Sanjeev's Horse Sense

Daughter remembering her Grandfather

2012-05-13T15:41:26Z

My daughter wrote on her Facebook wall this memoriam on the 2nd death anniversary of my father which is today. After reading such emotional note, I could not resist securing lovely peice of writting of her on my blog to share with larger audience. Memoriam to Grandpa.. Last time I met you Grandpa, you were [...]

Reasons – why we fail to achieve what we want

2012-05-04T12:10:54Z

I have been pondering for a while on some of the setbacks we face every day at work situation – product which we recently launched, project we were working or even business which we are running somehow perform below expectation level and sometimes bring huge disappointment to self and to organisation. Do you remember AltaVista [...]

6 reasons how brands benefit by specific ad solutions

2012-05-12T07:23:27Z

Published on 12th April on MxMIndia.com under “The Anchor” section. 1) Advertising informs and educates: Advertising delivers news around the brand to consumer. explains how brand is the best fit around taste, value for money or lifestyle that the consumer is looking at, thus making it easy for consumer to make the purchase decision. It [...]

Decreasing Traffic or Visitors on Facebook Page?

2012-03-31T06:23:58Z

All brands have migrated to newly introduces Timeline format of Facebook Page now. But this policy change came to many brand as huge drop in reach or views of their facebook pages. The drop has maily come because new timeline has started counting the visitors differently. Earlier whenever any person was used to visit your [...]

Tribute to Shaharyar

2012-02-18T02:43:39Z

Legendary Urdu poet and academician Prof Akhlaq Mohammad Khan ‘Shaharyar’ died on 13th Feb 2012 at his residence in Aligarh. Tributes. जिन्दगी जैसी तमन्ना थी नहीं कुछ कम है हर घडी होता है एहसास कहीं कुछ कम है घर की तामीर तसवुर ही में हो सकती है अपने नक्से के मुताबिक ये ज़मीं कुछ कम [...]

Brand Manager’s Biggest Concern on Internet: Negative Word of Mouth

2012-05-06T08:37:32Z

The biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet. They fear negative word may get initiated not only by consumers, but also by their competition. Non of the Brand Managers wants to boldly face the negative word around their brand. They think [...]

Brand Manager’s Obsession for Brands – is it relevant on Internet?

2012-02-11T06:55:06Z

Today, with emergence of Internet, the current generation of brand managers and marketers finds themselves in a challenging situation. On one hand they are finding hard to lose their love for creating brands but on other hand they are also finding hard to keep their brand live and relevant in digital space. In past years, [...]

Digital and Mindsets of Indian FMCG Brand Managers

2012-02-11T06:57:13Z

It’s been now over two and half years, I have been keenly keeping eye on Digital Space and how marketers & Brand Managers are preparing themselves to make most out of their brands in the World of Internet? And as I work with most of the leading FMCG clients of India, I vocally started asking [...]

BMW’s Mini Cooper India launch gets a coincidental boost

2012-02-11T06:59:45Z

Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper. BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what [...]

FMCG marketers find cost effective ad platform in Buchanan’s Brand Power

2012-02-11T07:04:24Z

Article Published in Newspaper The Hindu Business Line Article by Purvita Chatterji Mumbai, Jan. 4: When Jyothy Labs wanted to launch a round variant of its Exo dishwash bar, it decided to broadcast it on Brand Power, an online advertising platform owned by the Buchanan Group. “We thought it was a cost-effective model as it [...]