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What is LutLot?

noreply@blogger.com (Aryst) — Fri, 09 Jan 2009 14:05:00 +0000

Have you ever heard of Lutlotters term? I bet some of you did. This is a term that kinda come out of my mind when I sign up at lutlot.com. What is exactly this site? This is a new breed of auction site or as this site put it, online liquidators that have the same function as ebay.com but have a twist in it system. Like all Internet Marketing website, it has an affiliate system and provide a free inclusion of ads.

I don't know about you but a free ads online for selling stuff is quite attracting to me. Not to mention lutlot.com has it own affiliate program. You can buy and sell or bid (like ebay.com) in lutlot.com and you can sign-up for free. So, if you are interested, come and see what lutlot.com have to offer for you. Maybe you can win the $100 reward they are giving out to those who sign-up? Just head to lutlot.com. See you there!

Do Sell Online?

noreply@blogger.com (Aryst) — Mon, 08 Dec 2008 02:06:00 +0000

It's been a month since I upgraded this blog. I've been caught by my life...everything from work to my church activities and my home responsibility. I have been divulging my self to Internet oppotunities since I found blogging a year ago and I have found another opportunity that we can use to have side income, i.e to sell real things online.

Maybe for you who had already known ebay.com, this is not a new thing and yes, for me, it is not a new thing but I just want to write something for the new surfer on the net. I actually want to promote a local based ebay-like website (in Malaysia) and I'm currently using it to sell of a few of my 'unwanted' things. Currently, I'm selling a Nokia E61 at that site. This is the link http://www.lelong.com.my/Auc/List/2008-12DeStd23241962_AUCTION_Nokia_E61_Original_Smartphone_WiFi_1_GB_MicroSD.htm

But this website is more on local delivery. There are a few stores that willing to send out to foriegn country but you have to find it for yourself. There is another place for local to find second hand items that suit their need. The website is callled mudah.com.my. As the website named, 'mudah' means easy, it is very easy to submit an ads because it is free of charge. This site is strictly for Malaysian.

Now, another matter. My hosted blog have some kind of problem which I don't know how to fix. If you go to nimrodjo.com it will redirect to some kind of ads website. I don't know why is this happening. Well, if somebody out there with some kind of website mastery that could help me out of this problem, I really appreciate it. That's all from me for now. I wish I have more time to blog but I will when I can. See you again...SILOPO!

Do You Want To Be Black or Jack?

noreply@blogger.com (Aryst) — Tue, 04 Nov 2008 08:59:00 +0000

Growing up, I learned many card game, the game according to us. One of my favorite card game is black jack or as we called it here, the '21' card game. It does help a bit in my Math subject especially the addition topic. So, who say playing black jack is a bad thing.

Well, maybe if you are addicted to gambling especially black jack, it may some how affect you as a whole person. Whole person here means that you can control your self in everything that you do. But if you are interested to learn this game of black jack, you may want to visit this black jack instruction.

All these links are in German, so if you cannot understand it, you may check out the English website for this online casino. Playing black jack require a lot of luck and 'six sense' especially when you are playing online. If you are playing on the real table, with real people, at least you can look at them to see their reaction but when you are playing online, it is you against the computer. So, wish that lady luck is on you side and may you become one of the winner.

SUPERBID! Bid For The Item You Want!

noreply@blogger.com (Aryst) — Thu, 21 Aug 2008 14:49:00 +0000

Hi, Friends!

First time in Malaysia, Superbid brings you Exciting Live Bidding Experience Every Wednesday, 12noon - 1pm, Online!

Check out Superbid Item Preview Every Friday!

Visit Superbid now! But if you can't find what you want, shout at iWant!
You can spread the good news and stand a chance to win RM8,000 cash!!

Please visit http://www.lelong.com.my/MGM/yeyuku

Do you want to buy this?

noreply@blogger.com (Aryst) — Sat, 26 Jul 2008 08:19:00 +0000

This is a mobile phone that I don't intend to keep because I'm already waiting for my new purchase online (HP with wifi). This phone no wifi, only GPRS. Read on.

RELIST DUE TO UNPAID ITEM IN THE RANGE OF TIME THE SELLER GIVE. MARKET PRICE IS AROUND RM 1, 200 - RM 1,500.

FUNCTION

-1.3 mega pixels DC
-Classic Game Simulator ( NES supported )
-Sound Rec.
-Video Rec.
-MP3/ MP4 player
-WAP
-SMS/ MMS / Email / Voice Mail / Broadcast message
-PhoneBook Mem0ry: 1700 Entries
-vibra&ring / ringtone only / vibra only / no ring & vibra
-Incoming call Photo/Video
-Handsfree speaker
-E-booK

-FM STEREO

FEATURES

-Dual band GSM 900/1800
-Dimensions: 117 x 60 x 22mm
-Unit Weight: 180g (Included Battery)
-Li-ion Battery 3.7V 1600mAh
-Standby 240 hrs Talktime 6-12 hrs
-Digital Camera: 1.3 MP
-Internal Memory:21 mb
-Bluetooth (Handsfree, A2DP, FTP supported)
-2.4" Front LCD + 2.8" Internal LCD
-64 Polyphonic / midi / MP3 Ringtone
-WAP, GPRS, SMS, MMS, Voice Mail, Email
-Music and Video: MP3, MP4, 3GP
-Stereo Speaker
-QWERTY keyboard
-Language: English, Simplified Chinese

PACKAGE

1. E90 mobile phone x 1
2. Wall Charger x 1
3. 2-Eared Handsfree x 1
4. USB Cable x 1
5. Free T-flash card 512mb x 1
6. Battery x 2
7. Stylus pen x 1

Interested? Click the title or HERE for more info.

My Latest Online Business Updates!

noreply@blogger.com (Aryst) — Thu, 24 Jul 2008 02:07:00 +0000

It's been ages since I updated this blog. Well, I'm kinda busy with...LIFE. No need to elaborate more on that. I just want to say that my online business have come to a new level whereby I'm now trading online using the all-time-favorite-site, ebay.com.my (note the my because I'm from Malaysia) and the best local auction site, lelong.com.my under the ID: yeyuku.

So, just search for my items. I don't sell many but I do buy a lot from that sites. Currently, I already sell 2 items. Both are mobile phones. I don't know what I'm going to sell in the future but let the future tell it own story. By then, I encourage all of you to trade with ebay.com (International) and lelong.com.my (if you are a Malaysian). Until next time (I don't know when), all the best to our venture in online businesses.

Care To Share?

noreply@blogger.com (Aryst) — Tue, 13 May 2008 16:26:00 +0000

I was searching for song today online and I stumbled upon (but not through SU) a site called 4Shared.com. It is an awesome site where you can download mp3 and video, in one simple click. Of course the files are from users, thus came the name 4shared.com. If you notice, I already put up their site banner on my sidebar.

Back to the topic at hand, the tagline for this website is Free File Sharing meaning it is a free online storage. They have 5 kinds of account for you to choose from. Free, Silver, Gold, Platinum, SBE Solution and Enterprise Solution. You can download the pdf file for the package comparison HERE. Most surfer would opt for the FREE account which gives you 5 GB of free space to upload you files. The only setback for the free account is you can only upload maximum 100 MB for the files.

If you want to know more before signing up, you can go to the Quick Tour section to find out more. Or if you have questions in your head, just head to their FAQ page. If you have made up you mind, Join 4Shared Now!!

Where Did I get My Online Income?

noreply@blogger.com (Aryst) — Sun, 11 May 2008 05:00:00 +0000

Well, this going to be short. I get my online income mainly from doing PP. I do PP mostly from my personal blog (you can click the title to jump to my personal blog). Even if the god of the SE (Mr. G), doesn't approve but that is the only thing that I'm good at. Rely on adsense? I haven't reached my first payment amount yet. The other affiliate programs? Nope. Maybe because I'm not so good at advertising other people products or maybe my blog isn't getting enough traffic.

Well, I do register in the Social Networking site (esp. for blog) and other traffic resources (link submitting directory) but still no changes in the traffic-depended income. So, I will continue blogging without thinking much of the income. I may start as a blogger making money online but I end up as a blogger who blog for fun and according to my heart. See you next time (not that I'm leaving town...)

