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PhoCusWright@ITB – New Media Summit – ITB Berlin

Claude — Tue, 31 Jan 2012 15:49:23 +0000

I will be present at ITB Berlin and for the PhoCusWright conference & New Media Summit with a couple of travel industry bloggers and friends.

One panel session at the New Media Summit will be very interesting : Mobile Travel Trends, Forecasts and Predictions

Have a look below for the New Media Summit program, for PhoCusWright@ITB conference look at the program here

Feel free to post a comment if you want to meet me during ITB and PhoCusWright event.

I will be in Berlin from 6 to 11 march, for what is seems to be a great ITB

Best

Claude

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New Media Summit – March 8, 2012

Dedicate some of your time during ITB Berlin to building your network with fellow bloggers, Tweeters and social media enthusiasts, and engaging in open conversation about new media in the travel industry. The PhoCusWright New Media Summit has become a popular and lively part of PhoCusWright@ITB and will again draw leading new media professionals to Berlin to blog, tweet, network and share techniques, strategies and more.

A Special Pass provides access to the New Media Summit program, the 7 March PhoCusWright@ITB conference (with special seating) as well as admission to the entire ITB Berlin Convention.

New Media Summit Program Highlights

WEDNESDAY
Preferred classroom seating during all sessions of PhoCusWright@ITB.

THURSDAY
10:30 am – 11:30 am
The New Media Summit Town Hall
Join PhoCusWright for a typically edgy and thought provoking Town Hall where everyone in the room is on “the panel.” By invitation only for New Media Summit accredited attendees.
Moderated by Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc. and Tahnee Perry, Director, Marketing, PhoCusWright Inc.

11:45 am – 12:30 pm
Mobile Travel Trends, Forecasts and Predictions
An overview of PhoCusWright’s recent report, Mobile Hits the Mainstream: Understanding the Evolving Mobile Travel Opportunity, featuring consumer trends and global market information. Followed by a panel featuring mobile travel experts focusing on future trends, predictions and where the money is going to flow. Open to all ITB Berlin attendees.
Pascal Lannoo, Directeur Business Mobile France, Voyages-sncf.com
Sebastian Heinzel, CEO, tripwolf
Nathan Clapton,VP, Mobile Partnerships Global, TripAdvisor
Moderated by Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.

Workshop: New Chinese Tourists – The Second Wave of China’s Outbound Tourism

Claude — Sat, 22 Oct 2011 15:58:26 +0000

For my readers who are interested by the China Outbound Market and who plan to go to World Travel Market, I suggest to come to this workshop where you will learn the best up to date informations and advices from leading experts.

Jens Thraenhart, Co-founder and President at Dragon Trail will talk about the digital market in China and the chinese social media landscape. He is the most competent and powerful person for market destination & tourism services into China Oubound Market.

Dragon Trail is a China’s Leading Travel Technology and Digital Marketing Company with some prestigious Awards.

For example, the “Hello Canada Campaign” executed in collaboration with the Canadian Tourism Commission and Dragon Trail was recognized as best e-marketing campaign in China by the prestigious trade publication Travel Weekly China in its 10th annual awards ceremony at the Shangri-la Hotel Beijing. The other two finalists included Tourism Australia and Starwood Hotels & Resorts.

Below more info about this leading workshop.

China Outbound Tourism at WTM 2011
Tuesday November 8th

13.30-15.00 h, North Gallery Room 12

Workshop: New Chinese Tourists – The Second Wave of China’s Outbound Tourism

A second wave of China’s outbound tourism has started, with more and more self-organized travellers slowing down and spreading further afield. Increasingly travel-savvy and globally connected, under the age of 45 and green, the New Chinese Tourist is arriving in “off-the-beaten-
track” destinations and is staying for more than just a snapshot.
Leading experts reveal how to attract and satisfy the affluent Chinese traveller who is looking for a new travel experience.

Delivered by Tom Jenkins, Executive Director of European Tour Operators Association (ETOA);
Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute;
Jens Thraenhardt, President of Dragon Trail.

No admission charge.

