How They Change Your Mind

Youtube Undercover Buzz Agent Exposed

2009-01-22T10:31:00.004+09:30

A pretty blonde woman nervously stares at the camera and begins speaking."I'm not a stalker, I'm not crazy," she says। She then earnestly tellsa story about meeting a guy in a cafe and chatting him up before hetook off - leaving his jacket behind. She then apparently decided touse YouTube to help her track down her modern-day Prince Charming. A heartwarming story? Sure. Except for one problem: it

How to Read a Newspaper

2008-09-18T10:45:00.002+09:30

How to Read a Newspaper for National and International NewsTo take command of the way the mass media influence your thinking about the world, you must learn how to see through their biases and appreciate dissenting as well as mainstream points of view. Only then can you come to well-reasoned conclusions using a balanced approach. At present, few people have developed the skills to do

New practice: murketing

2008-09-10T08:50:00.001+09:30

murketing n. A form or marketing where the product or service is not mentioned or shown. [Blend of murky and marketing.]—murketer n."I, unlike the DMA and 21st Century MUrketing [sic], realize thatmutual consent is a requirement for economic transactions in a freesociety regardless of attempts to characterize those transactions asspeech."—Joe Moore, "MEDIA: Rebuttal from 21st Century Marketing in

Six “Weapons of Influence” check list

2008-09-08T11:11:00.001+09:30

Download as a PDF

Ad Creep Hits the Bike Lanes

2008-09-01T14:22:00.004+09:30

from treehugger:"We have complained before about ad creep, how the publicrealm is being taken over by private marketers. I don’t know if Ishould be happy or sad that the Egg Farmers of Canada have determinedthat there are enough cyclists in London, Ontario that they want to payto advertise to them by painting ads onto bike lanes."

Dude, Where’s My Advertising? 10 Disturbing Trends in Subliminal Persuasion

2008-08-26T13:15:00.005+09:30

Some of the biggest advertisers are taking their advertising away from full page ads and television spots and spending up on hidden persuasion. You won't find these secret messages in ice-cubes or flickering film footage like they were in the sixties. Subliminal advertising has gone mainstream - fake news, mind control scripts, propaganda and stealth voicemail are in wide use by corporations,

Propaganda by Edward Bernays (FULL TEXT)

2008-05-27T21:46:00.001+09:30

Propaganda by Edward Bernays (1928): "THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested,

Why you might soon think you're hearing things

2008-05-15T14:10:00.001+09:30

Why you might soon think you're hearing things: "A technology that beams sound directly into people's ears has advertisers salivating, but as Vito Pilieci writes, critics fear yet another invasion of privacy. After more than a decade of development, technology that directs a beam of sound straight into a person's eardrums is ready for primetime. The technology works by beaming waves of hypersonic

Media's Military Analysts in Propaganda Drive

2008-04-23T11:33:00.001+09:30

Media's Military Analysts Involved in "Psyops on Steroids" | Center for Media and Democracy: "In early 2002, as 'detailed planning for a possible Iraq invasion' began, then-Assistant Secretary of Defense for Public Affairs Victoria Clarke launched the Pentagon military analyst program as 'the main focus of the public relations push to construct a case for war,' reports David Barstow. The gist of

US Military Propaganda on the News

2008-04-23T11:32:00.001+09:30

Embedding Military Propagandists into the News Media | Center for Media and Democracy: "David Barstow of the New York Times has written the first installment in what is already a stunning exposé of the Bush Administration's most powerful propaganda weapon used to sell and manage the war on Iraq: the embedding of military propagandists directly into the TV networks as on-air commentators. We and

Neuromarketing: the ad-man's ultimate tool

2008-04-04T14:48:00.001+09:30

Neuromarketing: the ad-man's ultimate tool: "Neuroscience and marketing had a love child a few years back. Its name - big surprise - is neuromarketing, and the ugly little fellow is growing up. Corporate pitchmen have always wanted to get inside our skulls. The more accurately they can predict how we'll react to stimuli in the marketplace, from prices to packages to adverts, the more money they

Media's Geographical Bias - Interactive Map

2008-03-26T11:10:00.001+09:30

Media's Geographical Bias - Interactive Map: ""These maps allow you to grasp several media trends at a glance. First, traditional newspapers are highly selective in their coverage of world news. Looking at the three British dailies, editors favour countries that are bigger and more populous, but also closer to home and better developed. They also give more room to the countries of origin of