How To Optimize For Google

noreply@blogger.com (Aryst) — Thu, 08 May 2008 13:59:00 +0000

In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization.

THE RIGHT KEYWORDS: This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more, please see Keyword Research for Organic SEO.

Make sure that your targets are achievable. If you select the wrong keywords, it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still provide a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to your site.

Using the hotel industry as an example, targeting the word "hotel" would make very little sense but by narrowing it down to "Victoria BC hotel" you now have less competition, and a more qualified audience. Keep your targets in perspective and go after the obtainable rankings.

WEBSITE OPTIMIZATION: Here are many on-site factors that play a role in your search engine rankings. Here are a number of those factors and what you can do to increase your chances of success.

1. Title Tag - The title tag plays one of the most important roles in search results at Google, and is almost always the heading Google chooses for each of its listings. Placement of your target phrase is best used near the start of the tag and repeated again in the middle or near the end. Three uses of your target phrase may be helpful in some instances, as long as it is not too overwhelming. For best results each page on your site should have a totally unique title tag.

It is also important to remember that because Google will use this title as the main heading for your listing, you will want to keep it attractive to potential searchers. Try to also add a call to action, or other wording to help make your listing appear attractive to searchers.

To help illustrate the fact Google takes this tag into consideration, simply do a search for your target phrase and take a look at the titles of the top 10. I tried a search for a rather broad term "hotel" and saw that all 10/10 listings had it in the title tag, and 6/10 had it as the very first word. A quick scan showed that the entire top 30 either had the word hotel, or hotels in their title tags.

If you do only one thing to your website, make sure that all your title tags are relevant, unique, and contain your target phrase for each page.

2. Meta Description Tag - The Meta Description tag is still occasionally used by Google as the description which appears in the search results themselves. While this used to be a more common practice Google tends to use it most often on sites with very limited content, or those which are flash based. I have seen it still used for content rich sites, however this is less common.

The Meta Description tag still has an impact on search rankings. Your best bet when using this tag is to keep it short and sweet with your target phrase close to the start and not repeated more than 3 times. Like the title tag, each page on your site should have its own unique description tag.

3. Meta Keyword Tag - When it comes to Google this tag is useless, and won't influence your rankings. There is some speculation as to whether a spammy keyword tag can however, have a negative effect on Google rankings. As a result, if you do utilize a keyword Meta tag for the smaller engines, it is best to keep it clean and play it safe.

4. Keyword Density - Keyword density plays a role in overall rankings; however, it is not as cut and dry as it once was. Once upon a time there was a magic number that when used could almost guarantee top rankings.

This is no longer the case. Today the ideal density varies from industry to industry, phrase to phrase. To find out what density you should aim for, take the top 10 or 20 search results and see what percentage those sites are using. In most cases you will find that the majority of these sites have a very similar density to one another, and this average density is a good estimation of what you should aim for.

5. Body Text and Keyword Placement - The location of relevant text on your site will help establish the overall importance of your target phrase. While you do not want to overwhelm the engines and site visitors with a bombardment of target phrases at the top of the page, try to sprinkle in some instances as close to the top of the page as possible.

6. Synonyms - Be sure to include various synonyms for your target phrases within your body text on your site. Google will use these synonyms to tie in the overall relevance of the page for your main target phrases, which in turn can improve your odds.

To find possible synonyms you can use a thesaurus, but the best way is to search Google itself and see exactly what they consider to be similar. Simply search in Google for your target phrase preceded with a tilde, such as "~hotels". Next scan through the search results for any text Google has bolded. These are all words that Google considers to be related. Using the "~hotels" example Google brings up phrases such as 'travel', 'tourism', 'accommodation', as well as various hotel chain names such as 'Hilton Hotels'.

7. Keywords in Domain - There is still some speculation if having a target phrase as part of your top level domain (TLD) is of use to search rankings. From my experience, yes, there is value here, although, nothing like it was several years ago.

If you are starting off in the online world and are contemplating which domain to go for, consider one that uses your target phrase, assuming that it is both relevant to your business name, and uses no more than a single hyphen. While multiple hyphens in a domain can be successful, they are very common with highly spammy websites, so it is best to not take that route if possible.

While having a keyword located within your domain can provide some ranking juice, I would not suggest heading out and doing a domain swap. In most cases you would be better off working on your existing site than starting from scratch with a new domain.

8. Keywords in page specific URL - Using keywords for specific page URL's can also help add a little bit of value to your site, providing you use them responsibly. Consider using a keyword as a directory name and as part of a file name where it naturally makes sense to do so. If you have a website that focuses on tourism and includes local hotel listings, you may want to consider the following structure for your page on the Hilton:
MyTourismSite.com/Victoria/Accommodations/Hotels/Hilton.html

9. Heading Tags - Placement of target phrases within heading tags helps to establish the importance of those given phrases. That said do not over do it, or abuse it. Only place target phrases within a heading tag if it makes sense to do so, and don't flood a page with numerous tags. Heading tags are not as critical as they once were, but still a good contribution to a well optimized page.

10. Link Anchor text - This is the actual text you clíck on as part of a link. When full or partial target phrases are used within your text links they help pass on some value to the linked page for those phrases. This is also true when considering surrounding text. When the content around the link is also relevant, the link holds slightly more value.

While a link that simply states "clíck here" or "http://www.domainname.com/" does have its place, they provide considerably less value than a link that would use "discount hotels" as its anchor.

11. Image Alt Text - While image alt text still plays a minor role, its biggest part is within the use of image based navigation. If you have an image linked to another page, the alt text will be attributed much the same way as standard link anchor text is.

Image Alt text should always be short and to the point and should accurately describe either the image itself, or the page the image is linking to. Do not use alt tags as a place to stuff keywords.

12. Inline Links - These are links that are found mid sentence or mid paragraph as opposed to a simple listing of links as found in a menu or possibly on a sitemap. Links found mid paragraph tend to pass on a little more value from the surrounding text and can provide more relevance to the linked page.

13. Site Navigation - It is absolutely imperative that your website be fully spiderable by the search engines. This may seem obvious, but often webmasters overlook Google's ability to crawl a website. Google has become very advanced in what links it can follow and how it can spider a website, but there are still some things that can cause significant roadblocks.

- Flash: One of the most commonly made mistakes is the use of flash. If flash is used as a sole means of site navigation then you can count on Google not viewing your internal pages, and having a significant disadvantage in terms of site rankings.

- Java Script / DHTML: These days most Java Script and even DHTML menus can be spidered by Google, however, this is not always the case. If your site utilizes any kind of fancy navigation and you are wondering why Google has not indexed your internal pages, check out Google's Cached Text version of your page. If you do not see any text links, then your navigation may be invisible to Google.

- Images: Image based navigation has been safe for many years now, but if your site uses this form of navigation it is essential to have brief, relevant alt text on all your buttons. This alt text will act much like standard anchor text for text based links. This is not only for the purpose of search ranking value, but take a look at Google's cached text version of your page. If you have image based links that do not have alt text, those links do not appear. This doesn't mean Google won't follow them, but for anyone viewing your site on a text based browser, your links will be invisible to them.

14. URL Structure - Avoid long elaborate URL's with extraneous characters. While Google has reached a point where they can index massive URL strings, it is best to avoid them if at all possible. For dynamic sites consider utilizing mod rewrites to significantly clean up the URL to not only make it more search engine friendly, but more user friendly as well.

MyTourismSite.com/?locid="victoria"&catid="accommodations"&type="hotel"&comp="hilton"
stands a better chance if cleaned up to read:
MyTourismSite.com/victoria/accommodations/hotels/hilton.htm

SUMMARY: Basic website optimization is a critical component for successful placement in Google but is only part of the overall picture. Stay tuned for "How to Optimize for Google - Part 2 of 3" where we will discuss Links and Google Webmaster Tools.

About The Author
Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc., based in Victoria, BC, Canada and founded in 1997. You can read more of Scott's articles and those of the StepForth team at news.stepforth.com or contact us at StepForth.com, Tel - 250-385-1190, TollFree - 877-385-5526, Fax - 250-385-1198

The Basics of RSS

noreply@blogger.com (Aryst) — Sat, 02 Feb 2008 00:41:00 +0000

Another article about RSS but we musn't get tired of this thing because we never know that we may learn a few new tricks. Enjoy reading..