China Outbound Clinic – Fast track solutions for practical problems

The China Outbound Clinic is an exclusive round-table talk that offers 60 minutes of useful, expert answers to practical business experiences and plans of the participants.
Focus of discussion: Capturing the illusive Chinese outbound market and profiting from the New Chinese Tourists – Silver bullets and pitfalls.
Delivered by Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute.
The number of participants for the China Outbound Clinic is limited to 12, prior registration needed. The admission price for this exclusive session is 100 Euro. Please send your details to research@china-outbound.com
15.00-16.00 h, North Gallery Room 12
More about COTRI, please visit our partner Tarsus Group, organizer of COTTM 2012, at Stand
AS781, Asia Hall in ExCeL London, request an appointment with Prof. Dr. Arlt during WTM or on
www.china-outbound.com and www.chinatraveltrends.com
Contact details
COTRI Headquarter Germany
Fritz-Thiedemann-Ring 20, 25746 Heide / Germany
Phone +49 481 85 55 523, Fax +49 481 85 55 121
Email press@china-outbound.com
COTRI China Office
Room 508, Building 2B, Gui Gu Liang Cheng, No. 1 Nong
Da Nan Rd., Haidian District, Beijing 100084/ PRCh
Phone: +86 13 82041 8485
Email china@china-outbound.com

ITB Asia Panel 2 – The New Chinese Tourist – How to Cater, Reach and Connect to a New Breed of Sophisticated Chinese Consumers

Claude — Sun, 20 Feb 2011 08:25:02 +0000

ITB Asia Panel 2 – The New Chinese Tourist – How to Cater, Reach and Connect to a New Breed of Sophisticated Chinese Consumers

Category ITB Destination Days
Date: March 9, 2011
Time: 16:00 – 16:45
Location: Hall 7.1a, Auditorium New York 1

A structural change is happening in the way Chinese travel, according to trends research revealed by Chinese Outbound Tourism Express. The products of a packaged tour with a busy schedule in multiple destinations are being replaced by all-directional development such as in-depth and theme tours. “More and more Chinese tourists see outbound travel as a chance to broaden horizons, and experience foreign cultures,” noted the Tourism Express. “Therefore, they have higher demand for the content and patterns of travel. Seen from the sales of tour operators, half of the outbound tourism market has now been taken over by FIT tours.” This shows that tourists are increasingly pursuing personalised tour experiences and are looking for authentic experiences and not for arranged shopping tours, yet still rely on the convenience of travel agents to arrange flights, hotels, and visas.
The way many Chinese consumers are finding out about new destinations and travel services, such as hotel or cruise brands, is via the Internet. With over 450 million Internet users in China, more than in any other country, of which 92% engage in social media channels not including blocked sites such as Facebook, Twitter, Youtube, and Foursquare, more than 80% of Chinese travelers research and educate themselves about destinations and brands online. According to the Digital Influence Index, social media is the most influential medium in modern China, more than travel agents, newspapers, magazines, or TV. Further 95% of Chinese Internet users trust a brand more that is active on one of the major Chinese micro-blogging platforms.

Introductory presentation:
Jens Thraenhart, President, Dragon Trail (Beijing, China)

Moderated by:
Prof. Dr. Wolfgang Georg Arlt, Director, China Outbound Tourism Research Institute (COTRI)

Panel guests:
Raymond Chen Mingqiong, General Manager Berlin Office, Hainan Airlines
Declan Hurley, VP Marketing, Ritz Carlton Hotel Company
Jens Thraenhart, President, Dragon Trail (Beijing, China)
Angelos Vlachos, Greek National Tourist Organization (GNTO), former China Director (Beijing) & Tourism Policy Advisor

ITB Berlin – PhoCusWright – New Media Summit

Claude — Sat, 05 Feb 2011 17:25:49 +0000

I will be at ITB Berlin from 9 to 11 March and PhoCusWright conference and New Media Summit

Feel free to leave a comment if you want to meet me.

Best

Claude

Program below:

Wednesday, March 09, 2011 PhoCusWright@ITB Program
PhoCusWright@ITB sessions take place at the Berlin Exhibition Grounds in the Hall 7.3, Auditorium Europa; other session locations are noted. The PhoCusWright@ITB program is sponsored by Frommer’s and will be available via a QuickMobile iPhone and mobile app.

10:30 – 10:50 (20 min)	Opening Monologue Before the Web, when online travel was a €0 billion industry, he embraced the controversial idea that the quality of information, innovation and technology would differentiate winners and losers in travel, tourism and hospitality. A well-known industry figure, he is outspoken and provocative. He began his travel career in the 1980s running a travel agency and quickly became a travel booking engine pioneer. He has since dedicated two decades to analyzing, scrutinizing and opining on strategic change and market trends. A sought-after speaker around the world, he has addressed thousands of industry professionals on six continents and built a brand around his trademark catchphrase “strategically correct, yes; politically correct, no”! Philip C. Wolf, President and CEO, PhoCusWright Inc.

