Have you checked out these social-media tidbits from around the web?

Enjoy!

Social Media and Sports: Natural Teammates – TIME

news.google.com

TIMESocial Media and Sports: Natural TeammatesTIMESocial media and sports are natural teammates. Enthusiastic fans are eager for updates on their favorite teams and the opportunity to rant about what went wrong in the playoffs or why their coach shou …

12 Revealing Stats About B2B Social Media Marketing | Social …

socialmediab2b.com1/26/12

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.

PowerVoice Launches New Social Media Marketing Platform, Pays …

techcrunch.com1/24/12

PowerVoice, a new social media marketing company founded by former federal consultant at IBM Ryan Landau and ex-Googler (and brother) Andrew Landau, is launching today. The service compensates users for sharing …

Email marketing, social media marketing benefiting small …

contentlead.com1/26/12

A report from Elite Email found that social media marketing and email marketing have become more popular among small businesses.

Expert advice for – social media marketing – What you need to know about the implications …

http://www.smartinsights.com/14m ago

Our round-up of the best advice on how marketers should respond to the Google Search plus Your World integration. Other resources for optimising / learning about Google Plus. What you need to know about the implications of Google+ for Search Engine Marketing. Smart Insights Digital Marketing Advice.

Technorati Tags: news, social media, social networking, statistics

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Via Scoop.it – Marketing with Hotsocialbuzz

“You’re displeased about waiting for a WestJet flight and having a problem with luggage and the airline reaches out via a social-media platform to apologize and request more…
Via www.montrealgazette.com

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Via Scoop.it – Marketing with Hotsocialbuzz

“Social media stars. These Best Companies to Work For are using Facebook, LinkedIn, Twitter and other social media to get even better.
Via money.cnn.com

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Step-By-Step Social Media Marketing Strategy Every Website Owner Needs To Know

Step-by-Step action plan on how to get started with Social Media Marketing. This social marketing plan contains an outlined strategy for your social media marketing including what to do, how to do, what to monitor and what social media sites you shou…

Where Social Media Marketing Fits In Your 2012 Budget? – Customer Think (blog)

news.google.com

Where Social Media Marketing Fits In Your 2012 Budget?Customer Think (blog)Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social …

Customers bite back by using social media – Business – Macon.com

http://www.macon.com/15h ago

"There's been a change in the balance of power," said Glynn Mangold, a professor of marketing and emerging technologies at Murray State University. "There's power in numbers," said Kansas State University marketing professor Kevin Gwinner. "Communication has been democratized.". Fast and loud.

A pet cause goes public – The Daily Journal – thedailyjournal.com

http://www.thedailyjournal.com/Jan 13

"We're seeing shelters getting very, very creative in marketing their animals on social media and creating incentives for people to consider adoption first," Fricke said.

State of Social Media Marketing: New Report | Social Media Today

socialmediatoday.com1/11/12

State of Social Media Marketing: New Report on Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges We are excited to share our annual report on the State of Social Media Marketing – Top …

5 Ridiculous B2B Social Media Marketing Myths | Social Media B2B

socialmediab2b.com1/6/12

With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born.

Technorati Tags: business, social media, social networking, statistics

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Via Scoop.it – Marketing with Hotsocialbuzz

New scams are popping up on Facebook and targeting the users who want to remove their Timelines and get back to the ‘old Facebook.’…
Via mashable.com

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30 Social Media Predictions for 2012 From the Pros | Social Media …

www.socialmediaexaminer.com1/2/12

Social media predictions for 2012: Here are predictions of where social media is headed in the next 12 months.

6 Social Media Networks to Watch in 2012 plus Infographics …

www.jeffbullas.com1/3/12

Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life …

Infographic: Social Media Statistics For 2012 | Digital Buzz Blog

www.digitalbuzzblog.com1/3/12

Social Media Statistics Stats 2012. It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It's pretty impressive to see that Facebook has grown to more …

Twitter and Facebook your way to a wealthier 2012 – Telegraph.co.uk

news.google.com

QR Code PressTwitter and Facebook your way to a wealthier 2012Telegraph.co.ukBut can tweeting make you richer in 2012? Here are some ways to turn social networking to your financial advantage. Many of us have become used to searching for a promotiona …

Social Media: Five Facts to Bank On in 2012 – AdAge.com (blog)

news.google.com

The Next Web (blog)Social Media: Five Facts to Bank On in 2012AdAge.com (blog)In 2012, the integration of linear and digital will continue to change the rules and blur the lines across

The Future of Social Media – Mashable Media Summit

The Future of Social Media: The Current Landscape and 2012 Trends Pete Cashmore, Founder and CEO, Mashable

your marketing department. Thinking about social media marketing …

Where do you think Social Media is headed in the future of 2012?

Technorati Tags: Facebook, social media, social networking, Twitter

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Looking back on Social Media in 2011 and looking forward to the New Year.

What Will 2012 Mean for Social Media? – TIME

news.google.com

TIMEWhat Will 2012 Mean for Social Media?TIMEBy Graeme McMillan | @graemem | December 29, 2011 | + On the one hand, it’s easy to predict where social media’s going over the next 12 months: more of the same, with the sublime, ridiculous and mundane oc …

Five Tips For Your 2012 Social Media Strategy – PCWorld

news.google.com

ESPNFive Tips For Your 2012 Social Media StrategyPCWorldBy Angela West, PCWorld Whether you run a business employing one person or work for a corporation of 250000, you’ll need a social media strategy for 2012. As more people embrace Twitter, Faceboo …

2011 Social Media Hits and Misses

soshable.com12/28/11

It was a year where a ton (perhaps too much) attention was given to social media. While it's relatively old in internet years, every day brings more people.