Web Is Keeping Closer Eye on You

2008-03-11T14:51:00.001+09:30

To Aim Ads, Web Is Keeping Closer Eye on You - New York Times: "A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month.These companies use that information to predict what content and

Undisclosed ads that look like personal blogs

2008-03-04T12:36:00.001+09:30

This Course Brought to You By.... :: Inside Higher Ed :: Jobs, News and Views for All of Higher Education: ""Heidi, of course, isn’t any more real than the characters in television advertising. But while a television viewer is aware that he or she is watching advertising, those viewing the blog or her posters at Hunter thought they were learning about the experiences of a real student — not a

Nielsen Making Brain Waves %u2014 Commercial Alert

2008-02-09T18:30:00.001+09:30

Nielsen Making Brain Waves - Commercial Alert: "The Nielsen Co. is to announce today a strategic investment in and alliance with NeuroFocus, which specializes in the practice of measuring brain waves to determine consumers responses to marketing messages. As part of the deal, Nielsen will be the exclusive provider of NeuroFocus research, which also covers eye-tracking and skin-conductivity

Showroom Mind Trick Uncovered by Research

2007-12-14T21:20:00.001+09:30

Science Sensei: "As the researchers wrote in the December issue of the Journal of Consumer Research, 'Salespersons may increase the likelihood of making a sale by inducing customers to consider which of several products they prefer while at the same time distracting them from making a decision of whether they really want to buy anything at all.'"(Via www.sciencentral.com.)

Burson-Marsteller To Help Blackwater

2007-10-10T12:26:00.001+09:30

Burson-Marsteller To Help Blackwater out of Hot Water | Center for Media and Democracy: "Blackwater USA has hired the PR firm Burson-Marsteller (B-M) for crisis management, following a September 16 incident in which the company killed 17 Iraqi civilians, according to the Iraqi government's investigation. 'The State Department, which pays Blackwater hundreds of millions of dollars to protect U.S.

Nueromarketing becoming widespread

2007-10-10T12:00:00.001+09:30

This Is Your Brain on Advertising: "This Is Your Brain on AdvertisingNeuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies. Do you ever get the creepy feeling that advertisers know how to put a lump in your throat, inspire subconscious brand loyalty, or make your mouth water? Just wait: It could get worse. An emerging

VNR Penalty: Comcast fined for non-disclosure

2007-10-02T15:44:00.001+09:30

Free Press : FCC's VNR Fine: More to Come?: "FCC’s VNR Fine: More to Come? The FCC’s proposed $4,000 fine last week against Comcast for airing an unidentified video news release on one of its local cable news—a hardly noticed item—could be the tip of an iceberg waiting ahead for nearly 100 TV stations and a handful of cable outlets. The fine was being billed by at least one commissioner as the

Callers sign up for Bugged conversations

2007-10-02T10:22:00.001+09:30

Pudding Media eavesdrops on internet calls, displays relevant ads - Engadget: "Pudding Media, a California-based startup, is opening up a beta test of its internet calling service, and while calls are said to be completely free, there's most definitely a catch. Users making the call will be presented with advertisements that actually relate to the conversation taking place, as the company's

The Shock Doctrine

2007-09-27T09:37:00.001+09:30

Reviews of The Shock Doctrine | Naomi Klein: "Naomi Klein's new book, The Shock Doctrine: The Rise of Disaster Capitalism, tells the history of how the American version of 'free market' capitalism has spread in moments of crisis and catastrophe, when societies are too traumatized and disoriented to challenge the introduction of radical economic policies that go against their own interests."

Formula for Deceiving Mothers Online

2007-09-20T16:02:00.001+09:30

The Formula for Deceiving Mothers Online | Center for Media and Democracy: "Source: Mothering Magazine, September/October 2007Peggy O'Mara, the editor of Mothering Magazine, reports that 'in addition to the inaccurate information on breastfeeding' by the media, the 'marketing practices of the formula companies continue to undermine breastfeeding.' She notes the existence of several 'stealth'

Upselling you - Cheat Sheet Leaked

2007-09-11T16:02:00.001+09:30

LEAKS: Enterprise Store's Insurance Upsell Cheat Sheet - Consumerist: "At least one Enterprise rental place has a cheat sheet for manipulating buyers into buying what is sometimes unnecessary car insurance. Here's a transcript of the document one of our readers snagged from an Enterprise in Fort Lee, NJ .I. Initial Sales PitchesA. 'I assume you want us to protect you bumper to bumper on the car,