10:50 – 11:20 (30 min)	*Town Hall With PhoCusWright@ITB* Attendees** PhoCusWright analysts lead a lively, interactive discussion with the conference attendees. This unique format aggregates “user-generated content” from the savvy audience. Please come to this session prepared to participate: ask questions, share experiences and shape the conversation. By discussing the most compelling technology trends, issues and themes affecting travel, tourism and hospitality, everyone will gain unprecedented insight. Moderated by Carroll Rheem, Director, Research, PhoCusWright Inc. Lorraine Sileo, Vice President, Research, PhoCusWright Inc. Philip C. Wolf, President and CEO, PhoCusWright Inc.

11:20 – 11:30 (10 min)	Break

11:30 – 11:35 (5 min)	Five Minutes of Fame (1 of 4) CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience! Michel Cassius, CEO, GEKKO.com

11:35 – 12:20 (45 min)	Getting Personal: Claiming Back Control Over Air Distribution Presented by: Everbread Airlines want to gain control over distribution of their air content, and there are a number of technology developments that make that both possible and cost-effective. The relationship between airlines, OTAs and metasearch sites does not have to be one of opposition, but rather one of partnership and cooperation. Assen Vassilev, co-founder of travel technology company EVERBREAD, talks about how new technology can enable personalization and support different channel strategies and business relationships between airlines and their distributors. Assen Vassilev, Co-Founder and Vice President, Strategy and Business Development, Everbread Ltd.

12:20 – 12:45 (25 min)	Social, Local, Mobile: The Traveler Perspective Throughout Europe, cultural differences impact travel decision-making. Social, mobile and local media are changing the way consumers interact with travel brands all over the world, but the pace of change varies by market. Know each market’s unique characteristics to prioritize offerings. Get the hard facts from PhoCusWright research surveys about how travelers in the U.K., Germany and France adopt travel technology. Carroll Rheem, Director, Research, PhoCusWright Inc.

12:45 – 13:55 (70 min)	Lunch: Topic Tables (Hall 7.3, Casino Restaurant) PhoCusWright analysts host a lunch table centered around a travel technology topic and lead discussion. Topics include: destination marketing, social media, OTAs, emerging markets, and mobile and tablets. Attendees sign up at the PhoCusWright@ITB reception desk to attend the topic of their interest. Lunch is purchased separately.

13:55 – 14:00 (5 min)	Five Minutes of Fame (2 of 4) CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience! Aaron M. Gowell, Founder and CEO, SilverRail Technologies

14:00 – 14:30 (30 min)	Executive Interview (1 of 2) PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider’s perspective on important strategic issues. Speaker TBA One-on-one interview with Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

14:30 – 15:00 (30 min)	Roundtable: Blogging, Tweeting and Pinging for Business Web or WAP? Twitter, LinkedIn or Facebook? Blackberry, iPhone, Symbian, Palm or Android… and which version? Nook, Kindle, iPad, Tab or Playbook? GPSs in cars with SIM cards. Half the world’s teenagers watch television content on laptops; a third of them are simultaneously on Facebook or Twitter. Apple TV, Google TV, Cisco’s ūmi and the Xbox 360. Today’s two billion middle-class citizens will swell to four billion by 2030, doubling the pool of prospective travelers. And on and on. Reaching and engaging customers via new approaches is essential to grow your business. Kevin May, Editor, Tnooz – Talking Travel Tech Karin Schmollgruber, CEO, Passion PR Martin Schobert, Managing Director, tourismusdesign Yeoh Siew Hoon, Director, TheTransitCafe.com and Editor and Producer, Web In Travel Moderated by Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.

15:00 – 15:10 (10 min)	Break

15:10 – 15:15 (5 min)	Five Minutes of Fame (3 of 4) CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience! Jason Houle, Vice President, Travel Solutions, Lixto Inc.

15:15 – 15:45 (30 min)	Executive Interview: Trust International (2 of 2) PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider’s perspective on important strategic issues. Richard Wiegmann, Managing Director, Trust International One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc.