What is RSS?

You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. A RSS feed is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they can decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the Benefits of RSS?

RSS provides benefits to both readers (users) and web publishers.

1. It gives you the latest updates. Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updated site, you can learn about the latest as soon as it comes out.

2. It saves on surfing time. Since an RSS feed provides a summary of the related article, it saves the user's time by helping s/he decide on which items to prioritize when reading or browsing the net.

3. It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe to in their RSS aggregators which they can change at any time they decide differently.

4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

5. It is sp@m free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from sp@m mails.

6. Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user is asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

7. It can be used as an advertising or marketing tool. Users who subscribe to or syndicate product websites receive the latest news on products and services without the website sending sp@m mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

What are the Drawbacks of RSS?

The disadvantages of RSS stem from user-preference concerns and the fact that it is a new technology.

1. Some users prefer receiving email updates over an RSS feed.

2. Graphics and photos do not appear in all RSS feeds. For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators.

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they do not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6. Since it is a new technology, many sites still do not support RSS.

How Do I Start Using RSS?

There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a directory of RSS feeds from different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program, also known as a desktop aggregator, and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free. All you need to do is to register an account and you are ready to use their services. Both versions allow you to customize, or choose, which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

Editor's Note: A selection of top RSS Desktop Aggregators can be found at:

About.com
or
RSS-Specifications.com

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.

2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published in real time at the source website.

RSS and Internet Marketing

The original idea of RSS came from Netscape, where the intention was to provide a means for users to customize their personal homepages with links to websites that were of interest to them, similar to bookmarking websites.

The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available on the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

Medium to big-scale companies who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN). Smaller companies can also look at networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.

Clearly, RSS is an innovation in worldwide web information management as well as online marketíng. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

About The Author
Werner Schamberger is CEO of Homework Online and Best Articles Online. He is an entrepreneur and author.

Successful Internet Marketing Without Search Engines

noreply@blogger.com (Aryst) — Sat, 02 Feb 2008 00:36:00 +0000

Now, this is an interesting article to be read by IMers out there. Can we really be a successful IMer if we don't rely on Search Engine as a part of our business tool? Read on...

Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).

The SEO guys are rolling in their Ferrari's as you read this. I would have said that the SEO guys are rolling their graves, but they are not dead, yet.

There Can Be Only Ten

How many web pages will be listed on page one of the search results at Google? How about on Yahoo or MSN? That is right; there can be only ten web pages listed on page one of the search results.

According to the Internet Archive (http://www.archive.org), there are currently 85 billion web pages on the Internet. But, if you have ever used the Wayback Machine at the Internet Archive, then you know as I know that they have not archived everything that is out there, so that 85-billion number is actually smaller than the real number of existing web pages.

With only ten listings on page one of the search results, there are going to be a lot of disappointed people in the world. They cannot all be on page one of the search results.

First Things First

Search engine optimization is an expensive undertaking, so it shouldn't be taken lightly. I talk to people everyday who are building their first website for the very first time. These folks, bless their hearts, know just enough about Internet marketing to blow their savings on a website that may or may not deliver a profít to them.

There are steps that people should take when they start their website, and SEO is not one of those first steps.

Here is a checklist of steps that the new Webmaster should use in the development of his or her website:

Step One: Select the products or services that the website will sell.

Step Two: Determine if there is a market for what will be sold.

Step Three: Analyze the competition and determine the competition's weaknesses. Competition is about building a better mousetrap or reaching customers that another might be under serving.

Step Four: Build the website to sell the chosen products or services. Sales conversion is the most important element in any successful business model.

Step Five: Run test advertising to figure out what will generate traffic to your website, and more importantly, to figure out what one needs to do in order to sell goods and services.

Testing And Tracking Advertising Results Is Essential

I once sold advertising in my newsletter to a guy who paid a nice fee to have his advertisement run in my newsletter, but he did not invest any money in writing or testing his ad first. The advertisement itself was written very badly.

I asked him if he would like to tweak his advertisement before I ran it in my newsletter. He said he did not care what the ad looked like. He just needed me to run his ad.

I offered to rewrite his ad for him to enhance his chances of getting traffic from my newsletter. He agreed and I did.

As the newsletters I subscribed to began rolling in the following week, I noticed his bad advertisement ran in dozens of those newsletters.

I asked him later about his results, and he said he had spent $10,000 running that advertisement and closed four sales at $25 each. He spent $10,000 to make one hundred dollars. Needless to say, his website closed down just a couple months later.

The problem was clearly his ad, but his website may have contributed to his lack of sales conversion.

Starting Small Serves A Very Real Purpose

As we saw with the guy who spent ten grand to make one hundred, starting small would have been beneficial. It is all a matter of figuring out how to get traffic to one's website and more importantly, how to convert traffic to sales.

One should start small with his or her advertising to find the ad formula that will actually deliver traffic to the website. Once the traffic is coming to the website, the webmaster needs to tweak his or her sales copy to make sure that the copy will close enough sales to justify the expense of a large advertising run.

SEO should be treated in the same way. By using Pay-Per-Click advertising (PPC), a webmaster can get an idea as to which keyword phrases will actually generate traffic to a website, and with the right analytical software, the Webmaster can determine which keyword phrases generate clicks that will lead to a sale.

Google Analytics is a good program to help webmasters figure this out and it is free, but it has its shortcomings.

Popular paid programs include:

* OpenTracker.net
* KeyTrail.com

Another two-dozen web analytics applications are reviewed at Cumbrowski.com .

SEO campaigns shouldn't be undertaken until one knows exactly which keywords will actually generate sales for a website. To do otherwise, one runs the risk of optimizing a website for keywords that will not help the website convert traffic to sales.

Advertising Lessons Learned

While testing your advertising and your PPC advertising, a few very important lessons can be learned.

First, you learn how to tap into the Law Of Attraction to bring people to your website.

You learn what keywords you should target, if you decide to optimize your website.

You learn how to track your successes and your failures with your website analytical software.

And finally, you learn to tweak your website for the purpose of increasing your sales conversion.

All are very important lessons, because each will contribute to how much money can be earned from a website.

Building Links Is Not About PageRank

If you remember, the title of this article is, "Internet Marketing Without Search Engines." That should imply that this article is not about getting good rankings in Google. By extension, the title should also imply that what I am telling you has "nothing" to do with PageRank.

The fact is that every person using the Internet is clicking on links to take them from one website to another. Some links are in emails; others are in paid adverts on websites, or in informational web pages. Even social bookmarking websites have links to other web pages.

Building links to your website is about getting your sales message, with its accompanying link, in front of the people most likely to buy what you are selling, in a way that encourages your potential customer to click your link and visit your website.

Once you understand who your customers are and where you might be able to reach them, then you will know what steps you need to take to get your link within reach of their mouse.

You may need to buy advertising at that location. You might be able to write an article to give to them, in exchange for a link to your website. You might be able to participate in the website's forums and leave a breadcrumb trail of links for your potential clients to find. You can even create social bookmarks that will point to your website or to a page that points to your website.

The goal of linking is to give your potential customers more ways for them to find your website.

An Ironic Twist To This Tale

Although this article is about thriving on the Internet without relying on search engines, any person who undertakes linking for the sake of attracting customers will find their websites climbing in the search engine results, due to all of those links on targeted and relevant websites pointing to their own website.

Imagine that --- a link that will attract and deliver potential customers to a website AND influence how well a website might rank in the search engines.

About The Author
Bill Platt has been writing reprint articles for the promotíon of his websites since 1999, and now he has written an ebook to share what he has learned. His book is called, "Article Marketing For Traffic, Sales and Profit". Included in the book are many examples and the Five Essential Elements Of Creating A Successful Article. To learn more about Bill's business, visit thePhantomWriters.com .

Your Logfiles May Be Missing Important Data

noreply@blogger.com (Aryst) — Sat, 02 Feb 2008 00:29:00 +0000

Hi everybody. Once again apologize for not updating this blog as frequent as it should be but I'm caught with busyness and I can only manage one blog at the moment, which is nimrodjo.com. I present to you yet another interesting article that I found. This stat tools will be an alternative to Google Analytics.

