http://hotelemarketer.com Hotelemarketer - Inspiration for the digital hotelier Mon, 17 Jun 2013 10:16:26 +0000 en hourly 1 http://wordpress.com/ http://feeds.feedburner.com/Hotelemarketerhttp://feeds.feedburner.com/~fc/Hotelemarketer?bg=99CCFF&fg=444444&anim=1 http://creativecommons.org/licenses/by-nc-nd/3.0/Hotelemarketerhttp://feedburner.google.com http://feedproxy.google.com/~r/Hotelemarketer/~3/iisDrY_38hU/ http://hotelemarketer.com/2013/02/03/hotels-and-restaurants-on-facebook-graph-search-first-impressions/#comments Sun, 03 Feb 2013 18:41:17 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=865 http://hotelemarketer.com/2013/02/03/hotels-and-restaurants-on-facebook-graph-search-first-impressions/feed/ 8 hotelemarketer Graph Search Active Graph Search Hotels Friends Like Graph Search Hotel Photos Graph Search Restaurants Nearby Graph Search Restaurants Star Trek Like Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediately (of course) dived right in to see if I could replicate the funniest Facebook Graph searches that have been making their rounds on the web. While the feature certainly didn&#8217;t disappoint, it was also time [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=iisDrY_38hU:1lUlGt0lWTo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=iisDrY_38hU:1lUlGt0lWTo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=iisDrY_38hU:1lUlGt0lWTo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=iisDrY_38hU:1lUlGt0lWTo:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/iisDrY_38hU" height="1" width="1"/>http://hotelemarketer.com/2013/02/03/hotels-and-restaurants-on-facebook-graph-search-first-impressions/ http://feedproxy.google.com/~r/Hotelemarketer/~3/_5lf8FgwJ7k/ http://hotelemarketer.com/2013/01/02/hotel-social-media-marketing-predictions-2013/#comments Wed, 02 Jan 2013 16:06:08 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=855 http://hotelemarketer.com/2013/01/02/hotel-social-media-marketing-predictions-2013/feed/ 10 hotelemarketer Social Media Predictions for the Hotel Industry in 2013 As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closely to gauge the level of time, expertise and financial investment that will be required to make it all worthwhile. Having observed the space keenly so far, here are 6 quick (personal) social media predictions for [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=_5lf8FgwJ7k:LOnOXUU99O4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=_5lf8FgwJ7k:LOnOXUU99O4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=_5lf8FgwJ7k:LOnOXUU99O4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=_5lf8FgwJ7k:LOnOXUU99O4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/_5lf8FgwJ7k" height="1" width="1"/>http://hotelemarketer.com/2013/01/02/hotel-social-media-marketing-predictions-2013/ http://feedproxy.google.com/~r/Hotelemarketer/~3/Hv5hf5jt5fc/ http://hotelemarketer.com/2012/08/11/treovi-commision-free-hotel-bookings-exclusive-interview-founders/#comments Sat, 11 Aug 2012 19:26:15 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=848 http://hotelemarketer.com/2012/08/11/treovi-commision-free-hotel-bookings-exclusive-interview-founders/feed/ 1 hotelemarketer Treovi-Hotel-Bookings-Commission-Free-OTA Treovi - Hotel Bookings without commissions An exclusive Hotelemarketer.com interview with Michal Wrobel, one of the co-founders of Treovi, a recently launched hotel distribution initiative that is causing industry buzz with a unique value proposition for hoteliers&#8230;an end to OTA commissions! [JJ]  Treovi has been actively driving buzz in the industry with its promise to eliminate OTA booking fees&#8230;can you tell [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=Hv5hf5jt5fc:AsOBPxlXfH0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=Hv5hf5jt5fc:AsOBPxlXfH0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=Hv5hf5jt5fc:AsOBPxlXfH0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=Hv5hf5jt5fc:AsOBPxlXfH0:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/Hv5hf5jt5fc" height="1" width="1"/>http://hotelemarketer.com/2012/08/11/treovi-commision-free-hotel-bookings-exclusive-interview-founders/ http://feedproxy.google.com/~r/Hotelemarketer/~3/6lwPuvZ0ghg/ http://hotelemarketer.com/2012/08/04/the-hotels-vs-ota-paid-search-war-get-your-defensive-strategy-right/#comments Sat, 04 Aug 2012 16:19:33 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=825 http://hotelemarketer.com/2012/08/04/the-hotels-vs-ota-paid-search-war-get-your-defensive-strategy-right/feed/ 7 hotelemarketer OTA Paid Search Advertising Before Hotel Listings Heat Map with OTA Paid Search Ads and Hotel Natural Search Results Hotel Distribution - OTA Paid Search Advertising Search by Hotel Name - Paid Search Advertising Generic Paid Search Advertising - Search by hotel destination Defensive Paid Search Advertising - Hotels vs OTAs Unwanted Hotel Paid Search Ads Google Adwords - Hotels vs OTA PPC Google Adwords Trademark Complaint Form Generic Paid Search Advertisements - Hotels vs OTA PPC Hotels vs OTA PPC - Capturing Search Shelf Space as a hotel Here&#8217;s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. This post examines how 3rd Party Retailers / OTAs capture business intended directly for hotels&#8230;and how to approach / fix the problem. Also evaluated is the value OTAs CAN add, i.e. via generic and destination level [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=6lwPuvZ0ghg:vUZ9VBHGIDo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=6lwPuvZ0ghg:vUZ9VBHGIDo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=6lwPuvZ0ghg:vUZ9VBHGIDo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=6lwPuvZ0ghg:vUZ9VBHGIDo:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/6lwPuvZ0ghg" height="1" width="1"/>http://hotelemarketer.com/2012/08/04/the-hotels-vs-ota-paid-search-war-get-your-defensive-strategy-right/ http://feedproxy.google.com/~r/Hotelemarketer/~3/rNhaZHwEqmY/ http://hotelemarketer.com/2012/05/22/10-things-i-hate-about-hotel-websites-infographic/#comments Tue, 22 May 2012 19:40:07 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=819 http://hotelemarketer.com/2012/05/22/10-things-i-hate-about-hotel-websites-infographic/feed/ 21 hotelemarketer 10Things-I-Hate-About-Hotel-Websites Here&#8217;s a cheeky look at what&#8217;s wrong with so many hotel websites out there&#8230;most of these issues are elementary and fixable&#8230;all that&#8217;s required is some forethought and keeping users top-of-mind. Click here to open the infographic in full size (to download, right-click on the link and use Save As) Leave a comment and let us [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=rNhaZHwEqmY:iXtc8Wbd0dY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=rNhaZHwEqmY:iXtc8Wbd0dY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=rNhaZHwEqmY:iXtc8Wbd0dY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=rNhaZHwEqmY:iXtc8Wbd0dY:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/rNhaZHwEqmY" height="1" width="1"/>http://hotelemarketer.com/2012/05/22/10-things-i-hate-about-hotel-websites-infographic/ http://feedproxy.google.com/~r/Hotelemarketer/~3/K_cbjRa7v3g/ http://hotelemarketer.com/2012/02/28/pinterest-hoteliers-guide-pinterest-for-hotels-resorts-restaurants/#comments Tue, 28 Feb 2012 16:00:31 +0000 Jitendra Jain (JJ) http://hotelemarketer.com/?p=811 http://hotelemarketer.com/2012/02/28/pinterest-hoteliers-guide-pinterest-for-hotels-resorts-restaurants/feed/ 13 hotelemarketer A Hotelier's Guide to Pinterest - Pinterest for Hotels, Resorts and Restaurants Pinterest Facts Infographic Pinterest for Hotels - Hotel Design, Hotel Architecture, Brand and Style Credentials Pinterest for Travel - Hotels Guide to using Pinterest Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn&#8217;t new, though&#8230;it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=K_cbjRa7v3g:KaKU7yTzeD8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=K_cbjRa7v3g:KaKU7yTzeD8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=K_cbjRa7v3g:KaKU7yTzeD8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=K_cbjRa7v3g:KaKU7yTzeD8:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/K_cbjRa7v3g" height="1" width="1"/>http://hotelemarketer.com/2012/02/28/pinterest-hoteliers-guide-pinterest-for-hotels-resorts-restaurants/ http://feedproxy.google.com/~r/Hotelemarketer/~3/jyLvvkM0deI/ http://hotelemarketer.com/2012/02/21/tripadvisor-advertising-cpc-case-study-and-roi/#comments Tue, 21 Feb 2012 15:41:38 +0000 Jitendra Jain (JJ) http://hotelemarketer.wordpress.com/?p=797 http://hotelemarketer.com/2012/02/21/tripadvisor-advertising-cpc-case-study-and-roi/feed/ 5 hotelemarketer montecarlo.png.scaled1000 Popups1 Table1_en Table2_en Trafiic_en Conversions_en Comission_en A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=jyLvvkM0deI:Bd49150nzcI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=jyLvvkM0deI:Bd49150nzcI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=jyLvvkM0deI:Bd49150nzcI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=jyLvvkM0deI:Bd49150nzcI:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/jyLvvkM0deI" height="1" width="1"/>http://hotelemarketer.com/2012/02/21/tripadvisor-advertising-cpc-case-study-and-roi/ http://feedproxy.google.com/~r/Hotelemarketer/~3/X6r6VM2LfG0/ http://hotelemarketer.com/2012/02/20/the-curse-of-too-much-choice/#comments Mon, 20 Feb 2012 16:50:59 +0000 Jitendra Jain (JJ) http://hotelemarketer.wordpress.com/?p=788 http://hotelemarketer.com/2012/02/20/the-curse-of-too-much-choice/feed/ 4 hotelemarketer How-to-make-choosing-easier A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb: We all want customized experiences and products &#8212; but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=X6r6VM2LfG0:qP7sFhh9NUc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=X6r6VM2LfG0:qP7sFhh9NUc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=X6r6VM2LfG0:qP7sFhh9NUc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=X6r6VM2LfG0:qP7sFhh9NUc:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/X6r6VM2LfG0" height="1" width="1"/>http://hotelemarketer.com/2012/02/20/the-curse-of-too-much-choice/ http://feedproxy.google.com/~r/Hotelemarketer/~3/i4WHf76UIpw/ http://hotelemarketer.com/2012/02/19/are-we-overcomplicating-privacy/#comments Sun, 19 Feb 2012 16:22:12 +0000 Jitendra Jain (JJ) http://hotelemarketer.wordpress.com/?p=780 http://hotelemarketer.com/2012/02/19/are-we-overcomplicating-privacy/feed/ 0 hotelemarketer This recent article on Forbes has sparked a fair bit of interest and controversy &#8211; &#8220;How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did&#8220;. Essentially the piece is about how Target uses clever data mining techniques to discover (and sometimes predict) user behaviour and circumstance (as evidenced by the aforementioned case where they [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=i4WHf76UIpw:YK1lxlCjDtc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=i4WHf76UIpw:YK1lxlCjDtc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=i4WHf76UIpw:YK1lxlCjDtc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=i4WHf76UIpw:YK1lxlCjDtc:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/i4WHf76UIpw" height="1" width="1"/>http://hotelemarketer.com/2012/02/19/are-we-overcomplicating-privacy/ http://feedproxy.google.com/~r/Hotelemarketer/~3/A83h0EYFH2o/ http://hotelemarketer.com/2012/02/15/what-digital-marketers-really-do/#comments Wed, 15 Feb 2012 15:53:26 +0000 Jitendra Jain (JJ) http://hotelemarketer.wordpress.com/?p=28 http://hotelemarketer.com/2012/02/15/what-digital-marketers-really-do/feed/ 1 hotelemarketer Digital-marketing-what-i-really-do In the tradition of the most recent meme to hit the Interweb &#8220;What People Think I Do / What I Really Do&#8221; here&#8217;s a low-down on What Digital Marketers really do&#8230;enjoy. Never heard of the meme? “What People Think I Do / What I Really Do” is a series of images / pictures illustrating a variety [&#8230;]<br/> <br/> For the full article visit http://Hotelemarketer.com<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=A83h0EYFH2o:NdneGq--cYo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=A83h0EYFH2o:NdneGq--cYo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/Hotelemarketer?a=A83h0EYFH2o:NdneGq--cYo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/Hotelemarketer?i=A83h0EYFH2o:NdneGq--cYo:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Hotelemarketer/~4/A83h0EYFH2o" height="1" width="1"/>http://hotelemarketer.com/2012/02/15/what-digital-marketers-really-do/