Webmaster is not the same as System Administrator as he may not be good at programing an internal router, or managing the dedicated Linux server, however he has some knowledge of web hosting management and tools. The difference may be described in a following way – Admin uses command line and black screens to manage everything, while Webmaster uses all those handy and nice looking applications to manage the same procedures. Webmaster requires less technical knowledge, but still he can do more things than Sysadmin.

What are the main activities of Webmaster, what does he do daily? There are few areas he or she must be expert and experienced (those may help to set the requirements for the hiring ads):

• Webmaster can manage the web hosting issues. Managing web hosting is easy as all shared hosting services have nice looking GUI interfaces with clear applications and features. Webmasters can easily upload websites, create subdomains, install needed CMS for internal projects, observe the load and react to the downtime.
• Webmasters can manage emails of the company. Using the hosting control panel email management is easy to anyone, including experienced webmasters. Also setting spam filters are simple as 1, 2, 3.
• Webmasters are interested in SEO and observes the positions of your company website, does small link building tasks. Webmaster is not a text writer, so this job must be done by the professionals. Webmaster can publish the texts and promote them a little, but not write them.
• Webmasters are active in social networks. They can create profiles and invite some members, but in this area they need help and support from the rest of company employees. Otherwise their efforts will not be substantial and social media presence will not look professional enough.
• Webmaster can test some of the needed online services and applications, which may be helpful for your work. For example he can arrange the best and most effective project management service or calendar, or video streaming or any other additional cloud based service to improve the company’s work efficiency.
• Webmaster can even manage a simple Google AdWords campaign, however professional help from SEO or internet marketing company is much more appreciated as they give some guarantees of their work.
• Webmaster has a great sense of humor and can make the day nice and short by simply being together with accountants, managers, salespeople and others. This feature is not compulsory, but it is great for socializing.

If you will consider hiring the Webmaster together with or instead System Administrator, please pay some attention to the Webmaster’s task and abilities.

But we have enemies who want to destroy our efforts and those people who share the information online.Those enemies are from USA and they are called CISPA and SOPA.

You may have already heard about the massive protest against SOPA, when major websites turned black for one day. The criticism was so big, that online community has forced to step back, but now the trial of setting some form of censorship and prosecution for the online information providers has been revived in the form of new law called CISPA. What those two laws and initiatives by US Senate mean to the world and Internet?

In the first place we should understand that USA is a huge country and the laws applicable to that particular country also affects the rest of the countries as Internet is borderless. It is enough at least one US citizen in specific country that US government could start some actions “protecting” that one person or introducing the laws for him/her. If one website is not allowed to be viewed by US citizen, the Government of the United States can ‘kindly’ ask to close the website down for their citizen which means closing down at all. This principle is not acceptable to anyone.

SOPA – Stop Online Piracy Act is a bill which describes how US Government can prosecute those who copy the content or any other intellectual property. The piracy issues have been very active those days, therefore this Act is important to all the online community.

CISPA – Cyber Intelligence Sharing and Protection Act is a proposed law which would allow US Government observe and analyze the traffic of particular ‘suspected’ websites and take some measures to prevent some information to be published. The goal of this law is helping to fight cyber attacks and cybercriminals; however it opens the door for US Government to prosecute some sites which may be threat to US national security such as Wikileaks, which represents the freedom of speech.

Both regulations have a notorious purposes – fighting against cyber criminals and protecting the business,but they are too broad and can be used for the cases which are not directly associated to cyber terrorism and online piracy. Therefore they must be stopped as they may destroy the freedom of internet.

Host1Plus is a hosting provider which would be forced to disclose the data of our customers in case of such investigations based on CISPA or SOPA and we believe it would hurt our credibility and reputation.We want to be sure that our services will not be ignored because of disclosure of some customer data which is generally unacceptable in our web hosting business.

That is right, Host1Plus is a Green hosting provider as we have received the award for that.

Let us explain what is green hosting. Green hosting is the hosting service which uses only green and ecological data centers. The datacenter is cooled by the air conditioning systems which uses lots of electricity. When this electricity is gained using solar power or hydro power plants, it is considered as Green. Also some data centers cool their servers using water and cold wind, if they are located in Northern countries.

Saving environment is important in everyday life; therefore hosting business is getting involved in this notorious cause. The average size datacenter of 50.000 square meters uses approximately 10MW 9megawatts) of electricity. Such amount of power can be provided from the special lines directly from power plan which generates electricity using oil burning technologies which usually pollutes the air, or use a green power of wind, sun and water. Nuclear plants also are not the good example as they uses radioactive uranium which is hazardous for the nature and its waste may cause an ecological catastrophe. If your business really cares about the environment, hosting is the first area where changes can be done. Google, Apple, Facebook and Yahoo build their own green datacenters for their cloud solutions. Their example is great for small enterprises.

Host1Plus uses the green technologies for a few years already and is very satisfied with the services. We believe that we are able to influence the pollution by using the ecological power. We are proud representatives of Green business and encourage others to join this cause.