In this article I am going to explain logfiles and their importance in website analytics from my perspective as a ClickTracks user. Before I begin, however, I want you to know that although I provide essential analytic consulting, I am a certified ClickTracks Analytics Professional and have dabbled in books on analytics, I don't consider myself to be an analytics expert. In fact, I constantly find myself humbled by how much more there is to know. That said, I do know more than the average site owner and I hope that this article can shine a little light on this often confusing subject and save you some future headaches.

As many of you may know I am a huge fan of the logfile version of ClickTracks Professional, a website analytics package that I find indispensable for myself and my clientele. ClickTracks can do a lot to determine what is or is not working on a website; much more than expected in most cases. The one thing, however, that ClickTracks or any other logfile-based analytics tool cannot do is interpret information in your logfiles if it is not recorded. Unfortunately this is a common occurrence and many site owners have no idea that their hosting company is not saving information that could help them now or later when they find they need it.

The reality is that over ninety percent of the hosting companies I have dealt with have not been saving the vital data that a higher level analytics program needs; to work at peak performance if at all. In this posting I will provide an overview on this issue so you have enough information to approach your hosting company about making the required updates to their systems. If you are unsure, you can even refer them to this article and/or the set of questions and details I provided below.

What is a Logfile?

First, let me explain the very basic idea of what a logfile is and how one is created.

Whenever you visit a website your browser requests information from the server hosting the website. This request is passed onto the server and in turn the server delivers the information requested by your browser. Whenever this exchange takes place your server saves the request along with a host of information about the requesting browser such as:

the internet address (loosely connected to location) known as the IP
browser type (Internet Explorer or Firefox or..)
the screen resolution of the browser used
time and date of the request
the page requested for viewing
the website the visitor came from (known as a Referrer)
if applicable, the keyword(s) that were used to find your website on a search engine
etc.

Once this data is collected it is saved on the server in a logfile for later use and over time it is often overwritten with new data so the files do not get too large; they bulk up very quickly especially on high-traffic websites.

How Can Logfiles Help Improve Your Website?

Now that you know what data is collected it is time to explain, in general terms, how this data can be used to help your website. There is a wide variety of information that can be gleaned from a complete logfile such as:

How long visitors stay at your website or on a particular page.
What pages they visited.
Where visitors are viewing your website from geographically.
What keywords were used to visit your website and which search engines were driving the highest volume and/or quality traffic.
Which pages had the highest or least traffic.
The average time a visitor stays at your website: often a great indication of the 'stickiness' of your website.
You can determine the effectiveness of your pay-per-click campaign by tracking visitors specifically delivered from the campaign.
Identify potential pay-per-click fraud using tools like ClickTracks Professional that has a click fraud reporting tool.
and much more...

So What's the Issue?

Many hosting companies are smart enough to include a basic web analytics program with every account. These programs are decent for anyone who wants to simply find out the traffic to their website and a myriad of other basic stats. However, there is often a pitfall to these basic programs. You see in order to save on computer performance the hosting company usually sets their servers to collect only the minimal data these basic systems require. As a result, more complex logfile-based analytics programs may find themselves starved of the data they need to operate fully. This is where my clients have found themselves before; they have sub-par logfiles and are forced to try and convince their hosting company to change their data collection methods to meet more advanced standards.

If you have no interest in website analytics you may find this whole scenario to be a non-issue. I completely understand, however, put yourself a year or even a month down the road when your website is taking off and you need to know more about the visitors to your website. You just might find yourself in this same frustrating scenario and it will seem absolutely insane how hard you have to push to get this data properly collected.

Unfortunately, unless you are leasing a private (dedicated) server from the hosting company they tend to set up their shared servers with only the basic needs of the majority in mind. As a result, the only way to force change is if more customers consider it a basic need - thus the reason for this article. Help me affect change so that you save yourself a headache in the future!

How to Be Sure Your Server is Collecting the Right Information

Most of you cannot check your logfiles for completeness with an analytics program so you will have to trust your server administrators to do their due diligence based on the following question.

Note: If you like you can just copy and paste the following question (noted in red) and send it to your hosting company support staff:

Hello, I would like to make sure my website's logfiles have the necessary information to run a higher end web analytics program. Is your server set up to collect the data on my website? I need this data to properly analyze the traffic on my website.

Date and Time
Client IP Address
HTTP Method
Requested file and Query string
User Agent
Referrer
Status code
Cookie (preferable, but not required)

If you are unsure of the answer or you need to set this up then please review the settings that need to be enabled on Apache servers or Microsoft Internet Information Servers; these pages include instructions if you need them.

Sincerely,
<>

My Hosting Company Disregarded This as Nonsense

I fully expect some will and that is because many website owners still care little or nothing about web site statistics so they have not even used the basic data to its fullest yet - and hosting companies are aware of this. In fact, a good fríend who owns a hosting company himself guessed around 95% of his website clients don't even look at their stats. This is all true, however, does that mean that important data should not be collected for those who do want to delve deeper into analytics? I don't believe so and the changes you are requesting will only raise the size of the logfiles for your website a small amount. Unless of course you don't even have logfiles which is enough for me to recommend you take your services elsewhere.

Why Not Use Google Analytics Instead?

Google Analytics is an awesome solution for many small businesses. It does not require logfiles and it takes a marginal amount of work to begin acquiring proper data. In fact, I think it is a great tool for the majority of businesses that want to wade into a mid range analytics solution providing you are comfortable with Google having access to your stats. That said, there is one MAJOR flaw in using Google Analytics... it does not have reliable click fraud reporting. You see many of my clients use ClickTracks to monitor their pay per click campaign for click fraud which is not something I would ever trust Google to police itself on. That does not mean I do not use Google Analytics. In fact, whenever possible I use both ClickTracks and Google Analytics in tandem for redundancy especially when certain capabilities such as cookie tracking are not available from a hosting provider - Google includes cookies by default.

In Summary

Many website owners have no idea what they will or will not need in the future to properly administrate their online marketíng campaigns. This article discusses a simple adjustment to the accumulation of website logfiles that I strongly believe all competent hosting companies should implement in order to provide scalability for their clientele. The adjustment will provide the additional information that a competent analytics solution will need to provide accurate statistics.

About The Author
Ross Dunn is the CEO and founder of StepForth Web Marketing Inc, a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge web marketing services that provide highly successful, targeted results for its clientele. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and online marketíng. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.

YOU'VE BEEN LIED TO...

noreply@blogger.com (Aryst) — Tue, 08 Jan 2008 07:25:00 +0000

Hi friends,

Google is like the Holy Grail of marketing on the web. Rank well in
Google and your profits are pretty much set.

But there is SO MUCH bogus information out there, often coming from
the "gurus" themselves.

On January 9th, 2008, Jonathan Leger is releasing a new free repor t
that completely obliterates the following myths about Google (and then
goes on to show you what DOES work):

Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content

..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!

The site is in pre-launch now, but if you sign up early you will get
a sample chapter full of proof and details.

And did I mention he'll pay you for referring other people to this
powerful f.ree report? And that he'll pay you for anyone THEY refer
as well (even while it's in pre-launch)? Find out more about that
when you download your sample chapter from:

http://searchenginemythsexposed.com/

Home Based Product

P/S: Earnings are paid on the 1st and 15th day of each month starting after the launch on January 9th. ALL SIGNUPS ARE PAID SIGNUPS, EVEN IN PRE-LAUNCH, but the first payments won't go out until January 15th. Minimum payout amount is $5.

Advertising's Most Important Word

noreply@blogger.com (Aryst) — Wed, 12 Dec 2007 15:13:00 +0000

This article is written by Jerry Bader (c) 2007. If you are into advertising and online business, this article is a compulsory for you.

If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bígger, better?

So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words luxury, exclusive, and world class have been rendered meaningless after being applied to everything from eight hundred square foot condos to restaurants that serve microwave frozen dinners. We can't even rely on light, diet, or low carb to actually describe what's inside a package.

What advertisers have done is create a hyper cynical marketplace, where the audience for whatever you sell has lost faith in what is being said. The Web with its emphasis on content gives advertisers a chance to redeem themselves and to deliver meaningful information to its audience.