5 Social Media Favorites from 2011 | Social Media Today

socialmediatoday.com12/28/11

The sun is about to set on 2011. The Social Media Rocket is moving at warp speed. Let's take a look back at some Social Media Favorites. Well, at least they were some of my favorites.

2011 Social Media Marketing Reading List | Heidi Cohen

heidicohen.com12/28/11

In 2011, social media marketing continued to grow across businesses regardless of type (B2C, B2B, not-for-profit or solopreneur) or size. Evidence of the maturing of social media marketing was the explosion of books on the …

Social Media 2011

An animated video about the rapid growth of social media and it’s impact on the world. info@stocktown.co

Technorati Tags: business, social media, social networking, statistics

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Below are some great recent articles on the topic of Social Media Marketing . . . Year in Review

defintion: Social media marketing is a form of Internet marketing that utilizes social networking websites (Facebook, Twitter, LinkedIn, etc.) as a marketing tool. The goal is to produce content that users will share with their social network to help a business increase brand exposure and broaden customer reach.

30 Brilliant Social Media Marketing Tips From 2011

blog.hubspot.com12/9/11

Read the 30 best social media marketing tips from 2011 that will still benefit your social media strategy in 2012.

Social Media Marketing: 5 Predictions for 2012 | Business 2 …

www.business2community.com12/9/11

OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest.

Top 10 social media marketing slip-ups of 2011 | Robert Butler

robertdbutler.org12/13/11

Top 10 social media marketing slip-ups of 2011. For its Dec. 12 issue, Advertising Age has put together a special report titled “Book of Tens 2011″ to celebrate industry and pop culture winners (and a few losers) from the last …

30 Brilliant Social Media Marketing Tips From 2011

blog.hubspot.com12/9/11

Read the 30 best social media marketing tips from 2011 that will still benefit your social media strategy in 2012.

Technorati Tags: social media, social media marketing

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1. Facebook – Online Marketing’s Best Kept Secret You could pay hundreds or even thousands of dollars for...

Mobile marketing is the quickest way entrepreneurs can use to grow their businesses. To start with the industry is growing fast. According to Mobile Marketing Association, advertising spending will grow to $5 billion by 2015. In addition, 8 trillion text messages are expected to be sent in 2011. These trends, coupled with the fact that globally mobile handset are about 5.3 billion, makes mobile marketing an easier and faster way entrepreneurs can embrace to grow their businesses. However, most people are not aware how to use this industry to expand rapidly. Here are some tips.

Find out what phones your customers have.

Knowing the type of phones your clients have gives you a big marketing edge. Smart phones and ordinary phones have different capabilities. The marketing approach you would use with either type is different. You can start by doing a survey of your customers’ phone types. However, one in three users in the US has a smart phone and their numbers are increasing rapidly.

Find out how they use their phones.

This is important because it will help you avoid irritating your clients. Some people prefer to use phones for text only while others combine both text and voice. Others use their phones to surf the net and keep in touch with friends and relatives by email and social media networks. You could annoy customers who like text by calling them. You could become friendlier if you link up with your customers on Facebook. Having this knowledge of how customers prefer to use their devices will give you the correct arsenal to effectively conquer your market.

Always have a call to action.

Mobile marketing is not like TV or Newspaper marketing. Most mobile users are spontaneous. So ask them to call, send a text or visit your store. Your marketing should never be left hanging. It is futile to send a text that has no instructions or directions to users.

Create a mobile version of your website.

A mobile website gives you a marketing edge. People are buying more and more smart phones that are able to effectively read mobile websites. Mobile searches give results by prioritizing local companies. Meaning that if you search using a phone, you will get different results when in New York and in Los Angeles. In addition, Google is able to detect the type of phone being used for the search. And will give priority to websites that will be read best with the device.

Something else to note is that mobile searchers are motivated people. They use their phones to get information that they need to use immediately. They may be looking for direction to your restaurant. They could be looking for an item they need to buy right away. If you have no mobile websites, you could be missing these opportunities.

Give opt in priority.

You should never stop asking people to opt in. A mobile list is one of your best assets and you should constantly grow it. When people opt in, they give you permission to communicate with them. Legally you have no right of sending marketing information to people who bought from you if they have not consented. The fines are punitive and to avoid this, entice clients to opt in and send out marketing messages that are beneficial to your target audience.

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get her newest book today. Just click here http://www.amazon.com/Mobile-Marketing-Bible-1/dp/1466426101/ref=sr_1_1?ie=UTF8&qid=1320573064&sr=8-1

Article Source: http://EzineArticles.com/?expert=Mary_Wilhite

Article Source: http://EzineArticles.com/6683755

Technorati Tags: Best Practices, business, marketing, mobile, tactic

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Hot off the Press!

Click the pic to read an article from the Sept./Oct. issue of “B2B Magazine” It’s titled “Technology innovations to help your business connect with new and existing customers,” and features yours truly.

Just tootin’ my own horn.

Thanks for the great interview Melinda Zemper, President, Oak Tree Communications, LLC

Technorati Tags: business, Google, internet, social media, technology

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