15:45 – 16:15 (30 min)	Roundtable: Share is the New Search The “Mobile Social Web” is the most powerful collaborative tool in the history of humankind. Collecting data is important, but becomes catalytic when it is leveraged to connect people. Sharing information unleashes the “wisdom of crowds” and the “wisdom of friends,” creating knowledge that empowers travelers to search, shop and buy like never before. Stephan F. Ekbergh, Founder and CEO, TravelStart Eleanor Ford, Director, LikeCube Ltd. Benjamin Jost, Co-Founder and Managing Director, TRUSTYOU Miriam Warren, Vice President, European Marketing, Yelp! Inc. Moderated by Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

16:15 – 16:25 (10 min)	Break

16:25 – 16:30 (5 min)	Five Minutes of Fame (4 of 4) CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience! Greg Marsh, Co-Founder and CEO, onefinestay

16:30 – 17:00 (30 min)	PhoCusWright Recap of Hot Topics and Issues Whether you stayed all day or attended just a few PhoCusWright@ITB sessions, this is your chance to get an invaluable summary. With technology, media and marketing “boiling” over, separating insight from fluff is essential to honing your strategy. PhoCusWright analysts share key “takeaways” both from the day and from the marketplace. You leave equipped to anticipate the “next new,” whether it involves a new entrant rising, a major player waning, a disruptive technology surfacing, or all of the above. Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc. Carroll Rheem, Director, Research, PhoCusWright Inc. Lorraine Sileo, Vice President, Research, PhoCusWright Inc. Philip C. Wolf, President and CEO, PhoCusWright Inc. Moderated by Florence Kaci, Director, Sales, EMEA, PhoCusWright Inc.

17:00 – 18:30 (90 min)	Cocktail Reception

My Blog Day: travel bloggers network, social media, customer, china, travel contest

Claude — Mon, 30 Aug 2010 23:00:41 +0000

My Blog Day to celebrate the 5th BlogDay on august 31st

BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. On that day Bloggers will recommend other blogs to their blog visitors.
With the goal in mind, on this day every blogger will post a recommendation of 5 new blogs. This way, all blog readers will find themselves leaping around and discovering new, previously unknown blogs.

My blogs recommendation

Travel Blog Exchange

Not realy a blog, but a great network to find and interact with travel bloggers

Travel Bloggers/Writers are a unique breed of people, part explorer, part chronicler, all insatiable curiosity. But we are not all the same. Travel Bloggers have as many unique interests as there are places to visit around the globe. And TBEX is the perfect place to share your blog, pictures, experiences and to ask questions.

Danzarella

Amazing stuff and infos if you want to understand social media and Twitter…

Dan Zarrella is an social, search, and viral marketing scientist and author of the O’Reilly Media book “The Social Media Marketing Book“ Science of ReTweets Report analyzes the when, why and how Twitter users ReTweet things, and explains how marketers can effectively get more ReTweets, and TweetPsych is linguistic analysis tool he built that allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets.

Church of the Customer

Very smart analyses and original views by Ben McConnell and Jackie Huba co-authors of two books on customer loyalty: “Citizen Marketers: When People are the Message,” (2007) which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, “Citizen Marketers” has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations.

China Travel Trends

If you are serious about the china market, especially about the travel chinese market, it’s the place to find information and start networking with the pro.

ChinaTravelTrends.com is the one-stop resource website and community focused on China Outbound Tourism and Social Media and Digital Marketing to China in English language, giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape. Information will include interviews, articles from contributors and experts, syndicated reports, marketplace of services, a community to connect with fellow professionals, industry surveys, and an expert panel.

China Travel Trends is published in association with Dragon Trail, the premier brand engagement firm focused on travel and tourism, that increases brand awareness and revenues for travel brands in the Chinese market by leveraging emerging technologies and new media channels, and COTRI (China Outbound Tourism Research Institute), the leading advisory and resource firm to assist travel and tourism organizations to cater to Chinese tourists.

We Blog Travels

A great travel contest for all bloggers who write in French or in English

18 destinations with 18 great sponsors

Win a stay and fly trip to Montreal during the MONTREAL HIGH LIGHTS festival , a fabulous stays in Dubaï at Atlantis Palm Resort, 6 nights stay in San-Francisco in 2 green boutique hotels, a walk trip in destination Cevennes, four great 4 star hotels stay in Provence area, a great stay in luxury boutique hotel G in Beijing, appartment stay in Berlin, London, a ecofriendly stay in Madagascar …and more….more….
Win great prizes by blogging about your favorite destinations !
More on : http://weblogtravels.com/

And you, what is your choices for the Blog Day?

http://technorati.com/tag/BlogDay2010

World Bloggers Travel Contest

Claude — Wed, 26 May 2010 06:42:34 +0000

Hello all

Today, during our etourism evening here in Marseille, at 8 pm Marseille time, it will be the kickoff and presentation about World Bloggers Travel Contest.