All Content Is Advertising, All Advertising Isn't

Some may cringe at the thought, but in the final analysis all content is a form of advertising. Content is rarely if ever neutral, even if it doesn't overtly promote a product or service; content always has a point to make, or an idea, concept, or position to advance. If content doesn't provide some perspective, some meaningful knowledge, then does it really qualify as content? The same can be said for advertising, if it doesn't explain, enlighten or engage, it is just noise.

What Is Advertising's Most Important Word?

My vote goes to the simple innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to form a brand personality, and to position your product or service in the mind of your audience. A previous article of mine "A Website Without Video Is Like..." uses the power of metaphor to illustrate how this little four-letter word can crystallize an idea in the mind of an audience.

Metaphor + Analogy + Stories: The Adman's Best Friends

A metaphor explains complex concepts and hard to comprehend processes by comparing them to common everyday knowledge. We use metaphors everyday without even realizing we're doing it. We 'race' to the office. We work like 'dogs." And we all know, it's a 'jungle' out there. Metaphors are critical to the way we communicate with each other and to the success of our marketing communication and advertising.

Metaphors can be extended into analogies, and analogies into stories, and stories into campaigns; and campaigns developed in this manner have a higher probability of achieving the elusive status of meaningful content that embeds your message in your audience's collective consciousness. There is no better way to overcome a client's objection than to put that objection into perspective with an appropriate allegorical story.

Overcoming Objections: How Long Is Too Long?

We've all heard the constant bellyaching from impatient Web users about how long they have to wait for everything on the Web. Every time I hear this from somebody, I am reminded of the story (perhaps apocryphal) of the early introduction of the Polaroid Land camera.

Before the days of one-hour photo shops, digital photography, and immediate video feedback, people had to wait up to a week for their pictures to be developed by the local pharmacy or camera shop. When Polaroid came out with a camera that delivered a finished photograph in sixty seconds, people were amazed; the era of ínstant gratification had begun.

So the story goes, a group of adventurers traveled deep into the Brazilian Rainforest to learn about the indigenous people. When they came across a tribe who hadn't seen outsiders before, they befriended them and took pictures of them with the Polaroid cameras they brought along. The natives loved the pictures since they hadn't seen anything like this before, but they did have one complaint, 'why did it take so long for the pictures to develop?'

The problem is not technology; the problem is one of perception. Like the natives who perceived the sixty second developing of photographs to be slow, so to do many Web-users perceive the Internet to be slow when in fact it is an incredible technological achievement where anyone with a computer and Internet connection can access information from all over the world in seconds or, heaven forbid, minutes.

The Better The Story, The Better The Communication

The solution to the problem is better communication, making yourself and your message instantly understood. People who are truly interested in what you have to say will wait for your Web page or video to load. What gets them frustrated is when they wait, and instead of getting a meaningful message, they get a bunch of nonsense that is irrelevant, self-congratulatory or completely incomprehensible.

A video or audio message on your website is more easily grasped than a page full of densely written text or cryptic bulleted points. But you will loose your audience quickly no matter what the form of your message if it's confusing, muddled, overly complex, or buried in b-school platitudes and industry jargon.

You need your message to be understandable, engaging, and memorable and one of the best ways to convey that message is to compare it to something your audience can relate to. It's like teaching your kids a life lesson by reading them one of Aesop's Fables.

Finding Your Metaphor

Some people have a knack for expressing things in a way that an audience will instantly grasp and more importantly remember. For those of us in the communication, marketing, advertising, and creative development businesses it is a necessary skill learned over the years. But for those in the day-to-day grind of business's nitty-gritty it is rarely an ability that ever gets developed.

Creating a Web video campaign that your audience is going to watch, remember, and pass on to colleagues requires a commitment of time and funds, and you want to make sure it communicates your message effectively. Rather than using your traditional approach concentrating on features and facts, try something different; try developing a campaign based on a metaphor that delivers your brand's personality and emotional value-add.

Where to begin? You need to set yourself free from the concrete, and concentrate on the conceptual. If this seems like a difficult thing to wrap your head around, then start with baby steps.

Concentrate On The Conceptual

Any effective marketing campaign whether it's a series of Web videos, direct emails, magazine display ads, banner ads, outdoor billboards, television and radio spots, or any combination there of, will only work if it focuses on a single message.

At the heart of all advertising is the promise you commit to delivering to your clients. No matter how clever or memorable your marketing, if you fail to deliver on that promise, you will fail.

Learn a lesson from the politicians. The general publics' opinion of politicians is about on a par with having a prostate exam. Politicians can't help themselves, they promise the electorate what the electorate wants to hear, and then fail to deliver on promises that can't be kept. Consequently, people become cynical and distrust everything politicians say.

Failure to deliver on your promise to be the cheapest, the best, or the guy with the most features, is like a politician promising no new taxes. Read my lips! Those kinds of promises are a prescription for marketing disaster.

Taking the conceptual approach requires a certain degree of confidence and an understanding that you are going to have to give something up to get something in return. If you present your identity as the Timex of widgets, inexpensive and ubiquitous; then you are giving up the audience looking for the Rolex of widgets, expensive and exclusive.

Audience Resonance: It's All About Striking A Nerve

One of the most memorable commercials ever to appear on television was the 1985 introduction of the Apple Macintosh computer. The anti-big brother message said nothing of bits or bytes, or anything else computer related, but it did establish Apple's character and personality with its allegorical message, a message that is still valid today.

If your marketing message lacks this kind of power and personality; if your advertising is getting lost, or drowned-out by the competition, try finding a metaphor that instantly tells your audience who you are and why they should care.

About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, www.136words.com and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

The Online Opportunities For Making Money

noreply@blogger.com (Aryst) — Sun, 25 Nov 2007 15:53:00 +0000

This blog was created by me to provide any information about web home business that I think worth the time of my blog visitors. I do slip in a few articles or rambling from me. I don't know which level am I, in Internet Marketing but I do involve in some kind of online business or affiliates (the term they used). I think this offer that I'm going to reveal is suitable for all kind of surfer but there are many opportunities involving those who loves videos. Read the excerpt from the sales page (by a establish IM...who is it? Read on to know..) below:

What I am now about to reveal to you in this Social Media Riches Report contains the keys to unlock 35 different sites that are currently sharing their revenue with the public, just like YouTube now is! That means YOU!

________.com pays $25 for every picture that makes it into their gallery!
________.com pays $2,000 for original flash games (Can you say Elance?)
________.com pays $5 for every 1,000 views of your video. (Now, I'm sure
MySpace can help you get a few views, right?)
________.com shares its revenues 50/50 with John Q. Public!
________.com will even allow you to use their API to build a “YouTube” style website!

And that’s just the tip of the iceberg! This report is jam-packed full of real ways to get paid! Can you do any of the following:

* Post In Blogs
* Take Digital Photos
* Upload Digital Videos
* Write About Topics That Interest You
* Submit News Stories

If you said YES to any of those, you could be making real money online RIGHT THIS SECOND! As a side bonus, you can also generate loads of traffic to your website!

You won’t find such a complete and comprehensive list of this kind ANYWHERE ELSE! I can almost guarantee that nobody knows all the different companies lined up to pay you RIGHT NOW, contained within this report! I’ve included 35 such companies to get you started and every single one of these websites is independently owned and will PAY YOU to: create and share videos, pictures, articles, expertise, and much more!

But that’s not all! I also have included 7 of my personal “get paid right out of the gate” tips to help you get started. It’s not only simple, easy, and fun, it also will get you paid!

For ANYONE looking to start earning real paychecks over the Internet, without changing anything that you are already doing, this is THE MUST-OWN REPORT OF THE YEAR!

Get your copy today for only $7!

I've read the report (by Vince Tan) so I know it worth my blog visitors and readers time. It is just a matter of time before you start earning cash online (if you haven't been earning). For newbie (new online surfer), this is an offer you must not pass!

Is This Christmas Tree Really Represent Who You Are?

noreply@blogger.com (Aryst) — Sat, 24 Nov 2007 16:16:00 +0000

I've done this kind of quiz befoe in Blogthings.com. I always like their quizzes because it show how provide an acurate representation of your answer in many ways. In this case, it is represented by a Christmas Tree.

