For hotel executives, annual festivals present unique opportunities to strengthen a company's corporate image and make a lasting impression on thousands of visitors from all over the world. Beyond the increased business, hotels should keep in mind the added value they can provide to convention groups that book over festival dates. As with any major initiative, frequent communication between convention and visitors bureaus (CVBs), hotel executives and meeting planners is an essential component of capitalizing on the festive atmosphere. With the common goal of boosting convention attendance, meeting professionals can work together in several ways to ensure success. Read on.