We plan to be online 23th June and still have some works to integrate all sponsors stuff.

I would like to thank you all sponsors, partners, friends who support this fun and powerfull travel emarketing initiative

Our waiting page here http://weblogtravels.com/

Our Twitter account here http://twitter.com/WeBlogTravels

Our Hashtag #WBTC

We will have some FUN

Kind regards from a sunny Marseille

Claude

PS: we still have some places in our shutlle for some sponsors.

exchange of rooms or travel services

Send me a message and I will explain you how it’s work

From Marseille to Berlin- before ITB, PhoCusWright and Bloggers Summit

Claude — Tue, 09 Mar 2010 17:39:06 +0000

For the fun, an Animoto video from my photos I made from Marseille to Berlin trip and then in Berlin where I had a chance to have little time to play tourist

Will be at PhoCusWright, then in the panel at Bloggers Summit and in Berlin till 15th morning.

Enjoy

The link to see the video as I have trouble with embeded stuff in WP

PS : Hotel Bogota is nice but still old fashion as you can see in the video the very old telephone in my room

Personal message: Act now to save Taro life. (it’s legit)

Claude — Wed, 27 Jan 2010 03:30:31 +0000

it”s personnal message for my readers, in direct from this blog or in all my syndication network.

If you are connected, I think you are aware of the challenge that’s face Daniele Beccari (VP Europe Isango) with is brother in law, TARO.

Taro has been struck by a sudden liver cirrhosis (NOT from alcoholism), leaving him with a life expectancy of a few months.

Taro is 38 years old. He needs to receive a liver transplant as soon as possible.

We are many bloggers (travel and other) who help and if you read this post, it’s now your human responsability to act and help to save taro.

So act now, it’s simple, do this:

Go to Taro website to read the full story

Make Tweet & buzz about this story

Donate, even 5 USD, or more, that will help to save Taro

Thanks you

Merci
Claude

Note: I was sad to know Taro passed away. We where close to win the battle and raise enought money to save Taro.

You can leave a message on the Taro website

My Wishlist predictions for 2010

Claude — Wed, 30 Dec 2009 07:51:14 +0000

Neptune by Massimo

I wish you all of YOU…
12 Month of Happiness,
52 Weeks of Fun,
365 Days Success,
8760 Hours Good Health,
52600 Minutes Good Luck,
3153600 Seconds of Joy…

and to make things happen to change even a small thing in our World

You know, Epsilon, is part of the process of great things!

PhoCusWright OnLine Ticket: Watch live from your home or office

Claude — Sun, 15 Nov 2009 08:45:49 +0000

This year I can’t come to PhoCusWright, but I will watch the conference and interact, thanks their great online ticket system.

For the French market, I have a special dedicated discount code, if you are interested.

Just leave a message or a comment, and I will send you the PDF file with explaination and discount code.

In the mean time, here, the global information about the PhoCusWright OnLine Ticket

The new social media interface for The PhoCusWright Conference enables you to watch the conference real-time, interact with the audience and online attendees worldwide, and review archived presentations.

STREAMING VIDEO
The best speakers, the most crucial topics and the biggest innovations, all on your desktop. Watch 32 Travel Innovation Summit demonstrations on Monday, November 17 and Center Stage speaker presentations on Thursday, November 19.
NETWORK WITH COLLEAGUES
Interact and network with other online attendees worldwide while watching the conference both live and on-demand. Gain invaluable networking through this extraordinary social media interface using Twitter and proprietary messaging.
AGGREGATED CONTENT FROM HASHTAGS
Tweet about and filter information most relevant to you by aggregating content from hashtags to give you the full social landscape on a topic. Engage in conversations with other online attendees from around the world during and after the conference.
ON-DEMAND
All Travel Innovation Summit demonstrations and Center Stage speaker presentations will be archived for 60 days after the conference. Exclusive interviews with industry visionaries will also be posted, giving you insight into the future of travel distribution. Take in the entire conference on your schedule, and review more than once to reinforce insights from industry leaders.
LEARN ABOUT OTHER ATTENDEES
View profiles of online attendees from around the world. Know who you’re connecting with to facilitate powerful conversations.
POST QUESTIONS TO SPEAK OUT!
Be an active part of the audience and ask Center Stage speakers questions real-time.