You Are a Minimal Christmas Tree

You're not a total Scrooge, but you feel no need to go overboard at Christmas.
Less is more, and your Christmas reflects refined quality.

What Christmas Tree Are You?

So, what kind of Christmas Tree are you? A traditional one or a Scrooge like me or a Grinch?

First HBP Blog Meme

noreply@blogger.com (Aryst) — Fri, 23 Nov 2007 04:23:00 +0000

Since I got tagged by kljs, I am play along anyways. I will use my name of N for Nimrod.

Simple instructions :

Use the first letter of your name to answer each question. Must be places, names … nothing made up. You can’t use your own name for the boy/girl’s name question. If you get stuck, skip to the next one.

Famous Singer: Norah Jones
Four Letter Word: NRJO
Street: Neerim South
Colour: Near Ultraviolet (this is one is very hard to find)
Gifts/Present: Nivea
Vehicle: Nissan
Things in Souvenir Shop: Nokia Casing (can ah?)
Boy Name: Nexon
Girl Name: Naomi
Movie title: Nightmare
Drink: Nescafe
Occupation: Nanotechnologist
Celebrity: Nicole Kidman
Magazine: Just Pick One
U.S. City: New York
Pro Sports: NASCAR (racing)
Fruit: Nenas (B.M boleh ka?)
Reason for Being Late to work: Now sir, I have a sleepless night
Something you throw away: Nubbish…just kidding…Newspaper (old ones)
Something you shout: NOOOO!!

Sentencing the next crimi…eh, bloggers
I hereby tagged:

Do if you want to. Don’t do if you don’t feel to make meme.

Memes

T forTak Feng & Li Li
M for Maruica
J for Jean Chia
K for Kenny
L for LemonJude
P for Pang Kim Fei
Y for Yung .

20 Must-Have Search Engine Marketing Tools

noreply@blogger.com (Aryst) — Fri, 23 Nov 2007 04:10:00 +0000

This yet another great article that I found a MUST read for all. As long as you are in the website categry, SEM tools are compulsory for YOU.

Anyone working in Search Engine Marketing knows that this industry travels at warp speed. If you're trying to market your web site or the web sites of your clients via search engines, chances are your time is limited - severely limited.

To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and software. I use such tools on a daily basis and I truly don't know how I'd function without them. I'm not the only one. I've talked to other SEM experts and they also rely on various tools to help them through their hectic schedules.

Here is a líst of 20 must-have tools used by busy SEM professionals:

1. Freshbooks Invoicing and Timesheets
Freshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. I use it to invoice all my clients online and it can even be set up to automatically bill and debit the credít cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

Price: Free for 3 clients or less

2. XML Sitemaps Generator
The XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL líst and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages, but there's also a low-cost script-based version for large sites that can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

Price: Free for sites of 500 pages or less

3. Proposal Kit
ProposalKit takes the chore out of creating and tailoring client estimates and proposal contracts. With over 200 pre-designed self-guiding templates ready to fill in the blanks with your company, project/product/service and client information, ProposalKit has already half completed your proposal for you.

Price: From USD 47.00

4. ClickTracks
As far as site analytics goes, the depth and accuracy of data provided by ClickTracks just can't be beaten, in my opinion. The visual analysis ClickTracks provides is probably its best known feature, with statistical data overlaying actual screenshots of your web site pages. The ability to flag individual visitors or groups of visitors based on unique identifiers (such as all persons who visited page x or all persons who bought product d) provides a level of analysis that other analytical packages can't compete with.

Price: From USD 79.00 per month

5. AWeber
AWeber is a multiple auto responder and mailing líst management service rolled into one. Members can send an unlimited number of campaigns, follow up messages, and newsletters to an unlimited number of approved opt-ín lists. For newsletter purposes, a wide range of templates are provided, as are free training guides and videos to help you create campaigns.

Price: From USD 19.95 per month

6. JROX
JROX Affilíate Manager software (JAM) is a super powerful affilíate program that includes follow up email tools, email broadcasting, custom URLs and the ability to create up to 10 affilíate downlink levels. It offers affiliates groovy 3d Flash-based graphs and charts displaying their referrals and commissions and an organized marketing tools area for storage of banners, links and promotional materials.

Price: Free for 50 affiliates or less

7. Keyword Discovery
Keyword Discovery is an advanced keyword research and search term suggestion tool produced by Trellian.

Price: From USD 69.95 per month

8. Google Analytics
Google Analytics is free web-based site metrics / analytics software hosted by Google. After you include tracking code on all selected pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

Price: $0

9) Backlinkwatch.com
Type your URL into Backlink Watch and get complete detailed information about the quality and quantity of backward links pointing to your website. It will show you anchor text, Google Toolbar PageRank, total outbound links on that page and nofollow flag for each of your inbound links available.

Price: $0

10) Jim Boykin's tools
A collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Backlink checker, keyword density tool and multiple inbound and outbound link checking tools.

Price: $0

11) Google Webmaster Central
Google Webmaster Central is Google's one-stop shop for webmaster resources. It contains answers to common questíons about Google crawling and indexing and guidelines for webmasters to follow when publishing their content. It also provides statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.

Price: $0

12) Yahoo! Site Explorer
Yahoo! Site Explorer is Yahoo's version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

Price: $0

13) Ranks.nl
Ranks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

Price: $0

14) Rex Swain's Tools
Rex Swain is an independent software developer who has uploaded a range of his custom server tools and demos to his web site. Tools include an RGB color sampler, HTTP Cookie Demo, a HTML sampler and an email form demo.

Price: $0

15) SearchStatus for Firefox
SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines.

Price: $0

16) Microsoft Excel
Microsoft Excel is probably the world's most popular spreadsheet application. Apart from its powerful formulas for financial reporting, Excel charts and spreadsheets are great for site analytics analysis and sharing, sitemap creation, SEO/PPC campaign reporting and tracking link building campaigns.

Price: Bundled with MS Office from USD 180.00

17) Google Reader
Google Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

Price: $0

18) Blogger
Blogger is a popular online blog provider and templating service owned by Google, where you can quickly set up a blog of your own to post thoughts, interact with people, and more.

Price: $0

19) The Lynx Viewer
The Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

Price: $0

20) Basecamp
Basecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations.

Price: Free for 1 project

So there you have it - 20 of the most popular time-saving tools to help you with your search engine marketing efforts.

About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena is Director of Studies at Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

Links Range from Good to Bad to Ugly: Ride Your Links to Success

noreply@blogger.com (Aryst) — Fri, 23 Nov 2007 03:39:00 +0000

This article id done by Frederick Townes. You can read more about him below. Enjoy reading this article.

As a site owner, it's important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned. In fact, there's a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you'll quickly see the value of these efforts.

Hosted Content

Hosted content, also sometimes called pre-sell pages, makes your site look very good. The problem is, there are usually costs involved. Here's how it works.

You, the content expert, write an article. It should be longer than 600 words but no longer than 1200 words. It should be well-written, completely researched, edited, re-edited and finally proofed so that it's letter perfect. Okay, now you have host-worthy content.

Hosted content is content that's placed on another site for a fee. In other words, you rent a page on another site to display your work. Now, what do you get for your money?

First, position your article on a site that's (1) related to the topicality of your site and (2) has a tons of one-way links to content that's "deep" in the site (in other words sub-pages that rank well in SERPs based on their title tags, for example). These two factors are the best way to measure and quantify the strength your page has in the target site, and ultimately, the link love it creates passes to your site. As you already know hosted content creates editorial inbound links, also known as pure gold.

Second, because it's your article and you're paying for the space, you can embed text links directly to specific pages of your site. This does a couple of things. First, you spread your web net further. Links to your site now appear on other sites – some several incarnations removed from your own site. This, ultimately, increases your site traffíc as people read your interesting commentary and click on those embedded links to see what else is on your mind. That's good. More hits. More page views. Higher conversion ratios.

Third, if you spread your words across the web, you start to develop some name recognition within your niche. Unless you're Dan Kennedy or Skip McGrath, it's tough building name recognition. However, by crafting numerous, informative articles you'll start to be recognized. And wait until you Google your name and find 15 SERPs because your articles appear on dozens and dozens of sites.