The corporate website usually is quite simple. It consists of several important parts:

• The homepage with all the sales and introduction
• About section, where various information about the company is provided including history, vision, mission, investor relations information etc.
• Human resource section usually called Career or We Hire which is designed for the advertisement of available positions.
• Services is the section where all the service descriptions are listed. In majority of cases it is just one page information with just a list of services. Now this trend is changing and every service gets its own page and description.
• News is the place for media announcements, press releases and new facts about the companies’ achievements. Great section if used.
• Promotions is another section where all kinds of promotions are announced.
• Contact page is the last must-have page in a corporate website. Here all the needed contact information and maps are given to the visitor.

Seems like normal corporate website, but now Google have raised a special requirement for quality content, which will definitely save the World and the websites’ positions in The Search. Companies faces some challenges as they do not know, what quality content they need to publish and where it must be published.

Some companies have created their corporate blogs, which are not renewed for months. Do you think it was worth starting a blog and neglecting it after some time? Definitely not. Every time company faces “to blog or not to blog” dilemma, the decision is not always correct. Blog requires additional efforts and knowledge. Website does not require additional knowledge and even commitment to post content regularly.

The solution of quality content is the following. Additional section called Articles, which contain some quality content about the market of the company. Businessmen will say that they do not know what to write in those Articles sections. Here is the hint.

Just take 5 topics and try imagine writing them about bestselling service or product.

1. How stuff works or how to start using the items you are selling.
2. 10 advices to make the usage fluent and effective.
3. 5 most common mistakes or stereotypes about your services or goods.
4. What are the trends of your service and goods in the World.

The business and market overview of the past year. What happened good, what not so good in the market to your business and competitors’ ones.

Those 5 topics fits to anything from the accounting services or web hosting to simple MP3player sellers online. Those topics can be written in a couple of weeks and published once a month. They will get attention not only from Google, but also from the visitors Worldwide who will share those articles to their social network friends and all those social bookmarking sites (Digg, StumbleUpon, Reddit, Delicious etc.). Your website will get the natural links with no effort. The good content will be loved by Google and people in the future, therefore now it is a great time to start re-shaping the conservative corporate websites.

Panda updates are already known for its clear goal – to reward the great sites and increase their rankings. Meanwhile Penguin updates has been launched to fight webspam. Webspam is considered the black SEO tricks, which allows poorly made websites taking high positions in Google. Those webspam tactics include the same anchor texts, blog comment links and other unnatural linking techniques. Both Panda and Penguin are run in order to kill some classic SEO incentives and strategies. Some people may be saying that SEO is dead, but it is not so. Google still accept the “white hat SEO” – the creative and legal ways of link building and website SEO techniques. Do not panic. Just remember some main principles and you will be loved by Google, not hurt by its strange named updates.

Website texts must be natural. Please forget the keyword density. This is no longer an issue. There is no 1% keyword density. All you need is 1 keyword in title, 1 keyword in URL and one keyword in the text. Putting h1 or h2 will not help either. The page with only three keywords is understandable for Google, so you do not need lots of keywords anymore. If you will continue keyword stuffing, you will definitely feel the fury of Google’s Penguin.

The links in the website should also be normal. Use the anchor text but make it different from keyword. If you put the link on the word “Samsung TV”, make sure that anchor text is not “Samsung TV” as it will be considered as anchor text webspam.

The link building strategy should also be reviewed. If you are building some network of links in poor article directories with the content which is written by the software, you will get punished. Google values only the great and sharable content, so make sure it reads well and is shared at least by the employees of your business. The blog comment posting will not work. Forum posts will not work, so better invest some money to good content with opinion influence rather than automated text stuffed with keywords. Autoblogs will be dead soon, so do not rely on them and do not exchange the links (or buy them).

Watch the quality of your links. The links from low quality sites are bad – as always.

Make your website HTML valid and fast loading. Google Panda watches the speed of load and less it is, better for your website.

Always share some pages of your website on Google+. Next year it will have 300 million users, so this is not the nuts. Google+ is a great tool for content sharing and make sure you at least start doing it as it will impact your rankings.

Prepare some good content and link from it. If you do not know what it may be, just think about some tutorials, TOP10 lists, how-to articles, how stuff works style explanations. This content is always useful, even if it is prepared by hundreds of bloggers. Hire a blogger instead of SEO text writer and re-worder. It may cost you more, but will give more in the next 6 months as Google will not step back and will be increasing the content requirements.

If you follow those simple instructions, you will be safe from all angry Penguins and smiling Pandas, released by Google every quarter.

CloudLinux helps to manage resources in much smarter way and it gives much better performance for each of web hosting account in the server.

You can track each of your processes by checking which of them consumes most of resources in web hosting account. If you require any help how you can monitor your web hosting account with CloudLinux in your web hosting account, you can simply contact support center or catch the technical support team over the live chat. All of Host1Plus shared hosting servers have CloudLinux ready web hosting account and you can be sure, that your web hosting account resources are not oversold which guarantees the performance and transparent monitoring for each of process.
In Host1Plus web hosting packages you will find some other great hosting features like Softaculous and Installatron application installers, anti-spam filter, anti-virus filter and unlimited email hosting is included by default. Start now with your shared hosting powered by CloudLinux from as little as $2.95 per month.