wants us to know she is soldiering on.

She explains, “I’ve had some amazing offers come in, including one modeling campaign that may bring me to England soon.”

“If I do end up there, I could find a nice British boy. I’d be open to the idea. I hear they have a good sense of humor.”

We hear she’s already hooked up with sexy British star Jason Statham.

Sarah - go shag Jason and shut your pie hole already. You are now officially irrelevant.