The downside is the cost. Site owners charge you for the use of their space. If you're well capitalized, no problem. Spend the money to spread your words. If money is a problem, choose your host sites carefully. Use Google Analytics or ClickTracks data to determine not only number of unique visitors you create from these pages of hosted content, but quality of traffíc as well. Look for sites that match the two criteria above. Very important.

Article Submission

Okay, money is a problem. You don't have a lot. You can still get your name and your opinions out there through various article submission sites.

Once again, site owners need great content and many rely on article submission sites to pick up fresh content for free. Here's the deal. You write an article and go through the same steps of researching, editing and proofing until the piece is pristine and makes you sound like a savant. Perfect.

Now you place that piece on sites like www.goarticles.com or www.ezinearticles.com for free use by other sites. The plus side is, if the content is solid, you'll get picked up by literally hundreds (even thousands) of sites. And in return for the free use of your written brilliance, the sites that display your content are obliged to include a link back to your web site. So, you put out 10 articles on topics related to your business, each one gets picked up and used by 20 other sites and you've got 200 non-reciprocal inbound links. Well done.

But isn't this the same model as hosted content except it's free? No. There are two key points to consider. First, with articles you syndicate it's much more difficult to embed editorial links to your targeted web site. Instead, you take advantage of the target link and anchor text in your bio box that appears at the end of the article.

What does this mean? Ultimately syndicated articles are not unique content like hosted content is, and ultimately it's more challenging to place links to your own site editorially without appearing to be hyping your goods or services. So there's a tradeoff when you go the article syndication route. The key, just as with hosted content, is to have killer, useful information in order to entice webmasters to repurpose the article for their communities and give you credít, a bio and a back link.

But, it doesn't cost you anything but your time, assuming you can string words together into cogent sentences, or at least your brother-in-law can.

If you're good at syndicated content or article submission, you control the anchor text – the actual links readers click on. You can also embed editorial links in syndicated content. Now, these aren't links directly back to your site, but they will take the readers to a target page that you want them to read, so if you're building links for other sites in your portfolio, this approach has a proven track record.

Reciprocal Links

Sites still exchange links. The concept isn't moribund, but it certainly doesn't have the impact a non-reciprocal link has. Reciprocal linking is simply an exchange of links. You link to my site; I'll link to yours. And since spiders follow links, it's not a bad arrangement.

A couple of warnings, however. Any site with which you exchange links should be related to the topic of your site. If you're selling baby clothes on your site and you've got a link to a transmission fix-it site, you'll get nicked by the search engine. Remember, the whole purpose of a search engine is to provide useful, relevant content to users so any links you exchange should be considered from the point of view of the site visitor. Is that link going to further the search of the site visitor or is it a dead end?

If a site appears to have a significant number of back links, and better yet, ranks well in the SERPs, it's a likely candidate for a link exchange even if it's a PR 2. Look for quality sites, or at least quality characteristics.

One-Way Link Building

This comes in several forms. First, there's the ever-popular 'link begging' where you contact a site owner (you can find that information in Whois, if it's not on the contact page) and basically plead your case to have that site owner accept your link. This is a tough sell because, naturally, the site owner wants to know what's in it for him or her. Custom written, tailored emails tend to do better than form letter emails, obviously, and there's definitely nothing wrong with a telephone call provided you make it abundantly clear what you have to offer.

There are paid links programs. For example, www.textlinkads.com lists web sites willing to sell links to your site. You can bid on the cost of the link, agree to the length of time the link will appear and where it will appear. There are other programs that will hook up sites – usually with decent PRs – with site owners looking for good deals on paid links. Again, don't forget to buy links with relevance to your site.

You can pay to advertise on another site with banner ads, though this has been shown to deliver lukewarm results unless you know your market very well. Do a competitive analysis and see what's working for the competition. The click-thru rate on banners is less than 3% but they aren't usually too expensive.

Finally, you can post your thoughts and opinions on forums and blogs related to your site. Each post will create a back link, but one that spiders will recognize as a blog back link – not a bad thing, just not a gangbusters way to build site credibility, especially considering that most links have a nofollow added and forums capable of giving any link love tend to moderate (and eliminate link sp@m) quite heavily. Don't be fooled though, links even with a nofollow attached still have some magic – even on Google.

From hosted content to blog posts, anybody can get a little recognition on the web. And if you've actually got marketing capital, you can pay for hosted content and watch your site grow quickly.

Very quickly.

About The Author
Frederick Townes is the the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that provides extensive conversion optimization, SEO-friendly web designs and Internet Marketing services. W3 EDGE is also pleased to provide their clients reliable professional web hostíng solutions with tons of features and extremely fast servers.

Window Film?

noreply@blogger.com (Aryst) — Thu, 22 Nov 2007 05:11:00 +0000

Here comes a new product. At first, when I came across these words, I thought it is a new kind of film but actually it is talking about window tinting. So, I then Google the word tint and found this site called SnapTint.com, which specialize in Window Film DIY (Do-It-Yourself) installation.

They even have their own installation videos, so that you can easily DIY at your home. This company also provide DIY car tint Kit, pre-cut for easy installation and came with lifetime warranty. Their car and home window tinting kits are made for easy installation, and are pre-cut to the precise measurements you need. Window film comes in many colors and varieties. It can not only enhances the look of a car or home, but also provide many practical benefits like:
* Glare reduction
* UV protection
* Heat rejection

So, be sure to purchase your DIY Home/Car Tint Kit from SnapTint.com

What Is Blog Readability?

noreply@blogger.com (Aryst) — Wed, 21 Nov 2007 15:33:00 +0000

Blog readability is simply pointing to the level of education required by the reader in oder to understand the blog. I came across this Blog Readability Test at Kenny's blog, and decided to put this blog to the test. To my surprise,

my blog require a blog reader that graduated from college. I think this is due to my recent inclusion of articles from other authors that seems to use very complex words because I never use many sophisticated in my normal post or even, my paid review (shhh...Google is listening. So, here is the result:

Stupendous eh...I never thought my blog will be so hard to understand...I hope everybody can understand this post though...LOL

How Can I Forget This Blog?

noreply@blogger.com (Aryst) — Wed, 21 Nov 2007 13:56:00 +0000

It is been a while since I wrote a very personal note on this blog and it been 5 days since I last blogged. I've not been in the mood to blog because my other blog is somehow mysteriously gone blank. I'm actually have a lot of time to blog since it is a school holidays in Malaysia. Today, I just remember that I do have other blog to take care of, and it is this blog. This blog was my first ever blog creation but since I got my own hosted blog, I spend a lot of my time there. I do come back to this blog to post some great article and do my PPP post, including one successful PPP Direct post. So, if anybody want my honest review for your blog or website, my fee (if I can call it like that) is only $5. How can you pass such a low price?

I do get some traffic to this blog through MyBlogLog and BlogCatalog. So, your money will be worth it if you want an honest review of your site. Ok, moving on to the next topic. I just have to thank a few person that supported my blogging effort. Firstly, to PapaJoneh as my inspiration to blog and for his attempt for trying to revive my other blog. Secondly, to Kenny and GeminiGeek for answering my help request in Malaysian Blogger Forum. Thirdly, special thanks to Diana and Ben for their moral support when I faced some sort of problem. So, in the future when my other blog is down or something, you guys can always find me here, at Home Based Product.

New SEO Company

noreply@blogger.com (Aryst) — Sat, 17 Nov 2007 05:43:00 +0000

When is the last time you stumble upon a new SEO Company? It is my great pleasure to introduce this new SEO Company to all of you. On top of your browser, you will see the title for this site is 'ROI Focused International Search Engine Marketing..'. When I read it, my first thought is 'what is ROI?'

I googled the word and found out the meaning. Then, I realize that it was stated in the second paragraph of their homepage. What can I say about this website? Firstly, I like it when I open a website especially company website and immediately can read about the company background. That's exactly what you can get from this website. In the 1st paragraph, you directly have the overall idea of this company, a search engine marketing firm.

The next thing that I like about this site is they offer a FREE SEM evaluation. Now, who can top that? (Tell me..tell me...if there is any..) but you need to wait for their reply. You need to fill in a form and give your basic detail. The web design is neat and easy to navigate. The only thing to do is a simple but creative logo. That should be a bonus for this website. So, if you have time, give this new SEO Company a visit.

