How to have a Professional Company Profile, Business Plan and Product Brochure

Your Ideal Business

2013-06-25T07:19:00.001-07:00

Before you start on any marketing, you need to know what you’re working towards. Many people set out without a clear destination in mind. Okay, you know you want clients, but do you know how many and what those clients would be like? Before you start attracting clients, let’s be clear about what your ideal business would be like, look like and feel like. You don’t want to attract clients and then find that you’re not doing the work you enjoy or you need to work hours that don’t suit you.

You can design your business the way you want it to be. Not what someone else says it ‘should’ be, but what you truly want. I invite you to put pen to paper and design your ideal business, including the hours you want to work, the numbers of clients and the different services you offer. Include anything else that springs to mind as you consider what your ideal business looks and feels like.

Don’t stop short of going for what you truly want here. It may be that you need to make some compromise, but only do that when you’re really clear about what you ideally want. This way it’s a choice you make rather than feeling shortchanged. When you’ve finished designing your ideal business, notice what you’ve become aware of through this process.

Wendy Hearn

How To Beat the Competitors with Your Company Profile!

2013-06-20T06:06:00.002-07:00

Under a competitive bidding situation, perception becomes everything, especially in a corporate world.
In a situation where you will not be physically present, you will be accessed by the content and the look of your company/business profile.

Many business opportunities have been lost because of unprofessionally written profiles. As I mentioned in my last article, your profile is your company curriculum vitae (CV), to get a very professional profile, you need to check on the very best personal CV of a competent professional!

So what do you look up in a professional CV? The first thing you look for is the qualification of the individuals, what has that got to do with your Profile? Well, plenty actually! Has your company been awarded a plaque recently? Do you have a special qualification as a professional? Any industry-related qualifications? e.g ICAN, ACCA, MNCE, CCIE, CPA, CFA, NIM, etc, you got the point right? Any industry-related qualification will add to your credibility, so put it in your profile!

Another thing you look for is the experience of the person, isn't it? This represents the work you have done in the past. So who have your company/business served? Give a list of the organizations/clients you have worked with. The more the better, especially if you have worked with reputable organizations, this will give you credibility which you really need to give you an edge over others.

Also, you want to know the competence of the individual in a personal resume. In your profile, you list your core competencies, what set you apart from the competitors, where your strength is. Please you have got to really lay emphases on your core competencies and how it is going to help your clients achieve there goals and objectives. Do you have professionals with years of experience in corporate development? Or is yours on Online Marketing and Advertising? Maybe you have built a team of construction experts who have a very deep understanding of building construction or road construction, whichever the case is, or your own team is experts in interior decoration with eyes for color matching. Whatever competence you have developed must be emphasized.

Furthermore, references are provided inside the CV, right? Good. So what has that got to do with your Profile? Do you have credible people on the board of the company? Include them, it makes your company look corporate and establishes you as a very professional and serious business. You don't have credible people yet? Not to worry, list at least ten people you can talk to and ask them for permission to use their name in your profile, you are sure of positive feedback from at least 5 of them, who knows, some may even want to invest in your company!

One more thing that is very important is your team members' individual profiles! Don't forget to include their experiences, competencies, qualifications, and special training they might have received. Treat them as invaluable assets that they are. Include any of the past projects they worked on, any company they have been with, any award, special achievement, and the special contribution they have made in the course of their work life.

How to Have A Professional Company/Business Profile

2012-02-28T12:01:00.000-08:00

Sometimes you need a professional company/business profile that represents what and who your company is. A company profile is like the resume of a company, it gives your company a life of its own, in fact a well written PROFILE will serve as a road map for your business!!!
Generally, your company profile will include brief introduction of the company, what you do and how you do it, your mission statement, vision statement, your services and the detail of those services.
It also includes your clients and the profile of your team members.
Remember your company profile is the image of your company, it helps to project what you are to your potential customers and it serves as a great road map to guide you in your business endeavor. It is a job that must be well done if you do not want to look cheap, unprofessional or incompetent to your customers/clients.
If you want a very professional company/business profile that will be competently written you can contact me on 08035286188.
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