Signs It's Time To Redesign Your Website

noreply@blogger.com (Aryst) — Sat, 17 Nov 2007 04:44:00 +0000

This is an article for those websites that really need a makeover. Read this author statement.

Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. Plus you'll end up investing a lot of time, energy and money. And finally, after all that, you're finished and it's time for the site to go live. What a relief!

Many business owners go through this same process. By the time the process is finished, many entrepreneurs are very glad that it's over - and don't want to do it again anytime soon

Unfortunately, websites don't last forever. Even if you plan your site to work for the current vision for your business, you can't accurately account for the entire future of your business.

Eventually you'll have to make some changes to your website. Some of these changes can be accomplished with simple maintenance, and by making updates to your site. But there's only so far that patching and revising your current site can go. If your site is particularly outdated, or if it's not working well for you, it's probably time to consider a full-scale site redesign.

Some signs that it's time to redesign your site include:

Your Business Has Changed or Grown

If your business is no longer the same as it was when you designed your site, chances are that you should redesign your website to reflect that. If you've only had a few small changes, you might be able to just update your current website. But, if you've changed your business direction, decided to provide new products or services, or if your company has grown significantly, it will pay off to redesign your site. Reconsider how the changes to your business should be reflected or addressed in the structure, design and strategy behind your website.

Your Site Looks Like It Was Designed in 1995

Some signs of an outdated web site include: chunky, slow-loading graphics, old-style "framed" coding, where the site is divided up into panes that load separately, little animated cartoon clip-art throughout the site, and text created as images instead of in HTML. Having any of these on your site could reflect poorly on your business, making you look 'behind the times'. It can also make you look like you don't care enough about your business or about technological advances to keep abreast of them. Keeping your company's website looking modern will improve its credibility.

The Information on Your Site Isn't User-Friendly

If you cringe when you read your site text, or if you regularly get questíons on your site text from visitors, re-structuring your copy or rewriting it can help to fix these problems. If you've been adding to your site over time and the navigation has become unwieldy or confusing, restructuring your navigation could be another pressing reason to redesign your site. You want visitors to be able to easily find their way around your site and to be able to access all the information you have within a few clicks. Laying out your site to make that possible can make your visitor's experience on your site a lot easier.

You Apologize for the Site When Referencing It or Handing Out Your Business Cards

Your site should be a source of pride. It should provide your clients and prospects an easy way to get a lot of information about your business. And, if you have to apologize for out-of-date information, broken images, poor design, difficult navigation or anything else on your site, it makes you look unprepared and unprofessional. Make sure your site is in top shape and looks impressive, so your clients believe your business is in good shape too.

You're Not Getting Good Results in the Search Engines

Poor rankings in the Search Engines can be a result of not optimizing your site well. Poor search engine ranking can also be a result of bad design choices or coding on your site. Make sure that your site isn't designed using frames and that the text is coded in HTML. Flash sites are also more difficult to optimize for Search Engines.

It's Not Bringing in inquiries and Helping You to Make Sales

If your site was designed long ago, then there's a good chance that it was designed as "brochureware". This means that the site was designed just to act as an online brochure. This was very common a few years ago, when websites were new. But recently businesses have realized that a website can do a lot more than just impersonate your brochure - it can help you close sales, bring in new prospects and make your business easier to run. To bring in more inquiries and make more sales include the following when you redesign your site:

Calls to action to encourage your visitors to take specific actions - like purchasing something, contacting you, or signing up for a newsletter.
Forms, scripts, or programs to make your business easier - like contact forms, project estimating tools, and an autoresponder email series that can help you keep in touch with your clients and prospects. Including a shopping cart or Paypal buttons on your site can also help you to make more sales without any additional work.
Downloadable information packets, articles, questionnaires and white papers can answer a prospect's questíons about your products or services and help them to move closer to buying. And, if you require the prospect to enter their email address or other contact information, it can help you to grow your prospect líst as well. These are just a few of the functions that your site can perform for your business. To get ideas for other ways that your site can help you improve your business, look at the other sites that you visit and note the functions they perform.

Your Site is Costing You a Fortune to Update

If you're racking up huge bills because of changes and still have a lot to go, it might be time to consider a whole site redesign. Make a líst of everything that you want to do on your site and consult a web designer about redesigning your site with those changes in mind. Often, if you have extensive changes to make to your site, it can be less expensive to just start over.

If your site is designed in Flash or coded in such a way that you can't maintain it yourself, redesigning and re-coding your site could allow you to do so. Having the ability to make changes and update your own text will let you make revisions quickly, at no expense. And you can play with your site and make revisions to see what will work best for your business and clients.

If your site has any of the problems mentioned here, it's time to redesign. The steps needed to update and revise will differ depending on the problems and issues that your site has - you may not have to start from scratch. But, do make sure that you address all of the problems that your site has so that you won't have to redesign again any time soon!

About The Author
Erin Ferree is a brand identity designer who creates big visibility for small businesses. Her workbook, "Design a Website That Works", will walk you through all of the questíons that you need to answer in order to create the best possible website. Elf-Design.com Web Workbook.

Cornerstones of an Effective Website

noreply@blogger.com (Aryst) — Sat, 17 Nov 2007 04:34:00 +0000

This article is recommended for those who are thinking of building a websites or starting a blog or anything that concerning website. Do give credit to the author of this article.

Just about everyone has a website today. Certainly, if you're in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.

Focus
This first website objective is FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millíons of websites out there and the visitors you're lucky enough to attract will only take a few seconds to decide whether they'll stick around or whether they'll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it's designed to do so the visitor can decide if it meets his or her needs or not.

One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words.

Another way to look at it is to do a Google search for a keyword in your field and see what comes up in the results page. Under each listing, there's a short description of what that site is all about. As it turns out, the search engines get that description from the meta tags on those websites but it's exactly the same thing. What do you want YOUR description to say?

Once you've established a positioning statement, you should display it prominently on your homepage. It should be one of the first things visitors see when they land on your website. And as I mentioned above, the same statement should be included in your meta tags as your site description. That way, the search engines know exactly what your site is about at the same time. And if your site shows up in a search results page, that description will show up as part of your listing.

Depth
The second objective is DEPTH. Again, this objective serves your visitors as well as the search engines. Build a massive amount of content all about your narrow business focus. That way, if a visitor lands on your website and decides in the first few seconds that they need what you're providing, they'll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way.

Depth of content helps your website with the search engines as well. Google uses complicated algorithms to assess value to different websites and one of the biggest things they look for is content. If your website has a narrow focus and lots of content about that focus, it will get ranked higher within your area of expertise. Google will consider your site a good resource for people searching for your narrow focus.

Sticky
The third objective is to make your site STICKY. This is a relatively new term that describes a website's ability to keep a visitor on the site. A lot of sites do a fairly good job of attracting visitors but many of those visitors take one look at the site and leave within a second or two. As I mentioned earlier, the positioning statement can do a lot to help someone understand what your site is designed to do. But you need more than that to keep them browsing.

The visitor needs to see immediate value when they visit your site. They need to see something that will benefit them right away. They need to see something they can use to make their own lives better. This is the foundation behind today's value-first marketing moniker. People have been over-marketed and have become skeptical in clever marketing slogans. They want to see the value. They want proof that you can deliver. They want to sample your product or service before they buy anything.

You should spend some time and think about what you can provide your website visitors as soon as they land on your site. It could be information. It could be a tool or calculator of some kind. It could be a free subscription. It could be an entertaining video or an interactive game they can play. Whatever it is, you need to capture your visitor within seconds and guide them to something that will benefit them.

Once they've received one piece of value, give them a second and then a third. Guide them through a maze of value, encouraging them to continue browsing and discovering even more. This is the key to a sticky website and you can get a good idea of your progress by measuring your average time on the site through your analytics platform.

There are a million different websites out there and they're all designed to achieve different objectives. But each one of those websites can be a bit better by incorporating more focus, depth and stickiness. All three improve your website's effectiveness and all three provide benefits with the search engines as well.

About The Author
Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on growth marketing and program implementation across business markets. Visit the website for actionable guidance for revenue generation.